What PRP Services Pvt. Ltd does

PRP Services Pvt. Ltd is an India-based Communication Platform as a Service (CPaaS) provider founded in 2013 by Rajneesh Dawar and Piyush Dawar, headquartered in Gurugram with operations in New Delhi. The company has built a unified Customer Engagement System (CES) that consolidates 11 communication services — Bulk SMS, Bulk Voice Calls, WhatsApp Business API, RCS Messaging, Cloud Telephony, IVR, AI Chatbot, AI Voicebot, Lead Management, Integration, and Digital Marketing — into a single dashboard with real-time analytics. The platform integrates with Zoho, Salesforce, Shopify, WooCommerce, Razorpay, Meta Ads, LeadSquared, Freshdesk, and Asterisk, and operates on direct telecom operator interconnects with BSNL, Airtel, and Vodafone for pan-India DLT-compliant delivery. Verified Meta Business Tech Partner status enables official WhatsApp Business API provisioning with in-house template approvals.

The platform serves 1,000+ businesses across E-commerce, Healthcare, Real Estate, BFSI, Education, Travel, IT/SaaS, and Government verticals, with documented use cases spanning order updates, appointment reminders, OTP delivery (sub-5-second), lead capture, and omnichannel engagement. PRP operates a hybrid go-to-market combining product-led growth (15-day WhatsApp trials, 48-hour go-live, self-serve activation), sales-led enterprise outreach with dedicated account managers, a white-label reseller program across IVR/voice/WhatsApp/RCS, and API-first integration for developers. The company has 70+ employees and reports 7,800+ projects delivered and 10 Cr+ (100 million+) messages routed through the platform since inception.

Revenue is generated through a mix of recurring subscriptions (WhatsApp API tiers Rs. 12K–60K/year; Cloud Telephony from Rs. 999/month; Lead Management Rs. 499/user/month), usage-based per-message charges (WhatsApp utility/authentication Rs. 0.15, marketing Rs. 0.95; RCS Rs. 0.12–0.18/msg), reseller transaction margins on white-label recharges, and professional services for custom deployments. The company is founder-owned, privately held, ISO certified, and has not disclosed any external funding rounds.

Name

PRP Services Pvt. Ltd

Legal name

PRP Services Private Limited

Website

https://prpservices.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

PRP Services is an India-based CPaaS provider offering a unified platform of 11 communication services (SMS, WhatsApp, RCS, Voice, IVR, AI bots, CRM) to 1,000+ SMB and mid-market businesses across E-commerce, Healthcare, BFSI, and Education, monetized via subscriptions, usage-based messaging, and a white-label reseller program.

Ownership category

akta.pro rank

Product category

Communication Platform as a Service (CPaaS)

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

CPaaS (Programmable Voice, SMS, Video APIs) (HDAIAHAG)

akta.pro secondary industry

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)

Keywords

• Cloud communication platform
• WhatsApp Business API
• Bulk messaging services
• Cloud telephony solutions
• AI customer engagement

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Platform Fees (WhatsApp Business API, CES Platform): Annual subscription plans for platform access (WhatsApp Business API tiers: Basic Rs. 12,000/year, Standard Rs. 30,000/year, Advance Rs. 60,000/year). Fees include provider platform charges with Meta charges bundled in the Basic plan. Dedicated account management included in Advance tier.
2. Usage-Based Message & Call Charges: Per-message charges for SMS, WhatsApp, and RCS messaging. WhatsApp messaging billed per message type (Marketing Rs. 0.95, Utility Rs. 0.15, Authentication Rs. 0.15). RCS pricing tiers: Text-only Rs. 0.12/msg, Media Rs. 0.16/msg, Carousel Rs. 0.18/msg. Volume scales from 1,000 to 10 crore messages.
3. Cloud Telephony & IVR Plans: Monthly/annual subscriptions for cloud telephony (Unlimited Calls @ Rs. 999), IVR services, and contact center solutions. Pay-per-use voice call credits available for resellers.
4. Lead Management Software (SaaS): Per-user monthly subscription for the Lead Management CRM (Rs. 499/user). Includes lead capture, pipeline management, quotation/invoice generation, and integrations.
5. Reseller Program (White-Label): White-label reseller model for IVR, Bulk Voice Call, WhatsApp API, and RCS. Resellers purchase credits at wholesale rates and sell under their own brand. Revenue generated through margin on client recharges and recurring plan renewals.
6. Professional Services & Custom Integration: Custom cloud telephony solutions, implementation support, chatbot development, and integration services. Offered alongside platform subscriptions for enterprise clients requiring bespoke deployments.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

PRP Services operates a unified Communication Platform as a Service (CPaaS) that integrates 11 communication channels — Bulk SMS, Bulk Voice Calls, WhatsApp Business API, RCS Messaging, Cloud Telephony, IVR, AI Chatbot, AI VoiceBot, Lead Management CRM, Integrations, and Digital Marketing — into a single dashboard. The platform serves businesses across India for customer engagement, lead management, and automated communication workflows. It offers direct telecom operator connections, DLT compliance, white-label reseller capabilities, and is delivered via subscription plans, usage-based pricing, and API access.

Product overview

PRP Services Pvt. Ltd is a Communication Platform as a Service (CPaaS) provider offering a unified customer engagement platform with 11 integrated services. The core Customer Engagement System (CES) brings together Bulk SMS, Bulk Voice Call, WhatsApp Business API, RCS Messaging, Cloud Telephony, IVR Services, AI Chatbot, AI VoiceBot, Lead Management System, Integration tools, and Digital Marketing into a single platform. The portfolio includes both core communication products (messaging, voice, WhatsApp, RCS, cloud telephony, IVR) and AI-powered automation tools (AI Chatbot, AI VoiceBot) alongside CRM and lead management capabilities. The company also operates reseller programs for WhatsApp Business API, IVR, Bulk Voice Call, and RCS messaging, allowing partners to white-label these services. Additional offerings include Contact Center Solution, Unified Communication (UCaaS), Omnichannel Engagement Platform, Click to Call, Virtual Mobile Number, Toll Free Number, Promotional SMS, and Social Connect for Instagram & Telegram. The unified platform tracks the complete customer lifecycle from lead capture through conversion and retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Engagement System (CES) Comprehensive customer engagement platform unifying 11 services (SMS, Voice, WhatsApp, RCS, Cloud Telephony, IVR, AI Bots, Lead Management, Integration, Digital Marketing) with real-time analytics, targeting enterprises and SMBs seeking omnichannel customer communication from a single dashboard.
• Bulk SMS Bulk SMS service for sending promotional and transactional messages to large audiences with high open rates, detailed campaign analytics, DLT compliance, and direct operator connections for pan-India delivery.
• WhatsApp Business API Official WhatsApp Business API solution for scalable customer engagement, message automation, two-way conversations, and intelligent campaign management integrated with CRM and telephony tools, offered in Basic (Rs. 12,000/year), Standard (Rs. 30,000/year), and Advance (Rs. 60,000/year) tiers.
• RCS Messaging Rich Communication Services messaging enabling interactive messages with images, videos, clickable buttons, verified business profiles with brand logos, and one-tap action buttons (Buy Now, Book, Call), priced at Rs. 0.12–0.18 per message depending on message type.
• Cloud Telephony Cloud-based virtual phone system with IVR, call recording, call queuing, call forwarding, voicemail transcription, and analytics, eliminating the need for traditional phone hardware. Offered at Rs. 999/month for unlimited calls with partnerships with BSNL, Airtel, and Vodafone for nationwide connectivity.
• IVR Services Interactive Voice Response system for automated call routing, self-service options, and smart call distribution based on caller input, with 99.9% uptime and multi-level menu support.
• AI Chatbot AI-powered chatbot for automated customer conversations, lead generation, customer support, and task automation across channels including WhatsApp and web, with multilingual NLP support in Hindi, English, and regional languages.
• AI VoiceBot Intelligent voice bot with natural language processing for automated call handling, lead generation, and 24/7 customer support in multiple languages including Hindi, English, and regional languages.
• Lead Management System Sales automation CRM for capturing, organizing, and nurturing leads from multiple sources with automated follow-ups, quotation/invoice generation, visual sales pipeline tracking, and integrations with Razorpay, Meta Ads, and Zoho Books. Priced at Rs. 499 per user per month.
• Contact Center Solution Cloud-based contact center platform with integrated call dashboard, IVR, call recording, real-time analytics, predictive dialer, CRM integration, and softphone compatibility, operating without on-premise hardware. Custom pricing based on agent count, features, and integration requirements.
• Bulk Voice Call Service Broadcast voice calls service for campaigns, reminders, promotions, and OTPs with multi-language support and real-time delivery tracking.
• Unified Communication UCaaS platform integrating Bulk SMS, voice, and WhatsApp communication channels into a single centralized platform for streamlined business operations.
• WhatsApp Business API Reseller Program Official WhatsApp API reseller program for selling WhatsApp messaging services with two-way conversations, chatbot automation, and campaign analytics under partner's own brand, earning recurring margins on recharges.
• IVR Reseller Program White-label IVR reseller program enabling partners to sell IVR services under their own brand with multi-level menus and call routing, managing unlimited sub-clients and earning recurring income.
• Bulk Voice Call Reseller Program White-label reseller program for voice call services allowing partners to manage multiple clients, create campaigns, and earn recurring revenue at wholesale rates.
• RCS Reseller Program Reseller program for RCS messaging services enabling partners to offer rich interactive messaging to their clients under their own brand.

Quantifiable outcome

• OTP delivery in under 5 seconds with direct operator connections ensuring transactional reach including DND numbers
• +4 more outcomes

Named customers7 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Meta Business Tech PartnercoreTechnology or IntegrationPRP Services is a verified Meta Business Tech Partner with listing visible in Meta's official partner directory. This partnership enables PRP to provision official WhatsApp Business API access, provides in-house API provisioning and fast template approval turnaround, and ensures full compliance with WhatsApp and Meta guidelines for business messaging.
• BSNL (Bharat Sanchar Nigam Limited)coreTechnology or IntegrationPRP Services has partnered with BSNL for cloud telephony infrastructure, ensuring nationwide connectivity across India. BSNL is one of India's largest telecom operators, providing reliable voice connectivity that underpins PRP's cloud telephony and IVR services.
• AirtelcoreTechnology or IntegrationPartnership with Airtel for cloud telephony infrastructure, providing PRP Services with direct operator connections for SMS, voice calls, and IVR routing across India. Supports pan-India reach including DND numbers for transactional use.
• VodafonecoreTechnology or IntegrationPartnership with Vodafone for cloud telephony infrastructure and operator-level connectivity. Vodafone is one of India's major telecom operators, complementing BSNL and Airtel partnerships to ensure comprehensive pan-India network coverage.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Gupshup: India-headquartered global CPaaS leader offering messaging APIs, WhatsApp Business API, voice, and conversational AI. Directly competes with PRP across every product line with materially larger scale and venture backing.
• Exotel: India's largest cloud telephony and contact center platform offering IVR, cloud telephony, WhatsApp API, and AI bots. Closest direct competitor to PRP's cloud telephony and contact center solutions for SMB and mid-market.
• Karix (Tanla Platforms): Enterprise CPaaS and messaging platform serving BFSI and large enterprises across India. Comparable to PRP's BFSI and enterprise offerings with a stronger institutional customer base.
• Msg91: Indian CPaaS platform offering SMS, WhatsApp Business API, voice, email, and verification APIs. Comparable communication API suite with overlapping SMB and developer-first positioning.
• Ozonetel: India-based cloud contact center and CPaaS provider offering omnichannel communication, IVR, outbound voice, and WhatsApp integration. Directly overlaps with PRP's contact center and cloud telephony suite.
• ValueFirst: Indian enterprise communication platform offering SMS, WhatsApp Business API, voice, email, and RCS. Directly comparable to PRP in serving Indian enterprises with multi-channel CPaaS offerings.
• Plivo: Cloud communications platform offering voice and SMS APIs with India presence. Comparable CPaaS API-first model serving enterprise developers with voice and messaging infrastructure.
• 360dialog: WhatsApp Business API specialist and Meta Tech Partner providing official API access to BSPs and resellers. Directly competes with PRP for WhatsApp Business API distribution and reseller relationships.
• Ameyo: India-based omnichannel customer experience and contact center platform offering voice, chat, WhatsApp, and AI automation. Comparable contact center and unified communication offering for Indian SMB and enterprise.

Broad incumbents

• Twilio: Global CPaaS leader offering programmable voice, SMS, WhatsApp Business API, and Segment. Operates as a broad incumbent with overlapping capabilities to PRP's API-first developer offering, though not focused on the Indian SMB market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prpservices
• Facebookfacebook.com/prpservices
• LinkedInlinkedin.com/company/prp-services

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRP Services Pvt. Ltd