Simple Risk Solutions
Simple Risk Solutions Inc. is an independent insurance agency representing multiple top-rated carriers to sell personal and commercial insurance—auto, home, business, trucking, and surety bonds—to individuals and small-to-medium businesses across seven southeastern US states.
- Company typePrivate
- Founded2007
- HeadquartersMarietta, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Simple Risk Solutions does
Simple Risk Solutions Inc. is an independent insurance agency operating under DBAs Simple Risk Solutions, SRS Brokers, and SRS Insurance. Founded in 2006 and acquired by current owner Richard Ferguson in November 2007, the company is headquartered in Marietta, Georgia, and operates additional offices in Alpharetta, Peachtree City, and Greenville, South Carolina. The agency is licensed in seven US states (Georgia, Florida, South Carolina, North Carolina, Tennessee, Alabama, and Nevada) and sells both personal lines (auto, home, condo, renters, motorcycle, boat, umbrella, personal articles floater) and commercial lines (general liability, workers compensation, commercial auto, business hotel, contractors, restaurants, retail, trucking/transportation, surety bonds).
The company represents multiple top-rated insurance carriers as an independent agency rather than a captive agent — including Travelers, Safeco (Liberty Mutual), Progressive, Grange, Berkshire Hathaway HomeState Companies, The Hartford (with HAARP authorization), and Cypress Insurance. Revenue is commission-based: the agency earns placement commissions from carriers on both new policy sales and renewal premiums across the multi-carrier portfolio. Pricing is quote-based and determined by individual risk assessment; the agency advertises multi-policy bundling discounts (up to 10% for auto/home), safe driver discounts (averaging 31% for three years without incidents), and multi-car discounts (10%).
The go-to-market model is sales-led and relationship-driven, distributed through in-person consultations at the four office locations, phone-based sales and service, and inbound digital channels including the company website (srsbrokers.com), Google+ local business listings, and a Twitter presence. Lead generation is supplemented by a partner quote site (4QuotesNow.com). The agency has 1-10 employees and no proprietary technology platform, no mobile app, no API, and no disclosed AI/ML capabilities; operations rely on conventional carrier-provided systems and licensed-agent workflows. Richard Ferguson serves as owner-operator, bringing 22+ years of insurance industry experience originating from Liberty Mutual Group.
Simple Risk Solutions firmographics
Firmographics- Name
- Simple Risk Solutions
- Legal name
- Simple Risk Solutions Inc.
- Website
- https://srsbrokers.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simple Risk Solutions Inc. is an independent insurance agency representing multiple top-rated carriers to sell personal and commercial insurance—auto, home, business, trucking, and surety bonds—to individuals and small-to-medium businesses across seven southeastern US states.
- Ownership category
- akta.pro rank
Simple Risk Solutions industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Surety Insurance (6351)
- akta.pro primary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
- akta.pro secondary industries
- Commercial Property Insurance (FSAJACAE), Co-Employment Risk Management & Insurance (Workers’ Comp, Liability) (BPACAGAH), Product Liability (FSAJADAC)
Keywords
Where Simple Risk Solutions is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Simple Risk Solutions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commission Revenue: As an independent insurance agency, Simple Risk Solutions earns commissions from insurance carriers (Travelers, Safeco, Progressive, Grange, Berkshire Hathaway, The Hartford, and others) for placing personal and commercial insurance policies including auto, home, business, trucking, and surety bonds. Revenue is commission-based, derived from both new policy sales and renewal premiums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personal insurance policies (auto, home, condo, renters) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Simple Risk Solutions product offering
Product offeringCore offering
Simple Risk Solutions is an independent insurance brokerage that sells personal lines coverage (auto, home, condo, renters, motorcycle, umbrella, personal articles floater, boat) and commercial lines coverage (general liability, workers compensation, commercial auto, trucking, hotel/hospitality, surety bonds). The agency does not underwrite policies itself; instead it places client risks with carrier partners such as Travelers, Safeco, Progressive, Grange, Berkshire Hathaway, and The Hartford, and is compensated through carrier commissions.
Product overview
Simple Risk Solutions Inc. is an independent insurance agency offering a comprehensive portfolio of insurance products and surety bonds through multiple carrier partnerships including Travelers, Safeco, Progressive, Grange, Berkshire Hathaway, and The Hartford. The agency operates as a traditional insurance brokerage without a unified software platform; its core offerings include personal lines (auto, home, condo, renters, motorcycle, umbrella, boat) and commercial lines (business, trucking, general liability, workers compensation, commercial auto, surety bonds). The products are distributed through licensed agents across Georgia, South Carolina, Florida, North Carolina, Tennessee, Alabama, and Nevada, with physical office locations in Marietta, Alpharetta, Peachtree City (Georgia), and Greenville, South Carolina.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Lines Insurance
Companies that use Simple Risk Solutions
Customer profileSegments5 records
Ideal customer profiles4 records
Simple Risk Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simple Risk Solutions partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, secondary and minor.
- Travelers InsurancecorePrimary insurance carrier partner providing personal and commercial insurance products including home, auto, and business coverage. Travelers is a major national insurer represented prominently across all SRS office locations.
- Safeco Insurance (Liberty Mutual)coreSafeco Insurance, a Liberty Mutual company, provides personal insurance products including auto and home coverage. Represented as a preferred carrier on the SRS platform.
- Progressive InsurancecoreProgressive Insurance provides personal auto insurance and commercial auto coverage. SRS offers Progressive's competitive auto rates and commercial vehicle coverage including seasonal business options.
- Grange InsurancesecondaryGrange Insurance offers affordable auto, home, life and business insurance products. Originally founded 80 years ago for Grange members, now serves customers across 13 states through independent agents.
- Berkshire Hathaway HomeState Companies / BHHCsecondaryBHHC offers coverage for commercial property risks including vacant buildings, dwellings, rental properties, and REO properties. Also provides monoline commercial auto products for trucking and transportation, plus public entity coverage for government entities.
- The HartfordsecondaryThe Hartford provides business insurance coverage including general liability, workers compensation, and commercial auto. SRS is HAARP authorized to offer The Hartford Auto Insurance Program.
- Cypress InsurancesecondaryCypress Insurance offers versatile monoline Commercial Auto products targeting local to long-haul trucks, public auto transportation, non-emergency medical transportation, charter buses, and tow trucks.
- Northland, Canal, National IndemnityminorTrucking insurance carriers available through brokers for commercial truck insurance and transportation coverage.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Simple Risk Solutions competitors and assessment
Company assessmentBroad incumbents
- Acrisure: Tech-enabled global insurance brokerage built largely through independent-agency roll-ups; represents both a competitor and a potential acquirer of agencies structured like SRS.
- Brown & Brown: National insurance brokerage distributing P&C and specialty lines through a large agency network; comparable product breadth but with institutional scale and geographic reach far beyond SRS.
- Arthur J. Gallagher: Global risk-management and insurance brokerage with a substantial retail agency segment; competes for the same commercial clients SRS serves but with significantly more resources and product depth.
- Hub International: Global insurance brokerage with a North American retail agency network placing personal, commercial, and specialty risks; same distribution function but at vastly larger scale and broader product scope.
Direct peers
- Goosehead Insurance: Public independent insurance agency franchise distributing personal and commercial lines through multiple carriers via local agents — closest scaled analog to SRS's independent, multi-carrier agency model.
- RPS (Risk Placement Services): National specialty wholesale brokerage and managing general agency distributing niche commercial lines (transportation, surety, commercial property) — directly comparable to SRS's specialty product set.
- Higginbotham: Large Texas-based independent insurance agency offering personal, commercial, and employee benefits through multiple carrier partnerships — same multi-carrier independent model at greater scale.
- Brightway Insurance: Florida-headquartered independent insurance agency franchise operating across the Southeast; same multi-carrier agency structure as SRS with regional overlap in SC/GA/FL.
- Burns & Wilcox: Specialty insurance wholesaler and brokerage placing complex personal and commercial risks through retail agents; relevant comparator for SRS's specialty lines (surety, trucking, commercial property).
Emerging players
- Lemonade: Direct-to-consumer insurtech selling homeowners and renters policies without an agent; competes for the same personal-lines customers SRS targets but bypasses the independent-agency distribution layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Simple Risk Solutions social profiles
Digital presenceSimple Risk Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Risk Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Simple Risk Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Risk Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Risk Solutions
What does Simple Risk Solutions do?
Simple Risk Solutions is an independent insurance brokerage that sells personal lines coverage (auto, home, condo, renters, motorcycle, umbrella, personal articles floater, boat) and commercial lines coverage (general liability, workers compensation, commercial auto, trucking, hotel/hospitality, surety bonds). The agency does not underwrite policies itself; instead it places client risks with carrier partners such as Travelers, Safeco, Progressive, Grange, Berkshire Hathaway, and The Hartford, and is compensated through carrier commissions.
Is Simple Risk Solutions a public or private company?
Simple Risk Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Risk Solutions founded?
Simple Risk Solutions was founded in 2007. It employs 1 to 10 people.
Where is Simple Risk Solutions based?
Simple Risk Solutions is headquartered in Marietta, United States, in the North America region.
How does Simple Risk Solutions make money?
One revenue line is on record: insurance Commission Revenue.
Who are Simple Risk Solutions's main competitors?
Broad incumbents on record are Acrisure, Brown & Brown, Arthur J. Gallagher and Hub International. Direct peers are Goosehead Insurance, RPS (Risk Placement Services), Higginbotham, Brightway Insurance and Burns & Wilcox. Lemonade is listed as an emerging player.
Does Simple Risk Solutions have an API?
No public API is recorded for Simple Risk Solutions.
What industry is Simple Risk Solutions in?
Simple Risk Solutions's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies), with a secondary code of FSAJACAE, Commercial Property Insurance. Its NAICS code is 5242 and its SIC code is 6411.