Paperkite
Paperkite is a Cooperstown, NY-based full-service digital marketing agency specializing in destination marketing organizations, tourism boards, hospitality businesses, and cultural institutions across the Northeast US, offering brand development, digital marketing, web development, media buying, and social media management.
- Company typePrivate
- Founded2009
- HeadquartersCooperstown, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Paperkite does
Paperkite is a full-service digital marketing and creative agency headquartered in Cooperstown, New York (175 Main Street), founded in 2009 by CEO Susan Green. The firm specializes in destination marketing organizations (DMOs), tourism boards, hospitality businesses, museums, and educational institutions, primarily across the Northeast US, with select cross-border engagements into Canada. Its service portfolio spans digital marketing (programmatic, search, social, TikTok, Connected TV, Spotify), brand development, website design and development, photography and videography, media buying, and social media management. The agency's underlying technology stack is built on WordPress for primary website development, with integrations into Shopify and WooCommerce for e-commerce and Accessibe for ADA compliance; no proprietary technology platform or AI/ML capabilities are disclosed.
The firm's operating model is services-led, with revenue generated through project-based engagements and multi-year retainer contracts. Client acquisition occurs through direct consultation booking via Google Calendar on the company website, supplemented by content marketing (an active blog covering DMO strategy and tourism marketing trends) and referral activity within the Northeast US public-sector and hospitality ecosystem. The agency's intellectual property centers on its proprietary "Digital DMO Model" framework, a methodology that integrates centralized digital platforms, data analytics, local business integration, SEO and content strategy, social media, paid media, real-time customer support, and CRM-based personalization, augmented by a Zartico Certified Agency Partner relationship that provides access to destination-level tourism data.
Customer evidence includes long-tenured anchor accounts (Otesaga Resort Hotel since 2013, Visit 1000 Islands since 2021) and a diversified set of public-sector, nonprofit, enterprise, and SMB clients across New York and the broader Northeast. The company is privately held and bootstrapped, with no disclosed external funding rounds or acquisition activity, and has grown from a two-person founding team to 15+ professionals. In 2023 it was recognized on the Inc. 5000 Regionals: Northeast list at #160.
Paperkite firmographics
Firmographics- Name
- Paperkite
- Legal name
- Paperkite Creaetive LLC
- Website
- https://hellopaperkite.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paperkite is a Cooperstown, NY-based full-service digital marketing agency specializing in destination marketing organizations, tourism boards, hospitality businesses, and cultural institutions across the Northeast US, offering brand development, digital marketing, web development, media buying, and social media management.
- Ownership category
- akta.pro rank
Paperkite industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)
Keywords
Where Paperkite is headquartered
LocationHeadquarters
- HQ city
- Cooperstown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paperkite business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Marketing Services: Full-spectrum creative and marketing services including digital marketing (search, social, programmatic, TikTok, Connected TV), brand development, website development, photography/videography, media buying, and social media management. Revenue is generated through project-based engagements and ongoing retainer contracts with clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based and retainer engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Paperkite product offering
Product offeringCore offering
Paperkite is a full-service digital marketing agency specializing in destination and tourism marketing. The firm delivers end-to-end creative and marketing services including digital marketing (programmatic, search, social, TikTok, Connected TV), brand development, website design and development, photography/videography, media buying, and social media management. Services are sold through customized project-based engagements and ongoing retainer contracts, primarily to Destination Marketing Organizations, tourism businesses, hotels, resorts, museums, and educational institutions in the Northeast US.
Product overview
Paperkite is a full-service destination and tourism marketing agency offering a comprehensive suite of digital marketing and creative services. The agency's offerings include Digital Marketing (programmatic, search, social, TikTok, Connected TV), Brand Development, Website Development (WordPress, Shopify, WooCommerce), Photography/Videography, Media Buying, Social Media Management, and Creative Design. The company specializes in serving DMOs, tourism brands, and hospitality businesses, providing end-to-end marketing solutions from strategy through execution. The Digital DMO Model framework represents their specialized approach for destination marketing organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Development
- Digital Marketing
- Brand Development
- Photography/Videography
- Media Buying
- Social Media Management
- Creative Design
Quantifiable outcome
- My NY Vibe campaign: 3.4 million impressions, 63k clicks, 1,400+ conversions, 212% conversion growth, 1,779% website traffic growth
- +4 more outcomes
Companies that use Paperkite
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Paperkite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Paperkite partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZarticocoreZartico Certified Agency Partner relationship where Paperkite leverages Zartico's destination operating system and data analytics platform to help DMOs build digital strategies. The partnership enables Paperkite to offer clients advanced data-driven insights for connecting with travelers and boosting local businesses through the Digital DMO Model.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Paperkite competitors and assessment
Company assessmentBroad incumbents
- MMGY Global: MMGY Global is one of the largest travel and hospitality marketing firms in the world, offering research, advertising, branding, and digital services. It operates broadly across the same tourism client base Paperkite serves but at much greater scale and with proprietary travel-intelligence research.
- Simpleview: Simpleview is a DMO-focused technology and digital marketing provider offering CRM, CMS, and digital services to destinations. While more technology-platform oriented, it competes for the same DMO marketing budget and increasingly offers creative and media services comparable to Paperkite.
- Wpromote: Wpromote is a large digital marketing agency offering media buying, SEO, creative, and analytics across multiple verticals. While operating at significantly greater scale than Paperkite, it competes for the same digital marketing service contracts and could bid on DMO or hospitality RFPs.
Direct peers
- Miles Partnership: Miles Partnership is a tourism marketing agency specializing in DMOs, destinations, and travel clients. It is the most direct competitor to Paperkite, sharing the same DMO/tourism vertical, full-service creative + digital + media model, and long-term retainer orientation.
- Madden Media: Madden Media is a destination marketing agency serving state tourism boards, DMOs, and hotels across the US. It directly competes with Paperkite for DMO RFPs and shares the tourism-vertical specialization and full-service delivery model.
- Tempest (formerly Two Roads): Tempest is a tourism marketing agency focused exclusively on destinations and DMOs, offering strategy, creative, media, and content services. Closely aligned with Paperkite in vertical focus and full-service approach, though operating at larger national scale.
- ROKK Solutions: ROKK Solutions is a tourism, destination, and travel-industry marketing agency serving DMOs, attractions, and hospitality brands. Comparable in DMO vertical specialization and integrated service model to Paperkite.
Emerging players
- Hawke Media: Hawke Media is a full-service digital marketing agency offering performance marketing, SEO, social, and creative services to mid-market and DTC brands. While not tourism-vertical focused, it competes for the same SMB and mid-market digital marketing budgets that Paperkite targets outside its DMO niche.
- Sojern: Sojern is a travel-marketing platform using programmatic, data, and AI to drive direct bookings for destinations, hotels, and airlines. It serves similar tourism marketing buyers with adjacent digital capabilities and could either partner with or compete against Paperkite for DMO and hospitality media spend.
Others
- Destinations International: Destinations International is the industry association for DMOs, providing research, education, advocacy, and networking rather than direct marketing services. It is ecosystem-relevant to Paperkite as a referral source, credentialing body, and industry context-setter for its core DMO buyer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
Paperkite social profiles
Digital presencePaperkite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paperkite leadership team
Management profileNumber of profiles
Profiles14 records
Paperkite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paperkite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paperkite
What does Paperkite do?
Paperkite is a full-service digital marketing agency specializing in destination and tourism marketing. The firm delivers end-to-end creative and marketing services including digital marketing (programmatic, search, social, TikTok, Connected TV), brand development, website design and development, photography/videography, media buying, and social media management. Services are sold through customized project-based engagements and ongoing retainer contracts, primarily to Destination Marketing Organizations, tourism businesses, hotels, resorts, museums, and educational institutions in the Northeast US.
Is Paperkite a public or private company?
Paperkite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paperkite founded?
Paperkite was founded in 2009. It employs 11 to 50 people.
Where is Paperkite based?
Paperkite is headquartered in Cooperstown, United States, in the North America region.
How does Paperkite make money?
One revenue line is on record: digital Marketing Services.
Who are Paperkite's main competitors?
Broad incumbents on record are MMGY Global, Simpleview and Wpromote. Direct peers are Miles Partnership, Madden Media, Tempest (formerly Two Roads) and ROKK Solutions. Emerging players are Hawke Media and Sojern. Destinations International is listed as an others.
Does Paperkite have an API?
No public API is recorded for Paperkite.
What industry is Paperkite in?
Paperkite's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAABAB, Programmatic Media Buying & Trading Desks (DV360/TTD, RTB). Its NAICS code is 541810 and its SIC code is 7311.