What VO Communication does

VO Communication SA (legally VO COMMUNICATION SA, Belgium) operates the events agency brand VO Event as part of the VO Group, a Brussels-based communication group active for approximately 30 years. VO Event designs and delivers corporate events, brand activations, institutional events, incentives, and European institution events, supported by sister agencies The Little Voice (creative), VO Europe (EU affairs), VO Lab (co-creation), and SIGN (visual identity). Its proprietary My Impact Tool measures environmental and social impact of each project and aligns delivery with UN Sustainable Development Goals, with 92% of B2B events and 65% of communication campaigns assessed using the system. The technology stack combines event-management services with sustainability measurement rather than a software platform; VO holds ISO 14001 and EMAS certifications and is pursuing B-Corp status.

The company generates revenue through project-based professional services for corporate clients (e.g., Reynaers, Proximus, Elia, ENGIE, GSK, SWIFT, SNCB, VELUX, NLMK, Pluxee) and Belgian and EU institutional buyers (SPF Economie, Actiris, Brussels Environment, Brussels Mobility, net.brussel, Open VLD). Pricing is custom and quote-based across four service lines (Corporate Events & Brand Activation, Institutional Events, Incentives, European Events) with multi-year frameworks. The June 2025 acquisition of MaX adds international incentive and MICE delivery. Go-to-market is direct enterprise field sales and tender-based institutional selling, complemented by sister-agency partnerships within VO Group for cross-disciplinary offerings. Marketing relies on LinkedIn, Instagram, Facebook, Vimeo, YouTube, a website case-study portfolio, and email newsletters, with sustainability credentials positioned as a core differentiator.

Name

VO Communication

Legal name

VO COMMUNICATION SA

Website

https://vo-event.be

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

VO Event is the Brussels-based events agency of VO Group, designing corporate events, brand activations, institutional events, and incentives for Belgian, European, and international clients using a proprietary sustainability impact measurement system.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Meeting & Conference Planning (Internal/External) (THAHACAB)

akta.pro secondary industries

Conference Communications, Marketing & Community Engagement (THAHACAN), Brand Activations & Experiential Campaign Design (MPAAAGAA), Integration & Managed Services for Hybrid Events (Platform Integrations, Ops, Support) (THAHAOAO), Corporate Virtual Events (All-Hands, Town Halls, Product Launches) (MPAGAOAI), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Event management services
• Corporate event planning
• MICE services
• Institutional event management
• Sustainable event design

Headquarters

HQ city

Forest

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Events & Brand Activation: Full-service event management for stakeholder meetings, client events, conferences, product launches, brand activations, and staff celebrations. Project-based professional services with custom pricing.
2. Institutional Events: Events for institutions including conferences, high-level panels, workshops, and citizen events. Services range from concept to execution with focus on meaningful engagement.
3. Incentives: Tailor-made incentive events worldwide, including unique incentives, memorable events, group experiences, team-building activities, and MICE experiences. Enhanced by MaX acquisition.
4. European Events: Complex physical, hybrid, and online communication events and campaigns for European institutions, delivered in partnership with VO Europe.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

VO Event (the operating agency of VO Communication) designs and delivers bespoke corporate, institutional, and incentive events from concept through execution and post-event activity. Core services include Corporate Events & Brand Activation, Institutional Events, European Events for EU institutions, and tailor-made international Incentives (MICE) — delivered through a proprietary "storydoing" creative method and the proprietary My Impact Tool that measures each project's environmental and social impact against UN SDGs.

Product overview

VO Event is a comprehensive event management agency operating as part of the VO Communication Group. The company offers a multi-brand portfolio including VO Event (core events agency), The Little Voice (creative agency), and VO Europe (European events specialist), with the recently acquired MaX brand for international incentives. VO Event provides four main service offerings: Corporate Events & Brand Activation, Institutional Events, Incentives, and European Events. The company differentiates through creative storydoing, meticulous execution, and commitment to positive social and environmental impact.

Differentiator

Problem solved

Functional benefit

Brands

• The Little Voice: Creative agency resulting from merger between VO Citizen and VOICE, focusing on sustainability and inclusion.
• VO Europe
• VO Lab
• SIGN

Products and services

• Corporate Events & Brand Activation Full-service design and production of stakeholder meetings, client events, corporate conferences, product launches, brand activations, and staff celebrations for enterprise clients; transforms client vision into unforgettable experiences through creative storydoing and emotional engagement.
• Institutional Events End-to-end production of conferences, high-level panels, workshops, and citizen events for government agencies, public institutions, and NGOs, creating dynamic spaces for debate, discovery, and connection.
• Incentives (MICE) Tailor-made incentive events, group experiences, team-building activities, and quality MICE experiences delivered worldwide, including unique incentives, international conferences, and team travel.
• European Events Complex physical, hybrid, and online communication events and campaigns for European institutions, delivered end-to-end from concept creation through implementation and post-event activities via the VO Europe partnership.
• MaX Incentives & International Conferences Specialist agency service for creating inspiring incentives and meetings abroad, providing tailor-made events, exclusive incentives, international conferences, group travel, and team-building activities worldwide.

Quantifiable outcome

• 92% of B2B events assessed using My Impact Tool
• +6 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• MaX (Acquisition)flagshipStrategic or Co-development Partner · 17 June 2025Acquisition of MaX, a specialist in creating inspiring incentives and meetings abroad. Strengthens international presence and expands know-how in incentives, meetings, and international conferences.
• PlantCcoreStrategic or Co-development PartnerPartnership for tree planting in Belgium as part of carbon offsetting program. 15,356 trees planted over three years through this collaboration, supporting local environmental projects.
• My Impact ToolcoreTechnology or IntegrationImpact measurement tool used to measure environmental and social impact of events and campaigns. VO offers this tool to clients and other companies wanting to join the sustainability transition.
• VO GroupflagshipStrategic or Co-development PartnerParent company and communication group based in Brussels for 30 years. VO Group encompasses VO Event, The Little Voice, VO Europe, VO Lab, and SIGN agencies.
• VO EuropeflagshipStrategic or Co-development PartnerSister agency specializing in European events and campaigns for EU institutions. Together they create impactful European events from concept to post-event activities.
• The Little VoiceflagshipStrategic or Co-development PartnerSister creative agency resulting from merger between VO Citizen and VOICE, bringing creative and human approach with sustainability and inclusion at its heart.
• VO LabminorStrategic or Co-development PartnerSister entity described as 'the playground to unlock cocreation', supporting collaborative innovation.
• SIGNminorStrategic or Co-development PartnerSister entity providing visual impact services, described as 'the boost for your visual impact'. Website: designbysign.com

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Peers

• ProActivity: Belgian agency offering corporate events, brand activations, and communication services with a comparable Belgium-focused client mix. Direct competitor for mid-sized Belgian corporate event mandates, particularly in the Brussels enterprise market.
• Tipik Communications: Brussels-based communication agency historically active in EU institutional and corporate communication events. Overlaps directly with VO Event's corporate and European institutional event work and competes for the same Brussels-based enterprise and EU buyer pool.

Direct peers

• BEO Group: Belgian-headquartered event and MICE agency offering corporate events, incentives, and conferences with international reach. Closest direct competitor in the Belgium enterprise and institutional events market, competing for many of the same Brussels-based buyers as VO Event.
• Congrex Switzerland: European association and conference management specialist with strong EU-institution footprint. Direct competitor for association conferences, institutional events, and European communication campaigns, and a credible alternative for the same procurement panels VO Europe targets.

Broad incumbents

• MCI Group: Geneva-based global association, events, and communication management firm with significant European institutional and corporate event capability. Much larger and broader portfolio, but directly competitive on association conferences, corporate events, and EU-institution campaigns.
• GL Events: Paris-listed global event venue operator and services provider with integrated event management, exhibition, and congress capabilities. Overlaps with VO Event on corporate conferences, brand activations, and large institutional event production, but at a substantially larger scale and with owned venues.
• Cvent: US-headquartered event management technology and services platform with significant European event-marketing and hybrid event capabilities. Adjacent competitor — Cvent typically competes on enterprise event platforms and managed event services rather than full-service production, but increasingly overlaps with VO Event on corporate and hybrid event delivery.
• BCD Meetings & Events: Global corporate meetings, events, and incentives management company with strong European footprint. Direct competitor for multinational client MICE, incentives, and large-scale corporate event programs where MaX-acquired VO Event will increasingly compete.

Emerging players

• SpotMe: Enterprise event app and virtual/hybrid event platform provider with strong European corporate customer base. Not a direct production peer, but increasingly competes for the digital, hybrid, and engagement layer of the corporate and European institutional events VO Event delivers.

Regional players

• Eventive: European event and communication agency with brand activation, conference, and incentive expertise operating in adjacent geographies. Comparable in service mix and mid-market positioning to VO Event, particularly relevant as a benchmark for further international expansion beyond Belgium.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@vogroup_belgium
• Facebookfacebook.com/voevent
• LinkedInlinkedin.com/company/vo-event
• Instagraminstagram.com/voevent
• Xx.com/VO_Event

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VO Communication