Iper la grande I

What Iper la grande I does

Iper la grande I (legal entity: Iper Montebello S.p.A.) is an Italian large-scale retail hypermarket chain founded in 1974 by Marco Brunelli, headquartered in Milan, and operating 22 hypermarket locations concentrated in Lombardy and Northern Italy. The company is a wholly-controlled subsidiary of the Finiper Canova Group S.r.l. (single-member società unipersonale). Iper sells fresh and packaged groceries, private-label products (over 2,000 SKUs across brands including Iper, I Viaggiator Goloso, BuoniMaestri, Green Oasis, Amarsi e Piacersi, Compagni di Viaggio, and Bella Fresca), and general merchandise, with an emphasis on fresh-food craft production supported by its internal Scuola dei Mestieri training academy (90+ sessions/year, 1,000+ specialists trained).

The technology platform consists of the IperDrive online grocery service (click & collect from €30 minimum, home delivery €6.90 fee, €40 minimum), the Iper mobile app (iOS/Android), the Carta Vantaggi / Carta Vantaggi Più loyalty program with Cassaforte cashback, digital receipts (the company prints 900,000+ receipts weekly), and ancillary in-store digital services including EV charging via QR code (RicaricaEV at €0.49–0.55/kWh) and a telemedicine cabin at Iper Seriate (€39 general / €59 specialist televisits via SOS Medico and SOS Pediatra).

Iper's go-to-market is omnichannel: direct-to-consumer physical retail supplemented by owned e-commerce, third-party delivery partnerships (Everli from €2.99, Glovo under 35 minutes, Deliveroo), and a constellation of in-store services (IperStation fuel, Iper Farma parapharmacy at 13 locations, Iper Ottica, Iper Benessere nutrition consulting, Pet Store, Iper Travel, Iper Libri, restaurants including Ristò and Dim Sum Go, and Casa Milan Bistrot). Pricing is transaction-based with selective senior delivery discounts (€2.90 for customers aged 70+). Customer segments are predominantly Italian families and general consumers, with secondary food-service, pet-owner, and health-and-wellness sub-segments. Revenue is generated primarily through retail sales with supplementary loyalty-driven and ancillary-service streams; no revenue figure is publicly disclosed.

Name

Iper la grande I

Legal name

Iper Montebello S.p.A.

Website

https://iper.it

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Iper la grande I is an Italian hypermarket chain (legal entity Iper Montebello S.p.A.) operating 22 stores across Northern Italy under Finiper Canova Group, selling groceries, fresh foods, private-label brands, and integrated ancillary services (fuel, pharmacy, optical, telemedicine, EV charging) to Italian mass-market consumers.

Ownership category

akta.pro rank

Product category

Hypermarket Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451), Health and Personal Care Retailers (456)

SIC

Retail-Food Stores (5400), Retail-Variety Stores (5331)

akta.pro primary industry

National Big-Box Mass Merchandisers (CRAGABAA)

akta.pro secondary industries

Grocery & Pantry Inventory-led Online Retailers (CRAFADAF), General Merchandise Variety-Value Mass Merchandisers (CRAGABAH)

Keywords

• Italian hypermarket retail
• Fresh food grocery
• Private label brands
• Online grocery delivery
• Loyalty card program

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales (In-Store): Revenue generated from physical hypermarket sales across 22 locations in Italy, including fresh foods, private label products, prepared foods (gastronomia), and general merchandise.
2. Online Grocery (IperDrive): Revenue from online orders placed via iperdrive.iper.it with click & collect (free pickup) or home delivery (fee-based). The platform supports online payment and in-store payment at pickup.
3. Private Label Products: Revenue from own-brand product lines including Iper, I Viaggiator Goloso, INaturale, Green Oasis, Amarsi e Piacersi, BuoniMaestri (exclusive pastry with Iginio Massari), and others.
4. Restaurants and Food Service: Revenue from in-store restaurants (Ristoranti Iper, Ristò, Il Maestoso, Dim Sum Go, Romantica Pizza), food corners, and catering/food truck services (Cibo su Ruote Iper).
5. Ancillary Services: Revenue from auxiliary services including IperStation (fuel/gas station), pet stores (Pet Store), optical (Iper Ottica), pharmacy parapharmacy (Iper Farma), floral (I Fiori di Iper), travel agency (Iper Travel), bookshop (Iper Libri), and electric vehicle charging.
6. Third-Party Delivery Commission (Everli/Glovo): Commission revenue from third-party delivery partners operating within Iper stores (Everli, Glovo).
7. Loyalty Program & Digital Marketing: Loyalty card program (Carta Vantaggi Più with Cassaforte cashback) and digital coupon platform driving customer retention and personalized marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Iper la grande I is an Italian hypermarket chain operating 22 large-format stores that sell groceries, fresh food, general merchandise and over 2,000 own-brand private label products. The retail offer is supported by the IperDrive online grocery platform (click & collect and home delivery), the Carta Vantaggi loyalty program (standard and Più tiers with Cassaforte cashback), private label brands including I Viaggiator Goloso, BuoniMaestri (with Iginio Massari) and Green Oasis, and an integrated ecosystem of ancillary in-store services (restaurants, pharmacies, optical, fuel, EV charging, travel, books, flowers, pet supplies, telemedicine).

Product overview

Iper la grande I is an Italian hypermarket chain operating 22+ store locations under the Finiper Canova Group. The core offering centers on IperDrive, an online grocery platform with in-store pickup and home delivery, supported by the Carta Vantaggi loyalty program featuring both standard and premium (Più) tiers with cashback capabilities. The company provides a comprehensive ecosystem of services including health services (Iper Farma parapharmacy, Iper Salute, Iper Ottica, Iper Benessere wellness, and Telemedicina), specialty retail (Pet Store, I Fiori di Iper flowers, Iper Libri books), travel services (Iper Travel), and convenience services (IperStation fuel, Iper Drive Elettrica EV charging, Gift Cards, Scontrino Digitale digital receipts). The private label portfolio includes Il Viaggiator Goloso (gourmet foods), Grandi Vigne (wine), Bella Fresca (beer), BuoniMaestri (premium pastry with Iginio Massari), Green Oasis and Amarsi e Piacersi (eco cleaning), and Compagni di Viaggio (pet food). Restaurant concepts include Dim Sum Go (Asian), Ristò, and on-site gastronomy. The company maintains internal training through Scuola dei Mestieri (90+ sessions annually) and employment programs like Mestieri in Crescita. Delivery partnerships include Everli, Glovo, and Deliveroo, while Ticket Restaurant and Too Good To Go provide payment and sustainability integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• IperDrive Online grocery shopping platform from Iper offering both click & collect (ritiro in negozio) and home delivery (consegna a casa) from IperDrive collection points; accessed via web or mobile app.
• Carta Vantaggi Free loyalty card offering dedicated discounts, special offers, digital coupons, personalized newsletters, and book reservation discounts; serves as primary customer identification in-store and online.
• Carta Vantaggi Più Premium loyalty tier featuring the Cassaforte cashback program (percentage of purchases accrues for next shopping trip) plus 10% bonus cashback at the Pet Store.
• IperApp Mobile application for iOS and Android that integrates loyalty card access, digital coupons, IperDrive online shopping, and in-store barcode scanning (Palmare Vantaggi).
• IperStation On-site fuel station service at Iper hypermarket locations offering fuel discounts tied to grocery purchases (e.g. €12 grocery voucher for full tank during promotions).
• Iper Farma In-store parapharmacy staffed by pharmacists during store hours, specialising in OTC medications, dermocosmetics, homeopathic remedies and phytotherapeutic products; available at 13 store locations.
• Telemedicina Interactive telemedicine service at Iper Seriate with digital diagnostic equipment enabling connection to general physicians and pediatricians within 10 minutes; specialist televisits within 1 hour or by appointment; priced at €39 general / €59 specialist, in collaboration with SOS Medico and SOS Pediatra.
• Iper Salute Health services umbrella within Iper hypermarkets covering Iper Farma (parapharmacy), Iper Ottica (optical), Iper Benessere (wellness consulting) and Telemedicina.
• Iper Ottica In-store optical service offering discounts and promotions on sunglasses and prescription glasses.
• Iper Benessere Nutrition and wellness consulting service offering in-depth knowledge about personal nutrition and self-care, including nutritionist consultations at select locations; first in Italian large-scale retail.
• Pet Store In-store pet supply store offering food and care products for domestic animals; features exclusive brand Compagni di Viaggio and 10% cashback bonus for Carta Vantaggi Più holders.
• I Fiori di Iper In-store flower and plant shop offering a variety of flowers and plants for gardens and balconies.
• Iper Travel Travel agency service within Iper hypermarkets for booking vacations and travel arrangements.
• Iper Libri In-store and online book retail service offering a 15% discount on cover price for Carta Vantaggi holders plus a €1.50 cover-binding service; online textbook reservation available.
• Scontrino Digitale Digital receipt service eliminating paper waste through digital and QR-code receipts; replaces the over 900,000 paper slips printed weekly across Iper stores.
• Gift Card Gift card and virtual card products for gifting, available for purchase in physical stores and online.
• Il Viaggiator Goloso Private label gourmet food brand featuring Italian regional specialties and gift ideas, including seasonal catalogues and exclusive products for special occasions.
• Bella Fresca Private label beer brand featuring a Bohemian-style lager; includes a limited edition 50th-anniversary Pilsner variant.
• BuoniMaestri Exclusive premium pastry brand created in collaboration with master pastry chef Iginio Massari and Iper founder Marco Brunelli; available only at Iper stores.
• Green Oasis Private label brand of eco-friendly household cleaning products made from plant-based raw materials.
• Amarsi e Piacersi Private label brand of household cleaning and personal care products made with plant-based ingredients.
• Compagni di Viaggio Private label pet food brand featuring croquettes, wet food and snacks for various pet preferences and dietary needs.
• Dim Sum Go In-store Asian cuisine restaurant and take-away concept featuring dim sum and Asian dishes, available for online ordering or in-store dining.
• Ristò Restaurant format combining superstore and dining, featuring Il Mercato (fresh products) and La Corte (full-service dining with table service); offers menus prepared exclusively with Iper ingredients.
• Mestieri in Crescita Training and employment programme for fresh food sectors (butchery, gastronomy, fish, deli, bakery, pastry, catering) without prior experience required; direct hiring with possibility of permanent contract.
• Iper Drive Elettrica Electric vehicle charging stations at Iper hypermarkets; pay-per-use via QR code scanning at ricaricaev.it, with standard rate of €0.55/kWh and €0.49/kWh for Carta Vantaggi holders.

Quantifiable outcome

• Over 2,000 private label products offered
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

14 partnerships are on record, tiered minor, flagship and core.

• FAI (Fondo per l'Ambiente Italiano)minorStrategic or Co-development Partner · 1 October 2024Iper La grande i and Unes support FAI (Fondo per l'Ambiente Italiano), participating in the annual Ottobre FAI initiative to protect Italian heritage, art, and nature.
• LILT (Lega Italiana per la Lotta contro i Tumori)minorStrategic or Co-development Partner · 1 October 2024Iper La grande i, Unes, and Il Viaggiator Goloso renew their commitment to LILT during the Nastro Rosa (Pink Ribbon) breast cancer awareness campaign.
• AC Milan (Casa Milan Bistrot)minorStrategic or Co-development Partner · 17 September 2024Iper La grande i announces management of Casa Milan Bistrot, the restaurant of the historic AC Milan football club, offering a culinary proposal designed by Iper.
• San PatrignanominorStrategic or Co-development Partner · 26 June 2024Iper La grande i and Unes support San Patrignano community and the WeFree prevention project against drug addiction. Iper collects 2€ donations at checkout in exchange for biodegradable tokens.
• Società Ciclistica Alfredo BindaminorStrategic or Co-development Partner · 20 June 2024Iper La grande i is a partner of the Tre Valli Varesine Handbike paracyling race organized by Società Ciclistica Alfredo Binda, promoting paraolympic sport.
• NRDC-ITA (NATO Rapid Reaction Corps - Italy)minorStrategic or Co-development Partner · 31 May 2024Iper La grande i confirms its partnership with NRDC-ITA for the 2nd edition of the NO LIMITS DAY event, promoting disability awareness and para-sport as a tool for inclusion and dialogue.
• MalteseminorStrategic or Co-development Partner · 22 May 2024Iper La grande i and Maltese partner to bring artisanal craft beer excellence into the GDO (large-scale retail) channel.
• Iginio MassariflagshipStrategic or Co-development Partner · 15 May 2024Exclusive partnership with master pastry chef Iginio Massari and Iper founder Marco Brunelli to create BuoniMaestri, a premium private label pastry line available exclusively at Iper La grande i, launched April 11 at Iper Portello Milano.
• Fondazione AIRCminorStrategic or Co-development Partner · 2 February 2024Iper La grande i and UNES confirm support for Fondazione AIRC (Italian Association for Cancer Research), participating in the Arance Rosse per la Ricerca (Red Oranges for Research) initiative.
• EverlicoreChannel Partner/ Reseller/ DistributorEverli is a third-party delivery marketplace that enables independent shoppers to pick up and deliver Iper grocery orders to customers. Iper products are available via the Everli platform in select areas, with delivery starting from 2.99€ and promotional codes for new users.
• GlovocoreChannel Partner/ Reseller/ DistributorGlovo is an on-demand delivery platform that partners with Iper to deliver groceries from select stores. Glovo couriers pick up Iper products and deliver them to customers, with delivery times under 35 minutes.
• Too Good To GominorStrategic or Co-development PartnerToo Good To Go is a food waste reduction app partnering with Iper to offer surplus prepared foods and products at discounted prices, helping reduce food waste.
• SOS Medico and SOS PediatracoreTechnology or IntegrationTelemedicine service at Iper Seriate is provided in collaboration with SOS Medico and SOS Pediatra, enabling patients to connect with general practitioners and pediatricians via interactive digital cabins within the store.
• Finiper Canova Group (Parent Holding)coreOthersIper Montebello S.p.A. is subject to the management and coordination of Finiper Canova Group S.r.l. The Group operates in the large-scale retail sector, comprising hypermarkets (Iper), supermarkets (UNES), and real estate activities.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Bennet: Italian hypermarket chain concentrated in Lombardy and Northern Italy, with a similar hypermarket-plus-services model. Bennet is one of Iper's closest direct peers on store format, geography, and assortment.
• Coop Italia: Italy's largest grocery cooperative with nationwide hypermarket and supermarket presence. Coop is a direct competitor on large-format retail, private label, and promotional intensity, and shares the consumer co-op/proximity overlap with Iper.
• Conad: Italy's leading supermarket consortium with national coverage and an aggressive private label program. Conad competes directly with Iper on grocery assortment, promotional cadence, and Italian sourcing.
• Esselunga: One of Italy's largest supermarket chains, with a strong footprint in Lombardy and Northern Italy. Esselunga competes head-on with Iper on grocery assortment, private label, and online grocery (Esselunga a Casa), with a similarly premium quality positioning.
• Eurospin: Italy's largest hard discounter, rapidly expanding across Northern Italy. Eurospin competes aggressively on price and pressures the value proposition of hypermarket players like Iper that rely on large basket grocery trips.

Others

• Tigotà: Italian drugstore/personal care and home care chain. Tigotà is thematically adjacent to Iper's health and beauty offering (Iper Farma, Iper Ottica, Green Oasis) and represents a specialty retail adjacency rather than direct grocery competition.

Broad incumbents

• Carrefour Italia: Italian arm of the global Carrefour group, operating hypermarkets, supermarkets, and convenience formats. Carrefour Italia competes with Iper on hypermarket format and online grocery, and brings broader category capabilities.
• Famila (Selex Group): Large Italian grocery consortium operating hypermarket and supermarket banners (Famila, A&O, ConTe) across Northern Italy. Selex competes with Iper on hypermarket format and promotional intensity within overlapping regions.

Emerging players

• MD (MD S.p.A.): Italian hard discounter with rapid expansion across Northern Italy. MD is an emerging price-led competitor that increasingly pressures hypermarket players like Iper on price perception in shared catchments.

Regional players

• Iperal: Regional Italian supermarket/hypermarket chain focused on Lombardy and the Lake Como area. Iperal is a comparable regional hypermarket operator with overlapping geography and assortment but a smaller footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvc7thiWjNjpZ3SP6Ww6T1w
• Facebookfacebook.com/ipermercati.Iper
• LinkedInlinkedin.com/company/finiper
• Instagraminstagram.com/iper_la_grande_i

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iper la grande I