Tim Morales

What Tim Morales does

Tim Morales & Associates Inc. (TMI), founded in March 1997 by Tim Morales, is an independent manufacturer's representative firm headquartered in Mobile, Alabama. The firm serves wholesale plumbing, industrial, mechanical, waterworks, and HVAC distribution channels across Alabama, Mississippi, Louisiana, Tennessee, and West Florida. TMI represents a portfolio of 30+ manufacturer brands including TOTO, Noritz, Apollo Valves, Sioux Chief, Franke, Taco, Centrotherm, and others, providing field sales representation, technical training, and design services support (BIM/Revit resources) to wholesale distributors and downstream contractors, plumbers, designers, and engineers.

TMI does not manufacture products; rather, it operates as a two-sided channel intermediary, earning commissions from manufacturers by driving pull-through demand through wholesale distribution networks. The firm's value proposition centers on regional relationships, technical expertise, and dedicated territory coverage — with named territory managers for each state or sub-region. The company has 11-50 employees (approximately 20+ named team members), maintains CPMR certifications on multiple staff, and holds membership in 13+ industry associations including AIM/R, ASPE, ASA, PHCC, SWA, and NAPMA. Supporting services include a dedicated design services offering (BIM/Revit/CAD resources) and training programs for distribution partners.

The business model is professional services commission-based revenue tied to manufacturer sales through wholesale channels. TMI is privately held, founder-owned by Tim Morales (President since 1997), with no disclosed external investors, no funding rounds, and no M&A activity. Revenue is not publicly disclosed. Recent leadership additions include Michael Souders as Director of Sales & Corporate Strategy (September 2024), and operational hires in 2024 suggest modest headcount expansion, though the firm has operated within its established five-state Southeastern footprint for over 25 years.

Name

Tim Morales

Legal name

Tim Morales & Associates Inc.

Website

https://timmorales.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Tim Morales & Associates Inc. (TMI) is an independent manufacturer's representative founded in 1997, serving wholesale plumbing, industrial, HVAC, and waterworks distribution channels across five Southeastern U.S. states on behalf of 30+ manufacturer brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Manufacturer Representative Commissions: TMI acts as an independent manufacturer's representative earning commissions from manufacturers for sales through wholesale distribution channels. The firm focuses on pull-through marketing strategies to drive product demand through distributors to plumbers, contractors, designers, and engineers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

TMI is an independent manufacturer's representative firm that connects leading plumbing, industrial, mechanical, HVAC, and utility product manufacturers with regional wholesale distribution channels across the Southeast US. The firm drives demand via pull-through marketing, delivers technical training to distributors, plumbers, contractors, designers, and engineers, and provides design support resources (BIM/Revit/CAD files, submittal packages) for project specification across Commercial, Residential, Industrial, HVAC, and Waterworks verticals.

Product overview

Tim Morales & Associates Inc. (TMI) is an Independent Manufacturer's Representative firm serving the wholesale plumbing, industrial, mechanical, and utility markets with a focus on pull-through strategies and marketing expertise for leading manufacturers. TMI does not manufacture its own products; rather, it represents a portfolio of manufacturer brands including TOTO, Noritz, Sioux Chief, Apollo Valves, Franke, and others across Commercial, Residential, Industrial, and HVAC sectors. The company provides supporting services including design support (BIM/Revit resources) and training programs for distribution channel partners.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core and minor.

• American Bath GroupcoreChannel Partner/ Reseller/ DistributorManufacturers of bath products including Bootz, Swan, and other residential and commercial bathware brands. TMI provides representation for their products in the served territories.
• Apollo ValvescoreChannel Partner/ Reseller/ DistributorLeading manufacturer of valves and flow control products made in the USA. TMI provides wholesale distribution representation for their commercial and industrial valve products.
• NoritzcoreChannel Partner/ Reseller/ DistributorTankless and hybrid water heater manufacturer. TMI represents their commercial and residential water heating products in Alabama, Mississippi, and West Florida.
• TOTOcoreChannel Partner/ Reseller/ DistributorPremium plumbing fixtures including Washlet smart toilets. TMI provides representation for their commercial and residential products.
• Sioux ChiefcoreChannel Partner/ Reseller/ DistributorManufacturer of plumbing specialty products including water hammer arrestors, service boxes, and trench drains. TMI represents their full product line.
• FrankecoreChannel Partner/ Reseller/ DistributorCommercial and residential kitchen systems including commercial foodservice equipment. TMI represents Franke products across served territories.
• TacocoreChannel Partner/ Reseller/ DistributorManufacturer of HVAC pumps, circulators, and water heating equipment. TMI provides representation for their comfort systems products.
• CentrothermcoreChannel Partner/ Reseller/ DistributorVent systems manufacturer for residential and commercial applications including InnoFlue venting products. TMI represents them across all served states.
• Mr. SteamminorChannel Partner/ Reseller/ DistributorSteam room and steam shower systems manufacturer for residential and commercial applications.
• Blue RibbonminorChannel Partner/ Reseller/ DistributorWater filtration and treatment products manufacturer. TMI represents Blue Ribbon products in Tennessee and Louisiana.
• OasisminorChannel Partner/ Reseller/ DistributorWater coolers and bottle filling stations manufacturer. TMI provides representation for their products.
• Nupi AmericasminorChannel Partner/ Reseller/ DistributorPipe and fitting manufacturer for commercial and industrial applications. TMI represents Nupi products in Mississippi, Louisiana, Alabama, and West Florida.
• ShurjointminorChannel Partner/ Reseller/ DistributorMechanical joint couplings and fittings manufacturer for pipe connections. TMI provides representation in MS, LA, AL, and West Florida.
• Elkhart Products CorporationminorChannel Partner/ Reseller/ DistributorFittings and Nipples manufacturer serving the commercial and industrial plumbing markets.
• T&S BrassminorChannel Partner/ Reseller/ DistributorCommercial plumbing fixtures, fittings, and accessories manufacturer for foodservice and commercial applications.
• Circuit SolverminorChannel Partner/ Reseller/ DistributorThermOmegaTech brand for DHW system balancing solutions. TMI represents in Louisiana.
• Pro-Flex CSSTminorChannel Partner/ Reseller/ DistributorFlexible gas piping and plumbing solutions including CSST and Pro-Poly underground products.
• Hot BoxminorChannel Partner/ Reseller/ DistributorHubbell brand of engineered enclosures for utility equipment protection. TMI represents in MS, LA, AL, and West Florida.
• ComfortProminorChannel Partner/ Reseller/ DistributorPumps and accessories brand from ThermOmegaTech for hydronic heating systems.
• HubbellminorChannel Partner/ Reseller/ DistributorHot Box and Quazite enclosure products for utility and infrastructure applications.
• Eaton B-LineminorChannel Partner/ Reseller/ DistributorCommercial and industrial pipe support systems manufacturer. TMI represents across TN, MS, LA, AL, and West Florida.
• FluidmasterminorChannel Partner/ Reseller/ DistributorPlumbing repair and fill valve products manufacturer.
• Aquarius BathwareminorChannel Partner/ Reseller/ DistributorBathware products including bathtubs and shower bases for residential applications.
• SwanminorChannel Partner/ Reseller/ DistributorSolid surface shower walls and bath products manufacturer.
• AquaticminorChannel Partner/ Reseller/ DistributorWalk-in baths and therapy products for accessibility applications.
• BootzminorChannel Partner/ Reseller/ DistributorBath products including tubs, shower bases, and wall sets.
• Lawler ManufacturingminorChannel Partner/ Reseller/ DistributorThermostatic mixing valves and temperature control products.
• Dundee ManufacturingminorChannel Partner/ Reseller/ DistributorManufacturing partner in the TMI network.
• Atlas FiltriminorChannel Partner/ Reseller/ DistributorWater filtration products manufacturer.
• SWA (Storage Water Heaters Association)minorOthersIndustry trade association membership for water heater manufacturers and representatives.
• NAPMAminorOthersNorth American Association of Plumbing Manufacturers Association membership.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ferguson Enterprises: The largest US wholesale distributor of plumbing, HVAC, and waterworks products. While TMI is a rep firm and Ferguson is a distributor, both operate in the same plumbing/HVAC distribution channel and TMI's manufacturers sell through Ferguson branches in its territory.
• Hajoca Corporation: Large privately held US wholesale plumbing, HVAC, and industrial supplies distributor. Operates in the same Southeast distribution channel and serves the same contractor and waterworks customers that TMI's rep principals target.
• Winsupply: Cooperative-style wholesale distributor of plumbing, HVAC, and industrial products across the US. Competes for the same regional distributor customers that TMI's manufacturer partners sell into, particularly in Southeast markets.
• Watts Water Technologies: Global manufacturer of plumbing, water quality, and water conservation products. Comparable as a principal manufacturer brand that TMI represents; many of TMI's competitors represent competing Watts product lines or competitors to Watts.
• Reliance Worldwide Corporation: Manufacturer of plumbing and water management products (SharkBite, HoldRite). Operates as a principal whose products are represented by independent reps in the same channel that TMI serves, making it a directly comparable ecosystem participant.
• Masco Corporation: Major manufacturer of home improvement and building products including plumbing (Delta Faucet, Peerless). Comparable as a principal manufacturer with whom TMI's rep firm peers maintain relationships in the same wholesale plumbing channel.
• RWC Reliance: Listed separately given its scale and product overlap with TMI's waterworks and plumbing principals; serves the same wholesale distribution channel in overlapping geographies.

Others

• AIM/R (Association of Independent Manufacturers' Representatives): Industry trade association whose membership consists of independent manufacturer's reps like TMI. Its member base represents the directly competitive set of rep firms and serves as the institutional peer benchmark for TMI's business model.
• ASA (American Supply Association): Industry trade association for plumbing, HVAC, and industrial PVF distributors. Provides industry context for TMI's customer base and the channel dynamics that drive rep firm revenue.
• PHCC (Plumbing-Heating-Cooling Contractors Association): National trade association for plumbing and HVAC contractors — a key end-customer segment for TMI's represented principals. Useful as an ecosystem peer reflecting the contractor demand side that underpins TMI's commission flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tmi_sells
• YouTubeyoutube.com/channel/UCFuKccX4WSetljKJl0-japQ
• Facebookfacebook.com/TMIsells
• LinkedInlinkedin.com/company/tim-morales-associates
• Instagraminstagram.com/tmi_sells

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tim Morales