Adchieve

What Adchieve does

Adchieve B.V. is a Dutch B2B SaaS company headquartered in 's-Hertogenbosch (with an additional office in Rotterdam) that provides marketing automation software for the travel and hospitality sector. The platform connects hotel, holiday park, vacation rental, OTA, and tour operator inventory systems to Google's advertising stack (Hotel Ads, Vacation Rentals, Performance Max, Search Ads, Customer Match), Microsoft's Bing Hotel Ads, and metasearch platforms (TripAdvisor, Trivago), enabling real-time synchronization of pricing, availability, and property data into advertising campaigns. From 2025 the company operates exclusively in Travel & Hospitality, having previously served E-commerce and Fashion clients, and serves named enterprise customers including TUI, Fletcher Hotels, MediaMarkt, Hornbach, Bax Music, Brandfield, Ostello Bello, Pick Albatros, Blue Sea, EuroParcs/Droomparken, Stratech, RCN Vakantieparken, France Comfort, and Central de Reservas.

The product portfolio is organized around a Google Hotel Ads integration core, a Google Ads automation layer covering Search and Performance Max, a centralized feed management module, a POAS (Profit on Ad Spend) profitability analytics module, a Google Customer Match audience module, a metasearch integration module, a marketing calendar for promotional planning, and a newer Generative Engine Optimization (GEO) capability that structures hotel content for representation in LLM-driven search environments such as ChatGPT and Google AI. Underlying technology includes real-time APIs into the Google Hotel Center, certified integrations with major PMS and CRS platforms (Mews, Cloudbeds, SIHOT, Apaleo, SiteMinder, Maxxton, Stratech, Amadeus, Cendyn), and proprietary bid management algorithms that factor historical booking patterns, arrival windows, seasonal movements, and weather. The company is an official Google Hotel Ads and Vacation Rentals partner and the exclusive worldwide Microsoft Advertising technology partner for the travel and hospitality sector.

Adchieve generates revenue through recurring SaaS subscriptions (quote-based, monthly billing) tiered by property count and service level, supplemented by managed services and consulting engagements for campaign optimization. Distribution combines direct enterprise sales with an agency channel partner program in which hotel-specialist marketing agencies resell the software on a per-property monthly fee basis, alongside PMS marketplace listings (notably Cloudbeds Marketplace). The company is privately held, organized as a Dutch B.V., and bootstrapped with no disclosed external funding rounds; leadership comprises CEO Mark van Werven, COO Rudolph Dekker, and team member Geerco de Voogd. Headcount is reported at 11–50 employees and the firm is recognized via the European Search Awards.

Name

Adchieve

Legal name

Adchieve B.V.

Website

https://adchieve.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Adchieve B.V. is a Dutch SaaS company providing marketing automation software for hotels, holiday parks, vacation rentals, OTAs, and tour operators, connecting property management systems to Google, Microsoft, and metasearch advertising platforms.

Ownership category

akta.pro rank

Product category

Travel & Hospitality Marketing Automation Software

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• PPC management software
• Hotel advertising automation
• Travel marketing platform
• Metasearch integration
• Google Hotel Ads

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Software Subscriptions: Monthly or annual subscription fees for access to Adchieve's marketing automation platform. Pricing is typically quote-based and scales with the number of properties or campaigns managed. Includes software licensing, configuration, integrations, and ongoing maintenance.
2. Managed Services & Consulting: Ongoing campaign management, optimization, and technical support services provided alongside the software. Agencies and enterprise clients receive onboarding support and continuous optimization without additional internal burden.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Adchieve provides a marketing automation SaaS platform exclusively serving the Travel & Hospitality industry. The platform connects hotel reservation systems and PMS data to Google Hotel Ads, Google Performance Max, metasearch channels (TripAdvisor, Trivago, Bing), and emerging AI search environments, enabling automated bid management, real-time pricing/availability synchronization, and direct booking optimization for hotels, resorts, vacation rentals, OTAs, and tour operators.

Product overview

Adchieve is a marketing automation platform for the travel and hospitality sector, offering a unified software platform with multiple integrated modules. The core offering includes Google Hotel Ads Integration (the flagship partnership enabling real-time metasearch connectivity), Google Automation (campaign management for search, Performance Max, and hotel ads), and Feed Management (central data hub). Supporting modules include Performance Max Automation, POAS Insights (profitability analysis), Google Customer Match (audience targeting), Google Search Ads Automation, Google Vacation Rentals Integration, Metasearch Platform Integration (TripAdvisor, Trivago, Bing), Marketing Calendar, and Amazon PPC Automation. From 2025, Adchieve focuses exclusively on the travel and hospitality sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Hotel Ads Integration Official Google Hotel Ads integration partner product that connects hotel inventory to Google's metasearch advertising platform. Enables real-time API-based synchronization of pricing and availability via Google Hotel Center for hotels, resorts, OTAs, and vacation rental operators.
• Google Ads Automation Software platform for creating, managing, and optimizing Google advertising campaigns including Search Ads, Performance Max, and Hotel Ads at scale, with intelligent bidding algorithms, massive bulk-editing tools, and dynamic data application for ad relevance.
• Feed Management Central data hub for configuring master feeds, setting linking rules, creating derived feeds, and continuously enriching property data for downstream advertising campaigns.
• Performance Max Automation Standalone offering that automates Google Performance Max campaigns across all Google advertising channels and inventory, using AI-powered configuration, intelligent bidding, and continuous optimization for hotels and OTAs.
• POAS Insights Profitability-measurement tool that calculates Profit on Ad Spend (POAS) for travel & hospitality campaigns, balancing revenue development with actual profit considering margins and cost patterns, going beyond traditional ROAS.
• Google Customer Match Targeted advertising product that combines hotel online and offline customer data with Google data for audience targeting across Search, Shopping, Gmail, YouTube, and Display networks.
• Google Search Ads Automation Automated Google Search advertising solution enabling dynamic keyword splitting, ad text generation, and real-time optimization for hotels, OTAs, and tour operators managing large ad inventories.
• Google Vacation Rentals Integration Integration product enabling vacation rentals, villas, and short-stay accommodation properties to appear in dedicated Google Vacation Rentals search results, extending visibility beyond traditional hotel search.
• Metasearch Platform Integration Product integrating hotel pricing and availability data with major metasearch platforms including TripAdvisor, Trivago, and Microsoft (Bing) Lodging Solutions for visibility in price-comparison channels.
• Marketing Calendar Strategic planning tool that lets hotels, OTAs, and tour operators schedule promotions across multiple advertising channels from one place, automatically integrating them into running automated campaigns.
• Amazon PPC Automation Amazon-specific PPC automation solution for managing and optimizing e-commerce advertising campaigns on Amazon's advertising platform, retained from Adchieve's historical E-commerce service line.
• Managed Services & Consulting Ongoing campaign management, optimization, and technical support services delivered alongside the Adchieve platform, covering onboarding, continuous optimization, and white-glove implementation for enterprise hotel, OTA, and agency clients.

Quantifiable outcome

• 67% reduction in CPC for holiday parks (EuroParcs case)
• +7 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability6 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core and major.

• GooglecoreTechnology or IntegrationOfficial Google Hotel Ads integration partner and Google Vacation Rentals partner. Provides seamless API connections between hotel reservation systems and Google's advertising platforms. Also a Google Customer Match partner enabling targeted advertising across Google networks.
• Microsoft AdvertisingcoreTechnology or IntegrationExclusive worldwide technology partner for Microsoft Advertising specifically for the travel and hospitality sector. Provides specialized integration for hotels and travel companies on Microsoft's advertising platform.
• CloudbedscoreTechnology or IntegrationStrategic partnership offering seamless integration between Cloudbeds' property management software and Adchieve's digital marketing automation. Available through Cloudbeds Marketplace. Joint go-to-market for hotel automation solutions.
• MewscoreTechnology or IntegrationIntegration partnership with Mews cloud-based hotel management system. Enables real-time data synchronization for automated marketing campaigns. Includes special promotional offers for Mews customers. Mews operates in 85 countries serving 5,000+ hotels.
• SIHOTcoreTechnology or IntegrationCertified official integration with SIHOT modular PMS designed for resorts, hotel chains, MICE hotels, campings, and hostels. Enables data synchronization and automated campaign management.
• SiteMindermajorTechnology or IntegrationIntegration with SiteMinder's leading guest acquisition platform enabling hotels to manage online distribution, streamline bookings, and maximize revenue through seamless connectivity.
• ApaleocoreTechnology or IntegrationIntegration with Apaleo's cloud-based hotel management platform offering innovative and flexible solutions for operational optimization.
• MaxxtonmajorTechnology or IntegrationIntegration with Maxxton's vacation rental and short-term accommodation software platform providing comprehensive booking, operations, distribution, and financial management.
• StratechmajorTechnology or IntegrationIntegration with Stratech-RCS Enterprise reservation system serving 300+ recreation businesses. Successfully implemented Google Hotel Ads integration for clients including RCN Vakantieparken and France Comfort.
• AmadeusmajorTechnology or IntegrationIntegration with Amadeus leading global travel technology provider offering software and services for travel agencies, airlines, hotels, and related businesses.
• CendynmajorTechnology or IntegrationIntegration with Cendyn's cloud-based technology platform enabling hotels to increase revenue, maximize profitability, and create optimal guest connections.
• TripAdvisormajorTechnology or IntegrationMetasearch platform integration enabling hotels to appear in TripAdvisor search results with real-time pricing and availability.
• TrivagomajorTechnology or IntegrationMetasearch platform integration for Trivago, enabling hotels to reach travelers actively comparing prices across multiple booking platforms.
• JADS (Jheronimus Academy of Data Science)coreStrategic or Co-development PartnerLocated in the JADS building, Adchieve collaborates closely with data science students, emerging talent, and partners at the intersection of data, technology, and innovation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DerbySoft: DerbySoft provides hospitality distribution, demand, and digital media solutions, including metasearch bidding on Google, TripAdvisor, Trivago, and Bing. It serves very similar hotel and OTA segments as Adchieve with broadly overlapping technology integrations.
• Travel Tripper: Travel Tripper (formerly TravelClick divisions) provides hotel metasearch and digital marketing automation tools, including Google Hotel Ads bidding, agency services, and direct booking platforms. It competes for the same hotel advertiser budget that Adchieve targets with a comparable technology stack.
• Koddi: Koddi operates a marketing platform purpose-built for the travel industry, enabling hotels and OTAs to run Google, metasearch, and direct-booking campaigns at scale. Its vertical focus, integrations with major booking engines, and bid automation closely mirror Adchieve's value proposition and target segments.
• Adara: Adara is a travel audience data and activation platform powering targeted advertising for hotels, airlines, and destinations. Its combination of first-party traveler data and travel-specific media activation overlaps directly with Adchieve's POAS, Customer Match, and metasearch-oriented propositions.
• SOJERN: SOJERN is a travel-specific digital marketing platform providing programmatic advertising, metasearch, and audience solutions to hotels, OTAs, and destinations. It is the most direct head-to-head competitor to Adchieve's hotel-focused performance marketing automation offering, covering many of the same channels (Google, metasearch) and buyer personas.
• Mirai: Mirai is a European hotel-direct-booking specialist combining metasearch bidding (Google Hotel Ads, TripAdvisor, Trivago) with a website and booking engine platform. It is one of the closest European-based parallels to Adchieve's hotel-marketing focus and target customer.
• HEBS Digital: HEBS Digital is a full-service digital marketing agency and technology provider for hotels, with a marketing platform layer covering SEO, metasearch, and direct-booking campaigns. It is a comparable mix of agency channel plus proprietary hotel marketing technology that competes with Adchieve's agency-partner model.
• Fuel Travel: Fuel Travel offers a hotel digital marketing platform combining Google Hotel Ads bid management, direct-booking websites, and agency services for independent hotels and chains. It directly overlaps with Adchieve's mid-market and chain-hotel positioning.

Broad incumbents

• Cendyn: Cendyn is a CRM, data, and digital marketing platform for hotels and travel brands, with metasearch and direct-booking components. It is an established incumbent Adchieve already integrates with, competing more broadly across the hotel marketing stack rather than purely on PPC automation.
• Sabre Hospitality (including SynXis): Sabre Hospitality provides a broad CRS, distribution, and digital media stack (MediaDirect, SynXis) for hotels and chains including demand-generation and metasearch features. As a large established incumbent, it overlaps with Adchieve's hotel marketing and distribution adjacencies without specializing in PPC automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adchieve_com
• Facebookfacebook.com/100069569500523
• LinkedInlinkedin.com/company/adchieve-ppc-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adchieve