RunSwitch PR

What RunSwitch PR does

RunSwitch PR is a privately held integrated communications and public affairs firm headquartered at 9300 Shelbyville Road, Louisville, Kentucky, founded in 2012 by Scott Jennings, Steve Bryant, and Gary Gerdemann after the three partners' tenures at Peritus Public Relations. The firm delivers five core service lines (Public Relations, Public Affairs, Crisis Communications, Digital Strategy, and Video & Audio Production) and operates two wholly-owned subsidiaries: Bluegrass Media Lab, a full-service video, podcasting, live-broadcast, and web production studio launched in August 2021, and Bluegrass Compliance, a campaign finance reporting consultancy launched in July 2021 for candidates and political organizations operating in Frankfort and Washington D.C. The firm's client base includes at least 11 Fortune 500 companies (Amazon, Pfizer, Philip Morris International, Anheuser-Busch among them), national advocacy groups, Kentucky-based trade associations, and regional enterprises such as Churchill Downs and Metronet.

The business operates on a professional services, project-and-retainer fee model with no publicly disclosed pricing, selling directly through senior partners and account directors in a sales-led motion targeting enterprise and institutional buyers. Go-to-market relies on the founders' political networks (former White House, McConnell Senate office, Governor Bevin's office), CNN-platform exposure through Scott Jennings' commentary work, and sustained earned media through the firm's hosting of the official media filing center at Kentucky's Fancy Farm Picnic since 2014. Recognized as Kentucky's largest PR firm by Louisville Business First every year since 2014, RunSwitch has accumulated 20+ industry awards annually across Hermes Creative, MarCom, Pollie, Reed, w3, Davey, dotCOMM, and AVA programs, with a 2017 "Triple Crown" of political communications awards (Pollie, Goldie, Reed) won jointly with strategic partner Grit Creative.

The firm is independently owned equally by its three founding partners with no institutional capital, no parent company, and no recorded secondary transactions, and currently sits in the 11-50 employee band after growing from 5 employees in 2013. Markets served extend beyond Kentucky to Seattle, Dallas, New York, Washington D.C., Switzerland, Canada, and Italy, reflecting the national footprint of its Fortune 500 engagements. The firm is actively operating as of December 2025, with founder Scott Jennings' book "A Revolution of Common Sense" debuting on the New York Times and USA Today bestseller lists that month and Betsy Janes joining as Senior Vice President to open a Northern Kentucky presence.

Name

RunSwitch PR

Legal name

RunSwitch LLC

Website

https://runswitchpr.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

RunSwitch PR is a privately held, Louisville-based integrated communications and public affairs firm founded in 2012 that delivers public relations, public affairs, crisis communications, digital, video production, and campaign compliance services to Fortune 500 companies, national advocacy groups, and regional enterprises.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Healthcare & Life Sciences PR (BPAFADAJ), Technology & B2B PR (BPAFADAI), Event PR & Communications Support (BPAFADAO), PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Public relations services
• Public affairs consulting
• Crisis communications
• Digital strategy services
• Media relations

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Public Relations Services: Strategic communications counsel including media relations, content curation, media monitoring, event management, and strategic messaging development
2. Public Affairs Services: Issue advocacy, coalition building, grassroots campaigns, strategic engagement, and policy influence services for legislative and regulatory matters
3. Crisis Communications: Rapid response, crisis planning, media training, and customized engagement for crisis situations
4. Digital Services: Website development, social media management, digital advertising, landing pages, microsites, and full website services
5. Video & Audio Production: Video production, live-shot broadcasting, and podcasting services through Bluegrass Media Lab
6. Campaign Compliance: Campaign finance registration, reporting, and banking & database management through Bluegrass Compliance

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

RunSwitch PR is a strategic communications agency that sells public relations, public affairs, crisis communications, and digital strategy services to corporate, advocacy, healthcare, and political clients. It additionally offers in-house video/audio production through its Bluegrass Media Lab sub-brand and campaign compliance services through its Bluegrass Compliance sub-brand. - description not evidenced from source-attributable claim; no source IDs were present in the supplied input.

Product overview

RunSwitch PR is Kentucky's largest public relations and public affairs agency offering a comprehensive suite of strategic communications services. The firm operates as a unified service portfolio organized around five core service areas: Public Relations (media relations, content curation, events), Public Affairs (issue advocacy, coalition building, strategic engagement), Crisis Communications (rapid response, crisis planning, media training), Digital Strategy (websites, social media, digital advertising), and Video & Audio Production. The company also operates two specialized sub-brands: Bluegrass Media Lab, a full-service video and digital production studio for live broadcasting and content creation, and Bluegrass Compliance, a campaign finance consultancy for political candidates and organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Strategic communications, media relations, and reputation management for corporate and advocacy clients. - not evidenced from source-attributable claim.
• Public Affairs Consulting Political and government-relations strategy, issue advocacy, and coalition engagement. - not evidenced from source-attributable claim.
• Crisis Communications Rapid-response crisis and issues management for organizations facing reputational threats. - not evidenced from source-attributable claim.
• Digital Strategy Digital communications, social media strategy, and online reputation management for clients. - not evidenced from source-attributable claim.
• Bluegrass Media Lab (Video and Audio Production) In-house production studio providing video and audio production services supporting PR and public-affairs campaigns. - not evidenced from source-attributable claim.
• Bluegrass Compliance (Campaign Compliance Services) Campaign-compliance tracking, reporting, and advisory services for political and advocacy campaigns. - not evidenced from source-attributable claim.

Quantifiable outcome

• RunSwitch has held the #1 PR firm ranking in Kentucky since 2014
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, key and minor.

• Bluegrass Media LabcoreOthers · 17 August 2021Full-service video and digital production studio launched as a subsidiary of RunSwitch PR. Located at RunSwitch's Louisville headquarters, the studio offers live broadcasting, high-end video production, media training, podcasting, website development, photography and more.
• Bluegrass CompliancecoreOthers · 1 July 2021Full-service campaign finance reporting consultancy launched as a division of RunSwitch PR. Combines over 60 years of expertise in Kentucky politics and campaign finance, offering candidates and political organizations support for campaign finance reporting in Frankfort and Washington D.C.
• Grit CreativekeyStrategic or Co-development PartnerPolitical marketing and advertising partnership with Kentucky's foremost Republican political consulting firm. Jointly won multiple Reed Awards, Pollie Awards, and Goldie Awards for political campaign work including the successful Kentuckians for Strong Leadership independent expenditure campaign that helped flip the Kentucky State House to Republicans in 2016.
• Quantum CommunicationsminorImplementation/ SI/ Consulting PartnerLocal advertising and creative agency that worked with RunSwitch PR to develop and launch their award-winning website www.RunSwitchPR.com which launched in fall 2014.
• Kentucky Telecom AssociationminorGTM or Marketing PartnerSponsors high-speed internet for RunSwitch's media filing center RV at the Fancy Farm Picnic political event.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Hill & Knowlton: Global public affairs and communications firm with extensive healthcare, regulated industry, and crisis practices — directly competes for the Fortune 500 and advocacy clients RunSwitch serves, and a previous employer of founder Steve Bryant.
• Edelman: World's largest independent PR firm, frequently competing for Fortune 500 communications, public affairs, and crisis mandates that RunSwitch also targets — establishes the scale ceiling and competitive benchmark.
• Weber Shandwick: Global PR network with strong public affairs, healthcare, and crisis practices, frequently winning Fortune 500 AOR relationships that overlap with RunSwitch's service areas.

Direct peers

• Padilla: Full-service communications agency with deep public affairs and crisis capabilities; comparable service portfolio to RunSwitch but larger scale and broader geographic reach.
• Mower: Independent, employee-owned marketing and PR agency of similar regional leadership profile serving enterprise and public-sector clients with integrated communications, mirroring RunSwitch's mid-market independent positioning.
• Gregory FCA: Mid-sized independent PR and public affairs firm with strong political and crisis communications practice, comparable in service breadth and political-engagement orientation.
• Lambert: Midwest-based integrated PR and public affairs agency of similar size and regional leadership, serving Fortune 500 and growth clients across healthcare, consumer, and B2B — directly comparable in scale and service mix to RunSwitch.
• Revive (ReviveHealth): Healthcare and technology-focused PR agency headquartered in the Southeast with similar size and Fortune 500 client roster, overlapping RunSwitch's healthcare advocacy and regulated-industry verticals.

Regional players

• Capitol Communicators / Public Affairs Council peers: Smaller state-level public affairs and communications boutiques serving regional clients similar to RunSwitch's Kentucky-headquartered model.

Others

• Grit Creative: Kentucky political marketing and advertising agency with documented co-vendor relationship with RunSwitch (joint Reed Awards wins); an ecosystem partner rather than direct competitor but engaged in adjacent services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/runswitchpr
• YouTubeyoutube.com/channel/UC2grD1Msp_3eluKByYTjkQA
• Facebookfacebook.com/RunSwitchPR
• LinkedInlinkedin.com/company/runswitch-public-relations

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RunSwitch PR