gastrodat hotel.software & marketing

What gastrodat hotel.software & marketing does

gastrodat hotel.software & marketing is a hospitality software brand operated by Simplify Hospitality GmbH, headquartered in Salzburg, Austria. Founded in 1992, the company provides an integrated Property Management System (PMS) and surrounding operational modules to approximately 2,000 customers across Austria, Germany, Italy, Switzerland, and French Polynesia, with a primary focus on small and mid-sized hotels, guesthouses, apartment houses, camping sites, and vocational tourism schools. Its core offering is the Front Office Cloud, a cloud-based hotel management platform that handles room management, billing, guest administration, and reporting, complemented by mobile access through gastrodat 2go and a marketing/distribution suite called the Online Selling Platform (OSP), which bundles booking engine, website builder, marketing manager, review manager, and pre check-in. The company also sells restaurant POS, wellness scheduling, inventory, and voucher modules, with broad interface support to channel managers, payment terminals, keycard systems, and mandatory guest registration (Meldewesen) reporting.

The product is built on a modular subscription architecture with additional revenue from Academy training services and an extensive network of over 20 regional system partners across Austria and Germany providing localized implementation and support. Pricing is quote-based and not publicly disclosed, with a sales-led go-to-market motion centered on direct demo appointments and consultation. The company employs 51–100 people and has grown organically over 30+ years without disclosed venture or private equity backing. In April 2026, gastrodat (alongside Spanish platform Chekin) suffered a data breach exposing approximately 361,000 booking records and personal guest data from over 170 affected properties via an unprotected server, a material cybersecurity incident for the business. No AI/ML capabilities are documented across the product suite.

Name

gastrodat hotel.software & marketing

Legal name

Simplify Hospitality GmbH

Website

https://gastrodat.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

gastrodat, a brand of Simplify Hospitality GmbH (Salzburg, Austria, founded 1992), provides cloud-based hotel management software and an Online Selling Platform to approximately 2,000 SMB hotels, guesthouses, and hospitality operators across Austria, Germany, Italy, Switzerland, and French Polynesia.

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Property Management Systems (PMS) (THALACAA)

akta.pro secondary industries

Booking Engines & Direct Web Booking (THALACAD), Hotel CRS & Booking Engines (THALADAA)

Keywords

• Hotel management software
• Property management system
• Hospitality software solutions
• Hotel booking platform
• Restaurant POS software

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription: Cloud-based Property Management System (PMS) provided as subscription service with modules for booking management, guest administration, and operational tools. Delivered as software-as-a-service with ongoing access and updates.
2. Module Extensions: Additional paid modules including Online Selling Platform (OSP), Channel Manager, gastrodat 2go mobile access, and various add-on features for enhanced functionality.
3. Training Services: Academy training programs including on-site training, remote support sessions, and training at Salzburg location, plus webinars and online training materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

gastrodat provides a modular cloud-based Property Management System (PMS) for hotels, apartment houses, camping sites and hostels, delivered through its Front Office Cloud platform. The core hotel program covers booking management, guest administration, room allocation, offers, invoicing and payment, and is complemented by the Online Selling Platform (OSP) for online booking, website building, marketing and review management, plus add-on modules for restaurant POS, channel management, mobile access (gastrodat 2go), wellness, seminar rooms and staff scheduling.

Product overview

gastrodat is a modular hotel management software ecosystem built on the Front Office Cloud platform. The core offering is the gastrodat Property Management System (PMS), a comprehensive hotel management program for accommodation providers. This core is complemented by the gastrodat 2go mobile access solution and the Online Selling Platform (OSP) — a suite of tools including Onlinebuchung (online booking), Onlinezahlung (online payment), Website Builder, Marketingmanager, Korrespondenzmanager (correspondence), Anfragemanager (inquiry), Bewertungsmanager (reviews), and Pre Check-in. Additional add-on modules span Front Office Cloud Hauptmodule (Hotelprogramm, Restaurantkasse, Wellness Planer, Touch-Kassensystem, Mail-Designer, Kommunikationsmanager, Datenanalyse), OSP Zusatzmodule (Online Check-In, Gäste-App, Seminarraumverwaltung, Zahlungsmanager, Sportanlagenverwaltung, PCI-Proxy, Dienstplan), Restaurant module (Tischplan, Tischreservierung, Küchenmonitor, Warenwirtschaft), and extensions (Gutscheinsystem, Channel Manager, Apps). The ecosystem also includes the gastrodat Academy for training and a network of Systempartner for local support.

Differentiator

Problem solved

Functional benefit

Brands

• gastrodat 2go: All-In-One mobile solution for hoteliers to access hotel software on the go
• OSP – Online Selling Platform
• Front Office Cloud

Products and services

• gastrodat Property Management System (PMS) / Hotelprogramm Core hotel management program serving as the central Property Management System for hotels, apartment houses, camping sites and youth hostels, covering booking management, guest administration, room allocation, offers and invoicing.
• Front Office Cloud Cloud-based hotel management platform providing the underlying infrastructure for all gastrodat modules including the hotel program, restaurant modules and add-ons, enabling remote access for hoteliers.
• OSP – Online Selling Platform Comprehensive online selling platform combining booking engine, website builder, marketing automation, inquiry and correspondence management, review management, online payment and pre check-in for hotel direct distribution.
• gastrodat 2go All-in-One mobile solution enabling hoteliers to access and operate the gastrodat hotel software from anywhere while on the go.
• simplify hospitality Academy Training and education services offering courses and webinars for hotel staff on using the gastrodat software, including five training programs and two service offerings delivered on-site, remotely and at the Salzburg location.

Quantifiable outcome

• Nearly 2,000 customers across 5 countries
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature9 records

Partnerships

23 partnerships are on record, tiered minor.

• ws-technikminorImplementation/ SI/ Consulting PartnerTechnical system partner providing on-site technical support and implementation services for gastrodat software customers in their region.
• wistaminorImplementation/ SI/ Consulting PartnerSystem partner offering technical services and support for hospitality software deployment.
• wko (Wirtschaftskammer Österreich)minorStrategic or Co-development PartnerAustrian Federal Economic Chamber partnership providing industry association backing and potential customer referrals.
• tcomminorImplementation/ SI/ Consulting PartnerTechnical partner for system integration and support services.
• nussbaumerminorImplementation/ SI/ Consulting PartnerRegional system partner providing technical support and implementation for gastrodat customers.
• roubeminorImplementation/ SI/ Consulting PartnerSystem partner for hospitality software support and services.
• nubitminorImplementation/ SI/ Consulting PartnerIT services partner for gastrodat implementation and technical support.
• novacomminorImplementation/ SI/ Consulting PartnerTechnology and services partner for system integration.
• melzerminorImplementation/ SI/ Consulting PartnerRegional technical partner for hospitality software support.
• euroskillsminorStrategic or Co-development PartnerEuropean skills partnership potentially related to vocational training and hospitality education.
• gastrosterneminorImplementation/ SI/ Consulting PartnerHospitality-focused service partner for gastrodat implementation.
• goingsoftminorImplementation/ SI/ Consulting PartnerSoftware and IT services partner.
• itexpertminorImplementation/ SI/ Consulting PartnerIT expert partner for technical support services.
• indie hotelsminorStrategic or Co-development PartnerIndependent hotel association or network partnership for customer referrals.
• k-sarminorImplementation/ SI/ Consulting PartnerRegional system partner for hospitality IT support.
• koeckminorImplementation/ SI/ Consulting PartnerTechnical services partner for software implementation.
• lorentschitschminorImplementation/ SI/ Consulting PartnerRegional IT support partner.
• computerhausminorImplementation/ SI/ Consulting PartnerIT services company providing system support.
• brunnerminorImplementation/ SI/ Consulting PartnerRegional technical support partner.
• schnepfminorImplementation/ SI/ Consulting PartnerSystem partner for IT services.
• idcminorImplementation/ SI/ Consulting PartnerIT services and consulting partner.
• get on consultminorImplementation/ SI/ Consulting PartnerConsulting partner for system implementation.
• ennstal itminorImplementation/ SI/ Consulting PartnerRegional IT services provider for Ennstal area hospitality businesses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Protel Hotelsoftware: German-headquartered PMS vendor serving hotels with on-premise and cloud platforms across Europe. Direct competitor to gastrodat in the DACH region, with overlapping customer segments and similar full-suite PMS+modules positioning.
• ASA Hotel Software: Austrian-based hotel management software provider offering PMS, billing, and restaurant modules with strong DACH installed base. Closely comparable in target customer (independent hotels), product breadth, and regional focus.
• Mews: Cloud-native hospitality management platform serving hotels, hostels, and serviced apartments with PMS, booking engine, and payments. Direct competitor in the European cloud PMS market with significantly more capital and a modern UX-led approach.
• Cloudbeds: All-in-one hospitality platform combining PMS, channel manager, and booking engine targeting independent hotels and hostels globally. Direct peer in the modular cloud hotel software category with broader geographic reach.
• RoomKey PMS: Cloud-based property management system for independent hotels and resorts with integrated booking engine and channel manager. Direct competitor in serving SMB hotels with modular cloud software.

Regional players

• Hotelkit: Austrian hotel operations and team communication platform with strong DACH footprint. Comparable as a regional hospitality tech vendor serving overlapping independent hotel customers, though focused on internal communication rather than front-office PMS.

Broad incumbents

• Oracle OPERA Cloud (Micros): Enterprise-grade PMS from Oracle (formerly Micros) used by large hotel chains globally. Comparable as a property management system vendor, but positioned for chain/hotel group accounts rather than gastrodat's SMB independent hotel focus.
• Springer-Miller Systems (Smarthotel): Long-established hospitality software provider (now part of Asia-Pacific hotel tech group) offering PMS and guest experience platforms. Comparable as an incumbent in the hotel software space with deeper North American focus.

Emerging players

• Hotelogix: Cloud-based hotel management system for small and mid-sized properties. Comparable in modular POS/PMS coverage and SMB positioning, though primarily serving Asian/emerging markets rather than DACH.
• Little Hotelier: Cloud PMS and booking engine designed for small hotels, B&Bs, and hostels. Comparable target customer (independent small properties) with similar SaaS subscription model, though primarily serving English-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gastrodat-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gastrodat hotel.software & marketing