Sparx Technology
Sparx Technology is a Vancouver-based interactive media platform that enables broadcasters, sports teams, and media brands to drive real-time second-screen audience engagement and capture first-party data across live and on-demand video, monetizing via enterprise licenses and the Sparx Studio SaaS.
- Company typePublic
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sparx Technology does
Sparx Technology Inc. is a Vancouver-based interactive media technology company that operates a patented cloud-based platform enabling real-time, second-screen audience engagement for live television broadcasts, video-on-demand, and virtual or hybrid events. The core Sparx Platform supports millions of simultaneous participants across mobile, tablet, and desktop with sub-second latency and captures 100% of first-party engagement data including sentiment, participation, and polling responses. Sparx Studio is the cloud-based SaaS/PaaS environment where users build, theme, and manage interactive experiences via web browser or native app without software downloads, with add-on modules including Theme Builder (low-code customization), Streamhub (time-coded VOD interactivity), and an integrated NFT minting and sales platform.
The company monetizes primarily through multi-year and per-season platform licenses to professional sports teams and broadcasters (Portland Trail Blazers, NESN Boston Bruins, Orlando Magic, Vancouver Canucks), bespoke enterprise deployments for major media and entertainment brands (ESPN College GameDay, Disney Watch & Play, the Academy Awards, Big Brother Australia, Barrett-Jackson), and emerging Studio subscriptions for corporate events (Mount Sinai, Bellagio-scale deployments), EdTech, and fundraising use cases. Secondary revenue streams include advertising/sponsorship integration, NFT transaction fees, and professional services for custom deployments. Distribution is a direct enterprise field sales motion anchored by a HubSpot demo funnel, supplemented by international channel partners (Cameron Thomson Group for North America/Europe/Asia, eFan.Zone for Latin America).
Sparx is publicly traded on the TSX Venture Exchange (SPRX) and OTCQB (STCXF) following a March 2022 reverse takeover of ECC Ventures 3 Corp., is headquartered at 1500 West Georgia Street in Vancouver, BC, and operates with 11-50 employees. Disclosed nine-month revenue for the period ending March 31, 2022 was CAD $698,456, up 43% year-over-year, against CAD $4.5M in operating expenses over the same period, indicating a pre-scale commercial profile with heavy reinvestment into sales and product.
Sparx Technology firmographics
Firmographics- Name
- Sparx Technology
- Legal name
- Sparx Technology Inc.
- Website
- https://sparxtechnology.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sparx Technology is a Vancouver-based interactive media platform that enables broadcasters, sports teams, and media brands to drive real-time second-screen audience engagement and capture first-party data across live and on-demand video, monetizing via enterprise licenses and the Sparx Studio SaaS.
- Ownership category
- akta.pro rank
Sparx Technology industry classification
Industry- Product category
- Audience Engagement Software
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM)
- akta.pro secondary industries
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)
Keywords
Where Sparx Technology is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sparx Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Platform Licensing to Sports Teams & Broadcasters: Sparx licenses its real-time engagement platform to sports teams (e.g., Portland Trail Blazers for 2022-2023 NBA season, NESN for Boston Bruins broadcasts) and broadcasters. These are typically multi-year or per-season licensing agreements with unlimited use of the platform during the contract period.
- Sparx Studio SaaS/PaaS: Sparx Studio operates as a cloud-based SaaS/PaaS platform that content creators, corporate event producers, and EdTech companies subscribe to for creating and running interactive experiences. The company is shifting toward this model.
- Advertising & Sponsorship Integration: Revenue generated by integrating client and brand sponsorships into interactive experiences, creating new sponsorship inventory and advertising opportunities for brands within live broadcasts and events.
- NFT Platform: Revenue from NFT minting, purchases, and sales facilitated through the Sparx NFT platform, allowing event organizers and brands to offer digital collectibles and transactional opportunities.
- Professional Services & Bespoke Deployments: High-touch, bespoke deployments for major brands (ESPN, Disney, Academy Awards) likely involve customization and professional services alongside platform licensing.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Sparx Technology product offering
Product offeringCore offering
Sparx Technology operates a patented, cloud-based interactive second-screen platform that enables broadcasters, sports teams, and media companies to engage viewers in real time through voting, polling, predictive questions, trivia, and gamification. The platform supports millions of simultaneous users across mobile, tablet, and computer devices with sub-second latency, and is complemented by Sparx Studio, a SaaS/PaaS tool for building, theming, managing, and running interactive experiences without software downloads. Core capabilities include 100% first-party audience data capture, integrated NFT minting/sales, loyalty programs, sponsorship integration, and time-coded VOD interactivity.
Product overview
Sparx Technology offers a unified interactive media technology platform centered around two core products: the patented Sparx Platform for real-time audience engagement and Sparx Studio for creating, managing, and running interactive experiences. The platform enables broadcasters, streamers, and sports teams to engage viewers through voting, polling, predictive questions, trivia, and gamification. Sparx Studio is the cloud-based interface where users build and manage experiences accessible via web browser or native app. Additional modules include Theme Builder (a no-code customization tool for branding), NFT Experience (for minting and managing NFTs with rewards programs), and Streamhub (for time-coded VOD interactivity). The company operates on a SaaS/PaaS model, serving media companies, sports franchises, and corporate event organizers.
Differentiator
Problem solved
Functional benefit
Products and services
- Sparx Platform
Quantifiable outcome
- Over 1 billion viewer interactions delivered to date across the platform
- +5 more outcomes
Companies that use Sparx Technology
Customer profileNamed customers19 records
Segments8 records
Ideal customer profiles3 records
Sparx Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
Sparx Technology partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- NESN (New England Sports Network)flagshipSparx and NESN agreed to extend their current statement of work for the length of the Boston Bruins regular season, where NESN has unlimited use of the Company's real-time platform in broadcasts of live Boston Bruins games. The Sparx platform is used to engage audiences with voting/polling, predictive questions, and trivia.
- Portland Trail BlazersflagshipThe Portland Trail Blazers engaged Sparx for the licensing of the Company's real-time platform for the 2022-2023 NBA season. Kevin Kinghorn, CMO and EVP at the Portland Trail Blazers, stated that the team is focused on innovation in the broadcast space with the sole intent of creating a more entertaining, engaging, and interactive broadcast for fans.
- eFan.Zone S.R.L.coreSparx entered a multi-year representation agreement with eFan.Zone S.R.L., which acts as a reseller of the Sparx platform in select countries within Latin America. eFan is a digital entertainment and technology company providing connectivity infrastructure and commercialization tools to sporting leagues, teams, and venues in Latin America. Through this partnership, Sparx has already been engaged by Boca Juniors in Argentina and plans to expand its LATAM client base.
- Endemol Shine Australia / Big Brother AustraliaflagshipEndemol Shine Australia Pty Ltd. engaged Sparx for licensing of the Company's real-time platform for the Big Brother 2022 Final Vote, allowing viewers at home to decide the winner. This was the third year of Sparx working with the Endemol Shine and Big Brother team.
- TV Week Logie AwardsflagshipThe TV Week Logie Awards, Australia utilized the Sparx real-time platform at tvweeklogiesvote.com. Voting was restricted to Australian residents. The Sparx live polling data powered a total of twelve TV Week Logie Awards voted on by the TV audience.
- Kirstine Stewart (Executive Chair & Strategic Advisor)coreKirstine Stewart, a media executive, joined the Sparx board as Executive Chair and Strategic Advisor. She is currently Chief Revenue Officer at Pex (digital rights technology). She previously sat on the World Economic Forum Executive Committee and led the Shaping the Future of Media, Entertainment and Sport platform. She was a founder of Twitter's Canadian headquarters and served as VP Media with Twitter North America after serving as Head of CBC TV, Radio and Digital. She is assisting Sparx management in expanding into new territories and revenue verticals.
- ESPN2 — KayRod CastflagshipESPN2's Sunday Night Baseball KayRod Cast, a special alternate presentation for select Sunday Night Baseball broadcasts, began utilizing the Sparx real-time platform at espn.com/kayrodcast. The platform features voting/polling, predictive questions, and trivia.
- Academy of Motion Picture Arts and Sciences / ABC (The Oscars)flagshipIn a television history first, Sparx worked with the Academy of Motion Picture Arts and Sciences and network partner ABC to gamify the 2016 Academy Awards broadcast. Hundreds of thousands of viewers participated, predicting award winners in real time and transforming the broadcast into an interactive event.
- Disney / DisneyNowflagshipDisney uses the Sparx platform for the Disney Watch & Play experience, integrated into DisneyNow (Disney's on-demand app). Viewers watch on-demand clips of Zombies 2 and play along with trivia, polling, sing-along features, and push notifications. Experience is available on-demand (not just live) and syncs with any native video players.
- Orlando MagicflagshipSparx powers the Orlando Magic's MagicVision platform for in-venue and broadcast fan engagement, including real-time gamification, predictions, trivia, and polls across TV, digital, social, and in-venue channels. Sparx has delivered five successful experiences for the Magic.
- Icahn School of Medicine at Mount SinaicoreThe Icahn School of Medicine at Mount Sinai used Sparx Studio to transform basic livestream convocation ceremonies into interactive experiences. Viewers participated in polls, used the pulse meter to applaud graduates, and engaged via chat. Sparx powered five successful graduation ceremonies.
- Barrett-Jackson Auto AuctionsflagshipBarrett-Jackson teamed up with Sparx to enable at-home viewers to participate in Fantasy Bid predictive gaming during live car auctions through the Sparx Studio platform. Features included branded UI, Twitter feed, live chat, sponsorships and advertising, and registration and audience data collection.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Sparx Technology competitors and assessment
Company assessmentDirect peers
- LiveLike: LiveLike provides a second-screen fan engagement platform for sports and entertainment, offering real-time polls, trivia, predictions, and chat integrated into live broadcasts—directly comparable to Sparx's core offering for sports teams and broadcasters.
- Eko: Eko builds interactive video experiences for entertainment and brand storytelling, with branching narratives and shoppable/clickable overlays. It is a direct peer in the interactive video and viewer engagement category that Sparx targets with ESPN, Disney, and Barrett-Jackson.
- WIREWAX: WIREWAX provides an interactive video platform enabling clickable hotspots, branching, and shoppable overlays within video content. It is comparable to Sparx's gamified VOD and broadcast interactivity capabilities.
- Singular.live: Singular.live delivers real-time broadcast graphics, live data overlays, and interactive second-screen experiences for sports and live TV broadcasters—comparable to Sparx's real-time platform integrations with NESN, ESPN, and Portland Trail Blazers.
Emerging players
- Phenix: Phenix provides real-time video streaming infrastructure with sub-second latency, enabling synchronous live experiences at scale. It overlaps with Sparx's patented real-time interactive platform from an infrastructure and latency standpoint.
- Viewbix: Viewbix offers interactive video advertising and shoppable video overlays, comparable to Sparx's sponsorship integration, audience data collection, and transactional opportunities within live broadcasts and livestreams.
Broad incumbents
- Mux: Mux is a video infrastructure platform offering APIs for streaming, encoding, and analytics, serving OTT and broadcaster customers. While broader in scope, it sits in the same video technology stack that Sparx integrates with for broadcast and VOD deployments.
- Vizrt: Vizrt is a leading broadcast graphics and live production technology provider used by major sports and news broadcasters. It is a broader incumbent in the same broadcast technology ecosystem where Sparx deploys second-screen interactivity for live TV.
Others
- Conviva: Conviva provides real-time video analytics and viewer experience monitoring for streaming platforms and broadcasters. It is an adjacent/complementary player to Sparx, addressing similar media customers with engagement and audience-data insights.
Regional players
- Hotspex: Hotspex provides real-time audience engagement and sentiment tools for media and events, with strong Canadian presence overlapping Sparx's Vancouver base. It is a regional comparable in the live audience engagement category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sparx Technology social profiles
Digital presenceSparx Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sparx Technology leadership team
Management profileNumber of profiles
Profiles9 records
Sparx Technology funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sparx Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sparx Technology
What does Sparx Technology do?
Sparx Technology operates a patented, cloud-based interactive second-screen platform that enables broadcasters, sports teams, and media companies to engage viewers in real time through voting, polling, predictive questions, trivia, and gamification. The platform supports millions of simultaneous users across mobile, tablet, and computer devices with sub-second latency, and is complemented by Sparx Studio, a SaaS/PaaS tool for building, theming, managing, and running interactive experiences without software downloads. Core capabilities include 100% first-party audience data capture, integrated NFT minting/sales, loyalty programs, sponsorship integration, and time-coded VOD interactivity.
Is Sparx Technology a public or private company?
Sparx Technology is a public company. It is classified as public and is currently operating.
When was Sparx Technology founded?
Sparx Technology was founded in 2016. It employs 11 to 50 people.
Where is Sparx Technology based?
Sparx Technology is headquartered in Los Angeles, United States, in the North America region.
How does Sparx Technology make money?
Five revenue lines are on record. Platform Licensing to Sports Teams & Broadcasters are the primary driver. The others are sparx Studio SaaS/PaaS, advertising & Sponsorship Integration, NFT Platform and professional Services & Bespoke Deployments.
Who are Sparx Technology's main competitors?
Direct peers on record are LiveLike, Eko, WIREWAX and Singular.live. Emerging players are Phenix and Viewbix. Broad incumbents are Mux and Vizrt. Conviva is listed as an others. Hotspex is listed as a regional player.
Does Sparx Technology have an API?
No public API is recorded for Sparx Technology.
What industry is Sparx Technology in?
Sparx Technology's product category is Audience Engagement Software. Its primary akta.pro industry code is MPACAAAM, Interactive/Watch-Party & Social Video Streaming Platforms, with a secondary code of MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 5132 and its SIC code is 7372.