De Nieuwe Zaak
De Nieuwe Zaak is a Dutch full-service e-commerce and digital agency implementing BigCommerce, Shopify Plus, and Intershop platforms for B2B and B2C brands, complemented by digital strategy and full journey marketing services across the Netherlands and Europe.
- Company typePrivate
- Founded2005
- HeadquartersZwolle, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What De Nieuwe Zaak does
De Nieuwe Zaak (DNZ) is a Dutch full-service e-commerce and digital agency headquartered in Zwolle, Netherlands, founded in 2005 and operating as a subsidiary within the United Playgrounds group. The company implements enterprise e-commerce platforms, holding the #1 BigCommerce Elite Partner position in the Netherlands (and the first B2B Specialized Partner in Europe for BigCommerce), the #1 Shopify Plus bureau ranking in the Netherlands, and Intershop implementation capability. DNZ serves B2B and B2C brands and retailers, with a customer roster spanning enterprises such as Royal Swinkels, INTERSPORT, Fairphone, Bouwmaat, Brand Masters, and Diamant, alongside mid-market clients and government engagements such as Verbouwstromen (50 Dutch municipalities).
The agency's service portfolio is organized around three platform implementation tracks (BigCommerce, Shopify Plus, Intershop), supported by digital strategy consulting and a full journey marketing offering that bundles content marketing, CRO, data and web analytics, digital advertising, email and marketing automation, performance marketing, programmatic advertising, SEO, social media marketing, and linkbuilding. Underlying technology includes an agile sprint methodology that delivers production platforms within 3-4 months, multi-storefront architecture on BigCommerce for B2C/B2B separation and international scaling, and integrations with 15+ partner technologies across marketing automation (HubSpot, Klaviyo, Spotler Activate, Deployteq), data and analytics (Domo, RUMvision), content (Storyblok), product discovery (Tweakwise, Sparque), and marketplace channels (Channable, ChannelEngine). AI features are integrated for personalization, predictive search, dynamic product recommendations, and AI dashboards for real-time performance insights.
DNZ generates revenue through professional services engagements, including project-based platform implementation, digital strategy consulting, and ongoing optimization services, with multi-year contract structures and quote-based pricing tailored to scope and platform complexity. GTM is consultative and sales-led, combining direct enterprise engagement through website contact forms, demo requests, and named consultant contacts (Theo for strategy, Jordy for platforms) with content-driven inbound via whitepapers, case studies, and newsletters. The company operates primarily in the Netherlands and broader European market, with B2B and B2C segments treated as primary customer segments and digital transformation and performance branding positioned as secondary use cases.
De Nieuwe Zaak firmographics
Firmographics- Name
- De Nieuwe Zaak
- Legal name
- De Nieuwe Zaak
- Website
- https://denieuwezaak.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- De Nieuwe Zaak is a Dutch full-service e-commerce and digital agency implementing BigCommerce, Shopify Plus, and Intershop platforms for B2B and B2C brands, complemented by digital strategy and full journey marketing services across the Netherlands and Europe.
- Ownership category
- akta.pro rank
De Nieuwe Zaak industry classification
Industry- Product category
- E-commerce Implementation Services
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- CRM Strategy & Consulting (BPAFAFAA)
- akta.pro secondary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where De Nieuwe Zaak is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Nieuwe Zaak business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- E-commerce Implementation & Strategy Services: DNZ generates revenue through project-based professional services, including e-commerce platform implementation, digital strategy consulting, and full-journey marketing services. Revenue is derived from client engagements involving strategy, design, development, integration, and ongoing optimisation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based engagements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
De Nieuwe Zaak product offering
Product offeringCore offering
De Nieuwe Zaak is a full-service e-commerce bureau that implements BigCommerce, Shopify Plus, and Intershop platforms for B2B and B2C brands, complemented by digital strategy and full-journey marketing services. The agency delivers live platforms within 3-4 months using agile methodology, integrating AI for personalisation, predictive search, and real-time optimisation. Services span strategy consulting, platform implementation, performance marketing, CRO, SEO, programmatic advertising, and content marketing.
Product overview
De Nieuwe Zaak is a full service e-commerce bureau offering a platform-plus-services portfolio centered on implementing three enterprise e-commerce platforms: BigCommerce (as Elite Partner, also first B2B Specialized Partner in Europe), Shopify Plus (ranked #1 in Netherlands), and Intershop. These core platform products are complemented by strategic services (Digitale Strategie) and full journey marketing services encompassing Content Marketing, CRO, Data & Web Analytics, Digital Advertising, E-mail & Marketing Automation, Linkbuilding, Performance Marketing, Programmatic Advertising, SEO, and Social Media Marketing. The company also offers Performance Branding services. AI capabilities are integrated across offerings for personalization, predictive recommendations, and analytics. The implementation approach uses agile sprints to deliver live platforms within 3-4 months.
Differentiator
Problem solved
Functional benefit
Products and services
- BigCommerce Implementation Full-service BigCommerce e-commerce platform implementation for B2C and B2B merchants. De Nieuwe Zaak is a BigCommerce Elite Partner and the first B2B Specialized Partner in Europe, offering headless and API-first implementations with multi-storefront capabilities for brands seeking scalable e-commerce.
- Shopify Plus Implementation Shopify Plus e-commerce implementation service. DNZ is ranked the #1 Shopify Plus bureau in the Netherlands, offering scalable e-commerce with 99.99% uptime, API-first architecture, and rapid implementation.
- Intershop Implementation Intershop e-commerce platform implementation service for enterprise clients, part of DNZ's core technology stack for enterprise e-commerce solutions.
- E-commerce Solutions Comprehensive e-commerce service combining platform expertise across BigCommerce, Shopify Plus, and Intershop with agile implementation methodology. Delivers scalable, converting platforms live within 3-4 months.
- Digital Strategy Digital strategy service that translates business goals into concrete digital steps, selects the right channels, and ensures measurable contribution to business results with clear KPIs.
- Full Journey Marketing Full-funnel marketing service encompassing Content Marketing, CRO, Data & Web Analytics, Digital Advertising, Email & Marketing Automation, Linkbuilding, Performance Marketing, Programmatic Advertising, SEO, and Social Media Marketing.
- Performance Marketing Performance marketing services focused on measurable ROI and digital growth, including programmatic advertising, digital advertising, and conversion-focused campaigns.
- Performance Branding Performance branding service combining brand building with measurable performance outcomes for sustainable growth beyond siloed marketing approaches.
Quantifiable outcome
- E-commerce platform deployment within 3-4 months (vs traditional timelines of years)
- +2 more outcomes
Companies that use De Nieuwe Zaak
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
De Nieuwe Zaak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability8 records
Feature3 records
De Nieuwe Zaak partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- BigCommerceflagship
- Shopify Plusflagship
- Intershopcore
- Storyblokcore
- HubSpotcore
- Klaviyocore
- United Playgroundsflagship
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
De Nieuwe Zaak competitors and assessment
Company assessmentDirect peers
- Greenhouse Group: Dutch digital agency group operating multiple specialist brands (including performance and e-commerce). Comparable as a multi-brand Dutch e-commerce and marketing services competitor with similar enterprise client base.
- Yume: Dutch e-commerce and digital agency focused on Shopify, BigCommerce, and content-driven commerce. Comparable as a Netherlands-based e-commerce implementation and marketing services competitor.
- Adchieve: Dutch performance marketing and e-commerce agency (part of Greenhouse Group). Comparable on the digital advertising, programmatic, and full-journey marketing dimensions of DNZ's offering.
- Q42: Dutch digital product and engineering agency with e-commerce and platform capabilities. Comparable on the technology/engineering side of platform implementations and custom digital builds.
- Elastique: Dutch digital agency specialized in digital strategy, design, and e-commerce platform implementations. Comparable as a mid-sized Netherlands-based full-service digital bureau with similar enterprise and brand clients.
- Dept Agency: One of the largest independent digital agencies in Europe with strong e-commerce, marketing technology, and platform implementation practices. Directly comparable as a full-service digital/e-commerce bureau serving enterprise B2B and B2C brands across Europe.
- Redkiwi: Dutch Shopify Plus and BigCommerce implementation partner focused on e-commerce builds. Directly comparable as a Netherlands-based platform implementation specialist competing for the same Shopify/BigCommerce deal flow.
Broad incumbents
- Valtech: Global digital agency focused on commerce platform implementations (including Salesforce Commerce, Shopify Plus, Adobe Commerce) and digital transformation. Comparable on the platform implementation and commerce strategy dimensions at larger enterprise scale.
- Isobar: Global digital agency network within dentsu offering end-to-end digital experience, commerce, and marketing services. Comparable as a broad incumbent competing for large multinational e-commerce engagements.
- Dept (formerly Tam Tam): Already listed as a direct peer; included here as the broader European incumbent for cross-border enterprise digital transformations competing for the same enterprise RFPs.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
De Nieuwe Zaak social profiles
Digital presenceDe Nieuwe Zaak financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Nieuwe Zaak leadership team
Management profileNumber of profiles
Profiles1 record
De Nieuwe Zaak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Nieuwe Zaak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Nieuwe Zaak
What does De Nieuwe Zaak do?
De Nieuwe Zaak is a full-service e-commerce bureau that implements BigCommerce, Shopify Plus, and Intershop platforms for B2B and B2C brands, complemented by digital strategy and full-journey marketing services. The agency delivers live platforms within 3-4 months using agile methodology, integrating AI for personalisation, predictive search, and real-time optimisation. Services span strategy consulting, platform implementation, performance marketing, CRO, SEO, programmatic advertising, and content marketing.
Is De Nieuwe Zaak a public or private company?
De Nieuwe Zaak is a private company. It is classified as corporate owned and is currently operating.
When was De Nieuwe Zaak founded?
De Nieuwe Zaak was founded in 2005. It employs 101 to 250 people.
Where is De Nieuwe Zaak based?
De Nieuwe Zaak is headquartered in Zwolle, Netherlands, in the Europe region.
How does De Nieuwe Zaak make money?
One revenue line is on record: E-commerce Implementation & Strategy Services.
Who are De Nieuwe Zaak's main competitors?
Direct peers on record are Greenhouse Group, Yume, Adchieve, Q42, Elastique, Dept Agency and Redkiwi. Broad incumbents are Valtech, Isobar and Dept (formerly Tam Tam).
Does De Nieuwe Zaak have an API?
No public API is recorded for De Nieuwe Zaak.
What industry is De Nieuwe Zaak in?
De Nieuwe Zaak's product category is E-commerce Implementation Services. Its primary akta.pro industry code is BPAFAFAA, CRM Strategy & Consulting, with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541613 and its SIC code is 8742.