The Change
The Change Solutions Inc. is a privately held US cryptocurrency exchange operator offering an instant-swap platform supporting 1,000+ tokens, plus an API, White Label, and affiliate program for B2B partners and retail users.
- Company typePrivate
- Founded2024
- HeadquartersPanama City, Panama
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What The Change does
The Change Solutions Inc. operates an instant cryptocurrency exchange platform accessible globally at thechange.ltd, enabling retail users to swap, buy, and sell more than 1,000 cryptocurrencies across multiple blockchains via an automated, self-serve workflow with no mandatory KYC for basic exchanges. Underlying technology includes an automated order processing engine, a public REST API with 99.9% uptime and 350 ms average response time, and a separate DeFi product (DeFiNew) hosted at dex.thechange.ltd.
The company monetizes through transaction fees on retail swaps, revenue shares with API integrators (up to 5% per transaction), a 60% lifetime affiliate commission program, and White Label licensing that allows partners to operate fully branded crypto exchangers. Customer segments span retail crypto users (consumer) and B2B partners including exchange aggregators (e.g., SwapSpace, SplitNow), crypto wallets, payment systems, monitoring platforms (RateScanner, BestChange), content publishers (CryptoLog, Kursoff), and traffic owners. The Change is a privately held US-incorporated entity with no disclosed venture or institutional funding, and distribution relies primarily on the website, third-party monitoring platforms, Telegram partner onboarding, and blog content.
The Change firmographics
Firmographics- Name
- The Change
- Legal name
- The Change Solutions Inc.
- Website
- https://thechange.ltd
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Change Solutions Inc. is a privately held US cryptocurrency exchange operator offering an instant-swap platform supporting 1,000+ tokens, plus an API, White Label, and affiliate program for B2B partners and retail users.
- Ownership category
- akta.pro rank
The Change industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA)
- akta.pro secondary industry
- Crypto Payment Gateways & Checkout APIs (FSADAIAA)
Keywords
Where The Change is headquartered
LocationHeadquarters
- HQ city
- Panama City
- HQ country
- Panama
- HQ region
- Latin America
Markets served
The Change business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Infrastructure, Personnel, Others
Revenue model
- Transaction Fees: Platform charges commission on every cryptocurrency exchange transaction processed through the platform
- API Integration Revenue Share: Partners integrating the API earn up to 5% commission from each transaction made by their users
- Affiliate Commission: Affiliates earn 60% of service commission on every transaction made by referred users, with lifetime binding
- White Label Licensing: Revenue from partners launching their own branded crypto exchangers using the white label solution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | API Integration - Custom Commission |
| Transaction based/ take rate | Pay-as-you-go | Affiliate Program - 60% Commission |
| Transaction based/ take rate | Pay-as-you-go | End User Exchange Fees |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels4 records
The Change product offering
Product offeringCore offering
The Change operates an instant cryptocurrency exchange platform where users can swap, buy, and sell 1000+ cryptocurrencies across multiple blockchains at current rates via automated order processing. Beyond the core consumer exchange, the company offers a B2B API for embedding exchange functionality, a White Label solution for partners to launch their own branded exchangers, a DeFi platform (DeFiNew), and a 60%-commission affiliate program.
Product overview
The Change operates as a cryptocurrency exchange platform offering instant crypto trading services with multiple product lines: the core exchange platform for end users to swap, buy, and sell 1000+ cryptocurrencies; DeFiNew (DEX) for decentralized trading; a White Label solution for partners wanting to launch branded exchanges; The Change API for third-party platform integration; and an Affiliate Program for traffic monetization. The architecture combines a centralized exchange service with decentralized (DeFi) capabilities and B2B partnership tools.
Differentiator
Problem solved
Functional benefit
Brands
- DeFiNew: A DeFi platform referenced as a separate offering at dex.thechange.ltd
Products and services
- The Change Cryptocurrency Exchange Instant cryptocurrency exchange platform enabling retail users to swap, buy, and sell 1000+ popular cryptocurrencies at current rates with automated order processing and no mandatory KYC for basic exchanges.
- DeFiNew (DEX) Decentralized exchange platform accessible at dex.thechange.ltd providing DeFi trading operations.
- The Change API Partner-facing REST API for embedding cryptocurrency exchange functionality into exchange services, crypto wallets, and payment systems. Supports 1000+ cryptocurrencies with 99.9% uptime, 350ms average response time, version stability, and up to 5% commission per transaction.
- White Label Solution White label cryptocurrency exchanger solution that enables partners to launch their own branded crypto exchange service with minimal technical effort and complete rebranding.
- Affiliate Program Partnership program offering 60% commission on service fees from referred users' transactions, with lifetime user binding, ready-made promo materials, and real-time analytics dashboard.
Quantifiable outcome
- 99.9% service uptime
- +3 more outcomes
Companies that use The Change
Customer profileSegments7 records
Ideal customer profiles4 records
The Change technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Change partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- RateScannerminorRateScanner is a monitoring platform that monetizes targeted traffic through The Change's affiliate program. Denis Frolov, Head of Partnerships, notes the platform has no mandatory KYC, leading to better user conversion.
- CryptoLogminorCryptoLog is a content project that published a detailed service review and earns passive income from reader transactions. Artem K, Founder & Editor, highlights honest lifetime binding and convenient dashboard.
- KursoffminorPartnership with Kursoff crypto portal announced via blog. Partnership provides access to crypto tools, knowledge sharing, and latest news updates.
- BestChangeminorBestChange is a monitoring platform where users can leave reviews about The Change and receive a $3 reward. Provides visibility and credibility through third-party endorsement.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
The Change competitors and assessment
Company assessmentDirect peers
- FixedFloat: Instant crypto exchange with API access for partners, focused on speed and a wide token list — a near-direct alternative for retail swap users.
- Exolix: Instant crypto exchange offering 500+ assets with API/partner integration, competing for the same wallet and exchange service integrations as The Change.
- SwapSpace: Aggregator-style instant swap platform that is also a named API integration partner of The Change, making it both a comparable and a counterparty.
- Godex: Instant cryptocurrency exchange with no account required and a wide token list, serving the same retail-and-partner swap use case.
- StealthEX: Instant crypto swap platform with API and partner integrations aimed at wallets and exchanges, closely overlapping The Change's core product and GTM.
- ChangeNOW: Direct competitor offering instant, non-custodial-account crypto swaps with a similar no-mandatory-KYC-for-small-amounts model and an API/partner program that other wallets and exchanges integrate.
- Changelly: Long-standing instant crypto swap service targeting the same retail-and-B2B use case (wallet/exchange partners embedding its swap widget), with comparable coverage of long-tail tokens.
- SimpleSwap: Instant crypto exchange serving both retail users and B2B partners via API, with a comparable no-account exchange flow and affiliate program.
Broad incumbents
- Binance: Global centralized exchange that anchors the broader crypto trading market; competes indirectly by offering tight spreads, deep liquidity, and white-label-grade infrastructure that partners could otherwise obtain from The Change.
- Coinbase: Largest US-regulated centralized exchange; competes for the same retail swap demand as The Change while offering fiat on-ramps, custody, and regulatory standing that The Change does not.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Change social profiles
Digital presenceThe Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Change leadership team
Management profileNumber of profiles
The Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Change
What does The Change do?
The Change operates an instant cryptocurrency exchange platform where users can swap, buy, and sell 1000+ cryptocurrencies across multiple blockchains at current rates via automated order processing. Beyond the core consumer exchange, the company offers a B2B API for embedding exchange functionality, a White Label solution for partners to launch their own branded exchangers, a DeFi platform (DeFiNew), and a 60%-commission affiliate program.
Is The Change a public or private company?
The Change is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Change founded?
The Change was founded in 2024. It employs 1 to 10 people.
Where is The Change based?
The Change is headquartered in Panama City, Panama, in the Latin America region.
How does The Change make money?
Four revenue lines are on record. Transaction Fees are the primary driver. The others are API Integration Revenue Share, affiliate Commission and white Label Licensing.
Who are The Change's main competitors?
Direct peers on record are FixedFloat, Exolix, SwapSpace, Godex, StealthEX, ChangeNOW, Changelly and SimpleSwap. Broad incumbents are Binance and Coinbase.
Does The Change have an API?
Yes. The Change API allows partners to integrate cryptocurrency exchange functionality into their products. Supports 1000+ cryptocurrencies, works on any platform (web, mobile apps, complex systems), and offers comprehensive documentation with live request examples. Partners can earn up to 5% commission from each transaction. Service metrics include 99.9% uptime and 350ms API response time. Developer documentation is at docs.thechange.ltd/en/v2/introduction.
What industry is The Change in?
The Change's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAAAA, Spot Crypto Exchanges (Order-Book & Matching Engine), with a secondary code of FSADAIAA, Crypto Payment Gateways & Checkout APIs. Its NAICS code is 52321 and its SIC code is 6200.