Walter Knoll Florist

What Walter Knoll Florist does

Walter Knoll Florist is a family-owned retail florist founded in 1889 and headquartered in St. Louis, Missouri, serving individual consumers, wedding couples, businesses, and institutional clients in the St. Louis metro area. The company's core offering is same-day hand-arranged flower delivery across St. Louis City, St. Louis County, Jefferson County, St. Charles County, and adjacent Illinois counties, supplemented by nationwide shipping. The product portfolio spans cut flowers (roses, tropicals, seasonal/holiday collections), plants and garden items, gourmet gift baskets, sympathy and funeral arrangements, and non-floral gifts. A separate WKF Events & Weddings division delivers full-service wedding and corporate event floristry, and a wholly-owned wholesale arm, Harold's Wholesale Florist, supplies bulk flowers to other florists and event professionals.

The business operates through five physical locations (a downtown St. Louis store, a Garden Center, an O'Fallon retail site, an Arnold Greenhouse production facility, and a corporate office), an e-commerce storefront at wkf.com, a phone-based direct sales channel, and a three-run-per-day local delivery fleet. The technology stack is conventional retail web infrastructure: an online catalog personalized by recipient ZIP code, account management (orders, address book, saved payment methods, reminders, gift cards), a rewards points program, and a floral subscription module. There is no mobile app, no public API, and no disclosed AI/ML capabilities.

Revenue is generated through unit-priced retail floral sales (typical arrangements $50–$150; sympathy/event pieces $315–$550), transaction-based same-day and nationwide delivery fees, professional services for weddings/events and corporate accounts, recurring floral subscriptions, and wholesale hardware sales. Customer acquisition is driven by a multi-channel mix of organic search (location and occasion landing pages), social media (Facebook, Instagram, Pinterest, YouTube), email/newsletters, a rewards/referral program, an affiliate program, and community/charitable programs. The company is privately held by the Knoll family with no external investors, funding rounds, M&A activity, or disclosed leadership changes in the source data.

Name

Walter Knoll Florist

Legal name

Walter Knoll Florist

Website

https://wkf.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

251–500 employees

Short description

Walter Knoll Florist is a family-owned, 137-year-old retail florist in St. Louis, Missouri, offering same-day flower delivery, plants, gifts, wedding and event services, subscriptions, and a wholesale floral supply arm to consumers and local businesses across the St. Louis metro area and nationwide.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (45931), Floriculture Production (111422), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

akta.pro secondary industries

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)

Keywords

• Retail flower shop
• Floral arrangement services
• Wedding event florist
• Sympathy funeral flowers
• Plant nursery gifts

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Floral Products: Sale of flowers, plants, and gifts including bouquets, arrangements, roses, tropical flowers, and potted plants. One-time purchase model with prices ranging from under $50 to over $100 per arrangement.
2. Same-Day Delivery: Delivery of floral products to the St. Louis metro area and nationwide. Delivery fees apply based on location and service level.
3. Wedding & Event Services: Full-service wedding and event floristry including complete event planning services, extensive rental inventory, and professional delivery.
4. Business Services: Corporate floral services and unique gifts for business customers and team members.
5. Floral Subscriptions: Recurring flower and plant delivery programs offering regular shipments to subscribers with potential reward points benefits.
6. Wholesale Florist: Harold's Wholesale Florist division supplies bulk floral products.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Walter Knoll Florist is a St. Louis-based retail florist that designs and delivers hand-arranged bouquets, plants, and gift items through same-day local delivery, nationwide shipping, and five physical locations. The company also operates a wholesale division (Harold's Wholesale Florist), a dedicated wedding and events design division (WKF Events & Weddings), corporate floral accounts, and recurring floral subscription programs.

Product overview

Walter Knoll Florist operates as a traditional local florist offering a comprehensive portfolio of flower delivery, plants, gifts, and event services. The core offering is same-day flower delivery of hand-arranged bouquets throughout the St. Louis metro area. The product portfolio includes: flower arrangements (roses, tropicals, holiday collections), floral subscriptions for recurring deliveries, plants and garden products, wedding and event floral design services, business floral programs, gourmet gift baskets, sympathy and funeral arrangements, and specialty programs (rewards, charitable giving). Educational content including occasion guides and flower/plant care information supports customer decision-making. The business also operates a wholesale division (Harold's Wholesale Florist) and multiple retail locations including a greenhouse facility.

Differentiator

Problem solved

Functional benefit

Products and services

• St. Louis Flower Delivery Same-day hand-arranged bouquet, plant, and gift delivery to the St. Louis metro area and nationwide shipping, with three daily local delivery runs.
• Roses Variety of rose arrangements including red, yellow, pink, and rainbow roses in multiple bouquet styles for gifting and personal occasions.
• Floral Subscriptions
• Wedding & Event Floral Services
• Plants & Garden
• Business & Corporate Floral Services
• Gourmet Baskets & Gifts
• Sympathy & Funeral Arrangements
• Exotics & Tropicals
• Holiday Collections
• Floral Design Classes
• Wholesale Florist (Harold's Wholesale Florist)

Quantifiable outcome

• 100% satisfaction guarantee backs every order
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• From You Flowers: Online floral retailer offering same-day local delivery and nationwide shipping through a florist network. Competes on price-sensitive online orders across the same occasions served by Walter Knoll.
• 1-800-Flowers.com: National online floral and gift retailer offering same-day delivery across the U.S. through a network of local florists. Directly competes with Walter Knoll for nationwide shipments and competes on local SEO in the St. Louis metro.
• UrbanStems: Direct-to-consumer floral brand with curated bouquets and same-day delivery in select metros. Competes with Walter Knoll for online order share, especially among millennial and Gen Z customers.
• LBRY (formerly H.Bloom): Subscription-based floral service focused on corporate and event clients. Directly comparable to Walter Knoll's WKF Events & Weddings and corporate business services lines.
• The Bouqs Co. Farm-to-doorstep online floral company offering sustainably sourced bouquets via subscription and one-time orders. A venture-backed digital-native competitor targeting younger consumers in the same occasions as Walter Knoll.
• Teleflora: Floral network connecting customers to local florists for hand-arranged, hand-delivered bouquets. Closely comparable business model focused on partnering with local shops like Walter Knoll for fulfillment while competing for online floral demand.
• Farmgirl Flowers: Direct-to-consumer floral brand known for burlap-wrapped bouquets sourced from U.S. farms. Comparable business model competing for design-conscious online floral customers in the same occasion categories.
• BloomsyBox: Subscription-focused online flower delivery company with farm-sourced arrangements. Direct competitor in the recurring-revenue floral subscription segment that Walter Knoll is building.
• Avas Flowers: Online floral marketplace offering same-day delivery through a partner florist network. Competes in the same online and local-delivery order segments as Walter Knoll.
• FTD (now part of BloomNet): Iconic floral wire service and online retailer now operating under BloomNet. Competes directly with Walter Knoll for online orders and uses a similar local-florist fulfillment model across the country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Walterknoll
• Facebookfacebook.com/walterknollflorist
• Instagraminstagram.com/walterknollflorist
• Pinterestpinterest.com/wkfevents

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walter Knoll Florist