What Restore Behavioral Health does

Restore Behavioral Health is a privately held group counseling practice founded in 2016 in Norman, Oklahoma, by co-founders and co-CEOs Gina Dixon and Kelly Lashar. The firm provides outpatient mental health and relationship services to children, adolescents, adults, couples, and families across central Oklahoma, operating from a Norman headquarters and a North Oklahoma City office (expanded January 1, 2025 after the closure of Restore Edmond), with telehealth/online counseling available statewide. The clinical portfolio spans individual therapy for anxiety, depression, trauma, PTSD, ADHD, mood disorders, and addiction; specialized children's services through the Restore KIDS sub-brand (play therapy, art therapy, PCIT, animal-assisted therapy); couples and marriage therapy (Gottman Method, Emotionally Focused Therapy); faith-integrated Christian counseling; life coaching; and newer service lines including Functional Wellness, Medical Providers, and Psychologists. The Center functions as an in-house professional development and continuing education program supporting an intern training pipeline.

The practice's service delivery model is hybrid: a direct-to-consumer intake flow (website, new client form, phone staffed by friendly office staff) is supplemented by an enterprise Employee Benefit Program channel. Business Development staff contract with organizations including Chickasaw Nation, Bethany Children's Health Center, Kimray, Inc., Victory Family Church, and the University of Oklahoma / Crossover to provide employees free or reduced-cost counseling at any Restore location or online. Provider mix is tiered — graduate counseling interns at $50 per session, licensure candidates at roughly $110–$130, licensed professional counselors at $150–$175, and senior licensed providers with 10+ years' experience at $175–$200, with insurance accepted only for select providers. Restore Community Partners, a separate nonprofit, raises donations to fund Restore-led community events.

Commercially, Restore operates without disclosed outside funding, institutional investors, or parent company. There are no funding rounds, mergers, acquisitions, or public market events in its history; strategic activity has been organic — expanding clinical sub-brands, building employer partnerships, and rationalizing physical footprint. Modest scale (11–50 employees), Oklahoma-only geographic reach, and a service-led rather than tech-led model position the firm as an established regional private practice rather than a venture-stage or tech-enabled behavioral health platform.

Name

Restore Behavioral Health

Legal name

Restore Behavioral Health

Website

https://restore-bh.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Restore Behavioral Health is a private, Oklahoma-based group counseling practice founded in 2016 that delivers outpatient mental health, relationship, and life coaching services to children, adults, couples, and families across Norman, North Oklahoma City, and telehealth statewide.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Mental health counseling
• Group therapy practice
• Couples counseling
• Child therapy services
• Telehealth counseling

Headquarters

HQ city

Norman

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual and Couples Counseling Services: Fee-for-service counseling sessions for individuals, couples, and families. Self-pay rates vary by provider ranging from $65-$200 per session. Insurance accepted for select providers.
2. Employee Benefit Program Contracts: Restore contracts with businesses to provide mental health services to employees. Partner businesses include Chickasaw Nation, Bethany Children's Health Center, Kimray, Inc., and Victory Family Church. Employees receive free or reduced-cost counseling through these employer-sponsored programs.
3. Intern/Reduced Rate Services: Graduate intern counseling services at reduced rates ($50) provide affordable mental health care while training new practitioners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Restore Behavioral Health is a private group counseling practice providing mental health and relationship care to children, adults, couples, and families. Services are delivered through multiple modalities including individual therapy, couples therapy, family therapy, EMDR, CBT, Gottman Method, EFT, Christian counseling, and life coaching. The practice operates physical offices in Norman and North Oklahoma City, offers online/telehealth counseling, and runs employer-sponsored employee benefit programs with business partners.

Product overview

Restore Behavioral Health is a private group counseling practice offering a comprehensive portfolio of mental health services through multiple service lines. The core offering is individual, couples, and family mental health counseling addressing conditions including anxiety, depression, trauma, mood disorders, and relationship difficulties. Specialized services include Restore KIDS (child-focused therapy using play therapy, art therapy, and PCIT), Christian Counseling (faith-based integration), Couples Therapy (Gottman and EFT methods), and Life Coaching. The company operates The Center for professional development training and offers Business Partners and Community Partners programs. Services are delivered across multiple Oklahoma locations (Norman and North OKC) and via online telehealth.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Counseling (Individual, Couples, and Family) Comprehensive mental health and relationship counseling provided by licensed therapists, licensure candidates, and counseling interns, addressing anxiety, depression, trauma, PTSD, ADHD, behavioral disorders, mood disorders, addiction, relationship difficulties, and family issues.
• Restore KIDS Specialized mental health and counseling services for children, utilizing play therapy, art therapy, PCIT (Parent-Child Interaction Therapy), and therapy dog support, delivered at the dedicated Restore KIDS facility at the Norman office west entrance.
• Restore Business Partners (Employee Benefit Program) Employee mental health benefit program partnering with businesses to provide accessible counseling services to employees at reduced or no cost, with current partners including Chickasaw Nation, Bethany Children's Health Center, Kimray Inc., and Victory Family Church.
• Couples Therapy Marriage, relationship, and premarital counseling using the Gottman Method and Emotionally Focused Therapy (EFT), with sessions priced at $130 for LPC candidates and higher rates for experienced providers.
• Christian Counseling Faith-based counseling integrating biblical theology with psychology training, available upon client request from providers with seminary and ministry credentials.
• Life Coaching Life coaching services including spiritual life coaching, pre-marriage coaching, relational coaching, and life purpose coaching, priced at $65 per session for chaplain/life coach providers.
• Trauma Therapy Therapeutic treatment for trauma and PTSD using EMDR, trauma-focused CBT, and other evidence-based trauma processing methods, with EMDR shown to resolve PTSD symptoms in 90% of single-trauma victims after three sessions.
• Mood Disorders Treatment Treatment for depression and bipolar disorders using evidence-based therapeutic approaches including CBT and trauma-focused modalities.
• Online/Telehealth Counseling Virtual counseling services available for clients unable to visit physical offices in person, delivered across all Oklahoma service lines including individual, couples, and family therapy.
• Therapy Dog Services (Gruffy) Animal-assisted therapy provided by Gruffy, a miniature schnauzer therapy dog in training, incorporated into counseling sessions with children and adults, particularly at Restore KIDS.
• The Center (Professional Development Training) Professional development and training center for clinicians offering continuing education and specialized training programs to support provider development and clinical quality.

Quantifiable outcome

• EMDR therapy effectiveness: 90% of single-trauma victims no longer have PTSD symptoms after just three sessions

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Chickasaw NationcoreStrategic or Co-development PartnerRestore is a contracted preferred provider for Chickasaw Nation employees and their dependents. This partnership allows employees to receive free counseling or life coaching services at any Restore location and online. Restore offers faith and non-faith based counseling for children, adults, couples, and families and is able to treat most mental health and relationship concerns.
• Bethany Children's Health CentercoreStrategic or Co-development PartnerRestore is a contracted provider for Bethany Children's Health Center. This partnership allows employees to receive free counseling or life coaching services at any Restore location and online. Services include faith and non-faith based counseling for children, adults, couples, and families.
• Kimray, Inc.coreStrategic or Co-development PartnerRestore is a contracted provider for Kimray, Inc. employees. This partnership allows employees to receive free counseling or life coaching services at any Restore location and online. Restore offers faith and non-faith based counseling for children, adults, couples, and families.
• Victory Family ChurchcoreStrategic or Co-development PartnerRestore is a contracted provider for Victory Family Church employees. This partnership allows employees to receive no-cost counseling or life coaching services at any Restore location and online.
• Crossover (University of Oklahoma)minorStrategic or Co-development PartnerCrossover and Restore Behavioral Health have partnered together to help University of Oklahoma students find resources and support. The partnership aims to connect students with mental health resources and remind them they don't have to face challenges alone.
• Restore Community PartnersminorStrategic or Co-development PartnerRestore Community Partners is an independent organization operating separately from Restore Behavioral Health. Every donation made to Restore Community Partners directly supports impactful community initiatives and events led by Restore Behavioral Health—promoting connection, mental wellness, and positive change.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Thriveworks: Thriveworks is a national mental health platform combining in-person offices across many U.S. markets with telehealth. It is comparable to Restore as a multi-provider group practice offering individual, couples, family, and child counseling with online options, but operates at far greater scale.
• LifeStance Health: LifeStance Health is a large outpatient mental health platform operating hundreds of in-person clinics and telehealth across multiple U.S. states. It is comparable to Restore as an outpatient mental health group practice model serving children, adults, and couples, with significant insurance participation.

Direct peers

• BetterHelp: BetterHelp is the largest online therapy marketplace, offering individual, couples, and teen counseling via subscription. It is directly comparable to Restore's telehealth arm as a virtual counseling provider serving similar conditions (anxiety, depression, relationships) with broad provider rosters.
• Talkspace: Talkspace is a publicly-traded online therapy and psychiatry platform with B2B contracts (employers, health plans) plus direct-to-consumer subscriptions. It mirrors Restore's combination of telehealth delivery and employer benefit programs, but at national scale.
• Two Chairs: Two Chairs is a group therapy practice operating physical clinics plus telehealth in select U.S. metros, matching clients to therapists based on specialty. It mirrors Restore's multi-modality, therapist-matching approach and in-person + online hybrid model.
• SonderMind: SonderMind is a therapist network combining a national telehealth platform with in-network insurance support for providers. It is comparable to Restore as a group counseling practice model with online delivery, though SonderMind emphasizes insurance-billing infrastructure.

Emerging players

• Charlie Health: Charlie Health provides intensive outpatient and virtual mental health treatment primarily for adolescents and young adults. It is comparable to Restore KIDS as a specialized children's/adolescent mental health provider, but with a focus on higher-acuity, program-based care.
• Brightside Health: Brightside Health is a telehealth mental health platform specializing in depression and anxiety with combined therapy and medication management. It is comparable to Restore's telehealth therapy offerings for mood and anxiety disorders, with overlap in evidence-based modalities like CBT.

Others

• Headway: Headway is a marketplace and billing platform that helps therapists accept in-network insurance and find clients. It is comparable to Restore as adjacent infrastructure for independent and group counseling practices expanding insurance participation, though Headway does not deliver therapy itself.

Regional players

• Counseling Solutions of Oklahoma: Counseling Solutions of Oklahoma is an Oklahoma-based group counseling practice offering individual, couples, and family therapy. It is a regional peer comparable to Restore in service mix (individual, couples, family counseling) and Oklahoma-specific local market dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/restorenorman
• Facebookfacebook.com/RestoreBehavioralHealth
• LinkedInlinkedin.com/company/restore-behavioral-health-norman

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restore Behavioral Health