What Divide B.V. does

Divide B.V. is a Dutch full-service e-commerce software provider, founded in 2003 (with firmographic records referencing 2010) and headquartered in Zoetermeer, Netherlands, focused exclusively on fashion retailers with physical stores. The company has served more than 200 customers and self-describes as the market leader in Dutch mode/schoenen/sport (fashion/footwear/sports) e-commerce, operating with a 35+ person multidisciplinary team across development, DevOps, technical consulting, project management, and customer support.

Its core product is Divide.NOW, an omnichannel e-commerce platform built on the .NET framework with a multilayer service-oriented architecture, explicitly designed around the requirements of fashion retail — namely size and colour variant management, seasonal collections, POS integration, and ERP connectivity. The platform is complemented by the Omnichannel Integration Suite (OIS), a webservice-based middleware that connects Divide.NOW to approximately 40 third-party systems, including fashion ERPs (Winstore, ACA XPRT, Prohandel, Reflecta), POS systems (LIV', Openstore, Lightspeed), marketplaces (Bol.com, Zalando, Amazon via ChannelEngine/Tradebyte), payment service providers (MultiSafepay, Klarna, Worldline, PayPal), and customer-data platforms (tritonX, Copernica). In 2024 Divide extended its product surface with a suite of in-store applications — Order Circulation, Instore Pickups, Digital Sales Assistant, Shopper Insights, Mix & Match, Product Complaints, and Non-tradeable Goods — extending platform scope beyond the webshop into store-floor operations.

Go-to-market is a consultative, direct enterprise-field-sales motion targeting mid-market and enterprise fashion retailers in the Netherlands. Divide does not sell through resellers and does not disclose pricing publicly; prospects request a free, personalised live demo (24-hour response SLA), after which bespoke quotes (offerte) are issued and billed against a milestone schedule of 25% at project start, 35% at 50% progress, 35% on delivery, and 5% post go-live. The company is ISO 27001/2 certified, is a Microsoft Silver Partner, holds the 2024 Tweakwise Partner of the Year award, and improved its position in the 2024 Emerce 100 ranking. It is privately held, bootstrapped, with no parent company, no funding rounds, and no disclosed subsidiaries.

Name

Divide B.V.

Legal name

Divide B.V.

Website

https://divide.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Divide B.V. is a Dutch e-commerce software vendor serving fashion retailers with physical stores, providing the Divide.NOW omnichannel platform on .NET plus an Omnichannel Integration Suite middleware and a modular Retail Suite, to 200+ clients primarily in the Netherlands.

Ownership category

akta.pro rank

Product category

Fashion Retail Omnichannel E-commerce Software

akta.pro primary industry

Cross-Border & International Commerce Platforms (BPAMAGAI)

akta.pro secondary industry

General Merchandise/Department Store Omnichannel (CRAFAEAF)

Keywords

• Omnichannel e-commerce platform
• Fashion retail software
• Order management system
• Retail integration middleware
• Store automation POS

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. E-commerce Platform Licensing & Implementation: Divide acts as a full-service e-commerce bureau providing webshop platform services, custom development, integration, and ongoing platform management. Revenue is generated through project-based implementation fees (billed at milestones: 25% start, 35% at 50% progress, 35% at delivery testing, 5% after go-live) and likely recurring service/maintenance fees. The company serves fashion retail organisations and has served over 200 customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Divide B.V. is a full-service e-commerce agency that builds, implements and runs omnichannel e-commerce solutions for fashion retailers with physical stores in the Netherlands. Its flagship product is Divide.NOW, an omnichannel e-commerce platform on the .NET framework, complemented by the Omnichannel Integration Suite (OIS) middleware and a modular Retail Suite of in-store applications (Order Circulation, Instore Pickups, Customer Service, Product Complaints, Digital Sales Assistant, Shopper Insights, Mix & Match, Non-tradeable Goods).

Product overview

Divide B.V. is a full-service e-commerce agency and market leader in fashion retail e-commerce in the Netherlands. The company offers a platform-plus-modules architecture built around Divide.NOW, an omnichannel e-commerce platform based on the international .NET framework. The core platform is complemented by the Omnichannel Integration Suite (OIS) middleware for system integration, the Order Management System for centralized order handling, and the Retail Suite containing modular applications including Customer Service, Product Complaints, Order Circulation, Instore Pickups, Digital Sales Assistant, Mix & Match, Shopper Insights, and Non-tradeable Goods. Additional services include POS/store automation and email marketing integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Divide.NOW Omnichannel E-commerce Platform Omnichannel e-commerce platform on the .NET framework for retail organizations with physical stores. Supports size and color variants, seasonal collections, POS integrations and webshop launches for fashion retailers.
• Omnichannel Integration Suite (OIS) Webservice-based middleware that makes data from underlying retail systems available to all relevant integration partners, enabling secure and scalable integration across diverse IT architectures (ERP, POS, CRM, CDP, payment, marketplace, logistics).
• Order Management System Centralized order management system enabling efficient order handling across multiple store locations and inventory sources for omnichannel retail.
• Customer Service Application Provides customer service employees direct access to online order information, order status, order modifications and discounts via ERP (Winstore, XPRT, Prohandel, Reflecta) and OIS integration, without switching systems.
• Product Complaints Application Enables store locations to centrally register damaged or stolen items, automatically updating inventory via ERP integration (Winstore, XPRT, Prohandel, Reflecta). Includes photo attachment and barcode scanning.
• Order Circulation Application Automatically assigns webshop or marketplace orders to the correct store/fulfillment location based on a configurable algorithm, inventory availability and internal freight routes. Enables in-store picking via a dashboard and Ship-from-Store dispatching.
• Instore Pickups Application Automates the receipt of in-store pickup orders and customer notifications. Scanning a shipment triggers automatic customer messaging that the order is ready; customers are scanned again upon pickup. Expired uncollected orders are automatically flagged.
• Digital Sales Assistant Lightweight web application for store employees providing customer information, product location data and fit recommendations to support in-store sales, running locally on store devices.
• Mix & Match Module Enables retailers to centrally create and manage omnichannel promotions including X-for-Y deals, bundle pricing, tiered discounts, free items and set prices, automatically applied at Point of Sale.
• Shopper Insights App Provides store employees access to customer purchase history including product images, preferences, loyalty status and saved points for personalized customer service.
• Non-tradeable Goods Application Application for centralized ordering of non-sellable items such as pens and cleaning supplies, bundling orders and managing inter-store exchanges.
• Store Automation (POS) Point-of-sale solutions and in-store automation tools for fashion retail operations, integrated with the Divide platform.
• Email Marketing Email marketing services integrated with Copernica for automated campaigns based on customer data and behavior, supporting segmentation and personalization for fashion retailers.
• Divide Customer Support Portal Customer support portal for technical questions and ticket submission, supporting questions, change requests and new tickets.

Quantifiable outcome

• Divide achieved an NPS score of 35 based on a survey of 31 customers, with service level rated 3.9/5, responsiveness 3.7/5, and information & advice rated 3.9/5.
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration43 records

AI capability3 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• tritonXcoreTechnology or IntegrationtritonX provides the Customer Data Platform (CDP) that Divide integrates with its e-commerce platform and Omnichannel Integration Suite (OIS). Together they enable unified customer profiles, loyalty status levels, event-based rewarding (Premium-Select), and omnichannel coupons and Mix&Match discounts across physical and digital channels.
• ACA Fashion SoftwarecoreTechnology or IntegrationACA Fashion Software provides omnichannel software for fashion retail and wholesale. Their XPRT platform integrates with Divide's e-commerce platform and OIS. Both companies jointly serve fashion retail clients such as Van Westen Mannen and Geisha.
• ProhandelcoreTechnology or IntegrationProhandel provides omnichannel software for the German fashion retail branch. Their system integrates with Divide's platform via the OIS, enabling cross-border omnichannel operations for fashion retailers in the DACH region.
• Fashion CloudcoreTechnology or IntegrationFashion Cloud is an all-in-one wholesale platform for fashion. Divide integrates Fashion Cloud via the OIS for B2B wholesale order management and inventory synchronisation between brands and retailers.
• MultiSafepaycoreTechnology or IntegrationMultiSafepay is a payment service provider integrated with Divide's checkout. The integration includes Apple Pay, Google Pay (digital wallets), payment tokenization, and payment components for seamless checkout without external redirects. Divide has undergone a full upgrade of this integration.
• Tailor DigitalminorGTM or Marketing PartnerTailor Digital is an online marketing agency specializing in fashion retail. They partner with Divide on joint customer projects, providing SEO, paid search, and digital marketing services alongside Divide's e-commerce platform. Approximately 20% of direct revenue for fashion retailers comes from email, where Tailor Digital and Divide collaborate on optimisation.
• CopernicacoreTechnology or IntegrationCopernica provides e-mailmarketing software integrated with Divide's platform. Together with tritonX, they enable automated email campaigns based on customer data and purchase/behavioural signals. Divide has a long-term strategic partnership with Copernica.
• SCAPEminorImplementation/ SI/ Consulting PartnerSCAPE is a consultancy firm partnered with Divide to provide strategic consulting services for fashion retail omnichannel transformation projects.
• TweakwisecoreTechnology or IntegrationTweakwise provides product management, search optimisation, and personalisation solutions. Divide integrates Tweakwise for its fashion retail clients. Divide was awarded Tweakwise Partner of the Year 2024.
• WinstorecoreTechnology or IntegrationWinstore is a fashion retail ERP system (by Winstore Online) integrated with Divide's OIS. Winstore handles inventory, purchasing, and wholesale management. Divide's platform integrates with Winstore for real-time stock updates, order processing, and omnichannel operations. Multiple Divide customers (e.g., 0314 Mode) use this combination.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Centra: Swedish-headquartered e-commerce platform purpose-built for fashion and lifestyle brands with strong omnichannel capabilities. Direct competitor to Divide in the European fashion e-commerce platform niche, serving similar mid-market fashion retailers with similar variant management and wholesale features.
• Kooomo: European (Ireland-headquartered) cloud e-commerce platform targeting fashion, footwear, and lifestyle brands with omnichannel capabilities. Direct competitor to Divide in the European mid-market fashion e-commerce platform space with similar feature set including marketplace integrations.
• Spryker: Enterprise composable commerce platform with strong fashion and B2B retail focus, headquartered in Germany. Comparable to Divide in serving fashion retailers requiring deep customization, though Spryker operates at the upper enterprise tier with a different (headless/composable) architectural approach.
• BigCommerce: Headless e-commerce platform with mid-market fashion retail focus and open SaaS architecture. Comparable to Divide in target customer profile (mid-market fashion and lifestyle retailers) and omnichannel needs, though BigCommerce operates globally with self-serve onboarding.
• Lightspeed Commerce: Omnichannel commerce platform combining POS and e-commerce, particularly strong in retail and fashion segments. Directly comparable to Divide in serving fashion retailers needing integrated POS/e-commerce, though Lightspeed is much larger and operates across multiple geographies.
• Shopware: European-headquartered (Germany) open-source e-commerce platform with strong positioning in the DACH fashion retail market. Directly comparable to Divide in target market (fashion/lifestyle retail) and geographic focus (German-speaking Europe), serving mid-market omnichannel retailers.

Broad incumbents

• Shopify: Global e-commerce platform leader with expanding omnichannel and POS capabilities (Shopify POS, Shop Pay). Comparable to Divide as an integrated e-commerce platform serving retail, though Shopify serves a much broader market beyond fashion and operates a self-serve SaaS model rather than Divide's bespoke implementation approach.
• Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce ecosystem, increasingly adding native OMS and B2C capabilities. Comparable to Divide in serving omnichannel retail customers, but operates at significantly larger scale and price point.
• Adobe Commerce (Magento): Enterprise e-commerce platform with deep fashion/luxury retail penetration and expanding native OMS/omnichannel features. Comparable to Divide in serving omnichannel fashion retailers, though positioned upmarket with a much larger feature footprint and global reach.

Others

• Mirakl: Enterprise marketplace platform enabling retailers and brands to launch third-party marketplaces. Comparable as ecosystem-adjacent technology partner to Divide customers, addressing omnichannel extension via marketplace operations rather than direct fashion e-commerce platform competition.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/divide-internetoplossingen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divide B.V.