Grade us
Grade.us is a Bellevue-based SaaS platform founded in 2013 that provides review generation, monitoring, marketing, and analytics software built specifically for marketing agencies to white-label and resell to local business clients.
- Company typePrivate
- Founded2013
- HeadquartersBellevue, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Grade us does
Grade.us (legal entity Grade Us, LLC) is a Bellevue, Washington-based SaaS platform founded in 2013 that provides review management software designed specifically for marketing agencies rather than individual brands. The platform unifies four functional modules — Review Generation (automated email and SMS drip campaigns, review funnel landing pages, QR codes, opt-in forms), Review Monitoring (centralized tracking across 150+ major, directory, social, and industry-specific review sites including Google, Facebook, and niche verticals in legal, healthcare, real estate, automotive, hospitality, and restaurants), Review Marketing (social sharing automation and website widgets with schema markup for SEO), and Reporting & Analytics (portfolio metrics, sentiment analysis, word clouds). A White Label offering (Basic included free, Premium at $440/year) and a public REST API (V4) allow agencies to deliver the platform under their own brand and integrate it with CRM (Salesforce, HubSpot), ESP (Mailchimp, Constant Contact), accounting (QuickBooks Online), automation (Zapier, Google Sheets), and SMS (Twilio) backends.
The company operates a tiered subscription model: Small Business at $99/month for one location, Multi-Location at $60/location/month for 2-100+ locations with volume discounts, and Agency at $400+/month for 10+ seats with quote-based scaling. Distribution is primarily channel-led, with self-serve website trial onboarding (14-day free trial, 3 seats, no credit card), a sales-assisted motion for Agency and Enterprise tiers, and a reseller network of marketing agencies, SEO specialists, web design firms, and reputation management consultants who white-label the platform for their end clients. A free Prospect Report tool functions as a lead-generation engine for agency partners.
Since 2020, Grade.us has operated as a subsidiary of Traject, a private strategic operator offering adjacent social media, reputation, and SEO management tools, with shared offices in Bellevue, Austin, and London. In 2025, the company initiated migration of its user base to the GatherUp platform, adding AI-powered reputation management capabilities while preserving existing pricing and feature parity. Headcount is reported at 1-10 employees, and the customer base spans USA, Canada, UK, and Australia, with named logos concentrated in mid-market marketing agencies and SMB end-clients in healthcare and home services.
Grade us firmographics
Firmographics- Name
- Grade us
- Legal name
- Grade Us, LLC
- Website
- https://grade.us
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Grade.us is a Bellevue-based SaaS platform founded in 2013 that provides review generation, monitoring, marketing, and analytics software built specifically for marketing agencies to white-label and resell to local business clients.
- Ownership category
- akta.pro rank
Grade us industry classification
Industry- Product category
- Reputation Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Where Grade us is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Grade us business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Professional Plan: Monthly or annual subscription tiers based on business type and number of locations/seats. Small Business plan at $99/month for 1 location. Multi Location plan at $60/location/month for 2-10 locations with volume discounts for larger portfolios.
- Subscription - Agency Plan: Agency-tier subscription at $400+/month for 10+ seats. Includes full white-label platform access, reseller tools, and premium features. Additional revenue from white-label dashboard add-on at $440/year.
- Professional Services - Setup and Training: Agencies can charge setup fees to configure review funnels for clients. Revenue opportunity for agencies to generate 70% profit margins by reselling reputation management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Business - $99/month for 1 location |
| Per seat | Monthly | Multi Location - $60/location/month for 2-10 locations |
| Subscription | Monthly | Agency Plan - $400+/month for 10+ seats |
| Subscription | Annual | White Label Premium Add-on - $440/year |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Grade us product offering
Product offeringCore offering
Grade.us provides a cloud-based SaaS platform that enables marketing agencies and businesses to automate the generation, monitoring, marketing, and reporting of customer reviews across 150+ review sites. The platform offers agency-centric multi-tenant management, full white-labeling capabilities including custom domains and branded dashboards, automated email and SMS review request campaigns with review funnel landing pages, and integrations with CRM, POS, and marketing automation systems.
Product overview
Grade.us is a review management platform built specifically for marketing agencies that support local businesses. The platform operates as a unified system with four core modules: Review Generation (automated email/SMS campaigns and review funnel landing pages), Review Monitoring (centralized tracking across 100+ review sites), Review Marketing (social sharing and website widgets), and Reporting & Analytics (portfolio metrics and sentiment analysis). The offering includes white-label capabilities (White Label Basic included free, White Label Premium as an add-on) that allow agencies to fully brand the platform under their own domain. Additional add-ons include Listings Management and a public API (V4) for system integrations. The platform is available in tiered pricing plans: Small Business ($99/month for 1 location), Multi Location ($60/location/month for 2-10 locations), and Agency (custom pricing for white-label multi-client management). In 2025, Grade.us began migrating users to the GatherUp platform, adding AI-powered capabilities while maintaining feature parity.
Differentiator
Problem solved
Functional benefit
Products and services
- Grade.us Review Management Platform The primary cloud-based SaaS platform for marketing agencies that automates generating, monitoring, marketing, and reporting on customer reviews across multiple locations and clients.
- Review Generation Automated review request campaigns via email and SMS, review funnel landing pages, opt-in forms, QR codes, and email signature snippets that make it easy for customers to leave reviews on Google, Facebook, and 100+ industry-specific review sites.
- Review Monitoring Centralized command center that monitors reviews on Google, Facebook, and 100+ industry-specific review sites, providing email notifications, status tracking, and direct response capabilities.
- Review Marketing Social media sharing automation and website review stream widget that showcases reviews as social proof, including WordPress plugin with structured schema markup for SEO benefits.
- Reporting & Analytics Comprehensive reporting on review portfolio metrics including quantity, quality, ratings distribution, review funnel performance, campaign activity, outreach metrics, and interactive sentiment analysis with word clouds.
- White Label Review Management Full white-label solution for agencies and resellers that allows complete customization of look and feel, custom domains, white-labeled dashboards, email notifications, and reports under the reseller's brand.
- Listings Management Business listings management capabilities to help agencies manage and maintain their clients' online business presence across directories.
- Grade.us API V4 Public REST API enabling integration with CRM, POS, and other systems, allowing creation and assignment of profiles, aggregate data pulls for custom reporting, and white-labeled API access for partners.
- Free Prospect Report Free online review report generator that compares a business's online reputation versus competitors, identifies areas for improvement, and generates lead generation reports for agencies.
- GatherUp Platform Migration Next-generation reputation management offering powered by GatherUp, providing AI-powered capabilities for effortless online reputation management with same pricing and 14-day trial available.
Quantifiable outcome
- 39% increase in review volume over previous year
- +4 more outcomes
Companies that use Grade us
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Grade us technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature7 records
Grade us partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, supporting and minor.
- GatherUpcoreStrategic partnership powering the next generation of Grade.us reputation management offering. Grade.us is transitioning customers to GatherUp platform with same pricing and access to AI-powered capabilities for effortless online reputation management.
- TwiliocoreTwilio provides SMS and MMS marketing infrastructure powering backend text message campaigns. Part of bundled offering with separate terms and acceptable use policy.
- Google My BusinesscoreOAuth integration for review generation and monitoring. Users can monitor and receive notifications for all new Google Reviews.
- FacebookcoreFacebook Recommendations integration for review generation, monitoring, and marketing. OAuth authentication with ability to automatically share best reviews in Facebook feed.
- SalesforcesupportingCRM integration allowing users to connect customer data for review request campaigns.
- HubspotsupportingCRM integration for marketing hub connectivity and customer data synchronization.
- MailchimpsupportingEmail service provider integration for review request campaigns.
- Constant ContactsupportingEmail marketing integration for review generation campaigns.
- Quickbooks OnlinesupportingFinance and transaction-based CRM integration connecting customer data with purchases for targeted review requests.
- Google SheetssupportingFree integration allowing users to add customer info to Google Sheets and automatically trigger email and SMS review request campaigns.
- ZapiersupportingAutomation integration connecting Grade.us with thousands of apps in Zapier ecosystem to trigger behaviors based on events like new reviews.
- GatherUpcoreCo-sponsored webinars on visual search and local SEO topics featuring Grade.us and GatherUp experts including Garrett Sussman and Mike Blumenthal.
- TidingsCominorDavid Mihm of TidingsCo co-presented webinar on threats for agencies in the digital landscape.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Grade us competitors and assessment
Company assessmentDirect peers
- Vendasta: Vendasta is a white-label platform for agencies and resellers selling marketing and reputation services to SMBs, closely mirroring Grade.us's agency-first, white-label go-to-market. Both compete for the same marketing agency and reseller channel partners.
- Yext: Yext offers listings management, review monitoring, and reputation analytics for multi-location enterprises, directly comparable to Grade.us's Reviews, Listings Management, and Reporting modules. Its agency and partner program competes for the same channel partners as Grade.us.
- Podium: Podium provides review management, customer messaging, and lead conversion tools to local businesses and the agencies serving them, overlapping Grade.us on review requests, monitoring, and response workflows. It is one of the most capitalized competitors in the local-reputation category.
- ReviewTrackers: ReviewTrackers is a review monitoring and analytics platform focused on multi-location brands and the agencies that support them. It overlaps with Grade.us's Review Monitoring and Reporting modules and targets the same buyer personas.
- Birdeye: Birdeye is a leading reviews and listings platform serving multi-location brands and the agencies that support them, directly competing with Grade.us across review generation, monitoring, and social messaging. Its agency and white-label offerings overlap closely with Grade.us's core proposition.
- Reputation.com: Reputation.com provides enterprise-grade reputation management spanning reviews, listings, surveys, and social. It competes with Grade.us primarily at the multi-location and enterprise end of the market that Grade.us serves through its Multi-Location and Agency tiers.
- GatherUp: GatherUp is a review generation and reputation management platform that is now the destination for Grade.us's customer migration under Traject. It is a near-direct competitor that has effectively been merged into Grade.us's roadmap, making it the most strategically aligned peer.
Broad incumbents
- HubSpot Service Hub: HubSpot's broader CRM and Marketing Hub includes survey, feedback, and customer communication tools that can substitute for parts of Grade.us's review workflow. As a broad incumbent with deep CRM integrations (which Grade.us also supports), it represents the platform alternative for agencies already standardized on HubSpot.
- Trustpilot: Trustpilot is a large consumer-facing review platform with B2B tools for businesses and agencies to collect and showcase reviews. It is a broader incumbent whose review generation and brand-monitoring capabilities partially overlap with Grade.us's offering.
Emerging players
- NiceJob: NiceJob is an SMB-focused reputation platform that automates review requests and showcases social proof. It is a smaller, emerging competitor with narrower multi-location capability but overlapping review generation use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Grade us social profiles
Digital presenceGrade us financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grade us leadership team
Management profileNumber of profiles
Grade us funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grade us M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grade us
What does Grade us do?
Grade.us provides a cloud-based SaaS platform that enables marketing agencies and businesses to automate the generation, monitoring, marketing, and reporting of customer reviews across 150+ review sites. The platform offers agency-centric multi-tenant management, full white-labeling capabilities including custom domains and branded dashboards, automated email and SMS review request campaigns with review funnel landing pages, and integrations with CRM, POS, and marketing automation systems.
Is Grade us a public or private company?
Grade us is a private company. It is classified as corporate owned and is currently operating.
When was Grade us founded?
Grade us was founded in 2013. It employs 1 to 10 people.
Where is Grade us based?
Grade us is headquartered in Bellevue, United States, in the North America region.
How does Grade us make money?
Three revenue lines are on record. Subscription - Professional Plan is the primary driver. The others are subscription - Agency Plan and professional Services - Setup and Training.
Who are Grade us's main competitors?
Direct peers on record are Vendasta, Yext, Podium, ReviewTrackers, Birdeye, Reputation.com and GatherUp. Broad incumbents are HubSpot Service Hub and Trustpilot. NiceJob is listed as an emerging player.
Does Grade us have an API?
Yes. Grade.us offers an API (V4) that enables integration with CRM, POS, and other systems. The API allows users to create and assign new profiles, pull aggregate data for custom reporting, and access all features through a white-labeled API. API access is available during trial but requires contacting sales to activate, and is included in higher-tier plans. Developer documentation is at api.grade.us.
What industry is Grade us in?
Grade us's product category is Reputation Management Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7372.