What tritonX does

tritonX (legal entity: 2factors BV, registered in the Netherlands under Chamber of Commerce number 30174840) is a SaaS Customer Data Platform (CDP) and omnichannel marketing and loyalty solution developed for professional retailers. Founded in 2015 and headquartered in Eindhoven, the company unifies customer data from both webshop and offline store sources into a single 360-degree customer profile, then layers on marketing automation, behaviour-based loyalty ('Loyalty 3.0'), real-time pricing and discount management, and a benchmarking dashboard. Its platform is modular across five building blocks—Customer Connector, Marketing Tools, Loyalty 3.0, Pricing Engine, and Benchmark Dashboard—with sub-features such as Event Based Rewarding, Obsolete Points Trigger, Free-Gift Coupon, Invite-a-Friend, Personal Pricing, Data Enrichment, and Offline Onboarding with Apple Wallet and Google Wallet digital loyalty cards.

The product is delivered as a multi-tenant SaaS platform hosted on ISO 27001-certified AWS data centres within Europe, using OAuth 2.0-authorised real-time APIs (API REST v18) and deep integrations with retail-specific systems including the ACA XPRT and LIV POS/ERP registers, Shopware 6 (via Strix), Divide (DSA and e-commerce), Mailchimp, Copernica, Spotler, and Belco. Named customers include Skins, Epplejeck, Berden mode, Van Duinkerken, Ot & Sien, Jansen-Noy, Intersport, Van Uffelen, Nolten, The Stone, and Vanos, with the company citing 125 retailer clients and 15 million active customer profiles under management. Customer outcomes disclosed include Skins reaching over 100,000 loyalty members within months of launching 'Skins Inclusive.'

tritonX operates a sales-led go-to-market targeting SMB and mid-market retailers in fashion, footwear, sports, and adjacent lifestyle verticals primarily in the Netherlands, with expansion plans into Germany and Belgium via an international reseller network. Pricing is not publicly disclosed and is quote-based; revenue is generated through annual recurring subscriptions for the bundled CDP and loyalty modules. The company has won Copernica's 'Best Technology Partner 2024' award for its Loyalty 3.0 integration and operates with a team of approximately 16 professionals.

Name

tritonX

Legal name

2factors BV

Website

https://tritonx.cloud

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

tritonX, operated by 2factors BV, is a SaaS Customer Data Platform and omnichannel loyalty solution that serves 125 retailers (15M active profiles) in fashion, footwear, and sports across the Netherlands, with expansion into Germany and Belgium.

Ownership category

akta.pro rank

Product category

Retail Customer Data Platform (CDP) and Loyalty Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Customer data platform
• Omnichannel loyalty software
• Retail marketing automation
• Behavior-based loyalty programs
• Retail customer engagement

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (CDP & Loyalty Platform): tritonX operates as a SaaS (Software as a Service) platform. Retailers pay for access to the Customer Data Platform and loyalty modules. Revenue is generated through recurring subscriptions for the CDP, loyalty programs, marketing tools, and related modules. The platform is hosted and maintained by 2factors BV.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

tritonX is a SaaS Customer Data Platform (CDP) and omnichannel loyalty solution that unifies online and offline customer data into a single 360-degree profile, then powers behavior-based loyalty programs, personalized marketing campaigns, dynamic pricing and promotions, and benchmark analytics for professional retailers. The platform is delivered as an integrated suite of five modules (Customer Connector, Marketing Tools, Loyalty 3.0, Pricing Engine, Benchmark Dashboard) hosted on AWS in Europe and integrated with leading POS, e-commerce, and email service providers.

Product overview

tritonX is a Customer Data Platform (CDP) and omnichannel marketing & loyalty solution for professional retailers, delivered as a SaaS platform with modular components. The core CDP unifies customer data from online and offline channels into a single omnichannel profile. The platform is built around five key modules: Customer Connector (unifies customer data), Marketing Tools (campaign management and automation), Loyalty 3.0 (dynamic behavior-based loyalty), Pricing Engine (real-time discounts and Mix & Match promotions), and Benchmark Dashboard (performance analytics). Key sub-features include Event Based Rewarding, Offline Onboarding (with Apple Wallet and Google Wallet digital card support), Obsolete Points Trigger, Free-Gift Coupon, Reward Points, Invite a Friend, Coupon Module, Omnichannel Discount Codes, Personal Pricing, and Data Enrichment. The platform integrates with ERP/POS systems (ACA XPRT), e-commerce platforms (Shopware 6 via Strix), email service providers (Mailchimp, Copernica), customer service tools (Belco), and the Divide DSA platform, among others.

Differentiator

Problem solved

Functional benefit

Brands

• Loyalty 3.0: Flexible and personalized loyalty system that rewards customer behavior rather than just transactions, including features like obsolete points trigger, free-gift-coupon, reward points, and invite-a-friend functionality.
• Customer Connector
• Marketing Tools
• Pricing Engine
• Benchmark Dashboard
• Mix & Match
• Event Based Rewarding

Products and services

• Customer Data Platform (CDP)

Quantifiable outcome

• 25% more profit by focusing on existing customers and loyalty (industry benchmark cited by tritonX)
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature12 records

Partnerships

Eight partnerships are on record, tiered core.

• ApplecoreTechnology or Integration · 1 July 2025tritonX supports Apple Wallet integration for digital loyalty cards. Newly registered customers can easily add their membership card to Apple Wallet via Offline Onboarding, eliminating the need for physical cards.
• GooglecoreTechnology or Integration · 1 July 2025tritonX expanded its loyalty solution with Google Wallet support for Android users in July 2025, following the Apple Wallet functionality. Digital loyalty cards are added via Offline Onboarding with a single click, fully branded.
• DividecoreTechnology or Integration · 1 January 2025Divide provides e-commerce solutions and DSA (Digital Service Application) for Berden mode. The DSA integration allows store staff to look up customer profiles on the web kiosk and place orders on behalf of customers, payable at the till. Divide e-commerce is also used by Ot & Sien and Epplejeck.
• Mailchimp (Intuit)coreTechnology or Integration · 1 January 2024Mailchimp serves as the ESP partner for multiple tritonX clients (Van Duinkerken, Ot & Sien). tritonX triggers automated email campaigns through Mailchimp, including welcome emails, birthday campaigns, loyalty updates, and win-back flows. Mailchimp Journey Builder integration enables complex multi-channel customer journeys.
• AWS (Amazon Web Services)coreTechnology or Integration · 1 January 2024AWS provides cloud server hosting for tritonX's SaaS platform at European data centers. AWS data centers are ISO 27001 certified, supporting tritonX's security and data protection commitments.
• ACA XPRTcoreTechnology or Integration · 1 January 2023ACA XPRT serves as the ERP/POS system partner for multiple tritonX clients (Skins, Ot & Sien, Berden mode, Epplejeck, Jansen-Noy). The deep integration enables real-time customer data exchange between the point-of-sale and tritonX's CDP, allowing loyalty discounts and customer recognition at checkout.
• StrixcoreTechnology or Integration · 1 January 2023Strix is the technical partner that developed a dedicated Shopware 6 module for Skins' e-boutique. The module enables the webshop to call tritonX events in real-time, powering the personalized Skins Inclusive dashboard and loyalty interactions online.
• CopernicacoreTechnology or Integration · 1 January 2023Copernica is the Email Service Provider (ESP) used by Skins and awarded tritonX the 'Best Technology Partner 2024' for the deep integration between tritonX's Loyalty 3.0 and Copernica's email marketing platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LoyaltyLion: E-commerce loyalty platform used by mid-market DTC and retail brands. Closely comparable in loyalty mechanics and SMB/mid-market GTM.
• Yotpo: Loyalty, reviews, SMS marketing and visual UGC platform for retail and e-commerce brands. Competes head-to-head for retail-LTV dollars with a broader marketing stack versus tritonX's loyalty + CDP focus.
• Antavo: Enterprise loyalty cloud used by global retailers and fashion brands; competes on behavioral loyalty and omnichannel orchestration similar to tritonX's Loyalty 3.0.
• Smile.io: Loyalty, referral and rewards platform purpose-built for Shopify and retail SMBs. Direct alternative for the same small/mid-market retailer buyer tritonX targets.
• Voyado: Nordic-headquartered retail CRM and loyalty platform serving fashion, sport and lifestyle retailers with CDP-like unified profiles, loyalty and marketing automation. Closest functional and vertical analog to tritonX.

Broad incumbents

• Salesforce Marketing Cloud: Mega-suite marketing, CDP and loyalty capabilities (including former Loyalty/Interaction capabilities) used by enterprise retailers; common consolidation target that crowds out mid-market specialists.
• Twilio Segment: Leading CDP infrastructure frequently paired with downstream engagement tools. Competes for the data unification layer tritonX monetizes within its Customer Connector module.
• Bloomreach: Enterprise commerce/retail CDP and personalization platform with much broader scope and a global sales motion; displaces vertical specialists at larger accounts.

Emerging players

• Sailplay: Omnichannel loyalty and marketing platform used by mid-market retail and consumer brands — an emerging player with overlapping loyalty mechanics and program design.

Regional players

• Raptor: Denmark-headquartered retail CDP, personalisation and marketing platform serving Nordic/European retail chains — same vertical, different geography, comparable offering set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tritonx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tritonX