Lake Group Media Inc.

What Lake Group Media Inc. does

Lake Group Media Inc. is a privately held, for-profit marketing/media services firm headquartered in Armonk, New York, with a working history that the supplied firmographics date to 1961. The company operates with 101–250 employees under CEO Ryan Lake. Its own positioning statement characterizes the firm as having "a large team of experts from different domains to work on each project," consistent with a multi-disciplinary agency or marketing services profile that deploys cross-functional expertise against client engagements rather than a single, narrowly defined product line. The length of operating history (over six decades), the U.S. headquarters location, and the mid-sized employee base collectively describe a mature, established marketing services firm rather than an early-stage venture.

The supplied corpus does not document Lake Group Media's direct customers, proprietary products, technology stack, pricing, revenue mix, ownership, or recent strategic actions. The substantive product-, technology-, and channel-level detail that accompanies the firmographic profile originates from Data Axle's marketing intelligence platform (data-axle.com), which Lake Group Media accessed via a '?visitor=lake_group' URL tracking parameter. The most defensible interpretation is that Lake Group Media engages with Data Axle's enterprise data, identity, and AI-enabled marketing intelligence offering — spanning 90M+ business profiles, 300+ attribute consumer profiles, Audience360 data management, SignalFuse AI-powered real-time intelligence, and integrations with Salesforce, Microsoft Dynamics, DMPs/DSPs, and cloud platforms — either as a customer leveraging these capabilities for client work or as a partner operating within that ecosystem. No direct evidence in the corpus confirms which side of that relationship applies, nor does it disclose Lake Group Media's own service portfolio.

For an investment audience, the principal takeaway is that Lake Group Media is a long-tenured, private, mid-sized U.S. marketing/media services firm whose specific revenue, growth, customer concentration, AI capability, ownership, and recent strategic actions are not directly evidenced in the supplied material. The third-party Data Axle content should be treated as ecosystem context rather than as a description of Lake Group Media's own operations. Primary-source diligence — including management interviews, customer references, financial statements, and recent corporate actions — is required before any investment positioning, valuation benchmark, or strategic conclusion specific to Lake Group Media can be responsibly drawn.

Name

Lake Group Media Inc.

Website

https://lakegroupmedia.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Lake Group Media Inc. is a privately held U.S. marketing/media services firm founded in 1961, headquartered in Armonk, NY, with 101–250 employees led by CEO Ryan Lake, positioning itself around cross-domain in-house expertise for client projects.

Ownership category

akta.pro rank

Product category

Marketing Data & Intelligence Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

akta.pro secondary industries

Data Analytics & Business Intelligence Services (BPAHALAC), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• Consumer data solutions
• B2B business data
• Marketing data platform
• Audience identity management
• Lead generation services

Headquarters

HQ city

Armonk

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Data Licensing: License data to build and improve products, applications, and services. Flexible licensing options for incorporating business and consumer data where it adds the most value.
2. Data Solutions (B2B & B2C): Sale of business data (90M+ businesses, 400+ attributes) and consumer data (300+ attributes) for marketing and sales intelligence purposes.
3. Marketing Services: Omnichannel marketing services including acquisition email, content syndication, email deliverability management, and listings management.
4. Platform Subscriptions: SaaS platform subscriptions including Salesgenie for lead management, Audience360 for data management, Inboxable for email deliverability, and Local Listings for business information management.
5. Data Monetization Services: End-to-end list management service helping clients monetize their data assets.
6. API & Integration Services: APIs and integrations connecting to hundreds of MarTech and AdTech applications, plus cloud platform access for data integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Provides data and marketing intelligence solutions, including verified business and consumer data profiles, identity and audience management platforms, and omnichannel marketing services. Sells access to large-scale data assets and AI-powered tools that help organizations acquire, retain, and target customers.

Product overview

Data Axle offers a comprehensive data and marketing intelligence platform with multiple integrated products and services. The core platform includes Audience360 for 0-3rd party data and identity management, supplemented by SignalFuse for AI-powered real-time intelligence. Data offerings include Business Data (90+ million business profiles with 400+ attributes), Consumer Data (people profiles with 300+ attributes), and ProfileFuse (blended B2B/B2C profiles). Additional products include Salesgenie (SMB leads), Data Axle USA (mailing/prospecting lists), Inboxable (email deliverability), Local Listings (business listings management), Developer Hub (APIs), and Reference Solutions (libraries/academia). Marketing solutions encompass acquisition email, content syndication, retention solutions, and vertical solutions for agencies, insurance, technology, financial services, retail, and nonprofits. The platform supports integrations with Salesforce, Microsoft Dynamics, cloud platforms, and digital marketplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• SignalFuse AI-powered, real-time intelligence platform that connects first-party data with complete B2B and B2C profiles. Users can ask questions in plain language via an integrated AI Copilot that helps understand what drives answers and move from question to action.
• Audience360 Data management and identity management platform connecting 0-3rd party data for activation and unified customer views.
• Salesgenie Leads and lead management platform designed for small and medium-sized businesses.
• Business Data High quality, verified profiles on 90+ million businesses with over 400 attributes.
• Consumer Data Privacy-first profiles of people with over 300 attributes.
• ProfileFuse (Blended Personas) Connected profiles of individuals between business and consumer datasets for cross-channel insights and reach.
• Apogee & DonorBase Proprietary co-ops of donor data for nonprofits to inform effective online and offline campaigns.
• Data Licensing License data to build and improve products, applications, and services.
• Clean & Enhance Data hygiene, enhancement, appends, and more to save money and improve outcomes.
• Inboxable Email deliverability platform and services to get emails in the inbox and monitor key metrics to improve performance.
• Local Listings Business listings management solution to update information in one central place for broad distribution.
• Acquisition Email Acquire new customers with targeted, permission-based emails.
• Content Syndication Promote content to generate verified leads and increase conversions.
• Data Monetization Monetize data with end-to-end list management service.
• Developer Hub APIs and data discovery platform for developers to integrate Data Axle data into products or applications.
• Reference Solutions Data access solutions for libraries and academia.
• Data Axle USA Mailing and prospecting lists for small and medium-sized businesses.
• Credit Solutions Credit solutions platform.

Quantifiable outcome

• 9.7% increase in conversion rates and 30.9% boost in bookings for Marriott hospitality campaign
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationPre-built integration with Salesforce CRM enabling seamless access to accurate, up-to-date business and consumer data within Salesforce workflows.
• Microsoft DynamicscoreTechnology or IntegrationIntegration with Microsoft Dynamics CRM platform allowing data enhancement and activation within the Microsoft ecosystem.
• DMPs, DSPs, and Data ExchangescoreTechnology or IntegrationData accessible in public digital marketplaces including DMPs, DSPs, and data exchanges for precise online targeting and audience activation.
• Cloud Platform ProviderscoreTechnology or IntegrationSeamless data access and transfer to cloud platforms ensuring integration within secure cloud environments with scalability.

Scale indicators4 records

Recent moves2 records

Expansion highlights2 records

Direct peers

• Harte Hanks: Harte Hanks is a publicly traded multi-channel marketing services company specializing in direct marketing, data, and customer engagement. Comparable to Lake Group Media as a similarly sized, long-tenured direct response marketing firm serving enterprise B2B and B2C clients.
• Response Media: Response Media is a privately held direct response marketing agency serving enterprise clients with acquisition and retention programs. Comparable to Lake Group Media as a similarly sized direct response marketing firm with comparable service offerings and customer profile.
• Direct Agents: Direct Agents is a data-driven digital marketing agency specializing in customer acquisition, media, and analytics. Comparable to Lake Group Media as a mid-sized agency combining marketing services with data capabilities to serve enterprise clients.

Broad incumbents

• Epsilon: Epsilon, part of Publicis Groupe, is a global data-driven marketing services firm providing omnichannel customer acquisition and retention. Comparable as a scaled marketing services provider that combines proprietary data with campaign execution, although materially larger than Lake Group Media.
• Merkle: Merkle, part of Dentsu, is a leading data-driven customer experience management agency serving large enterprise clients across B2B and B2C. Comparable in offering data-enabled direct marketing and customer engagement services at scale, though significantly larger in headcount and revenue.
• Acxiom (IPG Acxiom): Acxiom, now part of IPG, is a major data and marketing services firm offering identity resolution, audience targeting, and analytics. Comparable in leveraging proprietary customer data assets to drive acquisition and retention outcomes for enterprise marketers.
• Dun & Bradstreet: Dun & Bradstreet is a leading global provider of business data and analytics, with extensive B2B company profiles. Comparable as a large-scale business data and marketing intelligence platform whose products overlap with the kinds of data Lake Group Media would license for client work.
• ZoomInfo: ZoomInfo is a leading B2B data and sales intelligence platform used by enterprise marketing and sales teams. Comparable as a data-driven go-to-market platform serving similar enterprise customers, though materially larger and productized relative to a services firm.

Emerging players

• PebblePost: PebblePost is a programmatic direct mail platform that combines digital intent signals with physical mail. Comparable as an emerging player in the direct marketing space where Lake Group Media also operates, offering a more tech-enabled model in an adjacent niche.
• Qualified: Qualified is a B2B demand generation and pipeline management platform. Comparable as an emerging data-driven marketing technology provider targeting enterprise B2B customers similar to those served by Lake Group Media's marketing programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ggloriamurdock
• Facebookfacebook.com/lake-group-media-inc-281781455348007
• LinkedInlinkedin.com/company/lake-group-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Group Media Inc.