What Cantilever Web Design & Development does

Cantilever Web Design & Development, operating as JEM Web Services Inc., is a privately held web design and development agency founded in 2011 in New York City by Ty Fujimura. The firm delivers professional services across five engagement tiers — Diagnostic, Core Coverage (managed maintenance), Planned Projects, Tune-Up, and New Build — and serves clients in non-profit, healthcare, education, technology, arts & culture, construction/design, and creative agency verticals. Marquee clients include IBM, American Express, UEFA, the International Monetary Fund, Droga5, Esquire, Northeastern University, Calibrate, and the Bipartisan Policy Center, with several multi-year engagements spanning more than five years. The company is led by CEO Jason Jaingue (formerly of Amazon, Expedia, and Walmart) and President Andrew Heins, with a 21-person distributed team operating across 6 countries and speaking 20+ languages.

The technology stack centers on Webflow as the primary platform, supplemented by Craft CMS, WordPress, Sanity CMS, and front-end frameworks (React.js, PHP, HTML5, CSS3, JavaScript, SASS, Gulp, Node). Cantilever has developed proprietary assets including a custom OOCSS-inspired CSS framework that enables stylesheet load times up to 10x faster, a modular design and coding methodology that supports incremental site expansion, and the Redpen AI-powered website copy editor (launched 2024) which provides AI-driven conversion analysis, A/B/C variant generation, and brand-kit management. A free GEO Audit tool, also launched in 2024, assesses website readiness for AI-driven search engines such as ChatGPT, Google AI Overviews, and Perplexity.

The business model combines project-based professional services (quote-based pricing, no publicly disclosed rates) with recurring managed-services revenue through the Core Coverage maintenance offering and emerging subscription revenue from the Redpen SaaS product. The company distributes primarily through a consultative direct sales motion featuring a free 30-minute strategy call with the CEO, supported by content marketing (articles, case studies), peer-review platforms (Clutch 4.9 from 31 reviews, Glassdoor 5-star from 17 reviews), organic social (LinkedIn, Instagram, Dribbble, YouTube), and a Webflow Premium Partner designation. No external funding has been disclosed; the company has grown organically from a two-person operation to 21 staff.

Name

Cantilever Web Design & Development

Legal name

JEM Web Services Inc.

Website

https://cantilever.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Cantilever is a privately held, fully distributed web design and development agency founded in 2011, serving enterprise and non-profit clients across healthcare, education, media, and technology with project-based builds, managed maintenance, and AI-powered tools like Redpen.

Ownership category

akta.pro rank

Product category

Web Design and Development Services

NAICS

Professional, Scientific, and Technical Services (54), Other Specialized Design Services (54149), Other Specialized Design Services (541490)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

Keywords

• Web design services
• Web development agency
• Website maintenance
• Digital strategy consulting
• Website redesign services

Headquarters

HQ city

Fair Lawn

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Website Design & Development Services: Project-based web design and development services including new builds, redesigns, and tune-ups. Services include: Diagnostic, Core Coverage, Planned Projects, Tune-up, and New Build offerings.
2. Redpen SaaS Subscription: Monthly subscription-based AI-powered website copy editing tool. Credits allocated per billing cycle, non-transferable, expire at end of cycle.
3. Ongoing Website Maintenance: Core Coverage service for assured website performance with monitoring and maintenance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Cantilever is a web design and development agency offering five service tiers: Diagnostic (initial assessment), Core Coverage (ongoing maintenance), Planned Projects (structured upgrades), Tune-Up (modernization), and New Build (from-scratch development). The agency also operates two proprietary digital products: Redpen, an AI-powered website copy editing SaaS tool, and GEO Audit, a free AI search readiness assessment tool. Services are delivered by a distributed team across six countries, supported by partnerships with Webflow, Sanity, Craft CMS, and HubSpot.

Product overview

Cantilever Web Design & Development is a web design and development agency offering professional services for building, maintaining, and optimizing websites. The core offering consists of five service tiers: Diagnostic (initial assessment), Core Coverage (ongoing maintenance), Planned Projects (structured upgrades), Tune-Up (modernization), and New Build (from-scratch development). These services are complemented by two proprietary digital products: Redpen (an AI-powered website copy editing SaaS tool) and GEO Audit (a free AI search readiness assessment tool). The company has been operating since 2011, serves clients across diverse industries, and operates as a fully distributed team across six countries.

Differentiator

Problem solved

Functional benefit

Brands

• Redpen: AI-Powered Website Copy Editor - Built for teams who need to ship better copy faster. Allows users to paste any URL, get AI-powered conversion analysis, edit text directly on a live preview, and export changes.

Products and services

• Diagnostic Initial assessment and analysis service to evaluate website health, identify issues, and provide recommendations before undertaking larger projects. Targeted at organizations seeking to understand the state of their existing digital presence.
• Core Coverage Ongoing website maintenance and monitoring service ensuring assured website performance with proactive issue detection and resolution. Targeted at clients needing continuous, worry-free website operations.
• Planned Projects Phased website upgrade and enhancement service enabling seamless growth through structured development iterations. Targeted at organizations scaling their web presence incrementally.
• Tune-Up Website cleanup and modernization service for existing sites, improving design, performance, and user experience without full rebuild. Targeted at organizations with underperforming existing websites.
• New Build Complete website design and development service for creating new websites from scratch, delivering beautiful and effective new sites. Targeted at organizations launching or relaunching their primary web presence.
• Redpen AI-powered website copy editing SaaS tool that enables teams to paste any URL, get conversion analysis, edit text directly on live page previews, and export changes for implementation. Targeted at marketing teams and stakeholders who need to iterate on copy without CMS access.
• GEO Audit Free AI search optimization audit tool that analyzes whether websites are ready for AI search engines like ChatGPT, Google AI Overviews, and Perplexity. Targeted at organizations seeking to optimize their visibility in AI-driven search.

Quantifiable outcome

• 400% business growth for Rustic Pathways through integrated tech ecosystem
• +10 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• WebflowcoreTechnology or IntegrationPrimary web design and development platform partner. Cantilever is a Webflow Premium Partner, using the platform to build responsive websites visually without code for clients.
• imgixcoreTechnology or IntegrationImage optimization tool partner used to optimize site speed and reduce costs for clients.
• Ghost InspectorcoreTechnology or IntegrationAutomated testing partner used to create intuitive automated testing for sites, identifying problems before clients notice them.
• SanitycoreTechnology or IntegrationFlexible CMS partner with customizable content workspace and powerful interfaces for seamless collaboration.
• HubSpotcoreTechnology or IntegrationCRM platform partner for marketing, sales, and customer service integration. Listed on HubSpot marketplace.
• SociumminorStrategic or Co-development PartnerPerformance marketing agency partner focused on personalized strategy, analytics, and marketing that scales businesses. Agency partner for delivering comprehensive digital results.
• Plywood PicturesminorStrategic or Co-development PartnerVideo production studio partner creating unique videos to visually express organization brand and messaging.
• Saint HugominorStrategic or Co-development PartnerConversion rate optimization (CRO) agency partner dedicated to increasing conversion rates by at least 50%.
• Feisty BrowncoreStrategic or Co-development PartnerEditorial design studio partner responsible for designing IMF annual report print version. Collaborative partnership for annual IMF AR project.
• Mythic ProportionsminorStrategic or Co-development PartnerBrand agency partner responsible for rebranding Conversations with Tyler podcast, introducing Mercatus to Cantilever.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Work & Co: Work & Co is a digital product agency behind high-profile experiences for brands like Apple, Google, and Virgin. Directly comparable as a product design and development firm competing for similar marquee enterprise web engagements.
• Metalab: Metalab is a design and product agency that builds digital products and brand experiences for companies like Slack, Google, and Coinbase. Directly comparable as a boutique product design and development studio serving enterprise and high-growth clients.
• Lounge Lizard: Lounge Lizard is a web design and development agency serving B2B and B2C brands since 1998. Directly comparable as a similarly-sized digital agency offering design, development, and digital marketing services with overlapping service tier structures.
• Ramotion: Ramotion is a digital design and branding agency offering web design, app design, and brand identity services. Directly comparable as a boutique web design and development firm with a focus on tech-forward and enterprise clients.
• Digital Silk: Digital Silk is a digital agency specializing in custom web design, branding, and e-commerce. Directly comparable as a similarly positioned web design and development firm serving mid-market and enterprise clients with overlapping service offerings.
• Ueno: Ueno is a design, branding, and development agency serving clients like Google, Stripe, and Uber. Directly comparable as a craft-driven digital agency offering design, development, and brand work for technology-forward enterprise clients.
• Clay (clay.global): Clay is a UX design and web development agency serving clients like Google, Facebook, and Uber. Directly comparable as a digital product agency offering design, branding, and full-stack web development with a similar boutique agency model.

Broad incumbents

• R/GA: R/GA is a global innovation and digital agency offering brand, design, and technology services at scale. Comparable as a larger incumbent competing for similar enterprise digital experience work with a much broader service portfolio.
• Huge: Huge is a large, established digital agency offering strategy, design, marketing, and technology services to enterprise brands. Comparable as a competing web design and digital experience agency pursuing similar Fortune 500 and global brand clients, but at significantly greater scale.

Emerging players

• Eleken: Eleken is a UI/UX design agency focused on SaaS and web product design. Comparable as a design-first digital agency with overlapping UI/UX and web design capabilities, but with a narrower product/SaaS niche focus than Cantilever's broad vertical strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfVMuaaSnsuN04gExNnIfdA
• LinkedInlinkedin.com/company/cantilever-inc/mycompany
• Instagraminstagram.com/cantileverweb
• Xx.com/CantileverCo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cantilever Web Design & Development