Azki
Azki (ازکی) is a licensed Iranian online insurance comparison and brokerage platform, founded in 2016 and headquartered in Tehran, that lets individual consumers and corporate buyers compare and instantly purchase policies from 20+ Iranian insurers across roughly 20 product lines, with installment payment and a cross-sell ecosystem spanning credit, investment, and auto services.
- Company typePrivate
- Founded2016
- HeadquartersTehran, Iran
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Azki does
Azki (ازکی) is an Iranian online insurance comparison and brokerage platform founded in 2016 and headquartered in Tehran. It operates as a licensed insurance broker under the supervision of Iran's Central Insurance (Bimeh Markazi), aggregating quotes from 20+ Iranian insurance companies across roughly 48 insurance categories and 20 product lines — including third-party auto, body/comprehensive auto, motorcycle, supplementary health, life, travel, fire, earthquake, mobile device, and medical liability coverage. Customers reach Azki primarily through its Persian-language website (azki.com) and Progressive Web App distributed via Cafe Bazaar, Google Play, and iOS, with a secondary Azki Agent portal for licensed intermediaries; insured policies are issued digitally with same-day validity (for orders before 9 PM) and physical copies delivered free of charge to 428 cities.
The platform is technology-led in purchase and comparison, not in underwriting. Its core stack integrates directly with insurer back-ends and the Central Insurance Sanhab system, enabling automatic policy-history retrieval from a license plate and national ID, real-time side-by-side quote comparison across insurers, instant issuance, digital damage claims (including self-service and expert-assisted vehicle inspection), and a 3–11 month installment (BNPL) purchase path executed without checks, guarantors, or promissory notes. A loyalty layer (Azki Club) and a recognizable brand mascot support retention and brand recognition in a traditionally formal category.
Azki's revenue model is anchored on insurance broker commissions paid by the underwriters on every policy placed through the platform, supplemented by affiliate and referral economics from three wholly-owned ecosystem extensions: Azki Vam (installment credit of up to 300M Tomans), Azki Sarmayeh (Securities and Exchange Organization-licensed investment platform covering gold, silver, and funds), and Azki Service (automotive aftermarket, parts, and inspection). Pricing for the underlying insurance products is set by Central Insurance base rates plus insurer modifiers; Azki does not publish its own commission terms. Per the company, more than 2 million customers have purchased insurance through Azki and the platform covers 400+ cities across Iran.
Azki firmographics
Firmographics- Name
- Azki
- Legal name
- Azki (ازکی)
- Website
- https://azki.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Azki (ازکی) is a licensed Iranian online insurance comparison and brokerage platform, founded in 2016 and headquartered in Tehran, that lets individual consumers and corporate buyers compare and instantly purchase policies from 20+ Iranian insurers across roughly 20 product lines, with installment payment and a cross-sell ecosystem spanning credit, investment, and auto services.
- Ownership category
- akta.pro rank
Azki industry classification
Industry- Product category
- Insurance Comparison Marketplace
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
- akta.pro secondary industry
- Embedded Travel Insurance Distribution & APIs (THALALAA)
Keywords
Where Azki is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
Azki business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance broker commission: Azki operates as an insurance broker licensed by Iran's Central Insurance. It earns commissions (agency fees) from insurance companies for each policy sold through its platform. This is the primary revenue stream — the platform displays quotes from multiple insurers and takes a referral/agency fee when the customer completes a purchase.
- Financial services cross-sell (Azki Vam, Sarmayeh): Azki generates referral/affiliate revenue from adjacent financial services: Azki Vam (installment credit/loan platform up to 300M Tomans) and Azki Sarmayeh (investment platform in gold, silver, and mutual funds). These are co-branded sub-platforms driving insurance-adjacent revenue.
- Auto services referral (Azki Service): Azki Service is a platform for car and motorcycle maintenance services (battery, oil, parts, inspection). Azki earns referral fees when customers purchase automotive services or parts through the Azki Service platform.
- Azki Club loyalty program monetization: Azki Club rewards customers with points for purchases and activities, redeemable for discount codes. While the program itself drives retention, it may also incorporate partner offers and promotional credits that generate indirect revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Third-party vehicle insurance base rates (1405): passenger cars <4 cylinders: 7,552,200 Tomans; Pikap/Pyrajd/Sepand: 8,944,000 Tomans; other 4-cylinder: 10,513,200 Tomans; >4 cylinders: 11,766,500 Tomans. Final price varies by coverage ceiling, no-claim discount, late penalty, and insurer. |
| Subscription | Annual | Body/car insurance: avg. 3,800,000 Toman for cars worth 500M–1B; 4,400,000 Toman for 1B–2B; 5,900,000 Toman for 2B–2.5B; 7,300,000 Toman for 2.5B–3B; 8,200,000 Toman for 3B–3.5B; 9,800,000 Toman for 3.5B–4B; 10,600,000 Toman for 4B–4.5B (all before no-claim discount, FY1405). |
| Subscription | Annual | Supplementary health insurance: monthly range approx. 210,000–4,800,000 Toman per person, varying by age, coverage level, insurer, and type (individual/family/group). |
| Subscription | Pay-as-you-go | Life insurance: pricing depends on insured's age, health status, policy term (5–30 years), sum assured, and insurer. Premium payment cycles available monthly, quarterly, or annually. |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Azki product offering
Product offeringCore offering
Azki (ازکی) is an online insurance comparison and brokerage platform operating as a licensed broker under the supervision of Iran's Central Insurance. It aggregates real-time quotes from 20+ Iranian insurance companies and enables consumers to compare and digitally purchase third-party auto, body, motorcycle, supplementary health, life, travel, fire, earthquake, mobile, and medical liability insurance, with installment payment options (3-11 months) and same-day policy issuance. The platform extends into adjacent financial services through sister brands Azki Vam (credit), Azki Sarmayeh (investment), and Azki Service (vehicle maintenance).
Product overview
Azki (ازکی) is a comprehensive online insurance marketplace operating as a multi-product platform. The core offering is an insurance aggregation and comparison platform enabling users to compare and purchase policies from 20+ insurance companies. The platform is supported by several sub-brands: Azki Vam (credit/installment service), Azki Sarmayeh (investment platform), Azki Service (vehicle services), and Azki Club (loyalty program). The main insurance products include third-party car insurance, vehicle body insurance, motorcycle insurance, supplementary health insurance, life insurance, travel insurance, fire insurance, earthquake insurance, mobile insurance, and medical liability insurance.
Differentiator
Problem solved
Functional benefit
Brands
- Azki Vam (ازکی وام): Credit and installment service platform for purchasing goods and services with up to 300 million tomans credit limit
- Azki Sarmayeh (ازکی سرمایه)
- Azki Service (ازکی سرویس)
- Azki Club (ازکی کلاب)
- Installments and Credit Service (اقساط و اعتبار)
Products and services
- Azki Online Insurance Marketplace (ازکی) Core online insurance comparison and brokerage platform enabling Iranian consumers to compare and digitally purchase insurance policies from 20+ insurance companies. Provides online comparison, instant same-day policy issuance, installment payment, online damage claim processing, and renewal reminders.
- Third-Party Car Insurance (بیمه شخص ثالث خودرو) Mandatory third-party liability insurance for vehicle owners covering bodily injury and property damage to third parties. Available with installment payment options over 3-11 months on the Azki platform.
- Vehicle Body Insurance (بیمه بدنه خودرو) Optional comprehensive vehicle insurance covering damages to the policyholder's own vehicle from accidents, theft, fire, and natural disasters. Supports digital 8-angle photo self-inspection and installment purchase (3-11 months).
- Motorcycle Insurance (بیمه موتورسیکلت) Mandatory third-party liability insurance for motorcycles covering damages to third parties from motorcycle accidents.
- Supplementary Health Insurance (بیمه تکمیلی درمان) Supplementary health insurance covering hospitalization, surgery, diagnostic tests, dental, maternity, and infertility treatments. Available as individual, family, or corporate group plans from multiple insurers on the Azki platform.
- Life Insurance (بیمه عمر) Life and investment insurance combining death, disability, and critical illness coverage with savings and investment components. Offers loan access up to 90% of accumulated value; policy terms range 5-30 years.
- Travel Insurance (بیمه مسافرتی) Travel insurance for international trips covering medical emergencies, trip cancellations, and travel-related risks.
- Fire Insurance (بیمه آتش سوزی) Property insurance covering damages from fire, lightning, explosion, and optionally earthquake for residential and commercial buildings.
- Earthquake Insurance (بیمه زلزله) Earthquake insurance as an extension of fire insurance covering earthquake damages to residential and commercial properties.
- Mobile Insurance (بیمه موبایل) Mobile phone insurance covering theft with breaking and entering, screen damage, water damage, electrical surges, and accidental damage.
- Medical Liability Insurance (بیمه مسئولیت پزشکان) Professional liability insurance for doctors and healthcare professionals covering damages to patients from unintentional professional negligence.
- Azki Vam (ازکی وام) - Credit & Installment Service Credit and installment platform offering up to 300 million Toman in credit for purchasing goods and services in installments without requiring guarantors or collateral. Sister platform to Azki insurance, used to cross-sell financing to insurance customers.
- Azki Sarmayeh (ازکی سرمایه) - Investment Platform Investment platform for comparing and investing in gold, silver, fixed-income funds, equity funds, and crowdfunding opportunities. Marketed with up to 38% daily returns (sahih ruzshomar). Sister platform to Azki insurance cross-sold to insurance customers.
- Azki Service (ازکی سرویس) - Vehicle Services Comprehensive vehicle and motorcycle services platform offering battery replacement, oil change, spare parts, vehicle inspection, and traffic fine inquiries with quality assurance and transparent pricing. Sister platform to Azki insurance cross-sold to insurance customers.
Quantifiable outcome
- Over 2 million users have purchased insurance through Azki
- +4 more outcomes
Companies that use Azki
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Azki technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Azki partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Iran Insurance (بیمه ایران)coreIran Insurance (founded 1314/1935) is Iran's oldest and largest insurer. Azki distributes Iran Insurance products across all major lines (third-party, body, health, life). Iran Insurance is featured prominently on Azki's partner logo bar and product pages, and supports Azki's installment payment option.
- Asia Insurance (بیمه آسیا)coreAsia Insurance (founded 1338/1959) is Iran's second-oldest insurer, now privatized. Azki distributes Asia Insurance products and is one of the featured insurers on the platform's comparison engine.
- Mellat Insurance (بیمه ملت)coreMellat Insurance (founded 1382/2003) operates 8 branches and 990 agent offices. Azki distributes Mellat Insurance products across all major lines and features them in the comparison engine.
- Parsian Insurance (بیمه پارسیان)coreParsian Insurance (founded 1382/2003) is the largest private insurer in Iran, backed by Parsian Bank. Azki distributes Parsian Insurance products through its platform and features them in the comparison engine.
- Dana Insurance (بیمه دانا)coreDana Insurance (founded 1353/1974) is one of Iran's oldest private insurers. Azki distributes Dana Insurance products on its platform.
- Moalem Insurance (بیمه معلم)coreMoalem Insurance (founded 1373/1994) is Iran's oldest private insurance company. Azki distributes Moalem Insurance products across insurance lines.
- Alborz Insurance (بیمه البرز)coreAlborz Insurance is a well-established Iranian insurer. Azki distributes Alborz Insurance products on its platform and features them in the comparison engine.
- Novin Insurance (بیمه نوین)coreNovin Insurance is an established Iranian insurer. Azki distributes Novin Insurance products on its platform.
- Sina Insurance (بیمه سینا)coreSina Insurance is an established Iranian insurer featured on Azki's platform for insurance product distribution.
- Razi Insurance (بیمه رازی)coreRazi Insurance is an established Iranian insurer. Azki distributes Razi Insurance products on its platform.
- Taavon Insurance (بیمه تعاون)coreTaavon Insurance is an established Iranian insurer. Azki distributes Taavon Insurance products on its platform.
- Day Insurance (بیمه دی)coreDay Insurance is an established Iranian insurer. Azki distributes Day Insurance products on its platform.
- Tejarat Novin Insurance (بیمه تجارت نو)coreTejarat Novin Insurance is an established Iranian insurer. Azki distributes Tejarat Novin Insurance products on its platform.
- Kosar Insurance (بیمه کوثر)coreKosar Insurance is an established Iranian insurer. Azki distributes Kosar Insurance products on its platform.
- Maa Insurance (بیمه ما)coreMaa Insurance is an established Iranian insurer. Azki distributes Maa Insurance products on its platform.
- Saman Insurance (بیمه سامان)coreSaman Insurance (founded 1383/2004) operates 26+ branches and 750 agent offices across Iran. Azki distributes Saman Insurance products on its platform and features them prominently in the comparison engine.
- Pasargad Insurance (بیمه پاسارگاد)corePasargad Insurance (founded 1385/2006) is backed by Pasargad Financial Group. Azki distributes Pasargad Insurance products on its platform.
- Central Insurance of Iran (بیمه مرکزی)coreCentral Insurance of Iran is the government regulatory body supervising all insurance activity in Iran. Azki operates as a licensed broker under Central Insurance's oversight, uses its Sanhab system for real-time policy verification, and displays the official enamad trust seal. This regulatory relationship is foundational to Azki's legitimacy.
- Azki Vam (ازکی وام)coreAzki Vam is an Azki-branded installment credit and loan platform (azkivam.com) allowing users to obtain up to 300M Toman in credit for purchasing goods and services on installment. Promoted heavily across Azki's insurance purchase flows to cross-sell credit services.
- Azki Sarmayeh (ازکی سرمایه)coreAzki Sarmayeh is an Azki-branded investment platform (app.azkisarmayeh.com) for investing in gold, silver, fixed-income funds, and equity funds, with up to 38% daily returns. Promoted across the Azki ecosystem to insurance customers as an adjacent financial service.
- Azki Service (ازکی سرویس)minorAzki Service (azkiservice.com) is a platform for car and motorcycle maintenance services including battery replacement, oil changes, spare parts, and vehicle inspection. Promoted as part of Azki's automotive ecosystem adjacent to insurance products.
- Saman Bank (بانک سامان) / Saman Financial GroupminorSaman Financial Group (parent of Saman Insurance) is connected to Saman Bank. Azki features Saman Insurance prominently and may integrate with Saman's digital banking ecosystem for payment processing and credit scoring for installment purchases.
- Parsian Bank (بانک پارسیان) / Parsian Financial GroupminorParsian Financial Group (parent of Parsian Insurance) is connected to Parsian Bank. Azki's installment payment infrastructure and credit validation may leverage Parsian Bank's digital banking services.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Azki competitors and assessment
Company assessmentDirect peers
- SelectQuote: US-based insurance comparison and distribution platform that aggregates policies from multiple carriers, particularly in life and health. Comparable to Azki in operating a commission-based comparison-and-purchase funnel driven by digital channels.
- Coverfox (by CoverStack): Indian digital insurance brokerage and comparison platform offering motor, health, and life policies from multiple insurers. Shares Azki's digital-first aggregator model and multi-line comparison engine serving a price-sensitive emerging market.
- Bime Bazar (بیمه بازار): Iranian online insurance brokerage and comparison platform operating in the same market as Azki, partnering with multiple domestic insurers. Directly competes for the same Iranian consumer insurance demand.
- Compare the Market: UK price-comparison marketplace that aggregates insurance (and other financial) products from multiple providers under a strong consumer brand. Shares Azki's brand-mascot strategy and multi-product comparison marketplace approach.
- Bimeh.com (بیمه دات کام): Iran's other major online insurance comparison and brokerage platform, operating as a licensed broker connecting Iranian consumers with multiple insurance companies. Directly competes with Azki on the same consumer-facing insurance aggregator model within Iran.
- GoCompare: UK insurance price-comparison marketplace that lets consumers compare policies from a panel of insurers and purchase online. Closely aligned with Azki's multi-insurer comparison and instant online issuance model.
- PolicyBazaar (PB Fintech): India's leading online insurance aggregator and comparison platform, connecting consumers with multiple insurers across life, health, and general insurance. Closest international model match to Azki's marketplace broker approach with insurer partnerships and digital issuance.
Broad incumbents
- Lemonade: US digital-native insurance company using AI-driven underwriting and a mobile-first app. While Lemonade operates as an insurer (not a broker) and serves a developed market, it shares Azki's digitally-led, app-first, brand-mascot-driven consumer engagement approach.
- ZhongAn Online P&C Insurance: China's leading digital-first insurer and insurtech platform, with ecosystem partnerships across financial services and consumer apps. Comparable to Azki as a broader digital insurance/financial services ecosystem player, though operating as a licensed insurer rather than a broker.
Emerging players
- Acko General Insurance: India-based digital-first insurer and insurtech platform with embedded insurance partnerships across consumer apps. Adjacent to Azki in its ecosystem-driven, app-first distribution approach and adjacent financial services partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Azki social profiles
Digital presenceAzki compliance and trust
Trust signalCompliance3 records
Azki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azki leadership team
Management profileNumber of profiles
Profiles2 records
Azki subsidiaries and ownership
Company hierarchySubsidiaries4 records
Azki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azki
What does Azki do?
Azki (ازکی) is an online insurance comparison and brokerage platform operating as a licensed broker under the supervision of Iran's Central Insurance. It aggregates real-time quotes from 20+ Iranian insurance companies and enables consumers to compare and digitally purchase third-party auto, body, motorcycle, supplementary health, life, travel, fire, earthquake, mobile, and medical liability insurance, with installment payment options (3-11 months) and same-day policy issuance. The platform extends into adjacent financial services through sister brands Azki Vam (credit), Azki Sarmayeh (investment), and Azki Service (vehicle maintenance).
Is Azki a public or private company?
Azki is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Azki founded?
Azki was founded in 2016. It employs 101 to 250 people.
Where is Azki based?
Azki is headquartered in Tehran, Iran, in the Middle East region.
How does Azki make money?
Four revenue lines are on record. Insurance broker commission is the primary driver. The others are financial services cross-sell (Azki Vam, Sarmayeh), auto services referral (Azki Service) and azki Club loyalty program monetization.
Who are Azki's main competitors?
Direct peers on record are SelectQuote, Coverfox (by CoverStack), Bime Bazar (بیمه بازار), Compare the Market, Bimeh.com (بیمه دات کام), GoCompare and PolicyBazaar (PB Fintech). Broad incumbents are Lemonade and ZhongAn Online P&C Insurance. Acko General Insurance is listed as an emerging player.
Does Azki have an API?
No public API is recorded for Azki.
What industry is Azki in?
Azki's product category is Insurance Comparison Marketplace. Its primary akta.pro industry code is FSAEADAK, Insurance Program Administration & MGA/MGU Services, with a secondary code of THALALAA, Embedded Travel Insurance Distribution & APIs. Its NAICS code is 524210 and its SIC code is 6411.