Andy Boy

What Andy Boy does

Andy Boy is the consumer brand under D'Arrigo Bros. Co., of California, a fourth-generation, family-owned grower-packer-shipper of fresh specialty vegetables headquartered on a 55-acre campus in Salinas, California. The company was founded in 1923 by Andrea and Stefano D'Arrigo (immigrant brothers from Messina, Sicily), with the Andy Boy pink-collar label established in 1927. It employs approximately 3,500 workers across year-round and seasonal operations, including ~1,500 United Farm Workers union members covered under a 2018 collective bargaining agreement.

The operating model is vertically integrated, owning seed research, growing across three regions (Salinas Valley year-round, Yuma AZ November–March, San Luis Rio Colorado, Sonora, Mexico), and consolidating through a 152,000-square-foot state-of-the-art cooling and shipping facility capable of moving 800,000–1,250,000 cartons weekly. The product portfolio is anchored by broccoli rabe (the flagship product historically associated with the brand) and includes Florentino® Sweet Baby Cauliflower, Sweet Baby Broccoli, Romaine Hearts (including an organic variant), Fennel, Artichokes, Celery, Brussels Sprouts, Baby Gem Lettuce, and commodity leafy greens and cole crops, plus a new-items range of herbs and Asian greens.

Revenue is generated wholesale by selling branded fresh produce to grocery retailers, restaurant operators, and foodservice companies across North America at prevailing commodity and specialty market prices, bundled with cross-dock, consolidation, custom-growing, and commercial-cooling services. A traditional B2B sales-led go-to-market is supported by consumer-facing brand marketing through a 200+ recipe library, multi-language website, social media presence, and a 25+ year partnership with the Breast Cancer Research Foundation anchored by a pink-ribbon on-pack cause-marketing campaign.

Name

Andy Boy

Legal name

D'Arrigo Bros. Co., of California

Website

https://andyboy.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Andy Boy (D'Arrigo Bros. Co., of California) is a fourth-generation, family-owned grower-packer-shipper of branded fresh specialty and commodity vegetables, founded in 1923 and headquartered in Salinas, California, selling wholesale to grocery retailers and foodservice operators across North America.

Ownership category

akta.pro rank

Product category

Fresh Produce and Specialty Vegetables

NAICS

Vegetable and Melon Farming (11121), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)

akta.pro secondary industry

Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)

Keywords

• Fresh produce wholesale
• Specialty vegetable grower
• Packer and shipper
• Broccoli rabe supply
• Leafy greens farming

Headquarters

HQ city

Salinas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Produce Wholesale: D'Arrigo California grows, packs, and ships fresh vegetables (broccoli rabe, cauliflower, fennel, romaine hearts, and full commodity range) to grocery retailers, restaurants, and foodservice customers across North America. Revenue is generated through the sale of fresh produce at commodity market prices, with cross dock and consolidation services bundled for customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Andy Boy (D'Arrigo Bros. Co., of California) is a family-owned grower, packer, and shipper of fresh specialty vegetables that operates multi-region production in the Salinas Valley, Yuma (Arizona), and San Luis Rio Colorado (Mexico). The company grows, packs, cools, and ships branded fresh produce — including broccoli rabe, romaine hearts, cauliflower, fennel, celery, Brussels sprouts, baby gem lettuce, and artichokes — through a 152,000 sq ft cooling and cross-dock facility to grocery retailers, restaurants, and foodservice operators across North America.

Product overview

Andy Boy is a produce brand under D'Arrigo California, a four-generation family-owned farming company specializing in fresh vegetables. The company operates as a grower-packer-shipper offering a portfolio of specialty produce including Broccoli Rabe (their flagship product), Florentino® Sweet Baby Cauliflower, Sweet Baby Broccoli, Romaine Hearts, Artichokes, Fennel, Celery, Brussels Sprouts, and Baby Gem Lettuce. They also offer organic variants (Organic Romaine Hearts, Organic Broccoli Rabe), commodity leafy greens (Romaine Lettuce, Leaf Lettuce, Butter Lettuce, Iceberg Lettuce), cole crops (Cauliflower, Broccoli), and new items (Cilantro, Italian Parsley, Napa, Kale, Bok Choy, Beets, Radishes, Green Onions, Spinach). Beyond produce, the company provides value-added services including cross dock, consolidation, custom growing, and commercial cooling services through their 152,000 square foot facility in Salinas, California.

Differentiator

Problem solved

Functional benefit

Brands

• Florentino® Sweet Baby Cauliflower: Sweet Baby Cauliflower brand introduced as part of new Andy Boy product line additions, positioned as a premium offering.

Products and services

• Broccoli Rabe Andy Boy's flagship specialty vegetable, a bitter green related to broccoli with edible florets, stems, and leaves, sold wholesale to grocery retailers and foodservice operators across North America.
• Florentino Sweet Baby Cauliflower A proprietary sweet baby cauliflower variety marketed under the Florentino brand, sold as a premium specialty vegetable to grocery and foodservice customers.
• Sweet Baby Broccoli A tender, sweet variety of young broccoli harvested early for optimal flavor and texture, sold wholesale to grocery retailers and foodservice operators.
• Romaine Hearts Premium romaine lettuce hearts, a key specialty product for the company sold wholesale to grocery retailers and foodservice operators.
• Artichokes Fresh artichoke produce from Andy Boy's growing regions, sold wholesale to grocery retailers and foodservice operators.
• Fennel Fresh fennel bulbs, a specialty aromatic vegetable product sold wholesale to grocery retailers and foodservice operators.
• Celery Fresh celery added to the Andy Boy product portfolio in 2022, sold wholesale to grocery retailers and foodservice operators.
• Brussels Sprouts Fresh Brussels sprouts added to the Andy Boy product portfolio in 2022, sold wholesale to grocery retailers and foodservice operators.
• Baby Gem Lettuce Premium baby gem lettuce introduced in January 2024 as a culinary offering under the Andy Boy label, sold wholesale to grocery retailers and foodservice operators.
• Organic Romaine Hearts Certified organic romaine lettuce hearts under Andy Boy's organic product line, sold wholesale to grocery retailers and foodservice operators.
• Organic Broccoli Rabe Certified organic broccoli rabe from Andy Boy's organic growing operations, sold wholesale to grocery retailers and foodservice operators.
• Romaine Lettuce Standard romaine lettuce commodity product sold wholesale to grocery retailers and foodservice operators.
• Green/Red Leaf Lettuce Leaf lettuce varieties including green and red leaf, sold wholesale to grocery retailers and foodservice operators.
• Butter Lettuce Tender butter lettuce variety sold wholesale to grocery retailers and foodservice operators.
• Iceberg Lettuce Standard iceberg lettuce commodity product sold wholesale to grocery retailers and foodservice operators.
• Cauliflower Standard cauliflower commodity product sold wholesale to grocery retailers and foodservice operators.
• Broccoli Standard broccoli commodity product sold wholesale to grocery retailers and foodservice operators.
• Cilantro Fresh cilantro herb product sold wholesale to grocery retailers and foodservice operators.
• Italian Parsley Fresh Italian flat-leaf parsley product sold wholesale to grocery retailers and foodservice operators.
• Napa Napa cabbage product sold wholesale to grocery retailers and foodservice operators.
• Kale Fresh kale product sold wholesale to grocery retailers and foodservice operators.
• Bok Choy Asian green vegetable product sold wholesale to grocery retailers and foodservice operators.
• Beets Fresh beet root product sold wholesale to grocery retailers and foodservice operators.
• Radishes Fresh radish product sold wholesale to grocery retailers and foodservice operators.
• Green Onions Fresh green onion/scallion product sold wholesale to grocery retailers and foodservice operators.
• Spinach Fresh spinach product sold wholesale to grocery retailers and foodservice operators.
• Cross Dock and Consolidation Services Cross-dock and consolidation services offered at the Salinas cooling facility to improve efficiency for B2B grocery and foodservice customers.
• Custom Growing Services Custom growing services for specific customer requirements, available to B2B grocery and foodservice accounts.
• Commercial Cooling Services Commercial cooling services available at the state-of-the-art 152,000 sq ft Salinas cooler, supporting B2B produce handling and shipping needs.

Quantifiable outcome

• 800,000–1,250,000 cartons moved weekly through cooling facility
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Netafim ReGen™coreStrategic or Co-development Partner · 17 July 2024D'Arrigo California joined Netafim ReGen™ as a Certified Irrigation Plastics Recycler. This partnership supports an environmentally responsible way for farmers to recycle used dripline materials, significantly reducing plastic waste in landfills. Netafim ReGen™ represents a groundbreaking solution for reducing the environmental footprint of agricultural irrigation operations.
• Emerald Packaging, Inc.coreStrategic or Co-development Partner · 14 December 2023Emerald Packaging, a leading flexible packaging company for produce in the US, collaborated with D'Arrigo California to develop Post-Consumer Recycled (PCR) plastic bags for Andy Boy romaine hearts packaging, advancing sustainable packaging solutions.
• Grower-Shipper Association of Central California (GSA) and Clinica de Salud del Valle de Salinas (CSVS)minorOthers · 5 March 2021D'Arrigo California was approved as the first mass vaccination clinic site for agricultural workers in Monterey County. In partnership with GSA and CSVS, the company hosted a drive-thru vaccination clinic for Monterey County residents aged 65+ during the COVID-19 pandemic.
• Breast Cancer Research Foundation (BCRF)coreGTM or Marketing PartnerSince 1999, D'Arrigo California has donated over $2.3 million to BCRF, funding approximately 47,000 hours of breast cancer research. A pink ribbon adorns Andy Boy product labels in stores, serving as consumer-facing cause marketing. This is D'Arrigo California's longest-running partnership, celebrated as a 25-year relationship as of November 2024.
• Rancho Cielo Youth CampusminorOthersPartnership to provide a safe environment and programs for at-risk youth to learn new skills and become responsible citizens.
• Natividad Medical Foundation / The Agricultural Leadership Council (TALC)minorOthersTALC was created by John D'Arrigo in 2010 to improve the health status of farm workers and their families by providing medical equipment, diagnostic tools, and health services. Since inception, TALC has donated over $5.1 million towards Natividad Medical Center.
• Brighter BitesminorOthersBrighter Bites is a national nonprofit that delivers fresh fruits and vegetables directly to families. D'Arrigo California supports Brighter Bites' Salinas, California location, helping impact approximately 1,200 families with fresh produce donations.
• United Way of Monterey CountyminorOthersD'Arrigo California and employees consistently support the United Way of Monterey County through financial contributions and volunteerism.
• Ag Against HungerminorOthersD'Arrigo California provides financial assistance to Ag Against Hunger, which alleviates hunger by creating a connection between the agricultural community and food assistance programs.
• And Now U KnowminorOthersProduce industry media outlet that produced video content (filmed 2015) featuring Andy D'Arrigo discussing company history, including the original 'Andy Boy' and how broccoli rabe became a flagship product.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grimmway Farms: Large California-based grower-shipper of carrots and organic produce; competes with Andy Boy across fresh vegetable categories and shares the multi-region grower-packer-shipper model supplying national retailers.
• Taylor Farms: Salinas Valley-headquartered grower-packer-shipper of fresh vegetables and salads, serving the same retail and foodservice channels as Andy Boy with overlapping product categories (leafy greens, cut lettuce, specialty vegetables).
• Mission Produce: Publicly traded grower-shipper with vertically integrated global production and ripening/distribution infrastructure; highly comparable operating model in fresh produce wholesale even though the primary category is avocados.
• Tanimura & Antle: Multi-generation family-owned Salinas Valley produce grower-shipper with overlapping leafy greens, romaine hearts, broccoli, and cauliflower SKUs sold into the same grocery and foodservice customers.
• Earthbound Farm: California-based organic and conventional fresh produce grower-packer-shipper; directly comparable in specialty and organic leafy greens, romaine, and salad-grade produce with similar B2B wholesale distribution to grocers.
• Fresh Express: Major U.S. branded salad and fresh-cut vegetable producer serving retail and foodservice; comparable grower/packer/shipper model with adjacent SKUs in bagged salads and specialty vegetables.

Emerging players

• OrganicGirl: Specialty leafy-greens brand (baby lettuces, romaine, salad kits) sold through grocery retailers; comparable to Andy Boy in the consumer-branded specialty produce segment though smaller scale and more consumer-product focused.

Broad incumbents

• Dole Food Company: Global fresh produce conglomerate with broad SKU coverage including leafy greens and value-added vegetables; competes with Andy Boy in retail produce but at vastly greater scale across many categories.
• Driscoll's: Largest berry grower-shipper with a similarly strong consumer brand identity and grower-direct model; relevant comparable for the branded fresh-produce wholesale playbook even though berry-focused.
• Bonduelle Group: Global fresh and processed vegetable producer with branded retail presence in North America; competes with Andy Boy in fresh retail produce as a broader, multinational incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/andyboyinc
• YouTubeyoutube.com/AndyBoyDArrigoBrosCA
• Facebookfacebook.com/AndyBoyProduce
• LinkedInlinkedin.com/company/d'ab
• Instagraminstagram.com/AndyBoyProduce
• Pinterestpinterest.com/andyboyproduce

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andy Boy