Vita Motus

What Vita Motus does

Vita Motus is a Los Angeles-based, founder-led multidisciplinary production design firm founded in 2006 by Heather Shaw that creates large-scale scenic environments, stages, and immersive installations for the global live entertainment industry. Its core offerings span festival stage design (Coachella Quasar, Soundstorm Big Beast, EDC Basspod, Lightning in a Bottle), touring stage design for A-list artists (Shakira, Halsey, Kendrick Lamar, Mariah Carey, Kaskade, The Chainsmokers), broadcast and award show set design (MTV VMAs, American Idol, Hunan TV NYE), virtual production using Unreal Engine (DGTL LIB, Showtime's The Chi With Love), and interactive installations incorporating 3D printing, projection mapping, and AR/XR (Worlds Away Festival). Underlying technology includes Unreal Engine real-time 3D rendering, LED stage systems, architectural-scale 3D printing, kinetic sculpture mechanics, and AR integration, with the firm having executed record-breaking projects such as the world's largest continuous LED wall (5,000 sqm at Soundstorm 2024) and the world's first simultaneous holographic duet (Audi A3 Launch, 2015).

The firm generates revenue through project-based professional services fees for custom design, fabrication, and implementation, with bespoke quotes per project and no public pricing or recurring SaaS contracts. GTM is sales-led and relationship-driven, relying on portfolio reputation, industry press, and direct relationships with festival promoters (Goldenvoice, Insomniac, Do LaB), artists, broadcast networks, and global brands (Audi, Adidas, Red Bull, Smirnoff, Absolut, Sony). Client segments are horizontal across major recording artists, music festivals, television/streaming networks, and consumer brands. The company operates globally with active projects across North America, the Middle East, East Asia, South Asia, Southeast Asia, and Europe, and remains privately held and founder-owned with no disclosed institutional funding.

Name

Vita Motus

Legal name

Vita Motus

Website

https://vitamotus.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Vita Motus is a Los Angeles-based, founder-led multidisciplinary production design firm that designs and fabricates large-scale stage environments, immersive installations, and virtual production experiences for global artists, music festivals, broadcast networks, and brands.

Ownership category

akta.pro rank

Product category

Live Entertainment Production Design

NAICS

Industrial Design Services (541420), Other Specialized Design Services (54149)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Production design services
• Live event stage design
• Virtual production
• Festival stage fabrication
• Immersive brand installations

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Production Design Services: Custom production design services for live events, festivals, tours, broadcast stages, and art installations. Revenue generated through project-based fees for design, fabrication, and implementation of stage environments and scenic elements.
2. Virtual Production Services: Digital stage environments and virtual production services using gaming engines for livestream events and hybrid physical/digital experiences.
3. Product Design and Brand Experiences: Custom product launches, brand activations, and experiential marketing installations for corporate clients (e.g., Adidas Deerupt Experience, Audi A3 Launch, Smirnoff Experience).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Vita Motus is a multi-disciplinary production design firm that creates ground-breaking scenic concepts, high-tech stage productions, and inspirational sculptural installations for artists, festivals, television networks, and global brands. The firm provides end-to-end services from creative direction and scenic design through fabrication and on-site implementation, with specializations in festival main stages, touring artist stages, broadcast and award show sets, virtual production environments, and interactive brand experiences. It combines industrial design rigor with artistic execution, leveraging Unreal Engine real-time rendering, large-format LED walls, architectural-scale 3D printing, projection mapping, and AR/XR integration.

Product overview

Vita Motus is a multidisciplinary production design firm offering an integrated suite of live entertainment design services. Their core offerings include Festival Stage Design (for events like Coachella, EDC, Soundstorm, and Lightning in a Bottle), Touring Stage Design for artist world tours, Broadcast Stage Design for television productions, Award Show Stage Design, Virtual Production using Unreal Engine for digital events, Interactive Installations with 3D printing and projection mapping technology, and Art Car/Mutant Vehicle creation. The company provides end-to-end services from creative direction and scenic design through fabrication and technical implementation, serving artists, festivals, television networks, and brands globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Stage Design
• Touring Stage Design
• Broadcast Stage Design
• Award Show Stage Design
• Virtual Production
• Interactive Installation
• Art Car / Mutant Vehicle
• Production Design Services

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and notable.

• Do LaBcoreStrategic or Co-development PartnerLong-standing partnership spanning 15+ years since 2006. Do LaB is a boutique design firm producing music festivals including Lightning in a Bottle. Vita Motus collaborates on elaborate stage structures and installations, creating immersive festival environments. This partnership significantly impacted the aesthetic of major festivals including Coachella, Boom Festival, EDC, Electric Forest, and Lightning in a Bottle.
• Balich Wonder StudioflagshipStrategic or Co-development PartnerVita Motus worked under Balich Wonder Studio's creative direction and executive production for the FIFA Club World Cup 2025 Opening Ceremony in Miami. Balich provided creative direction and executive production while Vita Motus led production design of the ceremony stage.
• Kamp GrizzlynotableStrategic or Co-development PartnerVita Motus partnered with Kamp Grizzly for Showtime's 'The Chi With Love' virtual concert benefit. Kamp Grizzly contributed creative direction while Vita Motus provided virtual production capabilities and guided production teams into real-time rendering pipeline.
• VT Pro DesignnotableTechnology or IntegrationOngoing collaboration on various touring stage projects. VT Pro Design provides show direction, lighting design, and content creation services in partnership with Vita Motus stage designs. Notable collaborations include Kaskade Coachella 2015 and Sony Lost In Music events.
• Obscura DigitalnotableTechnology or IntegrationCollaborated on Audi A3 Launch 2015 for hologram execution and custom animation. Obscura Digital provided holographic insertion technology enabling world premiere simultaneous holographic duet between Janelle Monáe and M.I.A.
• AugmentonotableTechnology or IntegrationAugmento served as Title Tech Sponsor for Worlds Away Festival 2024. Vita Motus designed thematic landscapes for the festival while Augmento provided AR platform capabilities for immersive experiences including AR scavenger hunts and digital graffiti walls.
• Insomniac EventscoreChannel Partner/ Reseller/ DistributorRecurring client relationship for EDC Basspod stage designs, Electric Forest Tripolee Stage, and Middlelands Castle Northwoods. Insomniac is a major festival promoter requiring unique stage designs for their flagship events.
• GoldenvoicecoreChannel Partner/ Reseller/ DistributorPrimary client relationship for Coachella festival stage design. Goldenvoice is the talent buying/promotion company behind Coachella and has engaged Vita Motus for Do LaB stages, Quasar stage, and various artist performances.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based multimedia entertainment studio producing immersive installations, projection mapping experiences, and permanent attractions. Comparable to Vita Motus in Unreal Engine-based virtual production and immersive scenic experiences for live events and brand activations.
• Balich Wonder Studio: Italian ceremony and large-scale event production design firm behind Olympics, FIFA, and Expo ceremonies. Direct comparable for flagship ceremonial productions; Vita Motus served as production designer under Balich's creative direction for the FIFA Club World Cup 2025 Opening Ceremony.
• ES Devlin Studio: London-based production design studio renowned for monumental stage designs for major artists (Beyoncé, The Weeknd, Pet Shop Boys) and global events (London 2012 Olympics cauldron). Directly comparable to Vita Motus in delivering signature scenic and stage environments for elite touring and broadcast clients.
• V Squared Labs: Los Angeles-based real-time visual content and projection mapping studio specializing in live events, concerts, and brand experiences. Direct competitor in the high-end real-time rendering and live show visual design space, with similar client overlap in electronic music and major brands.
• Stufish Entertainment Architects: Long-established entertainment architecture firm designing stages, arenas, and permanent venues for major tours and residencies. Closely aligned with Vita Motus's festival and touring stage design work, with deeper specialization in permanent venue architecture.
• Sila Sveta: Moscow-based immersive production and new media art studio specializing in projection mapping, multimedia performances, and large-scale event experiences for global festivals, brands, and tours. Direct peer in immersive scenic design with comparable technology stack and touring/festival client mix.

Broad incumbents

• TAIT Towers: Global leader in staging, scenic fabrication, and show automation engineering for tours, theme parks, and brand experiences. Larger-scale incumbent that often operates as fabricator/automation partner to studios like Vita Motus rather than pure creative peer, but competes for end-to-end stage design scope on major productions.

Others

• Sparks: Global brand activation and experiential marketing agency producing live events, pop-ups, and immersive brand experiences. Adjacent competitor on the consumer brand activation side (Audi, Adidas, Red Bull-type clients) though operates with broader agency structure rather than pure production design focus.

Emerging players

• Leviathan: Chicago-based experiential design and creative technology studio producing brand experiences, immersive installations, and live event visuals. Comparable emerging player in the experiential design category with overlapping technology (real-time rendering, generative visuals) and brand activation clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/VitaMotus
• YouTubevimeo.com/vitamotusinc
• Facebookfacebook.com/VitaMotus
• Instagraminstagram.com/vitamotus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vita Motus