Abrahão
Abrahão is a Brazilian SaaS company providing digital menu software (tablet, QR code, and self-service kiosk) plus queue management and a POS-integrated REST API for SMB restaurants and foodservice operators across all 27 Brazilian states.
- Company typePrivate
- Founded2017
- HeadquartersAraranguá, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Abrahão does
Abrahão (legal entity ABRAHÃO TECNOLOGIA LTDA, CNPJ 29.650.083/0001-46) is a Brazilian SaaS provider of digital menu and guest-management software for the foodservice industry, headquartered in Araranguá, Santa Catarina. The company's core offering comprises three self-service ordering products — a Tablet Digital Menu, a QR Code Digital Menu, and a Self-Service Kiosk (Totem de Autoatendimento) — supplemented by Abrahão Host, a mobile queue and reservation management system, and a documented REST API (with PHP, Java, and Delphi SDKs) that synchronizes products, orders, tables, commands, and feedback with external POS and restaurant management systems. The platform supports contactless payment, multi-language menus (Portuguese, English, Spanish), real-time menu updates, sales analytics, and customer feedback capture, with marketing-reported outcomes of up to 40% revenue uplift and 50% waitstaff cost reduction.
The company sells on a subscription basis, with primary products priced by quote based on restaurant size and needs, while Abrahão Host is publicly listed at R$99/month plus R$0.09 per SMS. Pricing is adjusted annually according to the INPC inflation index, and late payment carries a 2% fine plus 1% monthly interest. Go-to-market is product-led with a demo-request CTA on the website, supplemented by WhatsApp sales contact, content marketing via a Portuguese-language blog, free downloadable e-books, and city-specific SEO landing pages across all 27 Brazilian states. Distribution is reinforced by a channel/reseller layer of 40+ POS and restaurant management system partners (including tier-1 vendors Linx, Totvs, Menew, and Saipos).
Abrahão operates in a long-tail SMB customer base (named customers include Mundo Animal, Bazoo, Daiti Sushi, Nivia Doces, Vino Cantina e Pizzeria, Pimenta Pastéis, Patô Lanches, Big Dog Brasil Petiscaria, Velho Oeste Steak House, and Queen's Pub) and targets restaurant verticals spanning bars, pizzerias, cafeterias, ice cream shops, nightclubs, churrascarias, buffets, and hotels. The company was founded in 2017, received early-stage funding from FEBACAPITAL in October 2017, acquired Styme in August 2021, and maintains a co-branding/affiliation relationship with Goomer (referenced in the website footer). It holds no disclosed patents or awards and is LGPD-compliant under Brazilian data protection law.
Abrahão firmographics
Firmographics- Name
- Abrahão
- Legal name
- ABRAHÃO TECNOLOGIA LTDA
- Website
- https://www.abrahao.com.br/
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Abrahão is a Brazilian SaaS company providing digital menu software (tablet, QR code, and self-service kiosk) plus queue management and a POS-integrated REST API for SMB restaurants and foodservice operators across all 27 Brazilian states.
- Ownership category
- akta.pro rank
Abrahão industry classification
Industry- Product category
- Restaurant Digital Ordering Software
- akta.pro primary industry
- Restaurant/Table Reservation & Booking Engines (THALADAH)
Keywords
Where Abrahão is headquartered
LocationHeadquarters
- HQ city
- Araranguá
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Abrahão business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Digital Menu Software License (Tablet/QR Code): Monthly subscription-based licensing of digital menu software for tablets and QR code solutions. Pricing is quote-based and determined by business needs and scale.
- Self-Service Kiosk (Totem): Revenue generated from totem/self-service kiosk deployments, likely as a hardware and software bundled subscription.
- Abrahão Host - Queue Management: Monthly subscription at R$99.00 plus R$0.09 per SMS sent. Includes customer queue management, CRM base building, and behavioral data access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Abrahão Host - Queue Management |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Abrahão product offering
Product offeringCore offering
Abrahão sells subscription-based digital menu and self-service ordering software for the foodservice industry, delivered through table-side tablets, customer-scanned QR codes, and self-service kiosks (Totem). The platform routes orders directly to kitchen/bar systems, supports contactless in-device payment, real-time menu updates, multi-language menus, sales analytics, and customer feedback, and integrates with 40+ POS and restaurant management systems via REST API and SDKs. An add-on Abrahão Host module provides queue management, SMS notifications, CRM data capture, and loyalty tooling.
Product overview
Abrahão is a unified digital restaurant menu and guest management platform comprising three core self-service ordering products (Tablet Digital Menu, QR Code Menu, Self-Service Kiosk Totem) plus an add-on Queue Management System (Abrahão Host). The platform enables customer self-ordering via tablet or mobile phone, reducing waiter involvement and operational costs. Orders route automatically to kitchen/bar systems, and the platform supports integration with external restaurant management systems (ERP/POS) via a REST API. The three ordering products share a common management dashboard and can be used independently or together.
Differentiator
Problem solved
Functional benefit
Products and services
- Cardápio Digital no Tablet (Digital Menu on Tablet) Cloud-based digital menu software displayed on tablets positioned at restaurant tables, enabling customers to browse, customize, and order directly from the device without waiter involvement, with orders automatically routed to kitchen/bar.
- Cardápio Digital em QR Code (QR Code Digital Menu) Digital menu accessible via the customer's own mobile phone by scanning a QR code, providing autonomy for customers to browse and place orders contactlessly from their device.
- Totem de Autoatendimento (Self-Service Kiosk) Self-service kiosk terminal that enables customers to browse the menu, customize orders, and complete payments independently from ordering through checkout without waiter or payment-terminal interaction.
- Abrahão Host (Queue Management System) Mobile phone-based queue and reservation management system where attendants or customers register via app, customers track queue position remotely, and SMS notifications are sent when tables are ready. Includes CRM data collection, behavioral metrics, and loyalty program functionality.
- Abrahão API REST API platform enabling bidirectional synchronization between external restaurant management systems and Abrahão, covering product synchronization, order management, table and command operations, user/collaborator management, and customer feedback collection.
Quantifiable outcome
- Up to 40% increase in revenue
- +5 more outcomes
Companies that use Abrahão
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles3 records
Abrahão technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature11 records
Abrahão partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- LinxcoreLinx is a leading POS and restaurant management system in Brazil. Abrahão integrates with Linx to allow restaurants using Linx systems to synchronize products, orders, and other data with the Abrahão digital menu platform.
- TotvscoreTotvs is a major Brazilian business management software provider. The Abrahão-Totvs integration enables restaurants using Totvs to connect their management systems with the Abrahão digital ordering platform.
- MenewcoreMenew is a restaurant management system provider. Integration with Menew allows restaurants to synchronize menus and orders between their Menew system and Abrahão's digital menu solutions.
- SaiposcoreSaipos is a restaurant management system. Integration with Saipos enables restaurants to connect their operations with Abrahão's digital ordering platform.
- GoomercoreGoomer is the parent company of Abrahão. The Abrahão digital menu is part of the broader Goomer ecosystem of restaurant technology solutions, which also includes Goomer delivery solutions. © 2026 Abrahão | Goomer ® Todos os direitos reservados.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Abrahão competitors and assessment
Company assessmentDirect peers
- Goomer: Goomer is the parent/related brand of Abrahão and offers restaurant technology including digital menus and delivery solutions across Brazil. The relationship is explicitly co-branded on Abrahão's website, and the two share customer-facing surfaces, making Goomer the closest comparable in product and geography.
- Saipos: Saipos is a Brazilian restaurant management system with integrated ordering, delivery, and POS features targeted at SMB restaurants in Brazil. It is both an integration partner of Abrahão and a direct competitor selling overlapping digital-menu and front-of-house ordering capabilities to the same customer base.
Broad incumbents
- iFood: iFood is Brazil's dominant food delivery and restaurant technology platform, offering menu management, ordering, and POS-adjacent tools to restaurants nationwide. While its core business is delivery, iFood's restaurant merchant suite competes with and dwarfs Abrahão in scale and bundled offerings.
- Linx: Linx is one of Brazil's largest POS and retail management software vendors, with dedicated restaurant solutions including ordering and back-office tools. As a current Abrahão integration partner, Linx can also bundle competing digital-menu features into its broader suite, making it both a channel partner and an incumbent competitor.
- Totvs: Totvs is Brazil's largest enterprise management software provider with a restaurant vertical offering ERP, POS, and front-of-house modules. Its breadth and installed base in Brazil mean Totvs can deliver competing digital-ordering capabilities as part of a much larger enterprise software stack.
- Rappi: Rappi is a Latin American super-app operating restaurant delivery and merchant technology across multiple countries including Brazil. While primarily known for delivery, Rappi has been expanding into merchant tools that overlap with digital menu and ordering solutions for SMB restaurants.
Others
- Stone: Stone is a major Brazilian payments company serving SMB merchants with POS hardware and software. Stone's expanding restaurant software offerings and integrated payment terminals position it as an adjacent ecosystem player that could bundle or compete with ordering menu software for the same SMB restaurant customers.
- Mercado Pago: Mercado Pago is the payments and merchant services arm of Mercado Livre, offering POS devices and QR-based payment solutions widely adopted by Brazilian SMBs including restaurants. Its QR payment and merchant software ecosystem increasingly overlaps with restaurant front-of-house digital menu and ordering workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Abrahão social profiles
Digital presenceAbrahão compliance and trust
Trust signalCompliance1 record
Abrahão financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abrahão leadership team
Management profileNumber of profiles
Profiles2 records
Abrahão funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abrahão M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abrahão
What does Abrahão do?
Abrahão sells subscription-based digital menu and self-service ordering software for the foodservice industry, delivered through table-side tablets, customer-scanned QR codes, and self-service kiosks (Totem). The platform routes orders directly to kitchen/bar systems, supports contactless in-device payment, real-time menu updates, multi-language menus, sales analytics, and customer feedback, and integrates with 40+ POS and restaurant management systems via REST API and SDKs. An add-on Abrahão Host module provides queue management, SMS notifications, CRM data capture, and loyalty tooling.
Is Abrahão a public or private company?
Abrahão is a private company. It is classified as corporate owned and is currently operating.
When was Abrahão founded?
Abrahão was founded in 2017. It employs 51 to 100 people.
Where is Abrahão based?
Abrahão is headquartered in Araranguá, Brazil, in the Latin America region.
How does Abrahão make money?
Three revenue lines are on record. Digital Menu Software License (Tablet/QR Code) is the primary driver. The others are self-Service Kiosk (Totem) and abrahão Host - Queue Management.
Who are Abrahão's main competitors?
Direct peers on record are Goomer and Saipos. Broad incumbents are iFood, Linx, Totvs and Rappi. Others are Stone and Mercado Pago.
Does Abrahão have an API?
Yes. REST API for bidirectional synchronization between external restaurant management systems and Abrahão. Supports product synchronization (create, update, batch operations), order management (pending orders retrieval, status marking), event handling (waiter calls, check requests, payments), table operations (open/close/transfer/cancel, item management, payment processing, bill extraction), command/tab operations (similar to table operations), user/collaborator management (Admin, Operator, Waiter roles), and customer feedback collection. Authentication via Bearer token. Communication standard is RESTful with JSON message format. SDKs available for PHP (via Composer: oimenu/oimenu-php), Java (Maven: br.com.oimenu:oimenu-java), and Delphi. Can also return XML format via format parameter. Developer documentation is at developers.abrahao.com.br.
What industry is Abrahão in?
Abrahão's product category is Restaurant Digital Ordering Software. Its primary akta.pro industry code is THALADAH, Restaurant/Table Reservation & Booking Engines.