Gordon Wood Insurance

What Gordon Wood Insurance does

Gordon Wood Insurance is a three-generation, family-owned independent insurance agency founded in 1961 by Gordon T. Wood in Roseburg, Oregon, and currently led by his grandson Kelsey L. Wood (owner and principal agent) with third-generation producer Logan J. Wood. Operating from a single office at 428 NW Garden Valley Blvd, the agency employs roughly 11 people and distributes a broad portfolio of personal, commercial, and life/health insurance products on a fee-free basis, compensated entirely by carrier commissions.

On the personal side, the agency places auto, home, renters, condo, manufactured home, motorcycle, RV, boat, classic auto, umbrella, earthquake, and flood policies with carriers including Progressive, Safeco, Foremost, Hagerty, and Branch. Life and health offerings span individual/family health (via HealthSherpa), Medicare supplements and advantage plans, dental (Mutual of Omaha, MODA Health, National Care Dental/MetLife), vision, life, long-term care, and disability coverage. Commercial lines include a Business Owners Policy, property and liability, commercial auto, workers compensation (SAIF), employee benefits, surety, specialty coverage, and cyber insurance (via My Coverage Partner), with Bold Penguin and Next Insurance used for small-business quoting.

The go-to-market is direct sales-led: licensed agents engage customers by phone, in-person at the office, or virtually, supported by a community-involvement marketing approach (local charities, churches, and service organizations) and organic social channels (Facebook, Instagram, Twitter). Technology is entirely third-party — consumer quote tools, HealthSherpa, Bold Penguin, Bridge for SMS opt-in, and an ePay premium payment portal — with no proprietary platform disclosed. Customer segments are individual/family consumers and small-to-medium local businesses, served exclusively in the U.S. Pacific Northwest.

Name

Gordon Wood Insurance

Legal name

Gordon Wood Insurance

Website

https://gordonwoodinsurance.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Gordon Wood Insurance is a three-generation, family-owned independent insurance agency founded in 1961 in Roseburg, Oregon. It places personal, commercial, and life/health coverage for individuals, families, and small-to-medium businesses through multiple carrier partnerships, compensated by carrier commissions.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industries

Homeowners Insurance (FSAJACAA), Personal Umbrella Insurance (FSAJANAA), Standalone Cyber Liability Insurance (FSAJAOAA)

Keywords

• Independent insurance agency
• Personal insurance lines
• Commercial insurance coverage
• Life health insurance
• Insurance claims assistance

Headquarters

HQ city

Roseburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: Agency earns commissions from insurance carriers when assisting customers with policy enrollment. Services are provided at no cost to customers as the insurance company compensates the agency directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gordon Wood Insurance is an independent insurance agency that places personal, commercial, life, and health insurance coverage for clients through multiple carrier partnerships. The agency represents multiple top-rated carriers (Auto-Owners, Nationwide, The Standard, and others) and provides quoting, policy servicing, and claims assistance at no direct cost to the customer.

Product overview

Gordon Wood Insurance is an independent, three-generation insurance agency (founded 1961) headquartered in Roseburg, Oregon, operated by Kelsey Wood (owner/principal agent) and Logan Wood (3rd generation). The agency offers a broad portfolio of personal and commercial insurance products and services through multiple carrier partnerships, operating on a fee-free basis compensated by insurance companies. Personal insurance lines include auto, home, renters, condo, manufactured home, motorcycle, RV, boat, classic auto, umbrella, earthquake, and flood coverage, alongside life and health offerings encompassing health, Medicare, dental, vision, life, long-term care, and disability insurance. Business insurance encompasses a Business Owners Policy (BOP), property and liability, commercial auto, workers compensation, employee benefits, surety, specialty insurance, and cyber insurance. The agency also provides claims submission assistance and an online billing portal (ePay) for premium payments. Services are delivered via in-person, virtual, or phone appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal automobile insurance coverage sourced through multiple carrier partnerships, offered to individual drivers and households in Southern Oregon.
• Home Insurance
• Renters Insurance
• Condo Insurance
• Manufactured Home Insurance
• Motorcycle Insurance
• RV Insurance
• Boat Insurance
• Classic Auto Insurance
• Umbrella Insurance
• Earthquake Insurance
• Flood Insurance
• Health Insurance
• Medicare Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Long-Term Care Insurance
• Disability Insurance
• Business Owners Policy (BOP)
• Commercial Property and Liability Insurance
• Commercial Auto Insurance
• Workers Compensation Insurance
• Employee Benefits Insurance
• Surety Bond Insurance
• Cyber Insurance
• Specialty Commercial Insurance
• Claims Assistance Service
• ePay Online Payment Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• SAIF CorporationcoreChannel Partner/ Reseller/ DistributorSAIF Worker’s Compensation claims process supported by agency. Links provided to SAIF forms for workers compensation claims filing.
• Foremost InsurancecoreChannel Partner/ Reseller/ DistributorHome insurance claims partner. Foremost is a specialty insurer providing manufactured home and other property coverage.
• Hagerty InsurancecoreChannel Partner/ Reseller/ DistributorClassic auto and collector vehicle insurance claims partner.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorAuto insurance carrier for quotes and claims support.
• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorPersonal insurance products including auto and home coverage.
• Branch InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier providing home and auto coverage options.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorCommercial and personal lines insurance carrier for quotes and claims.
• Condon SkellyminorChannel Partner/ Reseller/ DistributorInsurance carrier partner for commercial insurance products.
• Next InsurancecoreChannel Partner/ Reseller/ DistributorBusiness insurance quotes offered through agent referral links for commercial coverage including BOP, general liability, and professional liability.
• My Coverage Partner (Cyber Insurance)minorChannel Partner/ Reseller/ DistributorCyber insurance partner providing coverage through mycoveragepartner.com platform.
• Mutual of OmahacoreChannel Partner/ Reseller/ DistributorDental insurance plans offered through Mutual of Omaha for individual coverage.
• MODA HealthcoreChannel Partner/ Reseller/ DistributorDental insurance plans offered through MODA Health for individual coverage.
• National Care Dental / MetLifecoreChannel Partner/ Reseller/ DistributorDental insurance enrollment through National Care Dental, a MetLife product.
• HealthSherpacoreChannel Partner/ Reseller/ DistributorIndividual health insurance plan enrollment platform used by agents for ACA marketplace coverage.
• Apply for Med SuppcoreChannel Partner/ Reseller/ DistributorMedicare supplement insurance enrollment platform for Medicare beneficiaries.
• Bold PenguincoreTechnology or IntegrationCommercial insurance quoting platform used by agents to generate business insurance quotes from multiple carriers.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Brightway Insurance: Franchise-based independent insurance agency network offering personal and commercial lines through multiple carriers. Operates a similar multi-carrier commission-based model though at national scale.
• Goosehead Insurance: Independent insurance agency platform operating through a franchise/distributed model with multi-carrier access. Comparable as a multi-line independent agency aggregator though significantly larger in scale than Gordon Wood.

Broad incumbents

• USI Insurance Services: Large U.S. insurance brokerage and consulting firm providing property/casualty, employee benefits, and personal lines through multi-carrier distribution. Comparable distribution breadth and SMB/mid-market client mix.
• Brown & Brown: National insurance brokerage and agency operator providing personal, commercial, and benefits products through independent agency acquisitions. Comparable as both a competitor for customers and an acquirer of agencies like Gordon Wood.
• Arthur J. Gallagher: Global insurance brokerage and risk management firm with retail brokerage operations serving individuals and small businesses. Comparable multi-carrier distribution and broad product portfolio.
• HUB International: Large North American insurance brokerage that acquires and operates independent agencies like Gordon Wood. Highly comparable multi-line P&C, life, and health distribution model; actively rolls up smaller agencies.

Regional players

• Leavitt Group: Western U.S. insurance brokerage family of agencies offering personal, commercial, and benefits coverage through multi-carrier relationships. Comparable operating model with Pacific Northwest presence and family-influenced culture.
• PayneWest Insurance: Pacific Northwest-focused independent insurance agency offering personal and commercial coverage through multi-carrier partnerships. Closest geographic peer with similar SMB and personal-lines focus.
• Cross Insurance: Regional independent insurance agency serving the Northeast with multi-carrier personal, commercial, and benefits products. Comparable independent agency operating model at regional scale.

Emerging players

• Country Financial: Midwestern-focused insurance and financial services company distributing through captive and affiliated agents. Comparable personal/commercial lines offering and rural-market focus, though with carrier-owned distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/gordonwoodins
• Instagraminstagram.com/gwi_inc
• Xx.com/KlyleWood

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gordon Wood Insurance