The Fasting Method

What The Fasting Method does

The Fasting Method, operating as Intensive Dietary Management Inc., is a Canadian digital health platform founded in 2012 by nephrologist Dr. Jason Fung and medical researcher Megan Ramos. The company delivers a structured intermittent fasting methodology for sustainable weight loss, Type 2 diabetes reversal, PCOS management, and metabolic health improvement, targeting individual consumers rather than enterprise buyers. Its core technology is a web-based platform paired with iOS and Android applications, integrated with Healthie for coaching appointment management and Heads Up Health for biometric tracking (fasting logs, weight, glucose, ketones).

The company monetizes through a three-tier product architecture: (1) Community subscriptions at $45.99/month, $99-$114.99/quarter, $329.99-$379.99/year, and a $997 lifetime tier, providing access to 25+ weekly live groups, forums, challenges, and accountability partner matching; (2) Coaching packages ranging from a $399 single executive session to a $2,699 Total Transformation 1-on-1 program, with multi-session group and hybrid offerings in between; and (3) Masterclasses and structured courses such as the $1,299 12-Week Intermittent Fasting Weight Loss Program. A secondary revenue stream comes from an extensive published book catalog including The Obesity Code, The Diabetes Code, Life in the Fasting Lane (NYT bestseller), and The PCOS Plan, distributed globally via Amazon and major book retailers in English, Spanish, French, and Portuguese. The company also participates in the Amazon Associates affiliate program.

Go-to-market is primarily community-led combined with inside sales: free 15-minute intake assessments qualify prospects before purchase, email newsletters serve as lead magnets, peer testimonials and live coaching sessions drive conversion, and recent additions include financing options plus promotional pricing through June 2026. The company is founder-controlled, privately held with no disclosed institutional funding, headquartered in Bolton, Ontario, and operates with 11-50 employees.

Name

The Fasting Method

Legal name

Intensive Dietary Management Inc.

Website

https://thefastingmethod.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Fasting Method is a Canadian digital health platform founded in 2012 by Dr. Jason Fung and Megan Ramos that delivers science-based intermittent fasting programs through subscriptions, coaching, and masterclasses for individuals seeking weight loss, Type 2 diabetes reversal, and metabolic health improvement.

Ownership category

akta.pro rank

Product category

Intermittent Fasting and Weight Management Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

akta.pro secondary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Intermittent fasting programs
• Weight loss coaching
• Metabolic health services
• Health coaching subscriptions
• Dietary management programs

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Community Subscription: Monthly, quarterly, annual, and lifetime membership subscriptions providing access to live groups, forums, resources, and member-only content. Auto-renewing subscriptions with free trial offers.
2. Coaching Programs: One-on-one and group coaching packages including Health Coaching and Accountability Coaching. Packages range from single sessions to multi-session programs spanning 3-12 months.
3. Educational Programs: Masterclasses and structured courses including the 12-Week Intermittent Fasting Weight Loss Program. Bundle pricing available with coaching packages.
4. Book Sales: Sale of published books including The Obesity Code, The Complete Guide to Fasting, The Diabetes Code, Life in the Fasting Lane, The PCOS Plan, The Cancer Code, The Longevity Solution, and The Essential Guide to Intermittent Fasting for Women.
5. Amazon Associate Program: Participates in Amazon Associate Program as an affiliate, earning from qualifying purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Fasting Method provides intermittent fasting-based health programs including a subscription community membership, one-on-one and group personalized coaching, and short masterclass courses. Offerings are designed to help individuals lose weight, reverse type 2 diabetes, and improve metabolic health without medications, supplements, or surgeries. The company also sells a library of published books authored by its co-founders through Amazon and other retail channels.

Product overview

The Fasting Method is a health education and coaching platform centered on intermittent fasting for weight loss and metabolic health. Founded by Dr. Jason Fung and Megan Ramos, the platform operates on a three-tier model: (1) the Community membership (self-guided program with live groups, forums, and resources); (2) Personalized Coaching (individual and small-group coaching with expert health coaches for personalized fasting/nutrition strategies); and (3) Masterclasses (short intensive courses). The company also publishes an extensive library of books including The Obesity Code, The Complete Guide to Fasting, Life in the Fasting Lane, The PCOS Plan, The Diabetes Code series, The Cancer Code, The Longevity Solution, and The Essential Guide to Intermittent Fasting for Women. The platform additionally offers a 12-Week Intermittent Fasting Weight Loss Program as a structured group coaching experience.

Differentiator

Problem solved

Functional benefit

Products and services

• The Fasting Method Community
• Personalized Coaching
• Masterclasses
• 12-Week Intermittent Fasting Weight Loss Program
• Fasting and Metabolic Health Book Library

Quantifiable outcome

• Client lost 52 lbs
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered supporting and core.

• Heads Up HealthsupportingTechnology or IntegrationIntegration partner for health tracking. Allows members to track health markers and share them with The Fasting Method coaches. Uses own third-party cookies. Terms & Conditions and Privacy Policy available on headsuphealth.com.
• Healthie Inc.coreTechnology or IntegrationPlatform used to manage The Fasting Method's coaching business. Appointment booking and client management through Healthie's platform. Information inputted into appointment forms is stored by Healthie.
• PayPal / PayPal Payments Pro / StripecoreTechnology or IntegrationPayment processors handling all subscription and coaching package payments. Compliant with Payment Card Industry (PCI) guidelines. Used for recurring billing and subscription renewals.
• MailChimpsupportingTechnology or IntegrationEmail service provider used to send newsletters and promotional emails including the 2-week challenge. Stores email information and interaction data like open and click rates.
• Google AnalyticssupportingTechnology or IntegrationWeb analytics service to understand website usage patterns and performance. Stores cookies on the site to track visitor behavior.
• CloudflaresupportingTechnology or IntegrationContent delivery network used to speed up access to the website. Standard access information processed for each request.
• ZendesksupportingTechnology or IntegrationCustomer service platform used for support ticket management and customer inquiries.
• Levamo LLCsupportingTechnology or IntegrationHosting and infrastructure provider. Stores and processes data necessary to operate the website and services, including personal information, solely for hosting purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virta Health: Virta Health is a telehealth provider focused on Type 2 diabetes reversal and metabolic health through dietary intervention and remote coaching. It overlaps directly with The Fasting Method's T2D reversal use case and coaching model, though Virta uses a ketogenic approach and operates as a clinical benefit for employers and insurers.
• Diet Doctor: Diet Doctor is a digital platform offering low-carb and ketogenic diet education, recipes, and coaching programs. It shares The Fasting Method's evidence-based, dietary-intervention approach to weight loss and metabolic health and overlaps in content-led, community-supported business model.
• Found: Found is a telehealth weight loss program combining clinician-prescribed medication (where appropriate) with coaching and curriculum. It competes with The Fasting Method for the same adult weight loss customer but uses a hybrid medication-plus-coaching model, making it an adjacent rather than identical approach.
• Calibrate: Calibrate is a metabolic health coaching program combining clinician visits, 1-on-1 coaching, and curriculum on weight management. It targets a similar demographic to The Fasting Method (adults seeking sustainable weight loss and metabolic improvement) and competes for the same coaching-driven, behavior-change customer.
• Noom: Noom is a digital weight loss and behavior-change coaching platform with a community-led, subscription-based model. It directly competes with The Fasting Method on consumer weight loss coaching, including paid group coaching and content-driven habit change, though Noom's methodology is calorie/psychology-based rather than fasting-focused.

Emerging players

• Zero (Fasting App): Zero is a fasting tracker app with a community, articles, and educational content around intermittent fasting. It targets a similar fasting-curious audience but offers self-service tracking rather than structured coaching, making it more of an adjacent tool than a direct competitor.
• Levels: Levels is a metabolic health platform built around continuous glucose monitoring (CGM) and personalized insights. It targets the same metabolic-health-aware consumer as The Fasting Method and overlaps on the use of glucose/ketone data to drive behavior change, though Levels is a hardware-data subscription rather than a coaching program.
• Simple (by Simple): Simple (formerly Simple Health) is an online weight loss program that combines medication access with coaching. It targets a similar demographic to The Fasting Method but uses a hybrid pharma-plus-coaching model, putting it in partial competition for the same weight loss customer segment.
• LifeSum: LifeSum is a digital nutrition and weight loss app offering meal planning, tracking, and coaching. It overlaps with The Fasting Method on nutrition-driven weight loss and the consumer subscription model but does not center on fasting methodology.

Broad incumbents

• WW (Weight Watchers): WW is an established broad-portfolio weight loss brand offering digital tools, community, coaching, and food products. It competes with The Fasting Method in the consumer weight loss subscription category but with much larger scale, broader consumer marketing, and a point-based food system rather than a fasting methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FastingMethod
• YouTubeyoutube.com/@TheFastingMethod
• Facebookfacebook.com/thefastingmethod

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fasting Method