Visual Europe Group

What Visual Europe Group does

Visual Europe Group is a privately held Hungarian event technology and audiovisual systems integrator headquartered in Fót, Hungary, founded in 2015 with 51–100 employees. The company operates through two business divisions: a Live Events division providing audio, lighting, video, stage technology, drone light shows, venue operations, equipment rental, creative studio, and distribution services for concerts, festivals, conferences, sports events, corporate galas, and TV productions; and a System Integration division delivering AV systems, smart meeting room technology, security and access control, IT infrastructure, building automation, digital signage, hotel TV, and parking technology for commercial and institutional buildings.

The company's technical platform combines professional event production equipment (including a 400-drone light show capability) with ten proprietary interactive experience products — among them the AI Avatar Photo Booth (generative AI avatar generation), Interactive Aquarium, Virtual Graffiti Wall, Masked LED Wall, LED Cube, DJ Yourself, VEGman, Interactive Book, Event PlayGround, and Astera Campfire. It also operates the United Illusions Studio event venue in partnership with Lounge Group, and runs a dedicated distribution portal (distribution.visualeurope.com) for AV and event technology equipment.

The revenue model is services-led and quote-based, spanning professional services (event technology), managed services (system integration), one-time rentals, and hardware distribution. The go-to-market is direct B2B targeting enterprise and mid-market clients across five countries (Hungary, Spain, Poland, Czech Republic, Slovenia), supported by a project portfolio website, industry award participation (Eventex, Conventa, FlashAward, BEA World, Business Excellence, Visit Hungary), and podcast appearances. Notable enterprise and government clients include Telekom, MVM, the European Political Community Summit, the Papal Visit, the FIDE Chess Olympiad Budapest, the Hungarian National Day celebration, MHC Mobility, Croatia Airlines, and Will Smith performances.

Name

Visual Europe Group

Legal name

Visual Europe Group

Website

https://vegroup.hu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Visual Europe Group is a privately held Hungarian event technology and audiovisual systems integrator serving enterprise and government clients across five Central European countries with event production, drone shows, AV system integration, and a portfolio of proprietary interactive experience products.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (711190), Performing Arts Companies (7111), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industries

Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK), Simultaneous Interpretation, Translation & Conference Audio (Interpretation Booths, Infrared) (THAHAEAJ), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Event technology services
• Audiovisual system integration
• Drone show productions
• Live event production
• Building automation systems

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Technology Services: Provides comprehensive event technology services including audio, lighting, video, stage technology, drone shows, venue operations, and equipment rentals for concerts, festivals, conferences, corporate events, sports events, and TV productions
2. System Integration Services: Delivers integrated AV, IT security, building automation, and low-current technology solutions for commercial and institutional buildings
3. Equipment Rental: Rental of professional event equipment including audio, lighting, video, and staging gear
4. Distribution: Distribution of professional AV and event technology equipment through dedicated distribution portal

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Visual Europe Group is a full-service event technology and audiovisual systems integrator. Its event technology division provides audio, lighting, video, stage technology, drone shows, venue operations, equipment rental, and creative studio services for concerts, festivals, conferences, sports events, corporate events, and TV productions. Its system integration division delivers AV, IT security, building automation, smart meeting rooms, and low-current technology solutions for commercial and institutional buildings, complemented by proprietary interactive experience products (AI Avatar Photo Booth, Interactive Aquarium, Virtual Graffiti Wall, Masked LED Wall, LED Cube, etc.) and equipment distribution.

Product overview

Visual Europe Group is a full-service event technology and audiovisual systems integrator operating through two main business divisions: (1) Live Events division offering audio, lighting, video, stage technology, drone shows, venue operations, equipment rental, and creative studio services; and (2) System Integration division providing low-voltage IT, AV, smart building, security, and building automation solutions. The company portfolio includes 10 proprietary interactive experience products (AI Avatar Photo Booth, Interactive Aquarium, DJ Yourself, Virtual Graffiti Wall, Astera Campfire, Masked LED Wall, VEGman, Interactive Book, Event PlayGround, LED Cube) alongside 20+ service categories spanning event technology and system integration. The product architecture is organized as a platform-plus-modules model, where core event technology services (audio, lighting, video) serve as the foundation, supplemented by specialty offerings like drone shows and interactive experiences, while the system integration division provides complementary infrastructure solutions for buildings and corporate facilities.

Differentiator

Problem solved

Functional benefit

Brands

• United Illusions Studio: Event venue and studio facility located in Fót, Hungary, operated by the Visual Europe Group.

Products and services

• Audio Technology Service (Hangtechnika) Professional sound/audio technology services for concerts, conferences, corporate events, festivals, and sports broadcasts. Delivered as part of a full-service event production stack.
• Lighting Technology Service (Fénytechnika) Professional lighting technology services for events including concerts, festivals, conferences, corporate events, and TV productions.
• Video Technology Service (Videótechnika) Professional video technology services including LED walls, projection, and video production for events of all sizes.
• Stage Technology Service (Színpadtechnika) Stage construction and stage technology services for concerts, conferences, and corporate events.
• Drone Show Service (Drónshow) Drone light show services with coordinated aerial displays, capable of executing complex formations (e.g., 400-drone UFO choreographed to music) for concerts, festivals, and corporate events.
• Venue Operations (Helyszínüzemeltetés) End-to-end venue management and operations services for event clients.
• Equipment Rental (Bérlés) Rental of professional event equipment including audio, lighting, video, and staging gear.
• Creative Studio / Building Projection (Kreatív stúdió) Creative studio services for event design, including large-scale building projection mapping (Épületvetítés) and visual content creation.
• Equipment Distribution (Disztribúció) Distribution of professional AV and event technology equipment to resellers and end-users through a dedicated distribution portal.
• AV Technical System Integration (AV technikai rendszer) Design, supply, and integration of audiovisual technical systems including LED walls, video walls, projectors, and perimeter displays for commercial and institutional buildings.
• Meeting Room Technology (Tárgyalótermi technika) Smart meeting room technology and conference room solutions for corporate and institutional facilities.
• Security Technology (Biztonságtechnika) Integration of security technology including access control and surveillance camera systems for commercial buildings.
• Interpretation System (Tolmácsrendszer) Conference interpretation systems for multilingual events and conference facilities.
• IT Security Integration IT security services and solutions integrated into building and facility environments.
• Building Control and Automation (Épületvezérlés, épületautomatika) Building control systems and building automation solutions for commercial and institutional facilities.
• AI Avatar Photo Booth Interactive photo booth that uses generative AI to convert attendee photos into personalized avatar images, deployed at events for engagement.
• Interactive Aquarium Interactive digital aquarium experience where users engage with virtual marine life through touch or motion sensors at events.
• Virtual Graffiti Wall (Virtuális graffiti fal)

Quantifiable outcome

• Multiple international industry awards including Eventex, FlashAward, Conventa, BEA World, and Business Excellence recognition

Named customers10 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core, major and key.

• United IllusionscoreStrategic or Co-development PartnerUnited Illusions is a joint creative studio venture that serves as an event venue operated by Visual Europe Group and Lounge Group. The studio received multiple awards including Best Technology Gold at Conventa 2025, Best small venue in countryside at Business Excellence 2025, and Key Partner status with Visit Hungary 2025. It hosts company events like VEG Christmas celebration and serves as a showcase for capabilities.
• Lounge GroupcoreStrategic or Co-development PartnerLong-standing strategic partnership with Lounge Group as event organizing agency, joint venture partner in United Illusions studio, and co-organizer of major events. Won Event Organizing Agency of the Year at Conventa 2024. Collaborated on FIDE Chess Olympiad, Papal Visit, European Political Community Summit, World Athletics Championships, MVM events, and numerous other projects.
• HD GroupmajorStrategic or Co-development PartnerCollaborated with HD Group on Telekom Magentaland corporate event, providing conference and concert technology for thousands of participants.
• Creative ProkeyTechnology or IntegrationPartnership with Creative Pro on Croatia Airlines mapping project, winning Partner Engagement Event Gold at Eventex 2025.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• PRG (Production Resource Group): Global leader in event production technology, providing audio, lighting, video, and rigging for concerts, sports, and corporate events. Closest comparable in scale and service mix to Visual Europe Group's live events division, though operating globally rather than Central European-focused.
• Habegger AG: Swiss-headquartered event technology and live communication provider offering staging, lighting, audio, video, rigging, and digital signage. Closely comparable business model and technology stack, with stronger geographic reach into Western Europe and Switzerland.
• Neumann&Müller: German event technology and AV services company providing audio, video, lighting, conference, and rigging for corporate events, concerts, and conferences. Direct peer in DACH/CEE event tech services with similar one-stop-shop positioning.
• Gahrens + Battermann: German AV rental and event technology specialist serving corporate events, conferences, and live entertainment. Directly comparable on equipment rental and event technology services, with overlap on digital signage and system integration offerings.
• Satis&Fy: European event technology provider specializing in lighting, audio, video, rigging, and set construction for live events and corporate productions. Direct peer in the European event production services category.

Broad incumbents

• MCI Group: Global meetings, events, and association management company headquartered in Switzerland. Broader incumbent operating across the full event value chain (strategy, content, logistics, technology) at greater scale than Visual Europe Group.
• Jack Morton Worldwide: Global brand experience agency producing large-scale events, activations, and live experiences for enterprise brands. Overlaps with Visual Europe Group on the experiential/event production side but at much larger scale and with broader marketing strategy integration.

Emerging players

• Dronisos: French drone show specialist producing indoor and outdoor drone light shows for events and entertainment. Direct competitor in the proprietary drone show capability that Visual Europe Group has differentiated around.
• Verge Aero: US-based drone show technology provider offering indoor and outdoor aerial light show systems. Comparable emerging player in the drone show niche that Visual Europe Group has used as a marquee differentiator.

Regional players

• Lounge Group: Hungarian event organizing agency and strategic partner of Visual Europe Group, co-owner of United Illusions Studio and co-organizer on many flagship projects (FIDE, Papal Visit, European Political Community Summit). Provides a regional benchmark for Hungarian event production scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/visualeurope

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Europe Group