Len Busch Roses

What Len Busch Roses does

Len Busch Roses is a family-owned wholesale floriculture company founded in 1965 in Plymouth, Minnesota, currently led by owner Patrick Busch (son of founder Len Busch) alongside President Jeff Marone, President & Integrator Anne Broking, and a broader management team across Operations, Sales, Marketing, IT, and Growing functions. The company operates 15 acres of greenhouses supplemented by 100,000 sq ft of distribution space and 30,000 sq ft of refrigeration, producing and selling more than 7 million stems and potted plants annually — including alstroemeria, lilies, tulips, snapdragons, gerberas, roses, and over 100,000 poinsettias per year — and importing additional flowers and plants for a full-line catalog.

Underlying technology centers on sustainable greenhouse production: biomass boilers burning local tree-trimming waste, twin-wall acrylic greenhouse coverings, hydroponic and ebb-and-flow systems that recycle water and fertilizer, biological pest control via a trained entomologist, and a 24/7 live-inventory online ordering portal exposing current and future availability of 3,000+ perishable floral SKUs to both sales staff and wholesale customers. A Continuous Improvement Specialist role and a 2008 State of Minnesota 'Lean Green' training grant point to embedded lean manufacturing discipline.

The business model is B2B wholesale: customers must hold a valid resale tax ID and commit to at least $1,200 in annual purchases to open an account. Revenue is generated through per-transaction sales across locally grown flowers, locally grown potted plants, imported flowers, imported plants, custom bouquets/arrangements, and a full line of floral supplies. Processed flowers are delivered overnight in floral hydration solution to reduce customer labor. The go-to-market combines inside sales (phone, weekend hotline, email), field-style direct delivery across the Midwest, an online self-serve portal, and event participation (Art In Bloom at Minneapolis Institute of Arts, Petal It Forward, LBR Floral Fest), with content marketing through the LBR Talks Business podcast, blog/resource center, how-to video library, and an exclusive LBR Floral Community of hundreds of floral shop owners.

Name

Len Busch Roses

Legal name

Len Busch Roses

Website

https://lenbuschroses.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Len Busch Roses is a family-owned wholesale floriculture company in Plymouth, Minnesota, growing and distributing cut flowers, potted plants, imported florals, and floral supplies to B2B floral businesses across the Midwest from its 15-acre greenhouse facility.

Ownership category

akta.pro rank

Product category

Wholesale Floriculture

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Wholesale floral distribution
• Cut flower grower
• Potted flowering plants
• Floral supplies wholesale
• Greenhouse floriculture

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Floral Products: B2B wholesale distribution of flowers, plants, and floral supplies to floral businesses. Products include locally grown flowers (alstroemeria, gerbera, lilies, roses, tulips, snapdragons), locally grown plants (cyclamen, begonia, poinsettia, Easter lilies, mums), flowers from around the world, plants from around the world, and floral supplies. Over 7 million stems and pots produced and sold per year.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Len Busch Roses is a B2B wholesale floral supplier that grows and distributes fresh cut flowers, potted flowering plants, custom bouquets and arrangements, and floral supplies to retail florists, event and wedding florists, garden centers, and grocery floral departments. The company operates 15 acres of greenhouses in Plymouth, MN producing over 7 million stems and pots per year and supplements its locally grown line with globally sourced flowers and plants, offering customers 24/7 online ordering with live inventory access to 3,000+ perishable products.

Product overview

Len Busch Roses operates a B2B floral wholesale business offering a diversified portfolio centered around locally grown flowers and plants from their 15-acre greenhouse facility in Plymouth, MN, supplemented by globally sourced florals. The core product line consists of six main categories: LBR Locally Grown Flowers (cut flowers grown on-site including alstroemeria, lilies, tulips, snapdragons, and gerberas), LBR Locally Grown Plants (potted flowering plants), Flowers from Around the World (imported selections), Plants from Around the World (tropical and exotic plants), Bouquets and Arrangements (custom-designed arrangements), and a Full Line of Floral Supplies. The company supports its product ecosystem with an online ordering portal providing 24/7 access to live inventory, an exclusive LBR Floral Community for peer networking, and educational resources including the LBR Talks Business video series and floral business resources covering design techniques, care handling, and business development. With annual production exceeding 7 million stems and pots distributed from 100,000 sq ft of distribution space and 30,000 sq ft of refrigeration, the company positions itself as a one-stop wholesale partner for floral businesses seeking quality products combined with operational resources for business growth.

Differentiator

Problem solved

Functional benefit

Products and services

• LBR Locally Grown Flowers Fresh cut flowers grown on-site in Plymouth, MN including alstroemeria, calla, delphinium, gerbera, lilies, lisianthus, roses, snapdragons, statice, and tulips, sold wholesale to floral businesses within a 200-mile radius.
• LBR Locally Grown Plants Potted flowering plants grown on-site including begonia, calandiva, cyclamen, gerbera, hydrangea, kalanchoe, mums, poinsettia, primula, and regal geranium, sold wholesale to floral businesses.
• Flowers from Around the World Imported cut flowers carefully sourced globally including astilbe, carnation, china berry, feverfew, protea, ranunculus, stock, sunflowers, and waxflower, providing floral businesses a full line of on-trend international flowers.
• Plants from Around the World Imported potted plants sourced internationally including african violet, aglaonema, anthurium, bromeliad, croton, dracaena, fern, ivy, orchid, palms, pothos, sansevieria, spathiphyllum, and succulent, sold wholesale to floral and garden businesses.
• Bouquets and Arrangements Custom-designed bouquets and floral arrangements produced in-house by a skilled team executing designs from a talented in-house designer, including occasion-specific designs for autumn, Christmas, fall, and sympathy.
• Full Line of Floral Supplies Complete range of floral supplies including baskets, berries, dried botanicals, metal and wood containers, packaging, permanent botanicals, pottery, sympathy items, and tools, providing floral businesses everything needed to complete their designs.

Quantifiable outcome

• 7 million stems and pots produced and sold per year
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor.

• FreshPath MarketingminorStrategic or Co-development Partner · 1 May 2022Melanie Spilbeler of FreshPath Marketing appeared as guest on LBR Talks Business Episode 28, discussing marketing strategies, platform concentration, and The Flower Movement bringing the floral industry together.
• Minneapolis Institute of ArtsminorStrategic or Co-development Partner · 1 May 2022Len Busch Roses participates in Art In Bloom annual event at MIA, a celebration of art and flowers where floral artists interpret artwork using fresh flowers.
• Cal Flowers / That Flower FeelingminorStrategic or Co-development Partner · 1 March 2022Steve Dionne of Cal Flowers appeared on LBR Talks Business Episode 26 to discuss That Flower Feeling initiative - a cooperative effort to get more Americans to enjoy more flowers, more often through various retail channels.
• WFFSA (Wholesale Florist and Floral Supplier Association)minorStrategic or Co-development Partner · 1 March 2022WFFSA is associated with The Flower Movement marketing tool kit and #oneflowerfamily campaign that Len Busch Roses participates in.
• Floriology / Willy ArmelliniminorStrategic or Co-development Partner · 1 December 2021Renato Sogueco from Floriology and Willy Armellini of Flowers and Cents appeared on LBR Talks Business Episode 24 discussing customer insights and maximizing business reach through understanding customer behavior.
• Smither's OasisminorStrategic or Co-development Partner · 1 January 2021Director of Sales and Marketing from Smither's Oasis appeared on LBR Talks Business Episode 18 discussing industry changes and adaptations during the pandemic.
• The Garcia GroupminorStrategic or Co-development Partner · 1 January 2021Darin Dewberry from The Garcia Group appeared on LBR Talks Business Episode 16 discussing industry insights on managing supplies for the floral industry.
• Society of American FloristsminorStrategic or Co-development Partner · 1 October 2020Participated in Petal It Forward event initiated by Society of American Florists, which started the event 6 years ago to bring awareness to the power of flowers. 46 states participated in 2020.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mayesh Wholesale Florist: One of the largest US wholesale florists distributing fresh-cut flowers and floral supplies to professional florists from regional branches across the country. Direct competitor to Len Busch Roses in B2B wholesale florist supply, with overlapping product mix (cut flowers, hard goods) and similar customer base.
• DVFlora: Wholesale floral distributor serving professional florists with cut flowers, plants, and floral supplies nationwide, with a strong online ordering platform. Direct peer given similar B2B model, broad SKU assortment, and digital ordering capabilities comparable to Len Busch's 24/7 live-inventory portal.
• Kennicott Brothers Company: Oldest wholesale florist in the US, distributing fresh-cut flowers and floral supplies from multiple branch locations to professional florists. Comparable to Len Busch Roses in long-standing wholesale florist model, broad product range, and multi-generation family/employee expertise.
• DWF Wholesale Florists: Wholesale floral distributor supplying cut flowers, greens, and floral supplies to retail florists across multiple US regions. Comparable business model and customer base to Len Busch Roses, with similar overnight delivery and digital ordering infrastructure.
• Bonnett Wholesale Florist: Regional wholesale florist serving florists and event designers, with a focus on Midwest markets similar to Len Busch Roses. Directly comparable in B2B wholesale model, customer base, and Midwest regional footprint.
• Continental Floral Greens: Grower and distributor of fresh-cut floral greenery and foliage supplying wholesale florists nationwide. Comparable to Len Busch's locally-grown floriculture operations in grower-distributor hybrid model serving professional florists.

Broad incumbents

• Smithers-Oasis: Global manufacturer of floral foam, supplies, and postharvest products serving the entire floral industry. Listed by Len Busch Roses as a podcast partner; comparable as a floral supplies incumbent whose product line overlaps with Len Busch's 'Full Line of Floral Supplies' category.
• Syndicate Sales: Wholesale floral supplies distributor serving retail florists with containers, ribbon, picks, and hard goods. Comparable to Len Busch Roses in serving the same florist customers with supplies, though focused on hard goods rather than fresh stems.
• 1-800-FLOWERS.COM: Large consumer-facing floral and gift retailer and aggregator working with a national florist delivery network. Comparable as a major floral industry player interacting with the same end customers Len Busch Roses' wholesale florist customers serve.

Others

• Ball Horticultural Company: Major breeder and producer of ornamental plant seed and young plants serving commercial greenhouse growers worldwide. Adjacent peer — a key upstream input supplier to greenhouse floriculture operations like Len Busch Roses' 15-acre greenhouse facility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LenBuschRoses
• Facebookfacebook.com/lenbuschroses
• Instagraminstagram.com/lenbuschroses
• LinkedInlinkedin.com/company/len-busch-roses

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Len Busch Roses