What Franchise FastLane does

Franchise FastLane is a private, Omaha-based franchise development company founded in 2017 that helps brands scale through franchising. The company operates a three-tier service platform addressing the full franchising lifecycle: Creator (pre-franchise business creation including FDD development, operations manuals, training programs, and franchise system design), CarPool (in-house franchise development coaching and consulting with access to the firm's tech stack and marketing support), and FastLane (fully-outsourced franchise sales and development for established brands). Clients are primarily emerging-to-scaling franchisors across verticals including home services, fitness, food & beverage, and property management, with 10,000+ franchise units launched and 3,800+ entrepreneurs placed since inception; 16 brand partners have reached private equity events after scaling through the FastLane model.

Underlying the delivery model is a proprietary technology stack including the Frick franchise management system, the FastLane sales pipeline system, Gorilla Pro CRM, and PuddlePower, integrated with third-party platforms such as HubSpot, Monday.com, ADP, Paylocity, Indeed, and FranBoost. The company employs a discovery-led, selective sales approach — partnering only with brands that meet criteria for long-term system health — and leverages sponsored access within franchise consultant and broker networks, a PitStop webinar series, and dedicated brand storytelling as primary go-to-market channels. Two completed acquisitions (Raintree Franchise Growth in 2023 and Franchise Creator in 2026) have extended the platform upstream into early-stage franchise formation.

Franchise FastLane generates revenue through professional services engagements priced on a quote basis across its three service tiers, with selective client onboarding. The company is a portfolio company of private equity firm Southfield Capital and was ranked No. 94 on Inc.'s 2026 Midwest list of fastest-growing private companies with a 69% median growth rate between 2022 and 2024, marking its fifth Inc. honor in nine years. Leadership is headed by CEO Heather Harris (appointed July 2026) with operational leadership from President/COO Tim Koch and Chief Development Officer Don Tarinelli.

Name

Franchise FastLane

Legal name

Franchise FastLane

Website

https://franchisefastlane.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Franchise FastLane is a private, Omaha-based franchise development company that helps brands scale through franchising via a three-tier service platform (Creator, CarPool, FastLane) covering franchise formation through fully-outsourced sales. The firm operates as a Southfield Capital portfolio company and works with a selective base of emerging and scaling franchisors across multiple verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Franchise Development Services: Franchise FastLane generates revenue through franchise development services including Franchise Creator (franchise business creation and FDD development), CarPool (franchise coaching and consulting with backend support), and FastLane (fully-outsourced franchise sales and development). The company acts as a franchise sales organization partnering with franchisors at various stages of growth.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Franchise FastLane is a franchise development company that partners with established brands to drive accelerated franchise growth through a disciplined discovery process. It offers three service tiers — Creator (franchise business creation including FDD development, operations manuals, and franchise system design), CarPool (in-house franchise development consulting, coaching, and tech stack support), and FastLane (fully-outsourced franchise sales and development including candidate vetting, applications, and progression through the franchise sales journey).

Product overview

Franchise FastLane is a franchise development company offering a three-path franchise growth platform: Creator (franchise business creation and FDD development), CarPool (in-house franchise development consulting and coaching), and FastLane (fully-outsourced franchise sales and development). These services support brands at different stages of the franchising journey, from early planning through long-term franchise growth, working alongside established brands to drive accelerated growth with structure and clarity.

Differentiator

Problem solved

Functional benefit

Brands

• Creator: Franchise business creation service that helps business owners turn proven concepts into franchise-ready systems, including FDD creation, operations manuals, training programs, and franchise system design
• CarPool
• FastLane

Products and services

• Creator Franchise business creation service that helps business owners transition from independent operators to franchise-ready brands. Includes FDD creation, operations manuals, training programs, and franchise system design. Targeted at business owners with proven concepts seeking to franchise for the first time.
• CarPool Franchise development consulting and coaching service for franchisors that want to keep franchise development in-house while gaining access to coaching, a proven tech stack, marketing, and support for internal sales teams. Provides a franchise coach leveraging the proven Franchise FastLane process.
• FastLane Fully-outsourced franchise sales and development service for established franchise brands with validated models ready to scale. Provides dedicated development director, candidate vetting, applications, discovery process management, and progression through the franchise sales journey under disciplined guidelines.

Quantifiable outcome

• 16 brand partners reached private equity events after scaling through FastLane service model
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• HubSpotcoreTechnology or IntegrationHubSpot is listed as a partner providing CRM and marketing technology integration. Used for lead management, territory checks, broker portal maintenance, and client service through HubSpot support.
• Monday.comsupportingTechnology or IntegrationMonday.com is listed as a partner providing project management and workflow automation technology for franchise operations.
• ADPsupportingOthersADP is listed as a partner providing payroll and HR technology solutions for franchise brand partners.
• PaylocitysupportingOthersPaylocity is listed as a partner providing HR and payroll technology solutions for franchise operations.
• IndeedsupportingTechnology or IntegrationIndeed is listed as a partner providing recruitment and hiring technology for franchise brands seeking to hire franchisee employees.
• FranBoostsupportingStrategic or Co-development PartnerFranBoost is listed as a partner providing franchise marketing and technology solutions.
• Franchise ResourcesupportingChannel Partner/ Reseller/ DistributorFranchise Resource is listed as a partner in the franchise development ecosystem.
• Segovia PartnerssupportingImplementation/ SI/ Consulting PartnerSegovia Partners is listed as a consulting partner providing franchise advisory services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fransmart: Fransmart is a franchise development firm that helps emerging restaurant and consumer brands launch and scale franchise systems, mirroring FFL's outsourced franchise sales and development services for emerging franchisors.
• Velocity Franchise Marketing: Velocity Franchise Marketing provides franchise marketing, lead generation, and development services to emerging franchise brands, closely overlapping with FFL's FastLane outsourced sales and lead generation capabilities.
• The Entrepreneur's Source: The Entrepreneur's Source is a franchise coaching and consulting network that helps prospective franchisees and franchisors through education and discovery, comparable to FFL's discovery-led candidate qualification process.
• MSA Worldwide: MSA Worldwide is a franchise consulting firm advising companies on franchise strategy, system design, and development, serving a similar emerging-to-scaling franchisor client base as FFL's Creator and CarPool tiers.
• iFranchise Group: iFranchise Group is a franchise consulting and development firm that builds franchise systems, FDDs, and growth strategies for emerging and established brands, overlapping directly with FFL's Creator and consulting offerings.
• Goldfish Franchise Consulting: Goldfish Franchise Consulting is a franchise consulting firm that helps emerging brands evaluate franchising and build out franchise systems, comparable to FFL's Creator service for pre-launch and early-stage franchisors.

Broad incumbents

• Boxwood Partners: Boxwood Partners is a boutique investment bank that advises on franchise M&A transactions, including the Franchise Creator sale to FFL, and operates in the same franchise deal ecosystem as FFL's brand partners.

Emerging players

• Franchise Business Review: Franchise Business Review is a franchise research and franchisee satisfaction analytics firm serving franchisors and consultants, complementary to FFL's franchise development services rather than directly competitive.
• FRANdata: FRANdata provides franchise research, analytics, and economic impact studies for franchisors and advisors, addressing the same franchise ecosystem but on the data and research side rather than direct sales execution.

Others

• FranConnect: FranConnect is a franchise management software platform used by franchisors to manage operations, sales, and marketing, providing a technology alternative to FFL's proprietary Frick and FastLane sales-pipeline tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/FranFastLane
• YouTubeyoutube.com/channel/UCFc3h4nA-ys_7m_gnvpIxOw
• Facebookfacebook.com/FranFastLane
• LinkedInlinkedin.com/company/franchisefastlane
• Instagraminstagram.com/franchisefastlane

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franchise FastLane