FanBase
FanBase is a Colorado-based digital marketing agency founded in 2015 that runs integrated multi-channel advertising campaigns — display, CTV, audio, social, search, email — via a proprietary platform with a 250M+ contact database, serving hundreds of businesses across education, retail, tourism, healthcare, and other verticals.
- Company typePrivate
- Founded2015
- HeadquartersSteamboat Springs, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What FanBase does
FanBase is a Colorado-based, privately held digital marketing agency founded in 2015 by Brian Salazar, operating as a full-service provider for businesses of all sizes across multiple verticals including education, retail and eCommerce, automotive, tourism and hospitality, healthcare, home services, non-profit, and government. The company delivers integrated digital advertising campaigns spanning programmatic display, connected TV (CTV/OTT), streaming audio, paid social, paid search (PPC), organic SEO, local SEO, video, and email marketing. FanBase positions itself through three sub-branded offerings: CONNECTV (CTV/OTT advertising), FanBase Ecommerce (retail eCommerce with abandoned-cart recovery), and an Education Marketing vertical specialized in enrollment campaigns.
The agency's underlying technology is a proprietary marketing platform that aggregates advertising inventory across more than 500 online ad networks with reported access to approximately 1.2 billion potential customers, combined with integrations on premium CTV and audio inventory (Hulu, HBO Max, Disney+, Roku, Amazon Prime Video, Spotify, Pandora, SoundCloud, Triton Digital) and an email database exceeding 250 million B2C and B2B contacts segmented across 100+ targeting options refreshed with roughly 1.5 million new data points monthly. Documented AI/ML applications include machine learning for PPC bid and keyword optimization, predictive audience scoring, behavioral retargeting algorithms, and lookalike modeling. A custom real-time reporting dashboard serves as the operational interface for clients. The agency does not expose a public or partner-facing API.
FanBase operates a sales-led, consultative go-to-market with no published pricing: engagements begin with a free 15-minute exploratory call and proceed via a request-for-proposal model that yields custom campaigns. Service tiers range from channel-specific campaigns through a premium "FanBase Select" tier using advanced tools and proprietary processes. The company claims to have served hundreds of clients, including universities, franchise systems, multi-location retailers, auto dealerships, tourism boards, hotels, churches, and physician practices. Revenue, headcount trajectory, ownership detail, funding, and M&A activity are not publicly disclosed; the company has no disclosed patents, regulatory actions, certifications, or named management beyond the founder.
FanBase firmographics
Firmographics- Name
- FanBase
- Legal name
- FanBase
- Website
- https://fanbaseco.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FanBase is a Colorado-based digital marketing agency founded in 2015 that runs integrated multi-channel advertising campaigns — display, CTV, audio, social, search, email — via a proprietary platform with a 250M+ contact database, serving hundreds of businesses across education, retail, tourism, healthcare, and other verticals.
- Ownership category
- akta.pro rank
Where FanBase is headquartered
LocationHeadquarters
- HQ city
- Steamboat Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FanBase business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Services: FanBase generates revenue through fees for digital marketing services including programmatic display advertising, streaming TV, email marketing, social media advertising, SEO, and PPC campaigns. The agency structures custom solutions for each client with pricing based on scope, channel mix, and campaign objectives.
- FanBase Select (Advanced Services): Premium tier service unlocking advanced tools and technology with proprietary processes for delivering fully customized, research-driven marketing plans at higher investment levels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
FanBase product offering
Product offeringCore offering
FanBase is a full-service digital marketing agency that plans and executes multi-channel digital advertising campaigns for businesses. Core offerings include programmatic display advertising, connected TV (CTV) and streaming TV, streaming audio and podcast ads, email marketing using a 250M+ contact database, paid social media (Facebook/Instagram), organic SEO, local SEO, PPC search engine marketing, video advertising, and eCommerce marketing (retargeting and abandoned cart recovery). Services are sold individually or bundled as integrated campaigns, with a premium FanBase Select tier for advanced accounts.
Product overview
FanBase is a full-service digital marketing agency headquartered in Colorado that operates as a unified marketing platform delivering measurable, revenue-driven results across multiple channels. The portfolio is organized into integrated service lines: Display Ads (programmatic display with multiple targeting types), ConnectV/Digital TV (connected TV and OTT advertising), Streaming Audio (podcast and streaming platform audio ads), Email Marketing (with a 250M+ contact database and redeployment capabilities), Paid Social Media (Facebook, Instagram, and social ad campaigns), Organic SEO, Local SEO/List Management, PPC (search engine marketing with machine learning optimization), Video (pre-roll, streaming TV, and YouTube), and eCommerce Marketing (cross-channel retail advertising with AI-powered retargeting and abandoned cart recovery). Services are available à la carte or as a fully integrated strategy, with tiered service levels including a proprietary FanBase Select process for advanced accounts.
Differentiator
Problem solved
Functional benefit
Brands
- CONNECTV: Connected TV advertising service offering targeting capabilities using addressable, behavioral, and demographic data
- FanBase Ecommerce
Products and services
- Display Ads Programmatic display advertising service that intercepts customers wherever they are online with targeted messaging across an ad network. Includes demographic, geographic, behavioral, contextual, retargeting, lookalike, geofencing, and device ID targeting for businesses seeking brand awareness and conversions.
- ConnectV (Digital TV / Connected TV) Connected TV (CTV) and Over-The-Top (OTT) advertising service that targets prospects while they stream video content. Uses addressable, behavioral, and demographic data to build campaigns across Hulu, HBO Max, Disney+, Sling TV, Roku, and Amazon Prime Video, with cross-device measurement for businesses seeking TV-level reach at digital cost.
- Streaming Audio Streaming audio advertising service delivering targeted ads on Spotify, Pandora, SoundCloud, and Triton Digital, plus podcast host-read endorsements. Includes programmatic streaming audio targeting by genre, playlist, and demographics, with full-funnel reporting through Media Culture.
- Email Marketing Email marketing service leveraging a database of more than 250 million B2C and B2B email contacts with 100+ targeting segments. Includes email redeployment to openers, clickers, and non-openers; in-market email targeting based on browsing intent; CAN-SPAM compliant broadcasts; and detailed engagement heat maps.
- Paid Social Media Paid social media advertising service on Facebook, Instagram, and other social platforms. Includes scroll-stopping creative, brand awareness campaigns, retargeting via Facebook Pixel, and lookalike audience targeting, with detailed campaign reporting for businesses.
- Organic SEO Search engine optimization service that improves organic (unpaid) rankings in search engine results pages. Includes Google My Business management, complete onsite SEO overhaul, content creation with link building, website load speed optimization, and landing page optimization.
- Local SEO Local SEO and listing management service that ensures business information accuracy across search engines, directories, GPS devices, and car navigation systems. Uses a proprietary platform to distribute listing data to four primary data aggregators for local businesses.
- PPC (Pay-Per-Click) Pay-per-click search engine marketing service that places targeted ads at the top of search engine results pages. Includes keyword research, campaign construction with ad groups, ad copy writing, landing page optimization, and ongoing machine learning-powered campaign optimization.
- Video Advertising Video advertising service encompassing Pre-Roll Video (:15/:30 second online video commercials), Streaming TV advertising across CTV and OTT platforms, and YouTube advertising. Targets specific audiences by demographics, geography, and behavior for brand awareness and conversions.
- eCommerce Marketing eCommerce-focused digital marketing service combining display ads, social ads, and email into a unified platform. Features brand awareness across 500+ ad networks reaching 1.2 billion customers, AI-powered retargeting, abandoned cart recovery, list building with audience segmentation, and consent management for online retailers.
- Education Marketing Specialized digital marketing service for the education sector covering early childhood education, K-12, and higher education. Bundles channel-specific strategies (display, device ID, microproximity, paid social, video, local SEO, organic SEO, SEM, streaming audio, email) with targeting for prospective students, parents, and graduate program seekers.
Quantifiable outcome
- University enrolled 336 new students in 8 months with 22:1 ROAS and $52.55 cost per lead
- +6 more outcomes
Companies that use FanBase
Customer profileNamed customers17 records
Segments10 records
Ideal customer profiles4 records
FanBase technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature4 records
FanBase partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Top Media Buying PlatformscoreFanBase works with top media buying platforms worldwide to ensure best ad placements and lowest costs, resulting in strongest ROI for clients. These partnerships enable programmatic display advertising across 500+ online ad networks with access to 1.2 billion potential customers.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
FanBase competitors and assessment
Company assessmentDirect peers
- Wpromote: Full-service digital marketing agency running paid media, SEO, email and analytics for mid-market and enterprise clients across multiple verticals — closest direct peer to FanBase in channel mix and agency model.
- KlientBoost: Performance-focused digital agency offering PPC, CRO, email and landing-page services with case-study-heavy marketing — comparable channel mix and customer-acquisition approach to FanBase.
- LYFE Marketing: Digital marketing agency specializing in social media, SEO, PPC and email for SMBs — close peer in client size, service offering and sales-led motion, though with a stronger social-media focus.
- Ignite Visibility: Digital marketing agency focused on SEO, paid media, email and social with strong case-study marketing; comparable service line-up and target market to FanBase.
- OuterBox: Digital marketing agency offering SEO, PPC, eCommerce marketing and web design — comparable integrated offering, especially in the eCommerce vertical where FanBase also has a dedicated practice.
- Power Digital Marketing: Performance marketing agency combining paid media, SEO, content and analytics with proprietary technology — similar integrated offering and consultative sales model to FanBase.
- Disruptive Advertising: Digital marketing agency specializing in paid search, paid social, SEO and CRO with a similar multi-channel approach and sales-led motion; directly comparable in services and target client size.
- Thrive Internet Marketing Agency: Full-service digital marketing agency covering SEO, PPC, social, email and web design for SMB and mid-market clients — directly comparable offering breadth and customer profile to FanBase.
- WebFX: Full-service digital marketing agency offering SEO, PPC, email, social and web design with transparent pricing tiers and proprietary technology — same omnichannel positioning as FanBase but at much larger scale.
Broad incumbents
- Tinuiti: Large independent performance-marketing agency spanning paid search, social, CTV, programmatic and SEO — broader incumbent with overlapping services and channel mix to FanBase but at materially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FanBase social profiles
Digital presenceFanBase financial estimates
Financial estimateRevenue estimate
Valuation estimate
FanBase leadership team
Management profileNumber of profiles
Profiles1 record
FanBase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FanBase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FanBase
What does FanBase do?
FanBase is a full-service digital marketing agency that plans and executes multi-channel digital advertising campaigns for businesses. Core offerings include programmatic display advertising, connected TV (CTV) and streaming TV, streaming audio and podcast ads, email marketing using a 250M+ contact database, paid social media (Facebook/Instagram), organic SEO, local SEO, PPC search engine marketing, video advertising, and eCommerce marketing (retargeting and abandoned cart recovery). Services are sold individually or bundled as integrated campaigns, with a premium FanBase Select tier for advanced accounts.
Is FanBase a public or private company?
FanBase is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FanBase founded?
FanBase was founded in 2015. It employs 1 to 10 people.
Where is FanBase based?
FanBase is headquartered in Steamboat Springs, United States, in the North America region.
How does FanBase make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are fanBase Select (Advanced Services).
Who are FanBase's main competitors?
Direct peers on record are Wpromote, KlientBoost, LYFE Marketing, Ignite Visibility, OuterBox, Power Digital Marketing, Disruptive Advertising, Thrive Internet Marketing Agency and WebFX. Tinuiti is listed as a broad incumbent.
Does FanBase have an API?
No public API is recorded for FanBase.