Waxxpot
Waxxpot is a US waxing salon franchise offering proprietary soft-wax hair removal services for men and women across approximately 20 locations in Georgia, Kentucky, Ohio, Pennsylvania, and Texas, monetizing through per-service transactions, prepaid Waxx Packs, retail products, and franchise royalties.
- Company typePrivate
- Founded2014
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Waxxpot does
Waxxpot is a US-based franchise of specialized waxing salons operating under The Waxxpot Group, LLC, founded in 2014 and headquartered in Columbus, Ohio. The company's core offering is professional body and facial hair removal for men and women, built around a proprietary soft wax formulation that is vegan, cruelty-free, and engineered for sensitive skin without temperature extremes, supported by trained Waxx Specialists and standardized removal techniques that enable a Brazilian wax in approximately 15 minutes.
The business operates on a franchise model across five states — Georgia, Kentucky, Ohio, Pennsylvania, and Texas — with approximately 20 salons serving as the primary distribution channel. Service revenue is generated transactionally at point of sale (per-service pricing such as $59 for a Brazilian or $84 for a Brazilian Plus), supplemented by prepaid Waxx Packs offering roughly 25% savings with installment payment options, Monday MANdays bundled male services, in-salon retail products (CLEAN Body Wash, HYDRATE Body Lotion, PREVENT Ingrown Hair Serum, SMOOTH Exfoliant), and a refer-a-friend program issuing $10 in rewards credit. Online booking runs on Zenoti, and store discovery on StoreRocket.
In November 2025, Hello Sugar acquired 20 Waxxpot salons across Georgia, Kentucky, Ohio, and Texas, incorporating Waxxpot's footprint into a larger national hair removal franchise platform exceeding 200 locations. Prior to the acquisition, Waxxpot had been expanding through franchising partnerships (Franchise FastLane, signed May 2024), competing-brand conversions (three former Pretty Kitty Texas salons, January 2024), and new unit openings in Pennsylvania, Texas, and Ohio.
Waxxpot firmographics
Firmographics- Name
- Waxxpot
- Legal name
- The Waxxpot Group, LLC
- Website
- https://waxxpot.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waxxpot is a US waxing salon franchise offering proprietary soft-wax hair removal services for men and women across approximately 20 locations in Georgia, Kentucky, Ohio, Pennsylvania, and Texas, monetizing through per-service transactions, prepaid Waxx Packs, retail products, and franchise royalties.
- Ownership category
- akta.pro rank
Waxxpot industry classification
Industry- Product category
- Waxing Salon Services
- NAICS
- Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)
- akta.pro primary industry
- Body Waxing & Sugaring Services (Arms/Legs/Underarms/Back/Chest) (HSALAGAB)
- akta.pro secondary industries
- Bikini & Brazilian Hair Removal Services (HSALAGAC), Facial Hair Removal Services (Upper Lip/Chin/Sideburns) (HSALAGAA), Men’s Grooming Hair Removal Services (HSALAGAD)
Keywords
Where Waxxpot is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Waxxpot business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Waxing Services: Direct-to-consumer waxing services sold at individual salon locations. Customers pay per service at point of sale, with options for single visits or bulk purchases through Waxx Packs. Services include Brazilian, bikini, brow, facial, and body waxing for men and women.
- Franchise Operations: Waxxpot operates as a franchise business model, with franchisees operating individual salon locations under the Waxxpot brand. The company expands through franchise agreements, including multi-unit franchise deals.
- Waxx Packs (Bulk Service Packages): Prepaid bulk service packages offering 25% savings on waxing services. Customers purchase packs of 6 or 9 waxes with free bonus services. Payment plans available in-store for package purchases.
- Retail Products: Sale of retail body care products including CLEAN Body Wash, HYDRATE Body Lotion, PREVENT Ingrown Hair Serum, and SMOOTH Exfoliant at salon locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Waxing Services |
| Unit Pricing | Pay-as-you-go | Waxx Pack - Buy 6 Get 1 FREE |
| Unit Pricing | Pay-as-you-go | Waxx Pack - Buy 6 Get 2 FREE |
| Unit Pricing | Pay-as-you-go | Waxx Pack - Buy 9 Get 3 FREE |
| Unit Pricing | Pay-as-you-go | Monday MANdays Bundles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Waxxpot product offering
Product offeringCore offering
Waxxpot is a franchise waxing salon chain that delivers professional body hair removal services for men and women, including Brazilian, bikini, brow, facial, and full-body waxing. The company uses a proprietary soft wax formulation designed to remove small hairs, prevent ingrown hairs, and work on sensitive skin, complemented by a retail body care product line and bulk service packages.
Product overview
Waxxpot is a waxing salon franchise offering full-body hair removal services for men and women. The core offering consists of waxing services including Brazilian and bikini wax, brows and lashes (Brow Wax, Brow Wax & Tint, Lash Lift & Tint), facial waxing (Lip, Chin, Nostril, Ear), and body waxing (Underarm, Back, Legs, Arms, Chest, etc.). The company operates on a proprietary soft wax formula. Waxxpot's service portfolio includes the Waxx Packs bulk purchasing program with payment plan options, the Refer a Friend rewards program, and Monday MANdays bundles for male customers. Retail products include the SMOOTH Exfoliant and the Waxxpot Body Collection (CLEAN Body Wash, HYDRATE Body Lotion, PREVENT Ingrown Hair Serum). The business uses Zenoti for online booking and StoreRocket for location-based salon discovery.
Differentiator
Problem solved
Functional benefit
Brands
- Waxx Packs: Bulk purchasing program for waxing services offering savings of up to 25% with buy-6-get-2-free and buy-9-get-3-free promotions. Waxx Packs never expire and can be redeemed at any location.
- Monday MANdays
Products and services
- Brazilian & Bikini Wax
Quantifiable outcome
- Hair-free for 4-6 weeks per waxing session
- +3 more outcomes
Companies that use Waxxpot
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Waxxpot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Waxxpot partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Hello SugarminorHello Sugar, a national hair removal franchise platform, acquired 20 Waxxpot salons across Georgia, Kentucky, Ohio, and Texas. This acquisition increased Hello Sugar's footprint to over 200 locations nationwide while transitioning the acquired Waxxpot locations to the Hello Sugar brand.
- Franchise FastLanecoreFranchise FastLane, a franchise sales organization, added Waxxpot to their portfolio. This partnership is expected to drive significant growth for the waxing franchise through franchisee recruitment and development support.
- TruFusionminorTruFusion South Austin offers Waxxpot Austin South guests a FREE MONTH of unlimited classes as a local neighbor partnership. Waxxpot promotes TruFusion as an exclusive guest benefit.
- Face Forward AestheticsminorFace Forward Aesthetics offers Waxxpot Grandview guests a FREE GloPeel with purchase or $100 off their first visit. Local neighbor partnership providing exclusive guest deals.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Waxxpot competitors and assessment
Company assessmentDirect peers
- Waxing the City: Waxing-focused franchise offering Brazilian, bikini, body, and facial waxing for men and women in boutique studio settings. Directly comparable to Waxxpot on service menu, franchise model, and boutique positioning.
- The Now: Boutique massage and waxing studio chain offering massage, facials, and waxing services in a membership-driven, design-forward format. Comparable to Waxxpot on boutique positioning and direct-to-consumer service model.
- European Wax Center: Largest U.S. waxing-only franchise chain, offering Brazilian, bikini, and body waxing services with proprietary wax products and a membership-based pricing model. Most directly comparable to Waxxpot in services, franchise model, and proprietary wax positioning.
- Hello Sugar: National hair removal franchise platform that acquired 20 Waxxpot salons in November 2025, bringing its footprint to over 200 locations. Offers sugar waxing and laser hair removal services and is the most directly comparable operator to Waxxpot, now serving as its parent brand.
- Sugaring NYC: Sugaring-focused hair removal salon concept with multiple New York and expanding U.S. locations. Comparable to Waxxpot on category (hair removal) and direct-to-consumer salon model.
- Sugar Sugar: Sugar-based hair removal franchise with boutique studios offering body, Brazilian, and facial sugaring. Closely comparable to Waxxpot on category, format, and target demographic.
Broad incumbents
- LaserAway: National aesthetic services provider specializing in laser hair removal, skin treatments, and injectables. Comparable to Waxxpot as a broader hair removal and personal care services player with a national footprint.
- SEV Laser: Multi-state laser hair removal and skin care franchise with boutique-style studios. Comparable to Waxxpot on salon format and hair removal category, though differing in primary technology.
- Milan Laser Hair Removal: Largest U.S. laser hair removal franchise with 350+ locations. Operates in the broader hair removal category overlapping with Waxxpot's core service but uses a different technology (laser vs. wax).
- Hand & Stone Massage and Facial Spa: Largest U.S. massage and facial spa franchise with 600+ locations, offering waxing among its service menu. Comparable to Waxxpot on franchise-driven personal care services model and direct-to-consumer retail salon format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Waxxpot social profiles
Digital presenceWaxxpot compliance and trust
Trust signalCompliance1 record
Waxxpot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waxxpot leadership team
Management profileNumber of profiles
Profiles2 records
Waxxpot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waxxpot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waxxpot
What does Waxxpot do?
Waxxpot is a franchise waxing salon chain that delivers professional body hair removal services for men and women, including Brazilian, bikini, brow, facial, and full-body waxing. The company uses a proprietary soft wax formulation designed to remove small hairs, prevent ingrown hairs, and work on sensitive skin, complemented by a retail body care product line and bulk service packages.
Is Waxxpot a public or private company?
Waxxpot is a private company. It is classified as corporate owned and is currently operating.
When was Waxxpot founded?
Waxxpot was founded in 2014. It employs 11 to 50 people.
Where is Waxxpot based?
Waxxpot is headquartered in Columbus, United States, in the North America region.
How does Waxxpot make money?
Four revenue lines are on record. Waxing Services are the primary driver. The others are franchise Operations, waxx Packs (Bulk Service Packages) and retail Products.
Who are Waxxpot's main competitors?
Direct peers on record are Waxing the City, The Now, European Wax Center, Hello Sugar, Sugaring NYC and Sugar Sugar. Broad incumbents are LaserAway, SEV Laser, Milan Laser Hair Removal and Hand & Stone Massage and Facial Spa.
Does Waxxpot have an API?
No public API is recorded for Waxxpot.
What industry is Waxxpot in?
Waxxpot's product category is Waxing Salon Services. Its primary akta.pro industry code is HSALAGAB, Body Waxing & Sugaring Services (Arms/Legs/Underarms/Back/Chest), with a secondary code of HSALAGAC, Bikini & Brazilian Hair Removal Services. Its NAICS code is 81211.