What prohandel does

prohandel GmbH is a German vertical SaaS vendor that has, since its founding in 2001 (per company history), built retail management software exclusively for the fashion, shoe, sports, and hardgoods retail verticals. Its modular suite centers on the PROhandel Warenwirtschaft (ERP/inventory management) and pairs it with the promoney Kassensystem (a traditional POS and a cloud-native variant branded LIV), the promobile customer-service and inventory app, the proweb e-commerce/omnichannel module, and a set of newer add-ons including Chefinfo 3 BI/reporting, a Mobile Dashboard, and KSE in-store customer self-registration. The products run on the Progress OpenEdge database with a prosync middleware layer that exposes integration points to third-party marketplaces (Otto, Zalando, Amazon, AboutYou), loyalty, marketing, and workforce tools. The company holds ISO 9001 (quality) and ISO 27001 (information security) certifications.

The company monetizes through a mix of recurring software licenses with mandatory annual service contracts, one-time module license fees with monthly maintenance, professional services (consulting, implementation, training, 24/7 support), hardware resale (MDE devices, POS terminals), and paid webinars/training events with usage-based professional inventory support priced at EUR 140-155 per hour. Go-to-market is direct and consultative, executed by a regional German sales team with a network of technology and integration partners (e.g., Visticle, Stocksquare, Mateo, OUTTRA, Gates, SameSystem) and an annual Anwendertage user conference in Bielefeld. Customers are German-speaking fashion retailers ranging from independent boutiques to multi-branch chains, with reported customer tenures averaging 15-20 years and named accounts including Tara-M, Textilium Group, Bruns Mode, CASAMODA, and CB Mode.

prohandel GmbH is a privately held German limited liability company, headquartered in Bielefeld, and operates as a wholly owned subsidiary of Total Specific Solutions B.V., a Dutch vertical-market software consolidator that also imposes its Code of Conduct on the business. The company has no disclosed outside equity investors, no public listing, no M&A activity, and operates from a single head office location in Germany, with no public international expansion beyond German-speaking markets.

Name

prohandel

Legal name

prohandel GmbH

Website

https://prohandel.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

prohandel GmbH is a German vertical SaaS vendor providing inventory, POS, mobile, e-commerce, and BI software exclusively to fashion, shoe, and sports retailers across German-speaking markets, serving both independent boutiques and multi-branch chains since 2001.

Ownership category

akta.pro rank

Product category

Retail Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Fashion retail software
• Inventory management systems
• Point of sale solutions
• Omnichannel retail platform
• Retail ERP software

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Licenses and Subscriptions: Non-exclusive rights to use prohandel programs with annual service contracts. Software provided in machine language (object code). Multiple license tiers available.
2. Professional Services: Consulting, implementation, training, and support services. Includes installation, customization, and ongoing maintenance.
3. Hardware Sales: Sale of hardware devices including POS terminals, MDE devices, and related equipment.
4. Training and Webinars: Educational services including webinars, training sessions, and user conferences (Anwendertage)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

prohandel develops and sells an integrated software suite for fashion retail businesses, centered on a Warenwirtschaft (inventory management/ERP) system and supported by POS systems (promoney), a mobile customer service app (promobile), an e-commerce module (proweb), and omnichannel connectors. The platform is purpose-built for clothing, shoe, sports, and hardgoods retailers in the German-speaking market, linking store, warehouse, and online operations through a synchronization layer (prosnc).

Product overview

prohandel is a retail software company specializing in fashion/shoe/sports/hardgoods retail with a modular platform-plus-products architecture. The core consists of PROhandel WaWi (inventory management/ERP) as the central hub, supported by promoney Kassensystem (POS) available in both traditional (promoney) and cloud (LIV) versions, promobile App (mobile customer service and inventory), proweb (e-commerce module), and Omnichannel (unified commerce). These products are connected via prosnc synchronization. Additional modules include Chefinfo 3 (BI/reporting), Mobile Dashboard (real-time KPI app), KSE (customer self-registration/lead generation), and prohandel-ID (unified authentication). The company also provides hardware solutions (MDE devices), TSE compliance, and professional services including 24/7 support, consulting, training, webinars, and annual user conferences. The software runs on Progress OpenEdge database with a planned Wawi 2.0 cloud transition.

Differentiator

Problem solved

Functional benefit

Brands

• promoney: POS/cash register system solution for retail operations
• promobile
• proweb
• KSE (Kundenselbsterfassung)
• Chefinfo 3
• prosync

Products and services

• PROhandel Warenwirtschaft ERP and inventory management system for fashion retailers that supports seasonal planning, goods flow control, EDI integration, automated NOS (never-out-of-stock), returns assistant, transfer suggestions between stores, and KIS integration. Built for clothing, shoe, sports, and hardgoods retailers operating single stores or chains.
• promoney Kassensystem Point-of-sale system for single registers or complex store networks, offering mature cash register functions and modular add-ons for retail operations. Used by fashion retailers running individual stores or multi-branch networks.
• promoney Kassensystem LIV (Online Cloud POS) Online cloud-based POS system with real-time data access, representing the cloud variant of the promoney cash register for fashion retail businesses.
• promobile App Mobile app for retail staff that supports customer consultation and internal processes. Linked to the Warenwirtschaft and POS systems, it shows real-time article availability by color and size across all stores, enabling cross-store inventory checks and mobile services at the point of sale.
• proweb Onlineshop-Modul E-commerce module that links the prohandel inventory management system with online store solutions. Handles article selection, webshop preparation, and complete order processing through a central or decentralized warehouse. Supports Fashion Cloud content and image transfer for product presentation.
• Omnichannel Platform Multi-channel retail platform that connects physical fashion retail stores with online sales channels to enable unified commerce across all touchpoints.
• Mobile Dashboard Mobile dashboard that delivers real-time KPI monitoring on smartphones and browsers, displaying sales, top product groups, and supplier performance with automatic data updates. Used by fashion retail managers to monitor business performance on any device.
• Chefinfo 3 Web-based reporting and analytics tool for fashion retailers that builds custom evaluations, visualizes KPIs in diagrams, supports drill-down analysis, and delivers automated recurring reports in browser, PDF, Excel, or email formats.
• KSE (Kundenselbsterfassung) Digital in-store customer self-registration solution that captures qualified leads through QR code or tablet entry, with GDPR-compliant double opt-in, branded welcome emails, automated marketing campaigns, and CRM integration.
• prohandel-ID Unified authentication platform for all prohandel products, providing centralized login with secure passwords and two-factor authentication across the software suite.
• prosnc Synchronization Middleware Synchronization middleware that connects the prohandel Warenwirtschaft with the POS system (promoney), mobile app (promobile), and e-commerce solutions. Required for many third-party integrations and forms the backbone of the prohandel product suite.
• Hardware Solutions Retail hardware offerings including MDE devices (e.g., Honeywell ScanPal EDA52) for inventory and data capture, sold alongside the prohandel software suite to fashion retail customers.
• Support and Professional Services Professional services for fashion retail customers including 24/7 support hotline, onboarding consulting, webinars, training, the annual Anwendertage user conference, and inventory assistance delivered by prohandel service staff.
• TSE (Technische Sicherheitseinrichtung) Certified technical security device for cash registers mandated by German law, integrated into promoney via fiskaly and provided to fashion retail customers for tax-compliance.

Quantifiable outcome

• Real-time inventory visibility across all store locations
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability4 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• VisticlecoreTechnology or IntegrationE-commerce expert offering free integration to prohandel WaWi. Enables connection to market places (Otto, Amazon, Ebay) at no additional cost. Uses pay-for-success pricing model. Requires prosync interface for connection.
• StocksquarecoreTechnology or IntegrationOmnichannel connector enabling fashion retailers to sell on OTTO, Limango, Amazon, Zalando, and AboutYou. Offers product data mapping and inventory synchronization via IDBest.
• OUTTRAminorChannel Partner/ Reseller/ DistributorDigital platform for outdoor, sports, and bicycle retailers enabling visibility on brand websites. Connects retailers to 20+ brand sites. Free for retailers.
• MateocoreTechnology or IntegrationWhatsApp marketing automation software enabling digital customer journey from first purchase to reactivation. Collects Google reviews automatically and builds marketing consent database.
• ACA-Net (ACA)coreTechnology or IntegrationData transfer software from TSS partner ACA enabling stable data transmission without monthly fees. Alternative to Strato for cash data transfer.
• Total Specific Solutions (TSS)coreStrategic or Co-development PartnerParent company of prohandel. TSS is a European provider of vertical market software. Prohandel follows TSS Code of Conduct for ethical business practices.
• Projektplan Venture ConsultminorImplementation/ SI/ Consulting PartnerConsulting partner for funding programs including 'Digital Jetzt' (up to 50,000 EUR), 'Go Digital' (up to 16,500 EUR), and INQA Coaching (11,520 EUR at 80% subsidy).
• fashionchequeminorChannel Partner/ Reseller/ DistributorGift voucher and loyalty solutions presented at Anwendertage 2024.
• Comercus GmbHminorChannel Partner/ Reseller/ DistributorE-commerce solutions provider for market place connections presented at Anwendertage 2024.
• hachmeister+partnerminorStrategic or Co-development PartnerBenchmarking partner providing retail performance benchmarking integrated into prohandel.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aptos: Established retail technology provider offering POS, OMS, CRM, and unified commerce to mid-market and enterprise specialty retailers; overlaps with prohandel's omnichannel and inventory capabilities but at larger enterprise scale and broader retail footprint.
• Cegid: Major European retail and ERP software group (including fashion vertical solutions via acquisitions), competing in the same SMB/mid-market fashion segment as prohandel but with a broader product portfolio and wider European geographic reach.
• SAP: Global ERP incumbent whose retail-focused solutions (SAP S/4HANA Retail, SAP CAR) address the same inventory and omnichannel needs as prohandel at large enterprise customers — a constant displacement threat in the upper tier of prohandel's market.
• Microsoft Dynamics 365 Commerce: Microsoft's mid-market ERP and commerce platform used by some fashion retailers; competes with prohandel where customers prefer a generic, broadly-supported platform over a vertical-specialist suite.
• Salesforce Commerce Cloud: Cloud-native enterprise commerce platform used by global fashion brands; competes with prohandel's proweb/omnichannel offering for retailers prioritizing digital-first, headless commerce over on-premise-anchored vertical suites.

Direct peers

• Retail Pro: Global retail management software vendor specializing in POS, inventory, and omnichannel for specialty retail (including fashion), competing head-to-head with prohandel for multi-branch fashion retailers that need unified store-and-channel operations.
• LS Retail: Iceland-headquartered vertical software company providing ERP, POS, and omnichannel functionality purpose-built for fashion, footwear, and lifestyle retail — the closest international analog to prohandel's product scope and customer type.
• LocaSoft: German-based vertical software vendor for fashion and shoe retail, offering ERP (Warenwirtschaft), POS, and e-commerce modules targeting the same Mode-Einzelhandel segment as prohandel in the DACH market.

Emerging players

• Newstore: Mobile-first SaaS POS and omnichannel platform for specialty and fashion retailers; represents the cloud-native competitive threat to prohandel's on-premise-anchored stack as the broader market moves to mobile-first store experiences.
• TIE Kinetix: Dutch EDI and digital supply-chain software provider; overlaps with prohandel's EDI/omnichannel integrations (e.g., the Otto/Amazon/Zalando connections via prosync) and competes for the same fashion-retail IT budget line item.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/companies/prohandelgmbh
• YouTubeyoutube.com/channel/UCfUwAQfAzyqS7Y08Jv_5KuA
• LinkedInlinkedin.com/company/prohandel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about prohandel