What United VARs does

United VARs is the world's only SAP Platinum Partner alliance — a strategic alliance of 70+ hand-selected, owner-driven, full-service SAP solution providers operating across 100+ countries, organized around the SAP technology stack (S/4HANA, RISE with SAP, SAP Business AI, SAP Joule, SAP Analytics Cloud, SAP Integrated Business Planning). Founded in June 2006 when six SAP partners signed the partnership agreement at the CeBIT technology fair in Hannover, the alliance was formalized in 2011 through the creation of the UNITED VARS legal entity (an Irish company limited by guarantee). In 2015, SAP created a new Global Platinum Partner category specifically to accommodate United VARs, conferring a vendor-level status that no competing SAP alliance holds.

The alliance delivers end-to-end SAP services for mid-sized companies that need global reach without sacrificing the speed and ownership of being a mid-market account. Core service lines are Global SAP S/4HANA Implementation, Global Application Management Services (round-the-clock, multi-time-zone managed support), and SAP Line of Business Solutions — augmented by RISE with SAP delivery, an AI Solutions practice built on SAP Business AI and Joule, Supply Chain Resilience solutions, and Sustainability & ESG Reporting. Delivery is exclusively through the member partner channel: customers engage a local member who coordinates cross-border execution under a single accountable lead, drawing on 11,000 SAP consultants across the alliance and a track record of 10,000 successful implementations. Member enablement is run through the week-long, in-person United VARs Academy (priced at €2,750 per participant) and an annual United VARs Meeting, while thought leadership is published through the BEYOND Magazine platform.

Revenue flows through member companies (implementation fees, managed services, time-and-materials) rather than through the central entity, which operates as a coordination and brand layer. No external equity or venture funding is disclosed; ownership remains with the independent member partners. The alliance's legal structure (CLG/LLP), small central team (11–50 employees), and the absence of disclosed financials for the parent entity distinguish United VARs from typical software companies — it is best understood as a 20-year-old operating alliance whose economic substance is distributed across its member firms while its strategic and brand value sits at the center.

Name

United VARs

Legal name

UNITED VARS CLG

Website

https://united-vars.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

United VARs is the world's only SAP Platinum Partner alliance, coordinating 70+ owner-driven SAP solution providers across 100+ countries to deliver global S/4HANA implementations, managed services, and AI/ESG solutions for mid-market companies.

Ownership category

akta.pro rank

Product category

ERP Implementation Services

akta.pro primary industry

Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)

Keywords

• SAP implementation services
• ERP consulting
• SAP managed services
• Global SAP rollout
• Mid-market SAP solutions

Headquarters

HQ city

Ratingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services (SAP Implementation & Consulting): Revenue generated by member companies through SAP S/4HANA implementations, global rollouts, integration projects, and consulting engagements delivered to mid-market clients. Mix of fixed-fee project work and time-and-materials.
2. Managed Services (Application Management): Recurring revenue from round-the-clock SAP application management and support services delivered across time zones by member companies; long-term post-go-live support and continuous optimization engagements.
3. United VARs Academy Training Fees: Per-participant fee of 2,750 Euros (2,600 Euros with accommodation arranged by United VARs) for the week-long in-person Academy program. Kept affordable to maximize member participation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

United VARs is a privately held strategic alliance of 70+ hand-selected, owner-driven elite SAP solution providers operating in 100+ countries. Through its member network, the alliance delivers global SAP S/4HANA implementation, round-the-clock application management services, and line-of-business SAP solutions to mid-market companies, providing locally-rooted experts with a single accountable lead for cross-border rollouts.

Product overview

United VARs is not a single software product but a strategic alliance of 70+ elite independent SAP solution providers across 100+ countries, offering end-to-end SAP services for mid-market companies. Its service portfolio is built around three core offerings — Global SAP S/4HANA Implementation, Global Application Management Services, and SAP Line of Business Solutions — augmented by add-on offerings such as AI Solutions for Business Value (built on SAP Business AI and Joule), Supply Chain Resilience Solutions, and Sustainability & ESG Reporting Solutions, plus the platform-level RISE with SAP delivery capability. Capability development and member enablement is provided through the UNITED VARS Academy, while thought leadership is delivered via the BEYOND Magazine publication, all coordinated by the Member Alliance Network to deliver consistent, locally-rooted SAP rollouts worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• UNITED VARS Academy: In-person training program for consultants and project managers from member companies, focused on cultural awareness, international project management, and collaboration within the United VARs network.
• UNITED VARS BEYOND

Products and services

• Global SAP S/4HANA Implementation End-to-end global SAP S/4HANA rollout service delivered by 70+ local elite SAP partners across 100+ countries, providing cloud-native ERP migration with on-the-ground regional expertise, shared methods, and a single accountable lead from start to finish.
• Global Application Management Services Round-the-clock proactive support and management of customer SAP landscapes across time zones, delivered continuously by in-country member partners to keep SAP environments performing optimally.
• SAP Line of Business Solutions Extension of SAP across enterprise line-of-business functions, including SAP Cloud ERP, RISE with SAP, and SAP Business AI integrations, tailored to mid-market companies.
• AI Solutions for Business Value Business AI consulting and implementation services leveraging SAP Business AI, Joule, and member-built AI agents for predictive analytics, automation, and intelligent decision-making.
• RISE with SAP Delivery Delivery of RISE with SAP — Business Transformation as a Service — combining SAP S/4HANA Cloud with multi-cloud flexibility and an end-to-end implementation methodology.
• Supply Chain Resilience Solutions End-to-end supply chain transformation providing full visibility, integrated planning, AI-driven decision support, and SAP Integrated Business Planning for Supply Chain, delivered across countries by member partners.
• Sustainability and ESG Reporting Solutions Structured ESG approach combining SAP Cloud for Sustainable Enterprises and related SAP tools to deliver automated, audit-ready ESG reporting, compliance, and cross-market sustainability scaling.
• UNITED VARS Academy Week-long in-person paid training program for member consultants and project managers covering cultural awareness, international project management, and SAP delivery collaboration across the alliance. Priced at 2,750 Euros per participant (2,600 Euros with accommodation).

Quantifiable outcome

• 10,000 successful SAP implementations delivered by the alliance
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability16 records

Feature5 records

Partnerships

23 partnerships are on record, tiered flagship — central to the entire alliance, core — featured on the home page logo wall, core — solution partner, member — new united vars member for vietnam and the region, core — united vars member covering austria, germany, poland, switzerland; described as 'trusted no. 1 in sap transformations and sap cloud.' alexander herfort, who joined united vars from all for one in 2018, is the new managing director succeeding detlef mehlmann., core — united vars member for usa and canada; quoted extensively in united vars thought leadership content on ai and predictive analytics., core — united vars member covering france, denmark, poland, core — united vars member for finland; joined united vars in august 2025; sustainability-first philosophy; ai implementation leader., core — united vars member for thailand; one of the country's first sap consulting firms; host of united vars academy in bangkok in july 2025., core — united vars member; the sole sap platinum partner in hong kong. operates shenzhen office (opened october 2010) with nearly 50% of consultants based in southern china., core — united vars member for malaysia; sap platinum partner; led sap business one implementation at bpi financial group (case study)., founding member — united vars member for sweden; ceo jörgen aronsson is a co-founder., core — united vars member, core — united vars member for istanbul, turkey, core — united vars member for italy; founded 1996; ceo alexander gallmetzer., core — united vars member; sap platinum partner established in 2010. and core — united vars member; described as 'brazil's largest sap partner with end-to-end solutions.'.

• SAPflagship — central to the entire allianceStrategic or Co-development PartnerUnited VARs is the world's only SAP Platinum Partner alliance, a status SAP created a new global partner category to accommodate in 2015. The alliance delivers SAP S/4HANA, RISE with SAP, SAP Business AI, SAP Joule, and other SAP solutions to mid-market customers through 70+ member partners. SAP is the foundational technology and ecosystem partner.
• Amazon Web Services (AWS)core — featured on the home page logo wallTechnology or IntegrationAWS is a renowned solution partner of United VARs. AWS provides a hyperscaler perspective at the United VARs Academy, demonstrating its role in supporting international SAP rollouts. Featured on the United VARs home page partner logo wall.
• Cideoncore — solution partnerStrategic or Co-development PartnerCideon is listed as a renowned solution partner of United VARs on the home page logo wall.
• Soterioncore — solution partnerStrategic or Co-development PartnerSoterion is listed as a renowned solution partner of United VARs on the home page logo wall.
• Winterhawkcore — solution partnerStrategic or Co-development PartnerWinterhawk is listed as a renowned solution partner of United VARs on the home page logo wall.
• Worksoftcore — solution partnerStrategic or Co-development PartnerWorksoft is listed as a renowned solution partner of United VARs on the home page logo wall.
• GlueDatacore — solution partnerStrategic or Co-development PartnerGlueData is listed as a renowned solution partner of United VARs on the home page logo wall.
• istart-institutecore — solution partnerStrategic or Co-development Partneristart-institute is listed as a renowned solution partner of United VARs on the home page logo wall.
• Citekmember — new united vars member for vietnam and the regionChannel Partner/ Reseller/ DistributorCitek officially joined United VARs as a member on 2025-08-01. Citek is the United VARs member for Vietnam (Ho-Chi-Minh) and recognized with 'Best GROW Partner 24' and 'SAP Cloud ERP: New Customer Acquisition APAC 25'. Membership enhances Citek's ability to collaborate globally and deliver enterprise management solutions in Vietnam and the region.
• All for One Group SEcore — united vars member covering austria, germany, poland, switzerland; described as 'trusted no. 1 in sap transformations and sap cloud.' alexander herfort, who joined united vars from all for one in 2018, is the new managing director succeeding detlef mehlmann.Channel Partner/ Reseller/ Distributor
• Answerthink (a Hackett Group company, NASDAQ: HCKT)core — united vars member for usa and canada; quoted extensively in united vars thought leadership content on ai and predictive analytics.Channel Partner/ Reseller/ Distributor
• SOA People (and KBJ)core — united vars member covering france, denmark, polandChannel Partner/ Reseller/ Distributor
• Islet Group (Finland)core — united vars member for finland; joined united vars in august 2025; sustainability-first philosophy; ai implementation leader.Channel Partner/ Reseller/ Distributor
• Netizen (Thailand)core — united vars member for thailand; one of the country's first sap consulting firms; host of united vars academy in bangkok in july 2025.Channel Partner/ Reseller/ Distributor
• DynaSys (Hong Kong)core — united vars member; the sole sap platinum partner in hong kong. operates shenzhen office (opened october 2010) with nearly 50% of consultants based in southern china.Channel Partner/ Reseller/ Distributor
• Axxis Consulting (Malaysia)core — united vars member for malaysia; sap platinum partner; led sap business one implementation at bpi financial group (case study).Channel Partner/ Reseller/ Distributor
• Implema (Sweden)founding member — united vars member for sweden; ceo jörgen aronsson is a co-founder.Channel Partner/ Reseller/ Distributor
• CTAC (Netherlands, Belgium)core — united vars memberChannel Partner/ Reseller/ Distributor
• Detaysoft (Turkey)core — united vars member for istanbul, turkeyChannel Partner/ Reseller/ Distributor
• Derga Consulting (Italy)core — united vars member for italy; founded 1996; ceo alexander gallmetzer.Channel Partner/ Reseller/ Distributor
• Edraky (Saudi Arabia)core — united vars member; sap platinum partner established in 2010.Channel Partner/ Reseller/ Distributor
• CAST (Brazil)core — united vars member; described as 'brazil's largest sap partner with end-to-end solutions.'Channel Partner/ Reseller/ Distributor
• Syntaxcore — united vars memberChannel Partner/ Reseller/ Distributor

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IBM Consulting: Global consulting arm with deep SAP practice and strong RISE with SAP partnership, competing for end-to-end SAP transformation mandates and managed services across geographies.
• Accenture: Global SI with one of the largest SAP practices worldwide, delivering S/4HANA, RISE with SAP, and Business AI at scale. Competes with United VARs for large multi-country SAP rollouts and managed services engagements.
• Deloitte: Big Four advisory with a globally distributed SAP practice and strong RISE with SAP positioning. Overlaps with United VARs on multi-country SAP transformation and managed application services for enterprise and upper mid-market.
• Capgemini: Global SI with substantial SAP S/4HANA and RISE delivery capability across Europe, Americas, and APAC. Competes with United VARs for international multi-country rollouts and ongoing SAP managed services.

Direct peers

• All for One Group: A leading German-speaking SAP consultancy (SAP Platinum Partner) covering Austria, Germany, Poland, and Switzerland; also a core United VARs member. Directly comparable as a mid-market-focused SAP SI with owner-driven culture and similar ERP, RISE, and application management offerings.
• SNP Schneider-Neureither & Partner: Specialist in SAP S/4HANA transformations and data migration tooling. Comparable as a focused SAP transformation partner competing for the same mid-market and enterprise migration deals that United VARs members deliver.
• msg group: Germany-headquartered independent IT consulting group with deep SAP practice covering SAP S/4HANA, industry solutions, and managed services. Directly comparable as a large independent SAP-centric SI competing in DACH and internationally.
• Syntax: Global managed cloud and SAP services provider and United VARs member. Comparable as a multi-country SAP delivery firm offering S/4HANA implementation, managed services, and cloud hosting to mid-market and enterprise customers.
• The Hackett Group (Answerthink): Answerthink, a Hackett Group company (NASDAQ: HCKT), is the United VARs member for USA and Canada. Comparable as a SAP-focused consulting arm serving mid-market and enterprise customers in North America.

Emerging players

• Lemongrass Consulting: Specialist SAP on AWS consultancy with mid-market and enterprise focus; overlaps with United VARs' hyperscaler-aligned SAP cloud delivery, particularly for customers standardizing on AWS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@unitedvars10
• LinkedInlinkedin.com/company/united-vars
• Xx.com/UnitedVARs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United VARs