Dave Jones

What Dave Jones does

Dave Jones, Inc. is a Wisconsin-based full-service mechanical contractor founded in 1977 by Dave Jones in Mount Horeb, Wisconsin, operating today as a wholly owned subsidiary of Forgewell Building Group following a 2023 merger with Veridian Homes. The company installs and services plumbing, heating and cooling, fire protection, and electrical systems for residential and commercial customers, with a flagship 'One Call Does It All' positioning that bundles the four trades under a single provider. Core product lines span water heaters, water softeners, sump pumps, drain cleaning, and touchless fixtures (plumbing); furnaces, air conditioners, geothermal, radiant in-floor heat, duct cleaning, humidifiers, and Honeywell thermostats (HVAC); fire sprinklers, alarms, extinguishers, backflow preventers, CCTV, and access control (fire protection); and panels, rewiring, EV chargers, and generators (electrical), drawing on branded equipment partners including Bradford White, York, Heil, and Honeywell.

The business runs on a professional-services revenue model: quote-based pricing per job, 24/7 emergency availability across Madison, Dane County, Milwaukee, and Columbus, Ohio, with financing offered through GreenSky. Distribution is direct-to-consumer via phone (608-222-8490), text, online service request forms, and a Homeowner Advantage Plan maintenance membership. The company operates a 30,000 sq ft headquarters in Monona (with on-site prefabrication for plumbing and heating), dedicated Service Team and Fleet & Facilities facilities, a Training & Development Center opened in 2022, a Milwaukee regional location opened in 2016, and a Columbus, Ohio residential new-construction plumbing operation launched in 2022. Growth has been driven primarily by tuck-in acquisitions of complementary trade companies (Veridian Plumbing 2005, a fire protection firm 2008, two electrical firms 2018, Steg Plumbing 2021) and the 2023 Forgewell merger that integrated it with Veridian Homes, Auburn Ridge, and Marshall Towne Building Supply. No proprietary software platform, app, or AI capability is disclosed; the underlying technology is mechanical service execution supported by digital marketing, SEO, and a content-heavy local search presence.

Name

Dave Jones

Legal name

Dave Jones, Inc.

Website

https://davejonesinc.com

Company type

Private

Founded year

1977

Operating status

Acquired

Headcount range

251–500 employees

Short description

Dave Jones is a Wisconsin-based mechanical contractor serving residential and commercial customers across Madison, Milwaukee, and Columbus, Ohio with integrated plumbing, HVAC, fire protection, and electrical installation, service, and maintenance since 1977.

Ownership category

akta.pro rank

Product category

Mechanical Contracting Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Electrical Contractors and Other Wiring Installation Contractors (23821), Other Building Equipment Contractors (23829), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)

SIC

Construction - Special Trade Contractors (1700), Electrical Work (1731), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industries

Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG), Boiler Repair, Maintenance & Tune-Ups (HSAOACAD), Gas Appliance Hookup & Disconnect (Stoves, Dryers, Fireplaces, Grills) (HSAOAKAF)

Keywords

• Residential plumbing services
• HVAC installation services
• Fire protection contracting
• Electrical contracting services
• Mechanical contractor services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Service and Installation Revenue: Revenue generated from service calls, repairs, installations, and maintenance for plumbing, HVAC, fire protection, and electrical systems in residential and commercial properties. Service-based model with no recurring subscription revenue mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dave Jones is a full-service mechanical contractor that installs, services, and maintains plumbing, heating and cooling (HVAC), fire protection, and electrical systems for residential and commercial customers across Wisconsin (Madison, Milwaukee) and Columbus, Ohio. The company delivers service through field technicians dispatched via phone, text, online scheduling, and a 24/7 emergency hotline, with branded equipment installations (Bradford White, York, Heil, Honeywell), preventive maintenance through the Homeowner Advantage Plan, and customer financing through GreenSky.

Product overview

Dave Jones is a full-service mechanical contractor offering integrated plumbing, HVAC, heating & cooling, fire protection, and electrical services for residential and commercial properties. The company operates as a single unified service organization rather than a platform-plus-modules architecture. Core service lines include Plumbing Services (water heaters, water softeners, sump pumps, drain cleaning, touchless tech), Heating & Cooling Services (furnaces, AC, duct cleaning, geothermal, radiant heat), Fire Protection Services (sprinkler systems, alarms, extinguishers, CCTV, access control), and Electrical Services (panels, wiring, EV chargers, generators). The company installs and services equipment from branded partners including Bradford White water heaters, York and Heil furnaces and AC units, and Honeywell thermostats and humidity systems. Additional offerings include air duct cleaning, reverse osmosis systems, and a Homeowner Advantage Plan maintenance program. Services are available 24/7 for emergencies across Madison, Milwaukee, and expanding markets including Columbus, Ohio.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Regional players

• John Moore Services: Houston-based multi-trade residential services firm offering plumbing, HVAC, and electrical; comparable multi-trade, multi-market service model but operating in Texas rather than the Upper Midwest.
• Lee Company: Tennessee-based multi-trade mechanical services firm (HVAC, plumbing, electrical) with strong residential and commercial book; comparable four-trade integration but operating in the Southeast.

Direct peers

• Benjamin Franklin Plumbing: Neighborly franchise network offering residential plumbing services with upfront pricing and on-time guarantees; directly competes with Dave Jones' plumbing business model and customer experience positioning.
• One Hour Heating & Air Conditioning: National franchise providing residential HVAC installation, repair, and maintenance with strong regional branding; directly comparable to Dave Jones' heating & cooling service line and 'one-call' positioning.

Broad incumbents

• ServiceMaster Restore: National franchise for residential repair, restoration, and mechanical services with strong brand and customer-base overlap in home services; comparable as a broad incumbent in the trades-services space.
• ARS / Rescue Rooter: Large multi-trade residential services platform (plumbing, HVAC, electrical) serving multiple U.S. markets; directly comparable in scope and size to Dave Jones and a likely roll-up consolidator.
• Roto-Rooter: National franchise specializing in plumbing and drain cleaning with adjacent HVAC/water-damage services; largest direct competitor to Dave Jones' plumbing service line across the Midwest.
• Mr. Rooter Plumbing: Neighborly-branded national plumbing franchise network offering residential and commercial plumbing services; comparable to Dave Jones' core plumbing offering and brand-driven local marketing approach.

Emerging players

• HomeServe USA: Home services subscription and warranty platform partnering with local contractors; comparable to Dave Jones' Homeowner Advantage Plan and a channel/threat for direct customer relationships in the Midwest.
• Wrench (HomeWhiz): Tech-enabled home services marketplace for trades including plumbing, HVAC, and electrical; an emerging platform that could disintermediate local contractors like Dave Jones or serve as an alternative growth/distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/davejonesinc
• LinkedInlinkedin.com/company/davejonesinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dave Jones