Gatby

What Gatby does

Gatby (legal entity Gatby Ventures Inc.) is a Houston-headquartered electricity marketplace that aggregates 20+ retail electricity providers in deregulated U.S. markets, primarily Texas, and enables consumers to compare plans, receive personalized recommendations, and enroll online in roughly five minutes. The platform is built around three core product surfaces: the Gatby Electricity Marketplace for one-time comparison and enrollment, Gatby Autopilot for ongoing automatic renewal management, and Gatby Group Rates, a collective buying program that leverages shopper aggregation to negotiate discounted rates (June 2025 rate locked at 14.0 cents/kWh, 25% below market average). Technology is delivered as a web-based marketplace with native PMS integrations into Yardi, RealPage, Entrata, and ResMan that automatically trigger resident enrollment workflows at multifamily move-ins, plus a referral API for partners.

Revenue is generated exclusively through affiliate/referral fees paid by electricity suppliers when a consumer successfully enrolls and remains active, with a portion of that fee shared with referring partners (multifamily operators, realtors, moving companies, mortgage lenders, energy brokers, home services providers). The platform is free for consumers; Gatby earns only on completed, retained enrollments, which aligns incentives between the company, providers, and end users. Distribution combines direct-to-consumer web traffic, a partner referral network of 50+ operator clients (including Greystar, Asset Living, Willow Bridge, NRP Group), an affiliate program via Impact paying up to $50 per enrollment, and embedded PMS integrations for B2B2C reach.

The company is privately held, profitable, and self-described as growing sustainably with a lean team of 10+ employees. It holds broker/electricity licenses across Texas (PUCT #BR230236), DC, Georgia, Illinois, Massachusetts, Maine, New Hampshire, New Jersey, Ohio, and Pennsylvania, plus gas licenses in select states, providing a regulatory entry into adjacent deregulated markets. As of disclosure, Gatby has served over 340,000 customers and reports $48M in cumulative resident savings.

Name

Gatby

Legal name

Gatby Ventures Inc.

Website

https://gatby.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Gatby is a Houston-based electricity marketplace helping residential consumers in deregulated U.S. markets compare, switch, and manage retail electricity plans from 20+ providers, serving 340K+ households and 50+ multifamily and channel partners via referral-fee revenue.

Ownership category

akta.pro rank

Product category

Retail Electricity Marketplace / Energy Brokerage

NAICS

Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

Customer Self-Service Portals & Digital Experience (Web/Mobile) (EUAJAHAK)

akta.pro secondary industry

Telecom & ISP Personalization (plans, content, churn/next-best-action) (HDAAAGAM)

Keywords

• Electricity plan comparison
• Retail energy marketplace
• Energy broker services
• Residential electricity switching
• Multifamily energy enrollment

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Provider Referral Fees: Gatby earns a referral fee from electricity suppliers when a consumer enrolls in a plan through the marketplace. The fee is only earned when the consumer successfully enrolls and remains active, aligning Gatby's incentives with consumer outcomes. Gatby shares a portion of this revenue with partner referrers (affiliates, property managers, realtors).
2. Partner Revenue Share: Property managers, realtors, moving companies, and other partners earn commission on every enrollment and renewal they drive through Gatby. Gatby retains a portion of the provider referral fee, passing the rest to partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Gatby operates a free online marketplace that aggregates 20+ licensed retail electricity providers, enabling consumers in deregulated U.S. markets to compare plans, view personalized recommendations by ZIP code, and enroll online in under five minutes without phone calls. Gatby earns referral fees from providers on successful enrollments and shares a portion of revenue with channel partners such as multifamily operators, realtors, moving companies, and home service providers via PMS integrations and a referral API.

Product overview

Gatby is an electricity marketplace platform operating primarily in Texas and select Northeast states. The core product is the Gatby Electricity Marketplace, which enables consumers to compare and enroll in plans from 20+ licensed electricity providers. The platform offers Gatby Autopilot for automatic plan management and renewal handling, and Gatby Group Rates for collective buying power. Gatby serves multiple market segments through its Partner Referral Program (B2B integration via PMS connections with Yardi, RealPage, Entrata, and ResMan) and Affiliate Program (B2C self-service through Impact), while operating a promotional Giveaway program for customer acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Gatby Electricity Marketplace Free online marketplace where consumers enter a ZIP code, browse and compare plans from 20+ licensed electricity providers, and complete enrollment online in under five minutes with no phone calls or fees; targets Texas homeowners and renters in deregulated markets.
• Gatby Autopilot Automated plan management service that monitors contract expiration and renewals and re-enrolls users into optimal electricity plans to prevent roll-off to higher default renewal rates; offered to consumers in Texas and Northeast deregulated markets.
• Gatby Group Rates Collective buying program that aggregates Gatby shoppers to unlock group-rate electricity deals from providers competing for their business, layering additional savings on top of the marketplace.
• Partner Referral Program B2B platform providing referral links, a referral API, and PMS integrations that let multifamily operators, realtors, moving companies, energy brokers, mortgage lenders, and home service providers earn commission on every electricity enrollment and renewal they drive.
• Gatby Affiliate Program

Quantifiable outcome

• Households save $480/yr on average using Gatby
• +5 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core, flagship, major, standard and strategic.

• YardicoreTechnology or IntegrationProperty management system integration enabling automatic resident outreach at move-in and enrollment confirmation syncing. Gatby connects to Yardi Voyager and related platforms for seamless data exchange with property managers.
• RealPagecoreTechnology or IntegrationProperty management system integration for automated resident electricity enrollment at move-in. Connects to RealPage property operations for seamless workflow integration.
• EntratacoreTechnology or IntegrationProperty management system integration enabling Gatby to reach residents through Entrata's platform at the moment of move-in.
• ResMancoreTechnology or IntegrationProperty management system integration for automated resident enrollment workflows through ResMan platform.
• GreystarflagshipChannel Partner/ Reseller/ DistributorMajor multifamily property management company using Gatby for resident electricity enrollment across their portfolio, generating recurring NOI for Greystar properties.
• Willow BridgemajorChannel Partner/ Reseller/ DistributorMultifamily property management partner offering Gatby to residents at move-in for electricity enrollment and recurring commission.
• Asset LivingmajorChannel Partner/ Reseller/ DistributorMultifamily property management company integrating Gatby into resident move-in experience.
• MorganmajorChannel Partner/ Reseller/ DistributorMultifamily property management company partner using Gatby for resident electricity enrollment.
• NRP GroupmajorChannel Partner/ Reseller/ DistributorMultifamily property management company using Gatby as electricity enrollment solution for residents.
• DinersteinmajorChannel Partner/ Reseller/ DistributorMultifamily operator partner with advisory board representation from Clay Hicks, generating recurring revenue from resident enrollments.
• 3 Men MoversstandardChannel Partner/ Reseller/ DistributorHouston-based moving company referring customers to Gatby for electricity setup during moves, earning commission on enrollments.
• A Better TrippstandardChannel Partner/ Reseller/ DistributorHouston moving company partner referring customers to Gatby at booking or move confirmation.
• Solstice SolarstandardChannel Partner/ Reseller/ DistributorSolar installation company recommending Gatby to customers for smarter electricity plans alongside solar upgrades.
• Guarantee MortgagestandardChannel Partner/ Reseller/ DistributorMortgage lender integrating Gatby into funding flow for new homeowners, earning commission on enrollments at closing.
• Infinity Power PartnersmajorChannel Partner/ Reseller/ DistributorEnergy broker partner monetizing residential enrollments through Gatby marketplace, with advisory board representation from Peter Selber.
• 3-23 Energy SolutionsstandardChannel Partner/ Reseller/ DistributorEnergy advisory partner referring residential customers to Gatby for enrollment, with advisory board representation from Jeff Hoster.
• ImpactcoreTechnology or IntegrationAffiliate management platform powering Gatby's partner referral tracking, payout processing, and dashboard reporting for affiliates.
• OhmConnectstrategicStrategic or Co-development PartnerDemand response technology partner enabling Gatby to offer demand response programs to Texas consumers, helping stabilize the grid while saving customers money.
• APG&EstrategicChannel Partner/ Reseller/ DistributorLeading electricity provider on Gatby's marketplace, recognized as Provider of the Summer with low-cost plans and enhanced customer features.
• Rhythm EnergystandardChannel Partner/ Reseller/ DistributorRenewable electricity provider partner offering green energy plans through Gatby's marketplace.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Compare Power: Long-standing Texas electricity comparison and enrollment marketplace with multi-state footprint and direct provider referral economics. Closest commercial analog to Gatby's consumer marketplace in deregulated markets.
• Choose Texas Power: Texas-focused electricity shopping site that aggregates plans across providers in a similar deregulated-market comparison format to Gatby. Direct competitor for Texas consumer switchers and a comparable affiliate/channel model.
• ElectricityPlans: Texas electricity marketplace that aggregates retail provider plans and helps consumers enroll, similar in scope and referral-fee revenue model to Gatby's consumer marketplace.
• SaveOnEnergy: Multi-state electricity and natural gas shopping marketplace aggregating competitive supplier offers with a referral fee model. Comparable scale, structure, and energy-broker economics.
• Pick My Power: Deregulated-market electricity comparison and switching site with provider referral revenue model, comparable audience and GTM to Gatby.

Emerging players

• EnergySage: Online marketplace for solar, storage, and now electricity plan shopping with a similar ZComparable consumer-compare-enroll value proposition. Adjacent category leader expanding into retail electricity comparison.
• Arcadia Power: National energy marketplace and bill management platform connecting consumers with renewable electricity supply. Comparable digital-first GTM in deregulated US electricity markets.

Broad incumbents

• Direct Energy: One of the largest North American retail electricity and home services providers, also a listed supplier partner on Gatby's marketplace. Similar brokerage-relevant competitor given its owned customer acquisition channels.
• Power to Choose: PUCT-run official Texas electricity comparison portal that lists certified retail electric providers. It is the default comparison destination for Texas residents and competes with Gatby for the same enrollment intent, though it offers no consumer enrollment automation or PMS distribution.
• Constellation Home Resources: National retail electricity provider (Constellation) listed as one of Gatby's suppliers. Functions as a Broad Incumbent peer because it could pursue direct-to-consumer enrollment, bypassing Gatby.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gatby_
• YouTubeyoutube.com/@gatby_
• Facebookfacebook.com/gatbyenergychoice
• LinkedInlinkedin.com/company/gatby
• Instagraminstagram.com/gatby__
• TikToktiktok.com/@gatby_

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gatby