Outer Banks Media

What Outer Banks Media does

Outer Banks Media (legal entity OBX Media, LLC) is a privately held, boutique full-service marketing agency founded in 2007 and headquartered in Nags Head, North Carolina. The firm offers an integrated suite of digital marketing and creative services including web design, search engine optimization, pay-per-click advertising, social media marketing, reputation management, managed web hosting, brand development, graphic design, copywriting, strategic planning, and traditional advertising. It also offers a proprietary Brand Hookup product for business listing management across 60+ directories, search engines, and social platforms, and a specialized BookOBX vacation rental marketing campaign targeting the Outer Banks tourism vertical. The firm is a Google-Certified Partner Agency.

The agency's core technology stack is built on WordPress CMS, WooCommerce for e-commerce, and responsive web design, supplemented by third-party integrations such as Zapier (workflow automation), ChowNow (online ordering), and MailChimp (email marketing). Service delivery combines platform-plus-services execution with custom-tailored creative output rather than templated packages. The company serves primarily small and mid-sized businesses with a horizontal segmentation approach, including local Outer Banks clients and select regional/national accounts across vacation rental, hospitality, restaurants, finance, recreation, energy, and managed IT services.

Revenue is generated through a mix of one-time project-based fees and multi-year retainer contracts, with publicly disclosed project budget tiers under $5,000, $5,000-$10,000, and over $10,000. Go-to-market is sales-led, relying on direct website contact forms, phone outreach, a project planner tool, and local networking within the Outer Banks business community. The firm is founder-owned and managed, with no institutional investment, private equity backing, or parent company disclosed in available materials.

Name

Outer Banks Media

Legal name

OBX Media, LLC

Website

https://outerbanksmedia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Outer Banks Media is a boutique, full-service marketing agency in Nags Head, North Carolina offering web design, SEO, PPC, social media, branding, and traditional advertising to small and mid-sized businesses, with a specialization in the Outer Banks vacation rental and hospitality market.

Ownership category

akta.pro rank

Headquarters

HQ city

Nags Head

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Full-service internet marketing company offering project-based and retainer-based arrangements for services including SEO, PPC, social media marketing, web design, branding, and managed hosting
2. Web Design & Development: Custom website design and development services with pricing tiers based on project complexity and scope

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Outer Banks Media is a full-service internet marketing company that provides web design, advertising, brand development, SEO, pay-per-click advertising, social media marketing, copywriting, reputation management, and managed web hosting services to small and mid-sized businesses. The firm operates as a boutique creative agency delivering custom-tailored marketing solutions through project-based and retainer-based engagements, with a specialized focus on the Outer Banks vacation rental and hospitality market.

Product overview

Outer Banks Media is a full-service internet marketing company offering a comprehensive suite of digital marketing and creative services. The company operates a platform-plus-services model combining core digital marketing products (Search Engine Optimization, Pay Per Click Advertising, Social Media Marketing, Reputation Management, and Web Design) with supporting creative services (Brand Development, Graphic Design, Copywriting, and Traditional Advertising). Additional offerings include Managed Web Hosting, Strategic Planning, and Support & Administration services. Their specialized BookOBX vacation rental marketing campaign targets the Outer Banks vacation rental market with dedicated SEO and PPC services. The Brand Hookup package provides directory listing management across 60+ platforms. All services are delivered as custom-tailored solutions rather than one-size-fits-all packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) SEO services that help businesses improve their website visibility in search engines through audits, meta tag optimization, on-page optimization, local SEO, and link building. As a Google-Certified Partner Agency, they offer customized SEO solutions for different industries.
• Pay Per Click Advertising (PPC) Paid search advertising services including Google Ads, Facebook Ads, Bing, and Yahoo advertising. Provides immediate traffic, measurable ROI, and campaign management with keyword research, competitive analysis, landing page development, and split testing.
• Social Media Marketing Social media marketing and management services covering content generation, post scheduling, social media ad campaigns, event scheduling, strategy consulting, custom profile graphics, and review monitoring across platforms.
• Reputation Management Online reputation management services including monitoring and responding to reviews, crafting responses to positive and negative reviews, gathering reviews from satisfied customers, and maintaining profiles on Yelp, Google, TripAdvisor, and Facebook.
• Web Design Creative, mobile-ready website design and development services using WordPress and other content management platforms. Includes responsive design, e-commerce websites, real estate websites with MLS search, property management sites, event calendars, and online ticketing.
• Managed Web Hosting Secure, optimized, scalable website hosting with daily backups, unlimited data transfer, content delivery network for fast loading, caching, firewall security, site malware scanning, and free hacking recovery.
• Brand Development Custom logo design and complete branding packages including brand style guides, signage, displays, branded marketing assets, custom icon design, and full corporate identity development.
• Graphic Design Collateral, print design, and digital graphics services including brochures, menus, business cards, packaging, signage, booklets, social media graphics, presentation folders, maps, stickers, and labels.
• Brand Hookup Online visibility and business listing management service that controls business information across 60+ leading websites, maps, apps, search engines, and social networks. Manages hours, location, menus, photos, and generates positive content for brand visibility.
• Traditional Advertising Print advertising services including magazine ads, newspaper ads, trade publication advertising, direct mail campaigns, and TV/radio spots with media planning and buying.
• Copywriting Content writing services for websites, marketing materials, blog posts, brochures, pamphlets, fliers, print ads, web banners, tradeshow displays, brand messaging, taglines, and ad copy.
• Strategic Planning 12-month strategic marketing plans that align with business goals, including business plans, positioning strategies, media and advertising strategies, campaign plans, and brand development guidance.
• Support & Administration Virtual marketing management services including event planning, presentation development, promotional campaign support, print advertising support, and marketing campaign scheduling.
• BookOBX Vacation Rental Marketing Specialized SEO and marketing campaign for vacation rental companies. Includes introductory SEO audits, Google Analytics consulting, Google AdWords management, and competitive analysis for the vacation rental market.

Quantifiable outcome

• Doubling of organic search traffic achieved for 828 Real Estate client through consistent weekly SEO-driven content publishing over 2 years

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Blue Corona: Blue Corona is a digital marketing agency focused on home services and SMB clients with SEO, PPC, web design, and analytics offerings - similar in size, SMB focus, and service mix to Outer Banks Media.
• SmartSites: SmartSites is a full-service digital agency offering web design, SEO, PPC, and social media marketing to SMBs - comparable in service breadth and customer profile to Outer Banks Media.
• WebFX: WebFX is a large full-service internet marketing agency delivering SEO, PPC, web design, and content marketing to SMB and mid-market clients - directly comparable in service breadth and target customer to Outer Banks Media.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, PPC, social media, web design, and branding to SMBs across multiple verticals - directly overlapping Outer Banks Media's service mix and SMB customer profile.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on PPC, SEO, and lifecycle marketing for mid-market and SMB clients - directly comparable paid-media and SEO execution model to Outer Banks Media.
• Straight North: Straight North is a full-service digital marketing agency providing SEO, PPC, web design, and branding to SMB and mid-market clients - closely overlapping Outer Banks Media's offering and customer profile.
• HigherVisibility: HigherVisibility is an SEO and PPC agency serving SMBs with a similar services portfolio (search, paid media, web design, social) and comparable boutique-to-mid-market positioning to Outer Banks Media.
• LYFE Marketing: LYFE Marketing is a social media marketing and digital advertising agency serving SMBs - directly comparable in service area (social media, content, PPC) and target customer to Outer Banks Media.

Broad incumbents

• Scorpion: Scorpion is a larger, technology-driven marketing platform serving SMBs with websites, SEO, paid media, and customer engagement tools - overlapping in service but operating at greater scale and with proprietary technology versus Outer Banks Media.
• Vendasta: Vendasta is a broader SMB marketing and CRM platform that white-labels digital marketing tools to agencies and businesses - adjacent incumbent whose end products (listing management, SEO, reputation) overlap with Outer Banks Media's Brand Hookup and core services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/outerbanksmedia
• LinkedInlinkedin.com/company/outer-banks-media
• Instagraminstagram.com/outerbanksmedia
• Xx.com/OuterBanksMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outer Banks Media