RunSwitch PR
RunSwitch PR is a privately held, Louisville-based integrated communications and public affairs firm founded in 2012 that delivers public relations, public affairs, crisis communications, digital, video production, and campaign compliance services to Fortune 500 companies, national advocacy groups, and regional enterprises.
- Company typePrivate
- Founded2012
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RunSwitch PR does
RunSwitch PR is a privately held integrated communications and public affairs firm headquartered at 9300 Shelbyville Road, Louisville, Kentucky, founded in 2012 by Scott Jennings, Steve Bryant, and Gary Gerdemann after the three partners' tenures at Peritus Public Relations. The firm delivers five core service lines (Public Relations, Public Affairs, Crisis Communications, Digital Strategy, and Video & Audio Production) and operates two wholly-owned subsidiaries: Bluegrass Media Lab, a full-service video, podcasting, live-broadcast, and web production studio launched in August 2021, and Bluegrass Compliance, a campaign finance reporting consultancy launched in July 2021 for candidates and political organizations operating in Frankfort and Washington D.C. The firm's client base includes at least 11 Fortune 500 companies (Amazon, Pfizer, Philip Morris International, Anheuser-Busch among them), national advocacy groups, Kentucky-based trade associations, and regional enterprises such as Churchill Downs and Metronet.
The business operates on a professional services, project-and-retainer fee model with no publicly disclosed pricing, selling directly through senior partners and account directors in a sales-led motion targeting enterprise and institutional buyers. Go-to-market relies on the founders' political networks (former White House, McConnell Senate office, Governor Bevin's office), CNN-platform exposure through Scott Jennings' commentary work, and sustained earned media through the firm's hosting of the official media filing center at Kentucky's Fancy Farm Picnic since 2014. Recognized as Kentucky's largest PR firm by Louisville Business First every year since 2014, RunSwitch has accumulated 20+ industry awards annually across Hermes Creative, MarCom, Pollie, Reed, w3, Davey, dotCOMM, and AVA programs, with a 2017 "Triple Crown" of political communications awards (Pollie, Goldie, Reed) won jointly with strategic partner Grit Creative.
The firm is independently owned equally by its three founding partners with no institutional capital, no parent company, and no recorded secondary transactions, and currently sits in the 11-50 employee band after growing from 5 employees in 2013. Markets served extend beyond Kentucky to Seattle, Dallas, New York, Washington D.C., Switzerland, Canada, and Italy, reflecting the national footprint of its Fortune 500 engagements. The firm is actively operating as of December 2025, with founder Scott Jennings' book "A Revolution of Common Sense" debuting on the New York Times and USA Today bestseller lists that month and Betsy Janes joining as Senior Vice President to open a Northern Kentucky presence.
RunSwitch PR firmographics
Firmographics- Name
- RunSwitch PR
- Legal name
- RunSwitch LLC
- Website
- https://runswitchpr.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RunSwitch PR is a privately held, Louisville-based integrated communications and public affairs firm founded in 2012 that delivers public relations, public affairs, crisis communications, digital, video production, and campaign compliance services to Fortune 500 companies, national advocacy groups, and regional enterprises.
- Ownership category
- akta.pro rank
RunSwitch PR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industries
- Healthcare & Life Sciences PR (BPAFADAJ), Technology & B2B PR (BPAFADAI), Event PR & Communications Support (BPAFADAO), PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where RunSwitch PR is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RunSwitch PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Public Relations Services: Strategic communications counsel including media relations, content curation, media monitoring, event management, and strategic messaging development
- Public Affairs Services: Issue advocacy, coalition building, grassroots campaigns, strategic engagement, and policy influence services for legislative and regulatory matters
- Crisis Communications: Rapid response, crisis planning, media training, and customized engagement for crisis situations
- Digital Services: Website development, social media management, digital advertising, landing pages, microsites, and full website services
- Video & Audio Production: Video production, live-shot broadcasting, and podcasting services through Bluegrass Media Lab
- Campaign Compliance: Campaign finance registration, reporting, and banking & database management through Bluegrass Compliance
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
RunSwitch PR product offering
Product offeringCore offering
RunSwitch PR is a strategic communications agency that sells public relations, public affairs, crisis communications, and digital strategy services to corporate, advocacy, healthcare, and political clients. It additionally offers in-house video/audio production through its Bluegrass Media Lab sub-brand and campaign compliance services through its Bluegrass Compliance sub-brand. - description not evidenced from source-attributable claim; no source IDs were present in the supplied input.
Product overview
RunSwitch PR is Kentucky's largest public relations and public affairs agency offering a comprehensive suite of strategic communications services. The firm operates as a unified service portfolio organized around five core service areas: Public Relations (media relations, content curation, events), Public Affairs (issue advocacy, coalition building, strategic engagement), Crisis Communications (rapid response, crisis planning, media training), Digital Strategy (websites, social media, digital advertising), and Video & Audio Production. The company also operates two specialized sub-brands: Bluegrass Media Lab, a full-service video and digital production studio for live broadcasting and content creation, and Bluegrass Compliance, a campaign finance consultancy for political candidates and organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services Strategic communications, media relations, and reputation management for corporate and advocacy clients. - not evidenced from source-attributable claim.
- Public Affairs Consulting Political and government-relations strategy, issue advocacy, and coalition engagement. - not evidenced from source-attributable claim.
- Crisis Communications Rapid-response crisis and issues management for organizations facing reputational threats. - not evidenced from source-attributable claim.
- Digital Strategy Digital communications, social media strategy, and online reputation management for clients. - not evidenced from source-attributable claim.
- Bluegrass Media Lab (Video and Audio Production) In-house production studio providing video and audio production services supporting PR and public-affairs campaigns. - not evidenced from source-attributable claim.
- Bluegrass Compliance (Campaign Compliance Services) Campaign-compliance tracking, reporting, and advisory services for political and advocacy campaigns. - not evidenced from source-attributable claim.
Quantifiable outcome
- RunSwitch has held the #1 PR firm ranking in Kentucky since 2014
- +2 more outcomes
Companies that use RunSwitch PR
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
RunSwitch PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
RunSwitch PR partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, key and minor.
- Bluegrass Media LabcoreFull-service video and digital production studio launched as a subsidiary of RunSwitch PR. Located at RunSwitch's Louisville headquarters, the studio offers live broadcasting, high-end video production, media training, podcasting, website development, photography and more.
- Bluegrass CompliancecoreFull-service campaign finance reporting consultancy launched as a division of RunSwitch PR. Combines over 60 years of expertise in Kentucky politics and campaign finance, offering candidates and political organizations support for campaign finance reporting in Frankfort and Washington D.C.
- Grit CreativekeyPolitical marketing and advertising partnership with Kentucky's foremost Republican political consulting firm. Jointly won multiple Reed Awards, Pollie Awards, and Goldie Awards for political campaign work including the successful Kentuckians for Strong Leadership independent expenditure campaign that helped flip the Kentucky State House to Republicans in 2016.
- Quantum CommunicationsminorLocal advertising and creative agency that worked with RunSwitch PR to develop and launch their award-winning website www.RunSwitchPR.com which launched in fall 2014.
- Kentucky Telecom AssociationminorSponsors high-speed internet for RunSwitch's media filing center RV at the Fancy Farm Picnic political event.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
RunSwitch PR competitors and assessment
Company assessmentBroad incumbents
- Hill & Knowlton: Global public affairs and communications firm with extensive healthcare, regulated industry, and crisis practices — directly competes for the Fortune 500 and advocacy clients RunSwitch serves, and a previous employer of founder Steve Bryant.
- Edelman: World's largest independent PR firm, frequently competing for Fortune 500 communications, public affairs, and crisis mandates that RunSwitch also targets — establishes the scale ceiling and competitive benchmark.
- Weber Shandwick: Global PR network with strong public affairs, healthcare, and crisis practices, frequently winning Fortune 500 AOR relationships that overlap with RunSwitch's service areas.
Direct peers
- Padilla: Full-service communications agency with deep public affairs and crisis capabilities; comparable service portfolio to RunSwitch but larger scale and broader geographic reach.
- Mower: Independent, employee-owned marketing and PR agency of similar regional leadership profile serving enterprise and public-sector clients with integrated communications, mirroring RunSwitch's mid-market independent positioning.
- Gregory FCA: Mid-sized independent PR and public affairs firm with strong political and crisis communications practice, comparable in service breadth and political-engagement orientation.
- Lambert: Midwest-based integrated PR and public affairs agency of similar size and regional leadership, serving Fortune 500 and growth clients across healthcare, consumer, and B2B — directly comparable in scale and service mix to RunSwitch.
- Revive (ReviveHealth): Healthcare and technology-focused PR agency headquartered in the Southeast with similar size and Fortune 500 client roster, overlapping RunSwitch's healthcare advocacy and regulated-industry verticals.
Regional players
- Capitol Communicators / Public Affairs Council peers: Smaller state-level public affairs and communications boutiques serving regional clients similar to RunSwitch's Kentucky-headquartered model.
Others
- Grit Creative: Kentucky political marketing and advertising agency with documented co-vendor relationship with RunSwitch (joint Reed Awards wins); an ecosystem partner rather than direct competitor but engaged in adjacent services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RunSwitch PR social profiles
Digital presenceRunSwitch PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
RunSwitch PR leadership team
Management profileNumber of profiles
Profiles1 record
RunSwitch PR subsidiaries and ownership
Company hierarchySubsidiaries2 records
RunSwitch PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RunSwitch PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RunSwitch PR
What does RunSwitch PR do?
RunSwitch PR is a strategic communications agency that sells public relations, public affairs, crisis communications, and digital strategy services to corporate, advocacy, healthcare, and political clients. It additionally offers in-house video/audio production through its Bluegrass Media Lab sub-brand and campaign compliance services through its Bluegrass Compliance sub-brand. - description not evidenced from source-attributable claim; no source IDs were present in the supplied input.
Is RunSwitch PR a public or private company?
RunSwitch PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RunSwitch PR founded?
RunSwitch PR was founded in 2012. It employs 11 to 50 people.
Where is RunSwitch PR based?
RunSwitch PR is headquartered in Louisville, United States, in the North America region.
How does RunSwitch PR make money?
Six revenue lines are on record. Public Relations Services are the primary driver. The others are public Affairs Services, crisis Communications, digital Services, video & Audio Production and campaign Compliance.
Who are RunSwitch PR's main competitors?
Broad incumbents on record are Hill & Knowlton, Edelman and Weber Shandwick. Direct peers are Padilla, Mower, Gregory FCA, Lambert and Revive (ReviveHealth). Capitol Communicators / Public Affairs Council peers is listed as a regional player. Grit Creative is listed as an others.
Does RunSwitch PR have an API?
No public API is recorded for RunSwitch PR.
What industry is RunSwitch PR in?
RunSwitch PR's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of BPAFADAJ, Healthcare & Life Sciences PR. Its NAICS code is 541820 and its SIC code is 7311.