Riverbed Marketing
Riverbed Marketing is a Vancouver-based B2B marketing agency providing demand generation, SEO, paid media, and fractional CMO services to growth-stage technology companies via monthly retainer engagements.
- Company typePrivate
- Founded2013
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Riverbed Marketing does
Riverbed Marketing is a Vancouver, Canada-based B2B marketing agency founded in 2013 that provides demand generation, marketing strategy, consultation, SEO, paid media management, and fractional CMO services to growth-stage technology companies. The agency serves clients with $5M+ ARR across four core verticals: SaaS, Fintech, Cybersecurity, and Healthcare technology. Its core products are organized around a codified five-stage demand generation methodology (Creation, Capture, Acceleration, Conversion, Expansion) branded as "Customer-Centric Growth," and delivered through a fractional marketing model that pairs a lean in-house founding team with an activated "Trusted Partner Network" of strategic and tactical marketers.
Riverbed Marketing firmographics
Firmographics- Name
- Riverbed Marketing
- Legal name
- Riverbed Marketing, Inc.
- Website
- https://riverbedmarketing.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Riverbed Marketing is a Vancouver-based B2B marketing agency providing demand generation, SEO, paid media, and fractional CMO services to growth-stage technology companies via monthly retainer engagements.
- Ownership category
- akta.pro rank
Riverbed Marketing industry classification
Industry- Product category
- B2B Marketing Services
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Riverbed Marketing is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Riverbed Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Marketing Services Retainer: Monthly retainer model with three service tiers (Growth, Scale, Enterprise) providing ongoing demand generation services including SEO, paid media, marketing strategy, and fractional CMO. Revenue is recurring based on service tier selected with monthly billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth Tier - Single-channel service starting at $3,000/month |
| Subscription | Monthly | Scale Tier - Multi-channel service starting at $5,000/month |
| Subscription | Monthly | Enterprise Tier - Full-service starting at $7,000/month |
| Subscription | Monthly | SEO Services - Starting at $3,000/month |
| Subscription | Monthly | Google/Microsoft Ads Management - Starting at $2,000/month |
| Subscription | Monthly | LinkedIn Ads Management - Starting at $3,000/month |
| Other | Pay-as-you-go | Marketing Strategy - Project-based pricing |
| Other | Pay-as-you-go | Marketing Automation - Project-based pricing |
| Subscription | Monthly | Fractional CMO - Included in Enterprise plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Riverbed Marketing product offering
Product offeringCore offering
Riverbed Marketing is a B2B marketing agency that sells demand generation services to growth-stage technology companies. Core offerings span search engine optimization, paid media management (Google, Microsoft, LinkedIn ads), marketing strategy, marketing consultation, and fractional CMO leadership, delivered via a five-stage demand generation methodology covering awareness, lead capture, funnel acceleration, conversion, and customer expansion.
Product overview
Riverbed Marketing is a B2B marketing agency providing a comprehensive suite of demand generation services organized in three pricing tiers (Growth at $3,000/month for single-channel, Scale at $5,000/month for multi-channel management, and Enterprise at $7,000/month for full-service with Fractional CMO). Their core service portfolio includes B2B Demand Generation Services, B2B Marketing Strategy, B2B Marketing Consultation, SEO, Paid Media/Paid Advertising, and Fractional CMO Services. The agency specializes in four key industry verticals: SaaS, Fintech, Cybersecurity, and Healthcare, each with tailored demand generation approaches. They offer a 30-day cancellation policy with no long-term contracts, live dashboards for transparent reporting, and onboarding within 2-4 weeks. Their methodology follows a five-stage demand gen model: Demand Creation, Demand Capture, Demand Acceleration, Demand Conversion, and Demand Expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Demand Generation Services Full-funnel demand generation services for growth-stage B2B technology companies covering brand awareness building, high-intent lead capture, lead nurturing, conversion, and customer retention strategies.
- B2B Marketing Strategy Strategic marketing consultation including market and competitive analysis, channel assessment, audience mapping, integrated strategy development, and execution with ongoing optimization for B2B technology companies.
- B2B Marketing Consultation Strategic guidance and tactical expertise providing comprehensive marketing audits, roadmap development, execution support, and performance optimization with knowledge transfer to client teams.
- Search Engine Optimization (SEO) Organic search optimization including keyword research and targeting, on-page optimization, technical SEO, link building, content strategy, and tracking and reporting for B2B websites.
- Paid Media / Paid Advertising Paid search and social advertising management including Google Ads, Microsoft Ads, and LinkedIn Ads campaigns with audience targeting, ad creation, landing page optimization, and cross-platform strategy.
- Fractional CMO Services Part-time senior marketing leadership providing strategic planning, marketing operations management, customer journey mapping, and team leadership for growth-stage B2B companies.
- SaaS Marketing Services Specialized demand generation services for SaaS companies with $5M+ ARR, focusing on scalable demand frameworks, multi-channel growth campaigns, and predictable revenue systems through customer-centric growth strategies.
- Fintech Marketing Services Fractional demand generation for growth-stage financial services technology companies, addressing customer acquisition, retention, and ROI targets in the fintech sector.
- Cybersecurity Marketing Services Specialized B2B demand generation for cybersecurity companies offering advanced threat protection, network security, and enterprise-level solutions, focused on high-ticket enterprise partnerships.
- Healthcare Marketing Services B2B demand generation for healthcare technology companies offering software and solutions to health organizations, with expertise in regulatory compliance and clinical decision-maker engagement.
Quantifiable outcome
- +1000% website traffic increase for BrightVolt within 6 months
- +5 more outcomes
Companies that use Riverbed Marketing
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Riverbed Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Riverbed Marketing partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Riverbed Marketing competitors and assessment
Company assessmentDirect peers
- Kalungi: B2B SaaS marketing agency providing fractional CMO, demand generation, and HubSpot services to SaaS companies — closely comparable to Riverbed's SaaS vertical and fractional CMO positioning.
- DemandGen: B2B demand generation agency delivering integrated marketing services for B2B technology companies — overlapping ICP, channel set, and revenue-performance positioning with Riverbed.
- CIENCE: B2B demand generation and outbound lead generation agency serving growth-stage and mid-market B2B tech firms — overlapping offering on demand gen and channel execution for similar buyer profiles.
- Heinz Marketing: B2B sales and marketing agency offering demand generation and fractional CMO services for B2B tech companies — directly comparable in service mix and buyer profile, with overlapping Fractional CMO positioning.
- TBH Creative: B2B inbound marketing and web design agency focused on industrial and B2B tech companies, with HubSpot-led demand gen methodology — comparable inbound-first engagement model and channel mix.
- Square 2 Marketing: B2B inbound marketing and revenue-driven agency serving mid-market companies with HubSpot-led demand generation, closely aligned to Riverbed's methodology and channel stack.
- Directive Consulting: B2B marketing agency specialized in demand generation for SaaS and tech companies, with performance-based pricing and a similar mid-market to enterprise buyer profile — the closest direct comparable to Riverbed's service offering.
- Velocity Partners: B2B tech marketing agency targeting high-growth technology companies with integrated demand gen and content services — comparable ICP and mid-market enterprise sales-led engagement model.
- Refine Labs: B2B demand generation agency focused on SaaS and tech, known for content-led and category-design approaches — comparable buyer persona and service architecture to Riverbed's SaaS vertical.
Broad incumbents
- Walker Sands: Larger, established B2B marketing and PR agency serving tech and B2B clients across demand generation, content, and PR — overlapping with Riverbed on demand gen services but operating at materially greater scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Riverbed Marketing social profiles
Digital presenceRiverbed Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riverbed Marketing leadership team
Management profileNumber of profiles
Profiles3 records
Riverbed Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riverbed Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riverbed Marketing
What does Riverbed Marketing do?
Riverbed Marketing is a B2B marketing agency that sells demand generation services to growth-stage technology companies. Core offerings span search engine optimization, paid media management (Google, Microsoft, LinkedIn ads), marketing strategy, marketing consultation, and fractional CMO leadership, delivered via a five-stage demand generation methodology covering awareness, lead capture, funnel acceleration, conversion, and customer expansion.
Is Riverbed Marketing a public or private company?
Riverbed Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Riverbed Marketing founded?
Riverbed Marketing was founded in 2013. It employs 1 to 10 people.
Where is Riverbed Marketing based?
Riverbed Marketing is headquartered in Vancouver, Canada, in the North America region.
How does Riverbed Marketing make money?
One revenue line is on record: marketing Services Retainer.
Who are Riverbed Marketing's main competitors?
Direct peers on record are Kalungi, DemandGen, CIENCE, Heinz Marketing, TBH Creative, Square 2 Marketing, Directive Consulting, Velocity Partners and Refine Labs. Walker Sands is listed as a broad incumbent.
Does Riverbed Marketing have an API?
No public API is recorded for Riverbed Marketing.
What industry is Riverbed Marketing in?
Riverbed Marketing's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its SIC code is 7311.