WalkUp
WalkUp, now operating as Dojo, runs a UK mobile app that lets diners discover restaurants, book tables in real time, and join virtual queues remotely, monetizing via transaction fees from restaurant partners under parent Paymentsense Limited.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What WalkUp does
WalkUp, now operating under the brand Dojo, runs a mobile-first restaurant discovery, table booking, and virtual queue platform serving UK diners and restaurant partners. The consumer-facing Dojo app, available on iOS and Android, lets users find nearby restaurants with real-time table availability within a roughly 2km radius, join virtual queues remotely, and manage advance reservations. For restaurants, the product provides a unified workflow for handling walk-ins, queues, and advance bookings via a separate B2B site (dojo.tech). The core technology is a mobile application platform backed by real-time availability and queue-state services; no API or SDK exposure is disclosed, and there are no documented AI/ML capabilities.
The business model is a two-sided marketplace. The consumer app is free and functions as a top-of-funnel acquisition channel, while revenue is generated primarily through commissions or transaction fees from restaurant partners on bookings and queue transactions facilitated through the platform. Go-to-market blends product-led growth and direct-to-consumer acquisition on the diner side (app store presence, Instagram, word-of-mouth) with a separate direct sales motion on the B2B side targeting restaurants. The company is headquartered in London at The Brunel Building (W2 1DG) and operates as a trading name of Paymentsense Limited (Company No. 06730690), which provides operational and distribution leverage through its UK payments and POS footprint.
Scale signals are limited: firmographics list 1-10 employees, and the company cites over 500,000 diners using the platform, but no revenue, ARR, or active restaurant-partner count is disclosed. The firm was founded in 2017, rebranded from WalkUp to Dojo, and has not raised external funding rounds per the available data. The strategic posture is that of a small, parent-backed team focused on deepening UK restaurant supply and monetizing the existing consumer base rather than pursuing rapid international expansion.
WalkUp firmographics
Firmographics- Name
- WalkUp
- Legal name
- Paymentsense Limited
- Website
- https://walkup.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WalkUp, now operating as Dojo, runs a UK mobile app that lets diners discover restaurants, book tables in real time, and join virtual queues remotely, monetizing via transaction fees from restaurant partners under parent Paymentsense Limited.
- Ownership category
- akta.pro rank
WalkUp industry classification
Industry- Product category
- Restaurant Booking & Queue Management Software
- NAICS
- Travel Arrangement and Reservation Services (5615)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industry
- Reservation & Waitlist Management Services (HSACALAO)
Keywords
Where WalkUp is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WalkUp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Restaurant Partner Commissions/Transaction Fees: Dojo monetizes by taking a transaction fee or commission from restaurant partners when diners complete bookings or queue transactions through the platform. This is the primary revenue stream from the B2B restaurant management side.
- Consumer App (Free for Diners): The consumer app is free to download and use for diners. Revenue is generated indirectly through restaurant partner transactions rather than direct consumer charges.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
WalkUp product offering
Product offeringCore offering
WalkUp (now operating as Dojo) provides a mobile application that lets diners discover nearby restaurants, view real-time table availability, join virtual queues remotely, and make advance reservations within a 2-5km radius. On the B2B side, it offers restaurants a unified platform to manage walk-ins, virtual queues, and advance bookings from a single dashboard, monetizing via transaction fees from restaurant partners.
Product overview
WalkUp (now rebranded to Dojo) offers a single unified mobile application for restaurant table management. The Dojo app enables diners to find and book tables at nearby restaurants, join virtual queues remotely, make advance reservations, and access local dining offers. The product operates as a consumer-facing mobile app available on iOS and Android platforms, serving individual diners while also connecting restaurant partners for customer flow management.
Differentiator
Problem solved
Functional benefit
Products and services
- Dojo App (formerly WalkUp)
Quantifiable outcome
- Over 500,000 diners use the Dojo app to book tables
Companies that use WalkUp
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
WalkUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WalkUp partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
WalkUp competitors and assessment
Company assessmentDirect peers
- Resy: Restaurant reservation platform owned by American Express with strong penetration in the US and expanding internationally. Directly competes with Dojo on consumer-facing booking and restaurant CRM functionality.
- OpenTable: Global leader in online restaurant reservations, owned by Booking Holdings. Directly competes with Dojo on advance booking and discovery, serving diners and restaurants with a comparable marketplace model in the UK and beyond.
- TheFork: European restaurant booking platform owned by Tripadvisor, with established presence in the UK and across continental Europe. Directly competes with Dojo on diner reservations, restaurant management tools, and promotional offers.
- SevenRooms: Restaurant CRM, reservation, and guest experience platform serving hotels and hospitality groups. Closely comparable B2B offering to Dojo's restaurant-side booking and queue management, with stronger enterprise focus.
- Quandoo: Restaurant discovery and booking marketplace operating across Europe and Asia, owned by Recruit. Comparable marketplace model and transaction-fee revenue model to Dojo's B2B restaurant side.
Emerging players
- Qminder: Cloud-based queue management and customer journey platform for retail and hospitality. Comparable to Dojo's virtual queue functionality for restaurants, though with a broader vertical focus and primarily B2B SaaS model.
- Waitwhile: Virtual waitlist and queue management platform used by restaurants, healthcare, and government. Directly comparable to Dojo's remote virtual queue feature, typically B2B SaaS without the diner marketplace layer.
Regional players
- CoverManager: Spanish-headquartered restaurant management and reservations platform with strong presence across Spain and Latin America. Comparable restaurant management tooling to Dojo's B2B offering but in a different geographic footprint.
Broad incumbents
- Square Restaurants (Block): POS and restaurant management suite from Block (Square) including reservations and customer flow features. Adjacent incumbent leveraging payments distribution — directly parallel to Paymentsense's strategic position behind Dojo.
- TouchBistro: Restaurant POS and front-of-house platform with reservation and floor plan capabilities. Broader incumbent in restaurant tech offering overlapping functionality to Dojo's restaurant-side management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WalkUp social profiles
Digital presenceWalkUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
WalkUp leadership team
Management profileNumber of profiles
Profiles1 record
WalkUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WalkUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WalkUp
What does WalkUp do?
WalkUp (now operating as Dojo) provides a mobile application that lets diners discover nearby restaurants, view real-time table availability, join virtual queues remotely, and make advance reservations within a 2-5km radius. On the B2B side, it offers restaurants a unified platform to manage walk-ins, virtual queues, and advance bookings from a single dashboard, monetizing via transaction fees from restaurant partners.
Is WalkUp a public or private company?
WalkUp is a private company. It is classified as corporate owned and is currently operating.
When was WalkUp founded?
WalkUp was founded in 2017. It employs 1 to 10 people.
Where is WalkUp based?
WalkUp is headquartered in London, United Kingdom, in the Europe region.
How does WalkUp make money?
Two revenue lines are on record. Restaurant Partner Commissions/Transaction Fees are the primary driver. The others are consumer App (Free for Diners).
Who are WalkUp's main competitors?
Direct peers on record are Resy, OpenTable, TheFork, SevenRooms and Quandoo. Emerging players are Qminder and Waitwhile. CoverManager is listed as a regional player. Broad incumbents are Square Restaurants (Block) and TouchBistro.
Does WalkUp have an API?
No public API is recorded for WalkUp.
What industry is WalkUp in?
WalkUp's product category is Restaurant Booking & Queue Management Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HSACALAO, Reservation & Waitlist Management Services. Its NAICS code is 5615 and its SIC code is 7900.