RANCH MARKETING ASSOCIATES

What RANCH MARKETING ASSOCIATES does

Ranch Marketing Associates (RMA Brokers) is a privately held, founder-operated ranch and land real estate brokerage founded in 2003 and based in Johnstown, United States. The firm positions itself around a specialized understanding of rural land characteristics, targeting buyers and sellers of ranch properties rather than competing as a generalist real estate intermediary. Operating with a micro-team of 1-10 employees under founder and managing partner Billy Long, RMA runs a relationship-driven brokerage model in which the principal's domain expertise and personal network serve as the primary production engine.

The underlying technology footprint is minimal to absent: no products, platforms, proprietary systems, or AI capabilities are disclosed in available sources, and the firm's website renders only a verification/loading page rather than substantive content. This is consistent with a relationship-brokerage operating model where transactions are sourced and closed through personal referrals, broker networks, and listings on third-party real estate marketplaces (such as regional MLS systems), rather than through a proprietary technology stack.

The revenue mechanics appear to follow the standard real estate brokerage commission structure, earning a percentage of transaction value on ranch and land sales. With no disclosed pricing, customer counts, transaction volumes, or marketing channels in the available data, the precise revenue model and segment mix cannot be characterized beyond this conventional brokerage framework. Customer segmentation, geographic reach beyond the Johnstown base, and productized service offerings are all undefined in the source material.

Name

RANCH MARKETING ASSOCIATES

Website

https://rmabrokers.com

Company type

Private

Founded year

2003

Headcount range

1–10 employees

Short description

Ranch Marketing Associates is a small, privately held ranch and land real estate brokerage founded in 2003 in Johnstown, United States, serving buyers and sellers of rural ranch properties through a founder-led, relationship-driven brokerage model.

Ownership category

akta.pro rank

Product category

Ranch Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Ranches & Livestock Properties Brokerage (BPAJADAB)

akta.pro secondary industries

Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)

Keywords

• Ranch real estate brokerage
• Ranch land sales
• Rural property marketing
• Ranch property listings
• Agricultural real estate

Headquarters

HQ city

Johnstown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Ranch Marketing Associates is a niche real estate brokerage specializing in the marketing and sale of ranch properties. Leveraging deep expertise in the character of the land, the firm connects ranch owners and prospective buyers across the United States, with operations based in Johnstown.

Differentiator

Problem solved

Functional benefit

Products and services

• Ranch Real Estate Brokerage Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Hall and Hall: One of the largest ranch and farm real estate brokerages in the U.S., headquartered in the Mountain West. Directly comparable to Ranch Marketing Associates in product focus (ranches, farm, and rural properties) and target buyer profile.
• Peoples Company: National land brokerage and farmland management firm. Comparable to Ranch Marketing Associates in land brokerage activity and rural property focus, though with stronger tilt toward row-crop farmland and institutional land investors.
• Mason & Morse Ranch Company: Long-standing Colorado-based ranch brokerage. Comparable to Ranch Marketing Associates in regional focus (Johnstown, CO area), niche specialization, and target customer (ranch buyers and sellers in the Mountain West).
• Legacy Properties Ranch & Fine Properties: Ranch and fine property brokerage operating across the western U.S. Comparable to Ranch Marketing Associates in customer base and product mix (ranches, estates, and rural lifestyle properties).
• Fay Ranches: Multi-state ranch real estate brokerage focused on farms, ranches, timber, and recreational land. Directly comparable in product mix, buyer profile, and broker-driven business model.
• Live Water Properties: Specialized ranch brokerage focused on fly fishing and recreational ranch properties. Comparable to Ranch Marketing Associates in product category and high-net-worth buyer profile, though with a slightly more differentiated niche around water-based recreational ranches.
• Republic Ranches: Texas-based ranch and rural land brokerage serving buyers across the southern U.S. Directly comparable in product offering (large-acreage ranches), commission-based model, and target buyer segment.
• Whitetail Properties Real Estate: Large national brokerage focused on hunting, recreational, and rural land. Comparable in product category (rural land brokerage) and commission model, though serves a broader geographic footprint with a recreational-leaning buyer base.
• Mirr Ranch Group: Specialized ranch brokerage with strong presence in the Rocky Mountain West. Highly comparable to Ranch Marketing Associates in customer base (high-net-worth ranch buyers) and product offering (working and recreational ranches).

Regional players

• Clark Company Real Estate: Regional ranch and recreational real estate firm serving the Mountain West and Intermountain regions. Comparable niche focus on ranches and recreational land, though with a more regional orientation than Ranch Marketing Associates.

Market position

Strengths4 records

Competitive moat2 records

Key highlights1 record

Customer concentration

• Xx.com/ranchmarketing
• Facebookfacebook.com/2506141
• LinkedInlinkedin.com/company/ranch-marketing-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RANCH MARKETING ASSOCIATES