What Værsågod does

Værsågod AS is a privately held Norwegian digital agency headquartered at Universitetsgata 2, Oslo, founded in 2012. The company operates with a four-person team (one CEO/developer, one project manager, two developers) all of whom have extensive prior experience from Norwegian advertising and design agencies. Its core service is end-to-end website development encompassing front-end and back-end engineering, Craft CMS implementation and customization, creative coding, hosting, support and maintenance, plus consulting during project initiation. The technology stack centers on Craft CMS in a headless architecture, with React and Vue on the front end, custom Digital Asset Management (DAM) builds, multimedia processing via ffmpeg, image and video CDN/optimization through Imgix and Mux, and hosting on DigitalOcean data centers powered by green energy. Bespoke sub-products include a custom DAM for Escape Travel Group, the Champions Chess Tour logo generator for Play Magnus / Chess24, the Banorama railway safety learning tool for Bane NOR, and an interactive touchscreen reception exhibit for Orkla.

Værsågod serves Norwegian enterprises, government bodies, cultural institutions and design agencies, with notable clients including Snøhetta, Vestre, Escape Travel Group, Bane NOR, Play Magnus / Chess24, Aspelin Eiendom, Skanska, Oslo-Filharmonien, Kistefos, Cinemateket, Barneombudet, Orkla and Krogh Optikk. Revenue is generated through project-based professional services engagements (front-end, back-end and full-stack website builds) supplemented by ongoing subscription-style hosting, support and maintenance retainers and upfront advisory work. Pricing is not publicly disclosed and varies by project scope. Go-to-market is sales-led and referral-driven: a substantial share of demand arrives through long-term co-delivery partnerships with Norwegian design studios such as Snøhetta Design, Spoon, Bielke&Yang, Postpost Studio, Sikt Reklame, Schjærven Reklamebyrå, Bold and Overtone. The company has no external institutional funding, no subsidiaries, no M&A activity, and operates purely within Norway with a recent first cross-border delivery (Kunsthal Spritten in Denmark, 2025). Reputation is reinforced through industry recognition including two 2021 European Design Award Gold medals, FWA Site of the Day, Awwwards Site of the Day and Developer Award, and Grafill Visuelt awards.

Name

Værsågod

Legal name

Værsågod AS

Website

https://vaersaagod.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Værsågod is a four-person Oslo-based digital agency founded in 2012 that builds and maintains bespoke websites, Craft CMS implementations and custom web applications for Norwegian enterprises, cultural institutions and design-studio partners.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Web development services
• CMS implementation
• Digital agency
• Custom web design
• Web hosting services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Website Development Projects: Custom website design and development services including front-end, back-end, and full-stack implementation. Clients include high-profile Norwegian brands and cultural institutions.
2. Ongoing Support and Maintenance: Post-launch operations, hosting, support and maintenance services for existing client websites, including performance monitoring and technical SEO
3. Consulting and Advisory Services: Advisory services during the initial phase of client projects, helping shape digital strategy and technical direction

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Værsågod is a small Oslo-based digital agency that designs, develops, and hosts custom websites and digital products. Its core services include web design and development, Craft CMS implementation, bespoke interactive web experiences (such as logo generators, digital learning tools, and exhibition installations), and ongoing hosting and support. The agency works with cultural, public-sector, travel, and consumer-brand clients.

Product overview

Værsågod is a small Norwegian digital agency (established 2012) consisting of three developers and one project manager, specializing in modern website development. Their core offering is full-service website development encompassing front-end, back-end development, creative coding, and Craft CMS implementation. The company delivers custom solutions including bespoke Digital Asset Management (DAM) systems, interactive tools, and logo generators as specialized sub-products. Additional services include hosting on green energy infrastructure, ongoing support and maintenance, website analysis (accessibility, performance, technical SEO), and initial project consulting. Their work spans notable clients including Snøhetta, Vestre, Escape Travel Group, and Bane NOR.

Differentiator

Problem solved

Functional benefit

Products and services

• Web design and development End-to-end design and build of bespoke websites, delivered as project-based engagements for organizations such as design studios, cultural institutions, and consumer brands.
• CMS implementation Implementation and customization of Craft CMS (and related CMS platforms) to provide client-friendly editorial workflows, used across client websites.
• Managed web hosting Ongoing managed hosting for client websites, delivered as a retainer-style service backed by DigitalOcean infrastructure.
• Ongoing support and maintenance Post-launch support and maintenance retainer covering updates, bug fixes, and minor enhancements for client sites.
• Custom interactive digital experiences Design and development of bespoke interactive digital tools and experiences — including logo generators, digital learning tools, and interactive exhibition installations — for brand and cultural clients such as Play Magnus / Chess24 and others.

Quantifiable outcome

• 60-80% file size reduction achieved through image optimization techniques
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SnøhettacoreStrategic or Co-development PartnerLong-term collaboration on web development projects including Vestre website (2018/19) and Snøhetta global website (2023). Snøhetta Design provides design while Værsågod handles technical implementation.
• Postpost StudiocoreStrategic or Co-development PartnerCollaboration on multiple projects including Barn av Rusmisbrukere (website redesign), Kistefos, and other design-focused projects. Postpost provides visual identity and design, Værsågod handles development.
• SpooncoreChannel Partner/ Reseller/ DistributorOngoing collaboration as design agency partner on multiple projects including Banorama for Bane NOR, Aspelin Reitan, Røroshotellene, and various other client websites.
• Bielke&YangcoreStrategic or Co-development PartnerFrequent collaboration on projects including Maaemo website (exhibited at National Museum), Evidi, Oslo Kommunes Kunstsamling, and other client work.
• Sikt ReklamecoreChannel Partner/ Reseller/ DistributorDigital collaboration since 2017 on Escape Travel Group digital universe including Escape Travel, Carpe Diem, and Cruise.no websites.
• Schjærven ReklamebyråminorStrategic or Co-development PartnerCollaboration on Champions Chess Tour logo generator project with Play Magnus and Chess24.
• Craft CMScoreTechnology or IntegrationPrimary content management system platform used for all client projects; active participation in Craft CMS community including Dot All conference attendance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Netlife: Oslo-headquartered digital consultancy specializing in web platforms, UX, and digital transformation for Norwegian enterprises and public sector. Closely comparable in target customers, Craft CMS / modern web stack usage, and Norwegian-market focus.
• Bekk: Norwegian digital and tech consultancy delivering web development, design, and platform engineering for enterprise and public-sector clients. Comparable on full-stack web delivery model and Norwegian enterprise/government customer base.
• Making Waves: Stockholm/Oslo-based digital agency building custom web platforms and digital services for enterprise and public-sector clients across the Nordics. Directly comparable bespoke web development model and Nordic enterprise focus.
• Use IT: Norwegian digital agency focused on website development, CMS implementation, and digital strategy for enterprise clients. Comparable on Craft/headless CMS stack and Norwegian enterprise customer base.
• Appex: Norwegian digital agency delivering custom websites, e-commerce, and CMS solutions for enterprise and public-sector clients. Comparable services mix, Norwegian market focus, and CMS-led delivery.

Regional players

• North Kingdom: Swedish digital experience agency creating award-winning interactive websites and digital products for global brands. Comparable on creative-coding craft, international award recognition (FWA, Awwwards), and bespoke web delivery.
• Kolon: Stockholm-based digital agency building websites, platforms, and digital products with a strong design-and-technology focus. Comparable craft-led positioning and Nordic enterprise target market.
• Kurppa Hosk: Stockholm-based brand and digital agency delivering websites, digital platforms, and brand-driven experiences. Comparable on design-led digital delivery for enterprise brands in the Nordics.

Others

• Bold Scandinavia: Norwegian design and technology agency that is an active collaboration partner of Værsågod on projects such as Nordic Office of Architecture and Forsvarshistorisk museum. Adjacent ecosystem participant, not a direct competitor.
• Anorak: Norwegian design studio that co-collaborates with Værsågod on client projects. Adjacent ecosystem participant rather than direct competitor, illustrating the design-agency referral network Værsågod operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vaersaagod
• Instagraminstagram.com/vrsgd/?hl=en
• Xx.com/vaersaagod

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Værsågod