What Menew does

Menew, now operating as Linx Menew, is a Brazilian cloud-connected point-of-sale (POS) and back-office management platform purpose-built for the food service industry. Founded in 1995 in João Pessoa, Paraíba as MVarandas (rebranded to Menew in 2013), the company serves more than 2,800 clients across Brazil across 14 specialized food service sub-segments including restaurants, bars, dark kitchens, bakeries, pizzerias, food trucks, and açai shops. The core product is Menew PDV, augmented by a modular suite — Menew App for mobile table-side order taking, Menew Financeiro for financial management with 40+ customizable reports, Menew Estoque for recipe-standardized inventory control, Portal Menew for web-based real-time reporting, and Display de Produção (KDS) for kitchen order dispatch — delivered across POS terminals, mobile devices, and web dashboards.

The platform integrates natively with more than 50 third-party systems covering delivery marketplaces (iFood, Rappi, Neemo, AiQFome, Pede.ai, Goomer), payment processors (StoneCo, Cappa/Cappta, PayBy), financial reconciliation tools (Equals Lite, Raio-X), logistics (Deeliv, AutoChef), digital menus (Meu Cardápio, Notato, Liuv), and ERP/accounting platforms (Questor, Gestão). POS Connect, a StoneCo-linked module, allows delivery couriers to close pre-loaded orders directly on card terminals. Operations are supported remotely via TeamViewer with 24/7 phone support.

Menew is wholly owned by Linx, the Brazilian retail/food software company that itself sits within the StoneCo group (NASDAQ: STNE); StoneCo incorporated Menew in 2020, and Linx acquired it in 2022. Founder Marcus Varandas continues as Director of Linx's Food vertical. Revenue derives from recurring monthly software subscriptions under a quote-based pricing model with no public tiers or self-serve trials, sold via direct sales with specialist consultation — supplemented by remote implementation and multi-channel content marketing. The company is headquartered at Avenida Presidente Epitácio Pessoa, 3535, Miramar, João Pessoa, Brazil, with 101–250 employees.

Name

Menew

Legal name

Linx Menew

Website

https://menew.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Linx Menew is a Brazilian cloud-connected POS and back-office management platform serving over 2,800 food service operators across 14 sub-segments, with 50+ native marketplace, payment, and logistics integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

João Pessoa

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Software Subscriptions / License Fees: Menew generates revenue primarily through recurring software subscription or licensing fees for its POS and back-office management system, charged to food service establishments (restaurants, bars, cafeterias, etc.). Pricing is quote-based and tailored to the size and needs of the establishment. The model includes modules for POS, financial management, inventory control, and portal access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Menew (Linx Menew) sells a cloud-connected point-of-sale and back-office management software platform purpose-built for Brazilian food service operators. The core product is Menew PDV, complemented by modular add-ons including a mobile POS app, financial management, inventory control with standardized recipe sheets, a web reporting portal, and a Kitchen Display System, delivered under a recurring subscription model with remote implementation and 24/7 support.

Product overview

Menew (now Linx Menew) is a modular restaurant management platform designed for the Brazilian food service market. The core offering is Menew PDV (Point of Sale), which integrates with specialized modules including Menew App (mobile POS for table service), Menew Financeiro (financial management and reconciliation), Menew Estoque (inventory and recipe management), Portal Menew (cloud-based backend monitoring), and Display de Produção/KDS (kitchen display systems). The platform also offers operational add-ons like electronic scale integration, turnstile access control, quick-sale barcode scanning, and order management for custom orders. Payment integrations include QR Linx (QR code/Pix gateway) and POS Connect (StoneCo terminal integration). The system supports over 50 third-party integrations covering delivery marketplaces (iFood, Rappi), payment processors, and digital menu solutions, serving more than 2,800 clients across 14 food service segments in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Menew PDV: Point of sale system for order registration, order control, and payment management
• Menew App
• Menew Financeiro
• Menew Estoque
• Portal Menew
• Display de Produção (KDS)
• POS Connect

Products and services

• Menew PDV Core point-of-sale system for Brazilian food service operators handling order registration, payment processing, and delivery management across multiple segments including restaurants, bars, cafeterias, dark kitchens, pizzerias, and bakeries. Configurable for counter service, table service, self-service, and delivery-only operations.
• Menew App (PDV Móvel) Mobile POS application enabling waitstaff to take orders directly at the table, open and close tabs, process payments, and print NFC-e receipts from a smartphone, tablet, or integrated card terminal.
• Menew Financeiro Financial management module providing cash flow control, card reconciliation, accounts payable/receivable, and more than 40 customizable management reports for food service operators.
• Menew Estoque Inventory management module that tracks ingredient input/output, supports standardized recipe sheets (fichas técnicas) for portion control, and automatically deducts stock based on sales data.
• Portal Menew Web-based backend platform providing real-time monitoring of sales indicators, inventory, and financial data accessible from any internet-connected device.
• Display de Produção (KDS) Kitchen Display System showing order queue, production timing control, and dish output organization to improve kitchen efficiency for restaurants, dark kitchens, fast-food, and burger joints.
• POS Connect StoneCo POS integration that connects Menew PDV with Stone card terminals, enabling delivery riders to select pre-loaded orders and close them directly on the terminal without manual entry.
• QR Linx QR Code and Pix payment aggregator that centralizes communication between Menew PDV and multiple payment providers, enabling acceptance of digital wallets and Pix transfers through a single QR code.

Quantifiable outcome

• 42% increase in waiter productivity with mobile order taking (from 7 to 10 tables on average)
• +4 more outcomes

Named customers3 records

Segments14 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered major and core.

• LinxmajorStrategic or Co-development Partner · 1 January 2022In 2022, Menew was incorporated into Linx, a leading Brazilian software company for food and retail. Menew became one of Linx's food products alongside Degust. The acquisition brought product improvements and added Linx's expertise to the Menew business.
• iFoodcoreTechnology or IntegrationiFood is Brazil's largest food delivery marketplace. Menew integrates natively with iFood, automatically receiving orders directly into the POS with automatic acceptance and kitchen dispatch.
• RappicoreTechnology or IntegrationRappi is a major delivery and quick commerce platform in Brazil. Menew integrates natively with Rappi for automatic order receipt, acceptance, and dispatch management.
• NeemocoreTechnology or IntegrationNeemo is a delivery and quick commerce platform. Menew integrates with Neemo for unified order management through the Menew POS.
• StoneCo (Payments)coreTechnology or IntegrationStoneCo is a leading Brazilian payment acquirer. Menew integrates with StoneCo's payment terminals and POS devices, including the POS Connect solution that enables delivery order management directly on card terminals.
• CappacoreTechnology or IntegrationCappa is a payment terminal and TEF (electronic fund transfer) provider integrated with Menew for card payment processing and reconciliation.
• Equals (Linx)coreTechnology or IntegrationEquals Lite is a Linx-owned financial reconciliation platform. Menew integrates with Equals for automated payment reconciliation across multiple acquirers, including card transactions, Pix, QR Code, and iFood transactions.
• POS Connect (StoneCo)coreTechnology or IntegrationPOS Connect is a StoneCo solution that connects Menew's POS with card terminals for delivery operations, enabling motoboys to select and close pre-loaded orders directly on the terminal without manual entry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goomer: Brazilian restaurant management and delivery platform with native POS and marketplace integrations; competes with Menew's multi-delivery aggregation and management capabilities.
• Toast: U.S.-listed restaurant POS and management platform purpose-built for food service with deep delivery, payment, and fintech integrations. Reference peer for vertical SaaS strategy Menew is pursuing in Brazil.
• Foody: Brazilian POS and management system for restaurants and food service, offering order, delivery, and back-office modules targeting the same SMB operator segment as Menew.
• TouchBistro: Restaurant-focused POS platform offering front-of-house and back-office capabilities (ordering, payments, inventory, reporting) for SMB and mid-market food service operators globally.
• NTech: Brazilian restaurant and food-service POS/ERP vendor that competes head-to-head with Menew for SMB restaurants, bars, and similar food-service segments in Brazil.

Broad incumbents

• Square for Restaurants (Block): Restaurant POS and integrated payments offering from Block, comparable as a horizontal payments-plus-restaurant software platform that competes on SMB ease-of-use and integrated payments.
• Lightspeed Restaurant: Broad commerce and restaurant POS platform with food-service modules covering order management, inventory, and multi-location reporting; overlaps with Menew's full-service and quick-service segments.
• StoneCo POS / TON: StoneCo's own payment terminals and merchant software, into which Menew integrates (POS Connect). Comparable as a Brazilian SMB merchant technology stack, with comparable scale and channel access.
• iFood (iFood Pago / iFood Benefícios): Brazil's largest food delivery marketplace and increasingly a merchant software provider. Comparable as both a key integration partner and a potential competitor for restaurant software/fintech services.
• Linx Degust: Sibling food-service product within Linx, also targeted at Brazilian restaurants and food operators. Most directly comparable in customer base and functionality, but sitting alongside Menew in the same Linx portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/linx
• YouTubeyoutube.com/linx
• Facebookfacebook.com/linxmenew
• LinkedInlinkedin.com/company/linxmenew
• Instagraminstagram.com/linx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menew