Woonstichting 'Thuis

What Woonstichting 'Thuis does

Woonstichting 'Thuis is a non-profit Dutch social housing corporation (woningcorporatie) formed on 1 July 2013 through the merger of Aert Swaens (Veldhoven) and Domein (Eindhoven), with predecessor associations dating back to 1911. The corporation manages approximately 13,000+ rental and owner-occupied homes across six municipalities in the Brainport Regio — Eindhoven, Veldhoven, Best, Son en Breugel, Waalre, and Oirschot (added in 2020). It serves low- and middle-income renters under government-regulated social rents set via the woningwaardering point system and income-linked allocation (passend toewijzen), a free-sector rental tier (from €1,184.83/month), and home-ownership products including Koopgarant (shared-equity, 10–25% discount with buyback), Vrije Verkoop (market-price sales), and Kopen naar Wens (deferred payment).

The organization operates through a digital tenant self-service platform ('Mijn Pagina') supporting rent payment via iDEAL, maintenance requests, and digital post via Postex, alongside the Wooniezie regional housing allocation platform shared with 11 other corporations and covering 70,000+ homes across 17 municipalities. Distribution is anchored by the Eindhoven headquarters and walk-in offices in Veldhoven and Best, complemented by SeniorenPunt (Eindhoven) and Langer Thuis Wijzer (Veldhoven) advisory hubs operated jointly with care organizations and other housing corporations. Its technology and operating focus is on sustainability — installing solar panels on all suitable homes at no extra cost to tenants, monitored via 365zon, Lens, and Sungivety, and a portfolio-wide program to make homes gas-free and insulated.

The business model combines recurring monthly rental income from a large diffuse tenant base with one-time proceeds from Koopgarant and Vrije Verkoop sales, plus ancillary income from parking and garages. Tenant segments include seniors (55+), young starters (via the 'Woningdelen' shared-housing program), urgent housing seekers under the regional urgency scheme, and downsizing participants in the cross-corporation Van Groot naar Beter priority scheme. Construction is delivered in part through the WoonST joint venture with BAM Wonen and Hurks, while community engagement is operated through the Duurzaamheidspact (Sustainability Pact) with Gemeente Eindhoven, Stichting Present volunteer network, and resident-led livability programs. 'Thuis is recognized as a World-Class Workplace (Nederland 2024-2025).

Name

Woonstichting 'Thuis

Legal name

Woonstichting 'thuis

Website

https://mijn-thuis.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Woonstichting 'Thuis is a non-profit Dutch social housing corporation managing approximately 13,000+ rental and shared-equity homes across six municipalities in the Eindhoven (Brainport) region, serving low- and middle-income renters, seniors, starters, and home buyers via regulated social rents, Koopgarant, and sustainability retrofit programs.

Ownership category

akta.pro rank

Product category

Social Housing / Residential Property Management

NAICS

Services to Buildings and Dwellings (5617), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), New Housing For-Sale Builders (236117)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

akta.pro secondary industries

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Master-Planned Community & POA Management (BPAJAHAD)

Keywords

• Social housing
• Affordable rentals
• Housing corporation
• Senior housing
• Sustainable housing

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Woonstichting 'Thuis is a non-profit Dutch social housing corporation that provides affordable and sustainable rental housing, shared-equity and free-market home purchases, and senior-focused housing services across the Brainport Regio (Eindhoven, Veldhoven, Best, Son & Breugel, Waalre, and Oirschot). It manages approximately 13,000+ dwellings, allocates homes through the joint Wooniezie platform, and operates digital tenant services, senior advisory centers, and sustainability programs including solar panels and gas-free retrofits.

Product overview

Woonstichting 'Thuis is a social housing corporation operating in the Eindhoven region (Best, Eindhoven, Son & Breugel, Veldhoven, Waalre, and Oirschot) with approximately 12,000+ rental properties. The organization operates as a housing management platform with digital tenant services through 'Mijn pagina' portal, property search via Wooniezie integration, senior housing support through SeniorenPunt and Langer Thuis Wijzer, home purchase programs (Koopgarant and Vrije verkoop), sustainability initiatives (solar panels, energy efficiency), and neighborhood development programs (Leefbaarheid). The portfolio includes rental housing, senior apartments, homeownership options, and garages/parking.

Differentiator

Problem solved

Functional benefit

Products and services

• Mijn Pagina (Tenant Portal) Secure online tenant portal allowing residents to view personal data, manage rental affairs, submit repair requests, change personal details, receive digital post via Postex, and pay rent via iDEAL. First-time users activate with an activation code sent by post or email. Targeted at existing tenants of 'thuis.
• Social Rental Housing (via Wooniezie) Income-eligible regulated rental housing for low and middle-income Dutch households. Allocated via the Wooniezie platform under passend-toewijzen rules; rent determined by the woningwaardering point system and updated annually on July 1. Free registration from age 18.
• Free-Sector Rental Housing (Vrije Sector) Market-priced rental housing from €1,184.83 per month with no housing benefit (huurtoeslag) eligibility. Available across the 'thuis portfolio in the Brainport Regio.
• Koopgarant (Shared-Equity Home Purchase) Shared-equity home purchase program offering a 10-25% price reduction on appraised market value. 'thuis guarantees buyback when the buyer sells, and any profit or loss on value development is shared between 'thuis and the buyer.
• Vrije Verkoop (Free-Market Home Sale) Free-market property sales at appraised value with a self-occupation obligation of a minimum of three years. No buyback guarantee from 'thuis applies.
• Kopen naar Wens (Deferred-Payment Home Purchase) Home purchase option with deferred-payment terms offered to qualifying buyers as part of 'thuis's home-ownership portfolio alongside Koopgarant and Vrije Verkoop.
• Van Groot naar Beter (Senior Downsizing Scheme) Joint priority scheme across multiple regional housing corporations offering residents aged 65+ who currently rent a large home up to two years priority on selected Wooniezie senior or single-level apartments, plus reimbursement of double rent costs up to one month when moving.
• SeniorenPunt (Senior Housing & Care Advice Point) Walk-in one-stop information point in Eindhoven (stadsdeel Woensel) for seniors on housing, care, and wellbeing. Run jointly by 'thuis, Wooninc., Woonbedrijf, and care advisor Vitalis Woonzorg Groep; rental agents assist with tailored advice and mediation for housing contracts. No appointment required.
• Langer Thuis Wijzer (Independent Living Advice, Veldhoven) One-stop information point in Veldhoven for seniors on independent living, senior housing, care applications, and welfare options. Operated jointly with municipality Veldhoven, care organization Oktober, SWOVE, and housing corporations Wooninc. and 'thuis. Open Monday mornings and Tuesday afternoons.
• Woningdelen (Shared Starter Housing Program) Program pairing two single-person working households in one social rental home, providing affordable housing for young starters who cannot access independent rentals in the Brainport Regio.
• Solar Panel Installation Program Comprehensive program to install solar panels on all suitable rental properties at no extra cost to tenants, managed by neighborhood or building. Tenants benefit from generated solar power via monitoring apps 365zon (single-family homes), Lens (apartments), and Sungivety (specific complexes).
• Garages and Parking Spaces Rental of garages, parking spaces, and business spaces offered through the Wooniezie platform alongside 'thuis's residential portfolio.

Quantifiable outcome

• Solar panels installed on all suitable rental homes at no extra cost to tenants
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Volantis, Breman, Sankomij, Feenstra (Binnenklimaat Partnership)minorStrategic or Co-development Partner · 25 July 2022On 25 July 2022, 'thuis, Volantis, Breman, Sankomij, and Feenstra signed a cooperation agreement on indoor climate (binnenklimaat), addressing installation and maintenance of heating and ventilation systems in rental homes.
• WoonieziecoreStrategic or Co-development Partner · 7 October 2019Wooniezie is the joint housing allocation platform for the Eindhoven-Helmond region, operated by 'thuis and 11 other housing corporations. It lists over 70,000 rental and purchase homes across 17 municipalities (from Oirschot to Deurne). Housing seekers register for free from age 18 and apply for homes through the platform.
• DOOR!minorStrategic or Co-development PartnerDOOR! is a cooperation between care providers and housing corporations in the Eindhoven region. 'thuis participates as a housing corporation partner in this network addressing the intersection of housing and care.
• Stichting PresentminorStrategic or Co-development PartnerStichting Present connects volunteers with people who need help. 'thuis neighborhood managers and social managers work with Stichting Present to arrange assistance for residents who need it, as part of community support.
• ArtexminorStrategic or Co-development PartnerArtex supplies curtains and fabrics. 'thuis and Artex collaborate to help tenants who need assistance, likely through discounted or provided window treatments as part of tenant support programs.
• WoonST (BAM Wonen and Hurks)coreStrategic or Co-development PartnerWoonST is a construction joint venture between housing corporations in the Stedelijk Gebied Eindhoven (MRE), and construction firms BAM Wonen and Hurks. WoonST builds more affordable, sustainable homes to reduce housing market tightness. Multiple projects have been successfully completed and are already inhabited. WoonST 2.0 continues the collaboration.
• Gemeente Eindhoven (Duurzaamheidspact)coreStrategic or Co-development PartnerThe Duurzaamheidspact (Sustainability Pact) is a cooperation between municipality Eindhoven, housing corporations, and tenant representation PEK. Together they green the city so residents can live comfortably and affordably in energy-efficient neighborhoods now and in the future.
• Langer Thuis Wijzer Consortium (Gemeente Veldhoven, Oktober, SWOVE, Wooninc., 'thuis)minorStrategic or Co-development PartnerLanger Thuis Wijzer is a one-stop information point for seniors on wellbeing, housing, and care in Veldhoven. Run as a collaboration between municipality Veldhoven, elder care organization Oktober, SWOVE, and housing corporations Wooninc. and 'thuis. Open Monday mornings and Tuesday afternoons at Veldwijzer.
• SeniorenPunt Consortium ('thuis, Wooninc., Woonbedrijf, Vitalis Woonzorg Groep)minorStrategic or Co-development PartnerSeniorenPunt provides a single point of contact for seniors in Eindhoven (stadsdeel Woensel) on housing, care, and wellbeing. Rental agents from 'thuis, Wooninc., and Woonbedrijf, together with care advisors from Vitalis Woonzorg Groep, help with information, tailored advice, and mediation for housing contracts. No appointment needed; coffee is always available.
• Vitalis Woonzorg GroepminorStrategic or Co-development PartnerVitalis Woonzorg Groep provides elder care services. Partners with 'thuis, Wooninc., and Woonbedrijf in the SeniorenPunt initiative to advise seniors on housing with care options.
• Van Groot naar Beter Consortium (Bergopwaarts, Compaen, Goed Wonen, Helpt Elkander, TRUDO, 'thuis, Volksbelang, woCom, Woonbedrijf, Wooninc., Woonpartners)minorStrategic or Co-development PartnerVan Groot naar Beter is a joint priority scheme allowing residents aged 65+ who rent a large home from a participating corporation to get priority on downsizing to a senior or single-level apartment. Offers up to 2 years priority on Wooniezie and reimbursement of double rent costs up to one month.
• Convenant voor Aanpak Drugs in Oost-BrabantminorStrategic or Co-development Partner62 organizations in Oost-Brabant cooperate to address drug production, storage, and sales in homes and garage boxes. 'thuis participates in this safety partnership addressing neighborhood crime and nuisance.
• Cultuur & Kunst Eindhoven (CKE)minorStrategic or Co-development PartnerCKE (Cultuur & Kunst Eindhoven) partners with 'thuis on 'thuis in de buurt ('thuis in the neighborhood) program, helping residents execute creative and cultural community projects with organizational support.
• GeldfitminorStrategic or Co-development PartnerGeldfit is a financial wellness organization. 'thuis collaborates with Geldfit to help tenants struggling with money matters, directing them to Geldfit's tips and advice for financial management.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Portaal: One of the largest Dutch social housing corporations, operating ~50,000 homes across multiple regions. Comparable business model, regulatory framework, and sustainability/senior housing programs but at significantly larger scale and broader geographic footprint.
• Ymere: Large Dutch social housing corporation with ~80,000 homes across Amsterdam/Haarlemmermeer regions. Comparable regulatory model with similarly diversified senior, starter, and sustainability programs.
• Eigen Haard: Amsterdam-based Dutch social housing corporation managing ~60,000 homes. Operates under identical Woningwet framework with similar rental allocation rules and sustainability commitments.
• de Alliantie: Dutch social housing corporation operating in Amsterdam, Utrecht, and other regions. Comparable non-profit structure, sustainability programs, and senior housing initiatives under same regulatory regime.
• Mitros: Major Dutch social housing corporation based in Utrecht managing ~30,000 homes. Same Woningwet framework, similar rental/sustainability profile, providing scale benchmark for Dutch social housing operations.

Direct peers

• Wooninc. Dutch social housing corporation active in the Eindhoven region and direct co-partner in Wooniezie, SeniorenPunt, and Langer Thuis Wijzer. Operates under identical Woningwet framework with similar portfolio scale and tenant segments.
• Woonbedrijf: Large Eindhoven-based social housing corporation, fellow Wooniezie participant and SeniorenPunt partner. Directly comparable operating model, regulatory framework, and target segments in the same region.
• Woonpartners: Dutch social housing corporation participating in the Van Groot naar Beter consortium with 'thuis. Same woningcorporatie status, similar product mix (rental, senior, starter), and shared regional focus.

Others

• Vitalis Woonzorg Groep: Elder care organization partnering with 'thuis in the SeniorenPunt initiative. Not a housing competitor but a care-layer ecosystem partner providing adjacent services to senior housing customers.
• WoonST (BAM Wonen + Hurks JV): Construction joint venture between 'thuis' peer housing corporations and construction firms BAM Wonen and Hurks. Functions as a build-side counterpart/ecosystem partner, not a direct competitor, enabling affordable sustainable new-build supply.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUkA0Gg-MAf7wNEdb6LIgqg
• Facebookfacebook.com/Woonstichtingthuis
• LinkedInlinkedin.com/company/woonstichting-%27thuis
• Xx.com/mijnthuis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woonstichting 'Thuis