What Mangrove Global does

Mangrove Global is a UK-focused premium spirits distributor founded by Nick Gillett and John Coe, now operating as the UK distribution arm of the SPIRIBAM division of GBH Group following its 2023 acquisition. The company curates and distributes a hand-selected portfolio of premium and heritage international spirits brands — including Fernet-Branca, Rhum Clément, Giffard, Chairman's Reserve, Uncle Nearest, Stauning, Nc'nean, Tequila Arette, Le Philtre, Almave and Botivo — across both UK on-trade (bars, restaurants, hotels) and off-trade (Waitrose, Tesco, Sainsbury's, Ocado, Selfridges, specialist retailers) channels, reaching over 1,000 trade customers through a 28-strong dedicated sales team and an internal marketing department.

The business operates as a traditional B2B spirits wholesaler and brand-building partner rather than a technology platform: there is no proprietary software, API, or AI/ML capability disclosed, and revenue is generated through transaction-fee distribution margins on wholesale volumes to retailers and hospitality venues. Mangrove's value proposition centres on rigorous portfolio curation (quality, authenticity, sustainability credentials), 360° brand-building support from logistics through to trade education, bartender training and experiential activations (including the annual Giffard West Cup cocktail competition), and national-level retail and prestige on-trade relationships.

Since joining SPIRIBAM in 2023, Mangrove has materially accelerated portfolio expansion — adding six major brand partnerships in 2024-2026 including the Fratelli Branca UK distribution appointment (replacing Sazerac), the Waitrose 136-store listing for Red Bank Whisky, and multiple low/no-alcohol entrants — alongside structural leadership build-out. The company's growth is concentrated in three thematic areas: deepening off-trade penetration via major supermarket listings, expanding the world whisky and agave categories through specialist distillery partnerships, and positioning for the UK low/no-alcohol segment through Almave, Botivo and the Giffard Alcohol Free range.

Name

Mangrove Global

Legal name

Mangrove Global Ltd

Website

https://mangroveuk.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mangrove Global is a UK premium spirits distributor and UK arm of the SPIRIBAM/GBH Group, curating a portfolio of heritage and innovative international spirit brands (Fernet-Branca, Rhum Clément, Giffard, Uncle Nearest, Almave) for over 1,000 on-trade and off-trade customers via a 28-person sales team.

Ownership category

akta.pro rank

Product category

Premium Spirits Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Alcohol Brokers, Agents & Route-to-Market Services (CRAOAIAC)

Keywords

• Premium spirits distribution
• Beverage wholesale services
• Spirits brand building
• UK on-trade distribution
• Liquor importer distributor

Headquarters

HQ city

Ilford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Spirits Distribution: Mangrove earns margin by importing and distributing premium spirits brands to UK on-trade and off-trade customers. As UK distribution partner for portfolio brands, the company takes a distribution fee/markup on wholesale orders placed by retailers and hospitality venues. Revenue is generated through volume-based trade with on-trade (bars, restaurants) and off-trade (supermarkets, specialist retailers).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mangrove Global is a UK-based premium spirits importer and distributor that represents an international portfolio of spirits and liqueur brands and sells them wholesale to over 1,000 on-trade (bars, restaurants, hotels) and off-trade (supermarkets, specialist retailers, e-commerce) customers nationwide. The company offers a 360° brand-building service combining a 28-person sales team, an internal marketing department, trade education, bartender training, cocktail competitions, experiential events, and national retail listing support for the brand owners it represents. It also operates the ecoSPIRITS low-carbon bulk packaging distribution system for on-trade partners and is part of the SPIRIBAM division of the GBH Group.

Product overview

Mangrove Global is a premium spirits distributor and part of the SPIRIBAM division of the GBH Group. Rather than a unified software product, the company operates a portfolio-based distribution service for premium spirits brands. The distribution service connects international spirit brands with UK trade partners through a 28-strong sales team and internal marketing department, trading with over a thousand customers in both on and off-trade. Key portfolio brands include: Almave (Lewis Hamilton's non-alcoholic agave spirit), Giffard Alcohol Free range, Arette tequila, Nc'nean organic whisky, Red Bank Canadian whisky, Fratelli Branca portfolio, Rhum Clément, Le Philtre vodka, Botivo, Avallen Calvados, Beach House spiced rum, Arquitecto tequila, Stauning Danish whisky, Milk & Honey Israeli whisky, The English Distillery, Uncle Nearest American whiskey, and Fee Brothers bitters. The company focuses on brands with quality, authenticity, innovation, and strong sustainability credentials.

Differentiator

Problem solved

Functional benefit

Products and services

• Mangrove Premium Spirits Distribution Service A UK-focused premium spirits import and distribution service connecting international spirit brands with on-trade and off-trade customers, supported by a 28-strong sales team, in-house marketing department, trade education, and national retail listing capabilities.
• Almave Non-Alcoholic Blue Agave Spirit Premium non-alcoholic blue agave spirit from Jalisco, Mexico, co-founded by Lewis Hamilton. Adapts traditional tequila-making without alcohol; available in Blanco and Ámbar expressions.
• Giffard Alcohol Free Liqueur Range Range of alcohol-free liqueur expressions from French liqueur house Giffard, created through maceration in high-quality French wine vinegar, designed for no/low cocktail menus.
• Botivo Non-Alcoholic Botanical Aperitivo Hand-blended botanical non-alcoholic aperitivo produced at Lannock Farm in Hertfordshire using rosemary, thyme, gentian, wormwood, orange, and honey infused through aged British apple cider vinegar; no flavourings, essences, or preservatives.
• Le Philtre French Organic Vodka Premium French organic vodka made from organic winter wheat and Gensac spring water, distilled six times in Cognac, presented in recycled glass bottles with a 'joyful ecology' positioning.
• Fratelli Branca Italian Spirits Portfolio Italian spirits portfolio including Fernet-Branca (secret blend of 27 herbs), Brancamenta peppermint liqueur, Carpano vermouth range (4 SKUs), Antica Formula vermouth, Punt e Mes, and Caffè Borghetti espresso liqueur.
• Arette Tequila Tequila range from the Orendain family in Jalisco produced at El Llano Distillery using blue weber agave grown on their own farm; includes Clasico and Artesanal expressions.
• Nc'nean Organic Scotch Whisky Organic single malt Scotch from a B Corp-certified, independently net-zero distillery on Scotland's west coast, producing unpeated expressions with a distinctly fruity palate, bottled in 100% recycled glass.
• Red Bank Canadian Whisky Canadian whisky crafted by Master Blender Michel Marcil, blending rye, corn and wheat for smooth, multi-faceted liquid with notes of oak spice, orchard fruit, caramel, and allspice.
• Rhum Clément Agricole Rum Martinique agricole rum from a spirits house operating since 1887 under AOC regulations, with a new lighter proprietary glass bottle designed for sustainability.
• Beach House Mauritius Spiced Rum Spiced rum from Mauritius Island blending light molasses rum with natural fruit and spice flavours across White, Pink, and Gold expressions.
• Arquitecto Blanco Tequila Blanco tequila produced in copper exclusively from Weber blue agave with no additives, no diffuser, and no non-agave fermentation sugars.
• Avallen Calvados Planet-positive Calvados made from 40 apple varieties, aged in French oak casks for 2 years in La Manche, Normandie, with a mission to save wild bee populations and produced using only wild yeast with no added sugar or caramel.
• Stauning Danish Whisky Danish whisky from a village distillery on the west coast of Denmark, made from barley and rye grown within 3km of the distillery; range includes KAOS, Smoke, Rye, and HØST expressions.
• Milk & Honey (M&H) Israeli Whisky Israeli single malt whisky range from Tel Aviv, including Classic Single Malt, Elements (Sherry, Peated, Red Wine), and Apex series (Pomegranate, Dead Sea, Rum cask finishes).
• The English Distillery Single Malt & Grain Whisky English whisky from England's oldest whisky distillery founded by the Nelstrop family in 2006 in Norfolk, with releases under 'The English' and 'The Norfolk' labels.
• Uncle Nearest American Whiskey Highly awarded American whiskey inspired by Nearest Green, the world's first-known African American master distiller; range includes Uncle Nearest 1856 and 1884 Small Batch.
• Fee Brothers Bitters Cocktail bitters from a fifth-generation American family-owned brand founded in 1864, including orange, aromatic, and the vegan Fee Foam egg-white alternative.

Quantifiable outcome

• Over 1,000 trade customers served across UK on-trade and off-trade
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered growing, major, core and strategic.

• Le PhiltregrowingChannel Partner/ Reseller/ Distributor · 1 June 2026Mangrove appointed UK distributor for premium French organic vodka Le Philtre, recently launched nationwide. Le Philtre is made in Cognac from organic winter wheat and Gensac spring water. The brand is backed by SPIRIBAM (majority shareholder since September 2025) and is known for its distinctive recycled glass bottle and eco-conscious positioning.
• WaitrosemajorChannel Partner/ Reseller/ Distributor · 1 May 2026Red Bank Canadian Whisky (co-founded by Kiefer Sutherland) secured a national listing in Waitrose, rolling out to 136 stores. The listing coincides with Kiefer Sutherland's 2026 UK music tour, adding marketing momentum to the brand launch in the UK market.
• Fratelli Branca DistillerycoreChannel Partner/ Reseller/ Distributor · 1 May 2026Mangrove Global appointed UK distributor for the Fratelli Branca portfolio (founded Milan 1845), including Fernet-Branca, Brancamenta, Carpano, Antica Formula, Punt e Mes, and Caffè Borghetti. Primary focus on on-trade with secondary grocery push. The previous distributor was Sazerac.
• Nc'nean DistillerycoreChannel Partner/ Reseller/ Distributor · 1 May 2026Mangrove Global appointed UK distribution partner for Nc'nean organic whisky distillery (Scotland's west coast). Nc'nean is B Corp certified and independently verified as net zero. Mangrove takes over UK distribution to bring the distillery's exploratory whisky range to discerning UK spirit lovers.
• Tequila ArettecoreChannel Partner/ Reseller/ Distributor · 1 April 2026Mangrove appointed UK distributor for fifth-generation family-run tequila Arette (Orendain family, Jalisco, Mexico). Arette's El Llano Distillery is one of the oldest in the region. Mangrove distributes the full range including Clasico Blanco, Clasico Reposado, and the Artesanal series.
• BotivogrowingChannel Partner/ Reseller/ Distributor · 1 January 2026Botivo, a hand-blended botanical non-alcoholic aperitivo from Lannock Farm in Hertfordshire, joined Mangrove's portfolio. Mangrove takes over UK on-trade distribution. Botivo is stocked in Waitrose, Ocado, Sainsbury's, Majestic, Whole Foods, Planet Organic, and is present in 40+ Michelin-starred restaurants and 45 of the UK's top 100 restaurants.
• GiffardcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Mangrove distributes the full Giffard range in the UK including liqueurs and the Alcohol Free range (Grapefruit, Pineapple, Elderflower, Ginger, Spritz, and Triple Sec). Giffard (founded 1885, Angers, France) is a fifth-generation family business. Mangrove and Giffard co-run the annual Giffard West Cup cocktail competition in the UK.
• AlmavecoreChannel Partner/ Reseller/ Distributor · 1 January 2026Almave is the world's first distilled non-alcoholic blue agave spirit, co-founded by Lewis Hamilton and Iván Saldaña, produced in Jalisco, Mexico. Mangrove is the UK distribution partner. Almave is the first of its kind non-alcoholic spirit in the premium agave category.
• Rhum ClémentcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Rhum Clément (founded 1887, Martinique) is distributed in the UK by Mangrove Global, part of SPIRIBAM Group. The brand unveiled a new proprietary glass bottle (23% lighter, 23% emissions reduction) in partnership with Saverglass and design studio Linéa.
• Red Bank Canadian WhiskycoreChannel Partner/ Reseller/ Distributor · 1 January 2024Red Bank Canadian Whisky, co-founded by actor Kiefer Sutherland alongside Gary Briggs, Shawn Hiscott and Rob Steele, launched in the UK with Mangrove Global as distribution partner. Awarded Gold at San Francisco World Spirits Competition. Brand's UK arrival coincides with national Waitrose listing and Kiefer Sutherland's 2026 music tour.
• TescomajorChannel Partner/ Reseller/ Distributor · 1 January 2024Mangrove secured a partnership with Tesco for Canadian whisky BEARFACE and Indian single malt Indri, with listings in premium Tesco stores in England.
• Bounty Rum / St. Lucia DistillerscoreChannel Partner/ Reseller/ Distributor · 1 January 2024Mangrove Global distributes Bounty Rum (St. Lucia Distillers) in the UK. Brands partnered on the inaugural Bounty Domino Tournament in the UK and Notting Hill Carnival activations with St. Lucian Tourism Authority and M2K Mas Band.
• Firmdale Hotels (The Soho Hotel)strategicGTM or Marketing Partner · 1 January 2024Mangrove Global partnered with Firmdale Hotels (owners of The Soho Hotel) to bring the 'Best of British Bars' pop-up series to London, featuring Mangrove portfolio brands.
• SPIRIBAM (division of GBH Group)coreStrategic or Co-development Partner · 1 August 2023SPIRIBAM is the division of GBH Group that owns Mangrove Global. Mangrove operates as the UK distribution arm of SPIRIBAM, distributing the group's portfolio brands including Chairman's Reserve rum, Rhum Clément, Fratelli Branca, and others. SPIRIBAM became majority shareholder in Le Philtre vodka in September 2025.
• Hawksmoor RestaurantsstrategicGTM or Marketing Partner · 1 January 2023Mangrove Global partnered with Hawksmoor to launch a seminar celebrating women in the industry. Also partnered for Negroni Week events. Hawksmoor is a prestigious UK steakhouse group with multiple London venues.
• Ojo de Tigre MezcalgrowingChannel Partner/ Reseller/ Distributor · 1 January 2023Ojo de Tigre Mezcal partnered with Pride in London to launch an art competition. Mangrove Global is the UK distributor for Ojo de Tigre.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/Mangrove_UK
• Facebookfacebook.com/MangroveUK
• LinkedInlinkedin.com/company/mangroveuk
• Instagraminstagram.com/mangroveuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mangrove Global