Susurrus

What Susurrus does

Susurrus is a SaaS influencer marketing platform that operates a two-sided marketplace connecting brands with a curated pool of more than 4,000 influencers across 10 EMEA countries. The platform automates the end-to-end campaign workflow — influencer discovery, demographic-based targeting, pricing negotiation, contract management, and ROI reporting — through a self-serve web interface, with optional hands-on services such as influencer curation, creative concept development, and dedicated account management layered on top. Technology centers on collecting and evaluating influencer data (traffic, engagement rates, follower demographics, content quality and consistency) to power matching, alongside structured campaign-planning tools and configurable ROI report formats.

The company monetizes via three monthly subscription tiers (Free, €1,200/month Premium, €2,500/month Gold) plus optional add-on services, and employs a hybrid go-to-market that combines product-led self-serve registration with enterprise field sales anchored by a dedicated account-manager offering in the top tier. The customer base spans enterprise brands (Domino's, Nestlé, LG, GoStudent, Goody's, Frezyderm), marketing and PR agencies (Communication Effect, V+O), talent agencies, and individual influencers, with primary operations split between an Abu Dhabi regional hub (Yas Creative Hub) and a Patras, Greece headquarters.

Founded in 2015 (per the company history; firmographics lists 2014) by Lina Stoumpou (CEO), Dennis Rodis (CTO), and Panagiotis Tsaggas (CCO), Susurrus has reached a reported $1M GMV in 2021 and claimed category leadership in Greece. The company is privately held, has not publicly disclosed institutional funding beyond an early F6 Ventures (Flat6Labs) seed, and operates with approximately eight team members. Recognition includes a 2017 MIT award and 2018 Fortune 40 Under 40 honors for all three co-founders.

Name

Susurrus

Legal name

Susurrus

Website

https://susurrus.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Susurrus is a SaaS influencer marketing marketplace connecting brands with 4,000+ influencers across 10 EMEA countries via tiered subscriptions (Free to €2,500/month Gold), serving enterprise customers such as Domino's, Nestlé, and LG alongside marketing and PR agencies.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC), Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE)

Keywords

• Influencer marketing platform
• Campaign management software
• Brand collaboration marketplace
• Creator economy tooling
• Social media marketing

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Monthly subscription tiers (Free, €1200/month Premium, €2500/month Gold) providing platform access with varying levels of support, proposals, and add-on services

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Susurrus is a SaaS influencer marketing marketplace that connects brands with a curated network of 4,000+ influencers across 10 EMEA countries. Brands register on the platform, target influencers by audience demographics, negotiate pricing directly, and run measurable influencer campaigns with ROI reporting and contract templates. Access is sold via Free, Premium (€1,200/month) and Gold (€2,500/month) subscription tiers, with add-on services such as hand-picked influencer proposals, creative concept development, and full influencer strategy implementation.

Product overview

Susurrus is an influencer marketing SaaS platform that operates as a unified ecosystem connecting brands with influencers. The core Susurrus Platform enables brands to discover influencers, target audiences by demographics, plan campaigns, negotiate pricing directly with influencers, and track campaign performance with ROI reports. The platform access is tiered through Free, Premium (EUR 1200/month), and Gold (EUR 2500/month) packages. Add-on services include Campaign Reports, Contract Templates, Real-Time Support, Influencer Proposing Service, Creative Concepts, and Influencer Marketing Strategy services. The platform has facilitated over 360 campaigns with access to more than 4,000 influencers across 10 EMEA countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Susurrus Platform SaaS influencer marketing marketplace that enables brands to discover, target, plan, negotiate pricing with and run campaigns involving 4,000+ influencers, with real-time statistics and ROI reporting. Sold to brands, marketing/PR agencies and talent agencies.

Quantifiable outcome

• 4000+ influencers and 360 campaigns completed
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MITcoreStrategic or Co-development Partner · 1 January 2017Massachusetts Institute of Technology - awarded recognition to Susurrus in 2017 as part of their startup ecosystem support. Mentored through MIT's entrepreneurship programs.
• V+OminorStrategic or Co-development PartnerCommunication agency listed as a trusted brand customer and supporter of Susurrus platform
• MastercardminorStrategic or Co-development PartnerListed among great supporters, suggesting partnership or customer relationship in the UAE/MENA region

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Upfluence: Global influencer marketing SaaS platform offering discovery, campaign management, and analytics for brands and agencies. Direct overlap with Susurrus's end-to-end platform approach, though at significantly larger scale.
• Aspire (formerly AspireIQ): Influencer marketing platform serving enterprise brands with creator discovery, workflow, and ROI measurement. Closely comparable to Susurrus in product surface area, targeting mid-market and enterprise brand customers.
• CreatorIQ: Enterprise-grade influencer marketing platform with deep analytics, CRM integrations, and global creator data. Comparable as a higher-end competitor serving the same enterprise brand segment that Susurrus targets with its Gold tier.
• Traackr: Influencer marketing platform focused on brand safety, creator vetting, and campaign analytics. Overlaps with Susurrus on discovery, vetting, and ROI reporting features sold to brand marketers.
• HypeAuditor: AI-powered influencer analytics and fraud detection platform with a creator marketplace. Directly competes with Susurrus's data-driven discovery and vetting capabilities, particularly for EMEA audiences.
• IZEA: Influencer marketing platform and marketplace connecting brands with creators for sponsored content. Comparable marketplace model to Susurrus with managed services layered on top of self-serve tools.
• Influencer.com (formerly Influencer Marketing Hub services): Influencer marketing platform providing campaign management, creator discovery, and analytics for brands and agencies. Closely aligned with Susurrus's target buyer profile of mid-market brands.

Broad incumbents

• Tagger (Sprout Social): Enterprise influencer marketing platform acquired by Sprout Social, offering discovery, planning, and competitive analytics. Comparable as a now-incumbent platform serving larger brand customers than Susurrus's EMEA mid-market focus.

Regional players

• Launchmetrics: Influencer and PR marketing platform with strong presence in fashion, luxury, and beauty across Europe. Comparable to Susurrus in serving brand–influencer workflows but focused on higher-end verticals and European markets.

Emerging players

• Modash: Creator discovery and analytics platform with strong EMEA reach, serving brands and agencies. Comparable as a self-serve SaaS peer targeting the same SMB and mid-market customers Susurrus addresses with its Freemium and Premium tiers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Susurrus_io
• Facebookfacebook.com/Susurrus.platform
• LinkedInlinkedin.com/company/susurrus

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Susurrus