Name

Greendell Landscape Solutions

Legal name

Greendell Landscape Solutions

Website

https://greendelllandscape.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Landscape Supply & Garden Center

NAICS

Fertilizer and Compost Manufacturing (32531), Compost Manufacturing (325315), Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH)

akta.pro secondary industries

Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Landscape supply products
• Bulk mulch manufacturer
• Garden center retail
• Soil and growing mixes
• Hardscape materials supply

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Sale of landscaping materials including mulches, soils, stones, plants, and related products in bagged and bulk formats
2. Delivery Services: Truck delivery fees for bulk orders of mulch, soil, and stone based on zip code proximity. Fees calculated at checkout based on location.
3. Fundraising Programs: Bagged mulch fundraiser program and Give Back Program (10% of sales) for local organizations, churches, clubs, teams, and troops
4. Event Revenue: Workshop events including Wines & Vines garden parties with ticket sales ranging from $58-$70

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Greendell Landscape Solutions manufactures and distributes landscape supply products including bulk and bagged mulches, professional growing mixes, soil amendments, decorative stone, plants, hardscape materials, and lawn care products. The company operates a garden center, showroom, and bulk delivery service targeting homeowners, professional landscapers, and local organizations across Indiana and Michigan. As Indiana's Original Mulch Manufacturer since 1969, Greendell self-manufactures its mulch product line in-house.

Product overview

Greendell Landscape Solutions is a family-owned landscape supply company (established 1969, Indiana's Original Mulch Manufacturer) operating as a single-location manufacturer and retailer offering a unified product portfolio centered on quality landscape materials. The core offering consists of manufactured mulch products (including Sof-Step playground mulch, various hardwood mulches, and colored mulches), complemented by professional growing mixes, soil amendments, decorative stone and aggregate, trees/shrubs/flowers, hardscape supply (from Unilock, Oberfields, and Belgard), natural stone, and lawn care products. The company also operates a garden center with plants, garden supplies, and a plant pharmacy. Services include bulk delivery, pickup options, an onsite showroom with project consultation, bagged product sales through retail locations across Indiana and Michigan, and community fundraising programs. The products function as an integrated landscape supply ecosystem where mulch and soil products serve as the foundational offering, supported by complementary hard goods, plant materials, and advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk Mulch Products Bulk mulch products available for delivery or pickup, including Midi Hardwood, Color Enhanced, Premium Black, Natural Hardwood, and Forrest Fines varieties. Available for residential and professional landscaping applications.
• Sof-Step Playground Mulch Certified playground mulch engineered for safety and comfort, providing cushioning for falls and meeting playground safety standards for playground surfaces.
• Professional Growing Mixes
• Decorative Stone & Aggregate Decorative stone and aggregate products for landscape design including flagstone, wall pieces, limestone caps, steps, edging pieces, cobbles, boulders, and river rock.
• Trees, Shrubs & Flowers Zone 6-A adapted trees, shrubs, perennials, and seasonal annuals. Greendell claims Central Indiana's largest selection of perennials with broader variety than big-box stores.
• Hardscape Supply Hardscape products from Unilock, Oberfields, and Belgard manufacturers, including pavers, walls, fire features, and outdoor living elements. Also includes BP Pro sealers, SRW products, and Alliance Gator hardscape products.
• Bagged Mulch Fundraiser Program Fundraising program for local organizations (churches, clubs, teams, troops) selling bagged mulch products, with a Give Back Program offering 10% of sales to the organization.
• Showroom Consultation Services Onsite showroom offering expert advice, product exploration, and consultation services for landscaping, patio, decking, outdoor lighting, and gardening projects led by horticulturist and master gardener staff.
• Wines & Vines Garden Workshops Seasonal gardening workshops in partnership with Mallow Run Winery, featuring hands-on planter creation and wine tasting. Tickets range from $58-$70 with early bird pricing available.
• Bulk Delivery Service Truck delivery service for bulk orders (mulch 1-20 cubic yards, soil 1-5 cubic yards, stone 1-5 cubic yards) with zip-code-based fees. Drivers call ahead and place material exactly where the customer requests.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Heritage Family of CompaniescoreStrategic or Co-development PartnerGreendell is now a member of the Heritage Family of Companies, a landscape supply group with multiple branch locations.
• Ameri-TurfminorChannel Partner/ Reseller/ DistributorRetail location in Indianapolis and Fishers, IN carrying Greendell bulk and bagged mulch products
• Andrea's Garden CenterminorChannel Partner/ Reseller/ DistributorIndianapolis retail location carrying Greendell bulk and bagged mulch products
• Avon GardensminorChannel Partner/ Reseller/ DistributorAvon, IN garden center retail partner carrying Greendell bulk and bagged products
• Musselman Landscape SolutionscoreStrategic or Co-development PartnerRelated company within Heritage Family of Companies with shared branding and showroom locations. Noblesville location serves as retail partner.
• Mallow Run WineryminorGTM or Marketing PartnerPartner for Wines & Vines workshop events - provides wine for spring garden party workshops held at Greendell

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Bachman's: Multi-location garden center, nursery, and landscape supply retailer in the Twin Cities. Comparable in combining retail garden center, bulk landscape materials, and on-staff horticulturist expertise in a regional footprint.
• Whittlesey Landscape Supplies: Texas-based landscape supply retailer offering mulches, soils, stone, and hardscape via multiple retail yards and bulk delivery. Comparable as a regional yard network serving homeowners and contractors with a similar product mix.

Broad incumbents

• SiteOne Landscape Supply: Largest U.S. distributor of landscape supplies, including mulch, hardscape, and nursery products, with hundreds of branches and a national pro contractor base. Represents the scaled incumbent that Greendell competes against in the contractor channel.
• Heritage Landscape Supply Group: Greendell's parent platform and multi-branch landscape supply group with sister companies such as Musselman Landscape Solutions. Operates the same mulch, soil, hardscape, and nursery categories across an expanded regional footprint.
• Scotts Miracle-Gro: National consumer lawn-and-garden brand dominating fertilizers, soils, and lawn care at retail. Comparable as a competitor across Greendell's garden center SKUs and as a supplier to the same retail partner base.
• Garick: National manufacturer of mulch, compost, and soil products distributed through retail and pro channels. Comparable at the manufacturing layer where Greendell competes on commodity and value-added organic SKUs.

Direct peers

• Kurtz Bros., Inc. Family-owned landscape and organics supplier in Ohio/Pennsylvania producing mulches, soils, and compost alongside garden center retail. Comparable to Greendell in being a vertically integrated manufacturer-retailer with a long operating history.
• Ohio Mulch: Regional mulch manufacturer serving Ohio with bagged and bulk mulch products via retail garden centers and direct delivery. Most directly comparable as a state-level mulch producer competing in the same category and channel mix.
• Musselman Landscape Solutions: Heritage Family of Companies sister brand sharing showroom locations (e.g., Noblesville) with Greendell. Offers the same residential and contractor landscape supply categories including mulch, stone, and garden center plants in the Indiana market.

Others

• Premier Tech: Manufacturer of horticultural growing media, peat, and soil amendment products sold through retail and pro channels. Comparable as a supplier and category competitor in professional growing mixes and soil blends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greendell.mulch
• Instagraminstagram.com/greendell_landscape_solutions
• Xx.com/greendell1969

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greendell Landscape Solutions