SENSOR

What SENSOR does

SENSOR (Sensor Global Pty Ltd) is an Australia-headquartered IoT and SaaS company that has built a continuous-compliance safety ecosystem for residential rental property. The core technology is the Sensor Hub (Model 217E-C001), a cellular-connected (GSM) gateway that uses CSIRO-approved 433 MHz radio frequency to interconnect up to 24 safety devices per property, independent of tenant Wi-Fi, with 48-hour battery backup. Connected endpoints include the photoelectric Sensor Smoke Alarm (Model 217E-02, AS3786:2023 compliant, 10-year battery), the Sensor Water Leak Detector (Model 217E-W01), and a Gas Leak/CO Alarm currently in development. The hub pushes status checks every five minutes to the Sensor Cloud SaaS platform, which provides an exceptions-based dashboard, automated remote testing, tamper alerts, and audit trails that integrate with leading Australasian and UK property management systems (Property Tree, PropertyMe, Console, Reapit).

The company monetises through a hybrid hardware-plus-subscription model: upfront sale of hub and device hardware with a five-year manufacturer warranty, plus a recurring SaaS subscription for cloud monitoring, remote testing, and compliance reporting, with pricing positioned as comparable to standard smoke alarm ownership without annual inspection fees. A third revenue lever is the SensorInsure partnership with CorpSure, where landlords can receive SENSOR devices bundled with property and landlord insurance at no incremental cost, driving zero-CAC adoption through insurance channel economics. GTM combines direct enterprise sales to property and asset managers, inside-sales demos to community housing providers (CHPs), and a trade contractor channel (electricians, plumbers) trained as Sensor Network Installation Specialists who receive free installation apps, dashboards, and referral rewards.

Founded in August 2020 by Andrew Cox (former ANZ Sales Director at PropertySafe who oversaw 1,700+ clients and 730,000+ residential properties), SENSOR is headquartered in West Gosford, NSW, with a US entity (Sensor LLC) in Austin, Texas. The company is venture-backed (Second Century Ventures / NAR Reach, Causeway Equities, plus a March 2024 undisclosed round), holds a patent-pending on its IoT smoke alarm ecosystem, is SOC 2 compliant, and serves primary customer segments of property managers, asset managers, and community housing providers alongside secondary segments of property owners, trade contractors, and tenants.

Name

SENSOR

Legal name

Sensor Global Pty Ltd

Website

https://sensorglobal.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

SENSOR provides an IoT-enabled smart safety ecosystem combining cellular-connected smoke alarms, water leak detectors, and a cloud-based compliance SaaS platform for property managers, asset managers, and community housing providers across Australia and the United States.

Ownership category

akta.pro rank

Product category

IoT Property Safety & Compliance Hardware

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Security Systems Services (56162)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ)

akta.pro secondary industries

Environmental Monitoring (Water Leak/Freeze/Gas) Services (HSAHAAAK), Home Safety & Water Management (Smoke/CO, Leak Detection, Shutoff Valves) (HSAPAQAH), Environmental & Technical Alarm Monitoring (Temperature, Water Leak, Gas, Power) (BPAKAFAG)

Keywords

• IoT property safety
• Smoke alarm monitoring
• Property compliance software
• Smart safety devices
• PropTech safety solutions

Headquarters

HQ city

Gosford

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations

Revenue model

1. IoT Hardware Sales: Sale of Sensor Hub, Smoke Alarms, Water Leak Detectors, and Gas Leak Alarms. Hardware includes 5-year manufacturer warranties. Installation by certified trade contractors.
2. SaaS Subscription: Monthly/annual subscription for cloud software platform access, remote monitoring, automated testing, and compliance reporting. Pricing described as comparable to standard smoke alarm costs without annual inspection fees.
3. Insurance Partnership Revenue: Partnership with CorpSure insurance enables landlords to access competitive insurance packages with smart home safety devices included, potentially generating referral or partnership revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

SENSOR designs, manufactures, and sells an IoT-based property safety ecosystem comprising smart smoke alarms, water leak detectors, and gas leak alarms connected via a central cellular Sensor Hub to a cloud-based SaaS platform. The system enables property and asset managers to remotely monitor, automatically test, and audit residential rental properties for compliance 24/7, replacing manual annual inspections.

Product overview

SENSOR offers a unified IoT safety ecosystem combining hardware devices with cloud-based software. The core platform consists of the Sensor Cloud Software Platform (SaaS dashboard) that connects via the Sensor Hub (central gateway) to IoT safety devices including Smoke Alarms (photoelectric, model 217E-02), Water Leak Detectors (model 217E-W01), and Gas Leak Alarms (in development). The system provides 24/7 monitoring, remote automated testing, tamper detection, and compliance reporting for property managers and landlords. Additional offerings include a trade contractor installation app with auto-invoicing, and SensorInsure insurance partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• SensorInsure: Insurance partnership offering smart home safety devices bundled with property insurance
• Sensor Cloud
• Sensor Hub
• Sensor Smoke Alarm

Products and services

• Sensor Cloud Software Platform Cloud-based SaaS dashboard (mission control) providing 24/7 visibility to all connected safety devices, exception-based alerts, automated remote smoke alarm testing, tamper detection, audit trail generation, and compliance reporting for property and asset managers across residential portfolios.
• Sensor Hub (Model 217E-C001) Central connectivity hub linking up to 24 SENSOR IoT devices via CSIRO-approved 433 MHz radio, using independent cellular GSM connectivity (not tenant Wi-Fi), with 48-hour battery backup during power loss and status checks every 5 minutes.
• Sensor Smoke Alarm (Model 217E-02) Photoelectric IoT smoke alarm with 10-year sealed lithium battery, remote testing capability, tamper alerts, wireless interconnection up to 200m line of sight, and compliance with Australian Standard AS3786:2023.
• Sensor Water Leak Detector (Model 217E-W01) IoT-enabled water leak detection device with 5-year lithium battery, no mains power required, detecting pooling water under sinks/dishwashers/washing machines, and connecting to the Sensor Hub for instant notifications to occupants and property managers.
• Sensor Gas Leak Alarm Detects dangerous levels of gas and carbon monoxide, sends phone alerts, connects to Sensor Hub with battery backup; 240V AC mains power with 3.0V DC battery backup (in development).
• Sensor Hub Installation App Mobile application for trade contractors to register businesses, set work areas, action work orders, scan QR codes on SENSOR products to connect to networks, complete installations, and generate auto-invoicing and compliance certificates.
• SensorInsure Insurance partnership program (powered by CorpSure) providing landlord insurance packages that bundle SENSOR smart home safety devices at no extra cost, with combined building, landlord, loss of rent, tenant default, accidental damage, and theft coverage.

Quantifiable outcome

• 56% of fire fatality incidents had no smoke alarm present (Fire & Rescue NSW statistic)
• +5 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and strategic.

• Reach Australia Accelerator ProgramflagshipStrategic or Co-development PartnerSENSOR was selected for the Reach Australia Accelerator Program 2023, part of NAR's global innovation ecosystem. The program provided mentorship, resources, and networks to grow and enhance SENSOR's offerings in the property technology space.
• CorpSurecoreStrategic or Co-development PartnerInsurance partnership where CorpSure provides competitive landlord insurance packages that include SENSOR smart home safety devices at no extra cost. This partnership drives adoption by offering insurance benefits to landlords who deploy SENSOR.
• Property TreecoreTechnology or IntegrationAPI integration partner providing property management software connectivity. Enables automated reconciliation and workflow integration for Property Tree users implementing SENSOR smoke alarm compliance.
• PropertyMecoreTechnology or IntegrationAPI integration partner providing property management software connectivity. Enables PropertyMe users to access SENSOR compliance data within their existing property management workflows.
• ConsolecoreTechnology or IntegrationAPI integration partner providing property management software connectivity. Console users benefit from automated SENSOR compliance integration.
• ReapitcoreTechnology or IntegrationAPI integration partner providing property management software connectivity. Reapit platform users can integrate SENSOR smoke alarm monitoring into their property management systems.
• Power Housing AustraliastrategicStrategic or Co-development PartnerSENSOR is an affiliate member of Power Housing Australia, contributing to the community housing sector with world-first technology designed to keep residents safe.
• Bridge HousingflagshipStrategic or Co-development PartnerTier 1 community housing provider leading the industry by installing SENSOR remotely monitored smoke alarms in Sydney properties. Bridge Housing represents a flagship case study demonstrating SENSOR's capabilities in the social housing sector.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SmartRent: SmartRent provides an enterprise IoT platform for property managers and landlords spanning access control, sensors, and smart-home devices. Like SENSOR, it sells hardware-plus-SaaS to residential property managers seeking remote visibility and automation.
• Minut: Minut builds a smart, non-intrusive home sensor (noise, occupancy, temperature, humidity) marketed to short-term and long-term property managers for remote monitoring. Overlaps with SENSOR's environmental-sensor-and-cloud-dashboard positioning for property professionals.
• Notion (by Comcast): Notion offers a multi-purpose smart home sensor (water leak, temperature, smoke alarm listening, doors) with a connected mobile/dashboard experience. Comparable to SENSOR's multi-sensor hub for property and home monitoring.
• NoiseAware: NoiseAware provides property managers with smart noise and occupancy monitoring sensors and a dashboard. Shares SENSOR's proptech-first GTM targeting residential managers with subscription hardware-plus-software.

Broad incumbents

• Google Nest (Google): Google's Nest line includes Nest Protect smoke/CO alarms and the broader Nest smart home ecosystem. A broad incumbent in connected home safety that could overlap with SENSOR's smoke alarm + hub offering.
• Amazon Ring: Ring (owned by Amazon) offers a broad portfolio of home security, smoke/CO listeners, and environmental sensors, and has a deep retail and Alexa-driven distribution channel that could compete with SENSOR's smart-safety proposition.
• Honeywell Home / Resideo: Honeywell Home/Resideo is a long-standing incumbent in residential smoke/CO alarms, thermostats, and connected home systems. A broad incumbent operating across the same regulatory and channel environment as SENSOR.
• ADT Inc. ADT is a leading monitored security provider with a broad home safety portfolio. While focused on intrusion monitoring, ADT could expand into smoke/environmental monitoring and compete for the same property manager relationships.
• Vivint Smart Home: Vivint offers professionally installed smart home systems including smoke detectors, water sensors, and a central hub. A broad incumbent in connected home safety with overlapping device categories.

Emerging players

• AlertMedia: AlertMedia is an emergency notification and monitoring platform for organizations. While more software-led, it competes in the broader 'monitoring and alerting for safety incidents' category relevant to SENSOR's remote testing and exception alerting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sensorglobal
• Facebookfacebook.com/sensorglobal.smokealarmsystems
• LinkedInlinkedin.com/company/sensor-inc.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SENSOR