Reinders, Inc.
Reinders is a Midwest B2B wholesale distributor of irrigation, turf, landscape lighting, snow and ice, holiday lighting, and golf course supplies, serving 220 brands through 16 branch locations and e-commerce.
- Company typePrivate
- Founded1866
- HeadquartersSussex, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Reinders, Inc. firmographics
Firmographics- Name
- Reinders, Inc.
- Legal name
- Reinders Inc.
- Website
- https://reinders.com
- Company type
- Private
- Founded year
- 1866
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Reinders is a Midwest B2B wholesale distributor of irrigation, turf, landscape lighting, snow and ice, holiday lighting, and golf course supplies, serving 220 brands through 16 branch locations and e-commerce.
- Ownership category
- akta.pro rank
Where Reinders, Inc. is headquartered
LocationHeadquarters
- HQ city
- Sussex
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Reinders, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Distribution: Reinders generates revenue through distribution of irrigation, agronomics, holiday lighting, and landscape supplies to professional customers including golf courses, landscape contractors, and grounds maintenance professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Business Account - Custom pricing for commercial customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Reinders, Inc. product offering
Product offeringCore offering
Reinders is a wholesale distributor of irrigation, turf and landscaping, landscape lighting and audio, water features, snow and ice management, holiday lighting, and golf course maintenance supplies, carrying more than 220 manufacturer brands plus a Reinders private-label line. The company sells these products to commercial customers through 16 branch locations across the Midwest and an e-commerce storefront, supported by account-based pricing, expert in-branch advice, and CDL-driver delivery.
Product overview
Reinders is a full-service distributor offering a comprehensive portfolio of landscape, irrigation, turf, and outdoor living products through multiple product categories. The company distributes 220 unique brands across irrigation supplies, turf and landscaping products, landscape lighting, water features, snow and ice management, holiday lighting, and golf course supplies, complemented by their own Reinders private label products. Reinders operates as a single unified distribution platform serving commercial and residential customers in the Midwest with a focus on professional contractors, golf courses, and landscape professionals. The company was acquired by SiteOne Landscape Supply in March 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Irrigation Supplies Comprehensive irrigation equipment and supplies for landscape contractors, golf course operators, and grounds maintenance professionals, including Toro Golf Irrigation, sprinklers, controllers and timers, pipe, fittings, valves, pumps, drainage, drip irrigation, backflow preventers, portable systems, and installation tools and sealants.
- Turf & Landscaping Products Turf and lawn care products for landscape contractors, golf courses, and grounds maintenance professionals, including chemicals, fertilizers, grass seed, erosion control, fabric and edging, paint and marking tools, drainage, hand tools, outdoor power tools, spreaders and sprayers, and sports field supplies.
- Landscape Lighting & Audio Outdoor landscape lighting and low-voltage lighting components for landscape contractors and lighting installers, including accent uplights, transformers and controls, wash lights, deck and structure lights, inground lights, path lights, LED retrofit lamps, underwater lights, cable, connectors, and installation accessories.
- Water Features Water feature products for landscape contractors and homeowners, including watergardens and backyard waterfalls, decorative water features, lake and pond management solutions, and rainwater harvesting systems.
- Snow & Ice Management Supplies Snow removal equipment and ice management supplies for snow and ice management companies and property maintenance crews, including granular and liquid ice melters, shovels and scrapers, spreaders and sprayers, snow blowers, driveway markers, ice melt storage boxes, gas cans, and gloves.
- Holiday Lighting Holiday and Christmas lighting products for commercial holiday lighting installers, municipalities, and landscape contractors, including LED string lights, PixelFusion, ProLumen NXT LED lights, programmable Twinkly systems, RGB tunnel kits, permanent lighting, C7/C9 wire spools, greenery, and 3D commercial displays.
- Golf Course Supplies Golf course maintenance and operations supplies for golf course superintendents and grounds crews, including bunker products, course marking materials, tee, green, and practice area supplies, maintenance tools, cart accessories, and water coolers.
- Toro Commercial Equipment Toro-brand commercial equipment for golf course and landscape maintenance applications, distributed by Reinders as an authorized channel.
- Reinders Brand Products (Private Label) Reinders private-label products sold under the Reinders brand, including lawn seed mixes such as Deluxe 50 and Landscape 40, fertilizers, and assorted landscape supplies.
- Reinders Rewards Program Loyalty program for Reinders customers that lets them earn points on purchases and redeem those points for rewards, supporting repeat purchasing across the catalog.
Quantifiable outcome
- 12 locations operating across Wisconsin, Michigan, Illinois, Indiana, Kansas, and Minnesota at time of acquisition
Companies that use Reinders, Inc.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Reinders, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reinders, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SiteOne Landscape SupplycoreSiteOne Landscape Supply acquired Reinders as part of its strategic expansion efforts in the Midwest. The acquisition adds approximately $110 million in annualized trailing sales to SiteOne's portfolio. Reinders maintains its established name and service model while leveraging SiteOne's resources and scale.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Reinders, Inc. competitors and assessment
Company assessmentOthers
- Rain Bird Corporation: Rain Bird is a leading manufacturer of irrigation products sold through Reinders and competing distributors. It is comparable as a key brand partner whose distribution strategy and direct-to-customer initiatives directly shape Reinders' competitive environment and margin structure.
- Toro Company: Toro is a major manufacturer of outdoor equipment, including irrigation systems and turf maintenance equipment that Reinders distributes under its Toro commercial equipment line. It is comparable as a key supplier whose brand strength and direct-sales strategy directly affect Reinders' competitive position.
- Hunter Industries: Hunter Industries manufactures irrigation, landscape lighting, and outdoor living products. It is comparable to Reinders as a key brand partner whose distribution model and direct-to-customer initiatives influence distributor economics across Reinders' core irrigation category.
Broad incumbents
- Central Garden & Pet: Central Garden & Pet is a diversified producer and distributor of lawn and garden, pet, and outdoor living products. It is comparable to Reinders as a multi-category lawn and garden distributor with exposure to both professional and consumer channels.
- SiteOne Landscape Supply: SiteOne is the largest U.S. distributor of irrigation, landscape, and turf supplies and is now Reinders' parent company following the March 2026 acquisition. It is directly comparable as a full-line landscape distributor with a national footprint, overlapping product categories, and similar B2B go-to-market.
- Pool Corporation: Pool Corporation is the world's largest wholesale distributor of swimming pool supplies and related outdoor living products. It is a comparable public-market distribution peer in outdoor living, with a similar B2B model serving professional customers and an established multi-branch distribution platform.
Direct peers
- Ewing Irrigation & Landscape Supply: Ewing is one of the largest U.S. distributors of irrigation, landscape, and water management products serving professional contractors. It is one of the closest direct competitors to Reinders in irrigation and turf supply distribution, with overlapping product lines and customer segments.
- Horizon Distributors: Horizon was a regional distributor of irrigation and landscape supplies before being acquired by SiteOne in 2015. It is historically directly comparable to Reinders in product mix, customer segments, and geographic focus within the Midwest.
- BWI Companies: BWI is a wholesale distributor of lawn and garden products serving independent retailers, landscape professionals, and growers. It is directly comparable to Reinders as a multi-category lawn and garden distributor with overlapping product lines and a similar B2B distribution model.
Regional players
- Conserv FS: Conserv FS is a regional agriculture and turf supply cooperative serving northern Illinois, southern Wisconsin, and northwest Indiana. It is comparable to Reinders as a Midwest-based distributor of turf, agronomy, and landscape supplies serving overlapping professional and golf course customers in adjacent geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reinders, Inc. social profiles
Digital presenceReinders, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reinders, Inc. leadership team
Management profileNumber of profiles
Reinders, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reinders, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reinders, Inc.
What does Reinders, Inc. do?
Reinders is a wholesale distributor of irrigation, turf and landscaping, landscape lighting and audio, water features, snow and ice management, holiday lighting, and golf course maintenance supplies, carrying more than 220 manufacturer brands plus a Reinders private-label line. The company sells these products to commercial customers through 16 branch locations across the Midwest and an e-commerce storefront, supported by account-based pricing, expert in-branch advice, and CDL-driver delivery.
Is Reinders, Inc. a public or private company?
Reinders, Inc. is a private company. It is classified as corporate owned and is currently acquired.
When was Reinders, Inc. founded?
Reinders, Inc. was founded in 1866. It employs 251 to 500 people.
Where is Reinders, Inc. based?
Reinders, Inc. is headquartered in Sussex, United States, in the North America region.
How does Reinders, Inc. make money?
One revenue line is on record: product Distribution.
Who are Reinders, Inc.'s main competitors?
Others on record are Rain Bird Corporation, Toro Company and Hunter Industries. Broad incumbents are Central Garden & Pet, SiteOne Landscape Supply and Pool Corporation. Direct peers are Ewing Irrigation & Landscape Supply, Horizon Distributors and BWI Companies. Conserv FS is listed as a regional player.
Does Reinders, Inc. have an API?
No public API is recorded for Reinders, Inc..