What iAwake Technologies does

iAwake Technologies, LLC is a US-based, founder-owned audio technology company founded in 2010 in Teasdale, Utah, that develops and sells proprietary brainwave entrainment and biofield soundtracks for meditation, sleep, focus, recovery, and consciousness development. Its technical foundation is the proprietary iNET (iAwake Neural Entrainment Technology) process — a multi-layered architecture integrating seven entrainment methodologies (binaural encoding, dual pulse binaural signals, harmonic layering, isochronic entrainment, temporal entrainment, fractal entrainment, and carrier frequency therapy) — combined with Biofield Technology, a digitally encoded subtle-energy process based on radiesthesia and BioGeometry principles developed by Eric Thompson. The company's flagship is the Profound Meditation Program 3.0 (PMP 3.0), a 6-CD/download foundational program, supported by a catalog of more than 80 audio products spanning brainwave entrainment (Alpha Arising, Gamma 40, Infinity, NeuroFlow, Strong Medicine), sleep (iAsleep, Sound Asleep, Rainstorm Sleepwave), recovery and addiction support (Deep Recovery, The Gift of Gratitude – Recovery Edition, Profound Releasing), fitness (NeuroStrength, Workout Ecstasy, Playing Golf in the Zone), heart-centered and biofield/energy products, nature/eco experiences (In Nature, Schumann Holophonic), and guided meditations produced with external collaborators.

iAwake operates a direct-to-consumer business model built around one-time digital downloads and physical CD sales via its own e-commerce storefront (iawaketechnologies.com), with companion iOS and Android apps enabling offline playback. A freemium layer — six free downloadable tracks exchanged for an email signup — feeds a marketing funnel supported by an active blog, the Deep Transformation podcast, a Facebook community ("Profound Meditation"), and the weekly WeAwake Live Global Meditation event. The company also runs an affiliate/licensing program, and offers 50% discounts to veterans, active military, and full-time students. There is no public pricing and no disclosed B2B/enterprise sales motion, although the technology has been referenced in clinical-adjacent contexts, including the UK Military's Headley Court mild traumatic brain injury rehabilitation program.

The company is privately held, bootstrapped, and has not raised external capital. Leadership is co-founder-led: John Dupuy (Co-Founder and CEO) and Pam Parsons Dupuy (Co-Founder and COO), supported by a small leadership team in the US and the Philippines (Business Development in Manila, Customer Happiness in Cebu). Endorsements from figures such as Ken Wilber, Colette Baron-Reid, and Dr. Susanne Cook-Greuter are used as social proof, and the customer base is global, though the company does not disclose revenue, customer counts, or unit economics.

Name

iAwake Technologies

Legal name

iAwake Technologies, LLC

Website

https://iawaketechnologies.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

iAwake Technologies is a US-based, founder-owned company that develops proprietary brainwave entrainment and biofield audio technology for meditation, sleep, focus, and consciousness development, selling digital downloads, CDs, and a mobile app directly to a global consumer base.

Ownership category

akta.pro rank

Product category

Brainwave Entrainment Meditation Audio

NAICS

Sound Recording Industries (5122)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Brainwave entrainment audio
• Meditation sound technology
• Neural entrainment programs
• Biofield meditation tracks
• Consciousness audio products

Headquarters

HQ city

Teasdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Operations

Revenue model

1. Digital Audio Products: One-time purchase model for individual meditation tracks and comprehensive programs (e.g., Profound Meditation Program 3.0 Full Spectrum). Products are downloaded digitally and owned forever by the customer. Pricing varies by product complexity and duration.
2. Mobile Application: iAwake app for iOS and Android providing access to purchased tracks on mobile devices, enabling on-the-go meditation practice.
3. Physical Media (CDs): Physical CD versions of digital products available for purchase, particularly for Profound Meditation Program tiers.
4. Free Content/Lead Magnet: Six free meditation tracks offered in exchange for email signup, driving customer acquisition and building email list for ongoing marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

iAwake Technologies designs, produces, and sells digital audio meditation and brainwave entrainment products built on its proprietary iNET (iAwake Neural Entrainment Technology) process. The flagship Profound Meditation Program 3.0 (a 6-track foundational system) and a catalog of 70+ individual audio programs/tracks are distributed as digital downloads, a proprietary mobile app, and physical CDs directly to consumers globally.

Product overview

iAwake Technologies is a direct-to-consumer meditation and brainwave entrainment technology company founded in 2010. The company offers a multi-product catalog centered on its proprietary iNET (iAwake Neural Entrainment Technology), which combines binaural beats, monaural beats, isochronic tones, biofield entrainment, psychoacoustic layering, and fractal patterns. The flagship product is Profound Meditation Program 3.0 (PMP 3.0), a foundational meditation system including Primary Meditation Tiers 1-3, Releasing Meditation, Gamma & HyperGamma Meditation, and Epsilon Meditation. Beyond the flagship, the catalog encompasses 80+ audio products including brainwave entrainment tracks (Alpha Arising, Gamma 40, Infinity Lambda, NeuroFlow, Strong Medicine), sleep products (iAsleep, Sound Asleep, Rainstorm Sleepwave), recovery offerings (Deep Recovery, Profound Releasing, Audio Serenity), fitness enhancement (NeuroStrength, Workout Ecstasy, Playing Golf in the Zone), heart-centered products (HeartWave Meditation, Anahata, Call of the Heart), spiritual exploration (Journey to the Center of the Self, The Near Death Experience, Gaia Trance), creativity products (Digital Euphoria, Theta Joy), biofield/energy work (Audio Chi, Audio Oxygen, Healing Light), nature-based experiences (In Nature, Schumann Holophonic), and guided meditations (Enneagram Meditations, The Gift of Gratitude). Supporting infrastructure includes the iAwake App for iOS/Android with offline listening, free introductory tracks, WeAwake weekly group meditation, archived coaching calls, user guides in multiple languages, and customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Profound Meditation Program 3.0 (PMP 3.0) Flagship foundational meditation program that uses the proprietary iNET process to interact with brainwaves and biofield to immerse users in deep states of meditation; includes Primary Meditation Tiers 1-3, Releasing Meditation, Gamma & HyperGamma Meditation, and Epsilon Meditation (6 CDs/downloads). Available as digital download and physical CD.
• Profound Meditation Program 2.0 Earlier version of the flagship foundational meditation program, containing deep meditation tools for transformation and exploration.
• iAwake App (iOS and Android) Mobile application for iPhone, iPad, and Android devices providing access to iAwake's purchased meditation tracks, with offline listening, playlist creation, and Bluetooth audio support.
• Alpha Arising Brainwave entrainment audio track that uses alpha frequencies to deliver deep relaxation, enhanced focus, and presence.
• iAsleep Sleep audio track designed to help users fall asleep, stay asleep, and awaken refreshed.
• Deep Recovery Meditation track designed to support transition from the darkness of addiction to happiness and freedom of deep recovery.
• NeuroStrength Audio entrainment program designed for peak sports performance, zone-state training, enhanced recovery, and mind-body mastery.
• Digital Euphoria Space music soundtrack with neural entrainment technology designed for altered states of consciousness.
• iAwake Explore (Free Tracks) Six free downloadable meditation tracks (Strong Medicine, Digital Euphoria, Neurohacks, HeartWave Meditation, Audio Serenity, Profound Meditation 3.0) designed to introduce new users to iAwake's technology in exchange for an email signup.

Quantifiable outcome

• 20.2% reduction in anxiety (pilot study with 36 subjects who had never used brainwave entrainment)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor.

• TranstechminorOthersOrganization focused on transformative technologies that has featured iAwake products. Nature of relationship appears to be mutual promotion or endorsement.
• Sounds TrueminorOthersMajor meditation and spirituality publisher that has featured or endorsed iAwake products.
• CIIS (California Institute of Integral Studies)minorOthersAcademic institution in the consciousness and integral studies space that features iAwake products.
• Vision54minorStrategic or Co-development PartnerPerformance coaching organization (Lynn Marriott and Pia Nilsson) featured in iAwake's coaching calls for golf performance and mind-body mastery. Collaboration through coaching call interviews and product development discussions.
• Neuromeditation InstituteminorOthersOrganization focused on neuromeditation research and training that features or endorses iAwake technology.
• HealiumminorOthersXR/VR wellness company in the biofeedback and meditation technology space featuring iAwake products.
• EFT UniverseminorOthersEmotional Freedom Techniques organization featuring iAwake products for emotional healing.
• Sacred MediaminorOthersSpiritual media company that has featured iAwake products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brain.fm: Brain.fm develops neuroscience-backed music using proprietary brainwave entrainment and auditory stimulation techniques for focus, sleep, and relaxation. Direct peer to iAwake because both companies sell digital audio products leveraging proprietary psychoacoustic technology to consumers seeking meditation/cognitive benefits.
• Sacred Acoustics: Sacred Acoustics, founded by Dr. Jeffrey Thompson, creates binaural beat and brainwave entrainment audio recordings for meditation, lucid dreaming, and consciousness exploration. Direct peer to iAwake in providing pure-frequency brainwave entrainment audio products to a spiritually-oriented consumer base.
• Synctuition: Synctuition produces 3D audio meditation experiences and brainwave entrainment programs for sleep, meditation, and spiritual growth via a dedicated app. Direct peer to iAwake because both deliver digitally distributed sound-based meditation experiences designed to drive altered conscious states for similar customer personas.
• Centerpointe Research Institute (Holosync): Centerpointe Research Institute created Holosync, one of the original commercial binaural beat / brainwave entrainment meditation audio programs. Direct peer to iAwake for pioneering and selling layered sound-based meditation technology through direct-to-consumer channels targeting the same spiritual-development and self-improvement customer.
• Wholetones (Tom Kenyon): Wholetones produces frequency-based healing music albums by sound healer Tom Kenyon targeting sleep, stress relief, and consciousness exploration. Direct peer to iAwake for selling curated solfeggio/sacred-frequency music downloads to a similar holistic wellness and spirituality audience.

Broad incumbents

• Calm: Calm is one of the leading subscription meditation and sleep apps with guided meditations, sleep stories, and music — competing for the same meditation/wellness consumer. Broad incumbent to iAwake because Calm operates a vastly broader content portfolio and subscription model rather than iAwake's deep specialization in entrainment audio.
• Headspace: Headspace is a major subscription meditation, mindfulness, and sleep app with both consumer and enterprise/B2B offerings. Broad incumbent to iAwake because it competes for the same end-user wellness consumer while operating at vastly larger scale, including employer benefits distribution that iAwake does not.
• Insight Timer: Insight Timer is one of the largest free/open meditation apps featuring a vast library of teachers, music, and timers including brainwave and ambient content. Broad incumbent to iAwake because it captures the same meditation audio consumer via a much broader content marketplace and community rather than iAwake's proprietary depth approach.
• Sounds True: Sounds True is a multimedia publishing company specializing in spiritual, wellness, and transformational content including audio programs from teachers like Eckhart Tolle. Broad incumbent and listed iAwake partner — overlapping in meditation/spiritual audio publishing and distribution to the same end-user persona.

Emerging players

• iAwake-style competitor — Equisync Audio: Equisync Audio produces brainwave entrainment and solfeggio-frequency meditation soundtracks sold as digital downloads for sleep, focus, and healing. Emerging player peer to iAwake — a smaller direct competitor using sound technology for similar use cases and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@iAwake
• Facebookfacebook.com/groups/profoundmeditation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iAwake Technologies