Lynnbrook Group
- Company typePrivate
- Founded2010
- HeadquartersWake Forest, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Lynnbrook Group firmographics
Firmographics- Name
- Lynnbrook Group
- Legal name
- Lynnbrook Group
- Website
- https://lynnbrookgroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lynnbrook Group industry classification
Industry- Product category
- Vacation Rental Payment Processing
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
- akta.pro secondary industry
- Group Travel Payments & Billing (Central Billing, Virtual Cards) (THACAFAK)
Keywords
Where Lynnbrook Group is headquartered
LocationHeadquarters
- HQ city
- Wake Forest
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lynnbrook Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing: Transaction-based payment processing fees for credit card and e-check payments. Competitive rates vary based on card type, industry, ticket size, and volume. This is the primary revenue stream for the company.
- Guest Verification Services: Guest ID verification fees for verifications requested for guests booking more than 7 days prior to arrival. Free for last-minute bookings within 7 days of arrival.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Custom Payment Processing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Lynnbrook Group product offering
Product offeringCore offering
Lynnbrook Group provides payment processing services specifically designed for vacation rental property managers. Its offering includes credit card and e-check processing integrated with property management systems (PMS), PCI tokenization, fraud/chargeback management, guest identity verification, mobile wallet and Buy Now Pay Later options, electronic homeowner payouts, and a Payments API for software partners. Revenue is generated through transaction-based fees on processed payments.
Product overview
Lynnbrook Group offers a unified vacation rental payment processing platform with multiple integrated modules. The core product is the Vacation Rental Payment Processing solution, which provides payment processing, bank reconciliation, and chargeback management. This core is supplemented by add-on modules including Lynnbrook Protect (fraud chargeback guarantee), Guest ID (identity verification), Mobile Wallet/Buy Now Pay Later (payment flexibility), Integrated Homeowner Payments, PCI Tokenization/Vault, Risk Management & Underwriting, and Reporting Features. The Payments API enables deep integration with property management systems. All components work together as an integrated ecosystem from guest checkout through back-end accounting.
Differentiator
Problem solved
Functional benefit
Brands
- Lynnbrook Protect: Vacation rental industrys first fraud chargeback guarantee program built specifically for property managers.
- Guest ID
- Mobile Wallet
Products and services
- Vacation Rental Payment Processing Core payment processing solution for vacation rental property managers, offering integrated credit card and e-check processing, competitive transaction rates, PMS-integrated bank reconciliation, and PCI tokenization through hosted fields and pages.
- Lynnbrook Protect The vacation rental industry's first fraud chargeback guarantee program, covering approved transactions that pass Guest ID verification and later result in fraud chargebacks, with Lynnbrook-managed reimbursement and automated signals and reporting.
- Guest ID Two-factor guest identity verification solution that validates booking guests through a familiar authentication flow, completing in under a minute; protects property managers from fraudulent transactions and is free for guests booking within 7 days of arrival.
- Mobile Wallet and Buy Now Pay Later Integrated digital wallet payment solution supporting PayPal, Venmo, Apple Pay, Google Pay, Zelle, and Buy Now Pay Later, fully embedded within property management systems so property managers receive full payment at booking regardless of deposit terms.
- Payments API Robust Payments API enabling full integration with top vacation rental reservation software systems, returning detailed transaction data per daily deposit for seamless automated bank reconciliation and accounting.
- Integrated Homeowner Payments Electronic owner payout solution enabling property managers to pay homeowners via ACH transfers and digital checks without collecting or storing routing and account numbers, paying hundreds of homeowners in minutes through a white-labeled Plaid-connected solution.
Quantifiable outcome
- 43.39% higher average transaction size via mobile wallets
- +3 more outcomes
Companies that use Lynnbrook Group
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Lynnbrook Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability1 record
Feature8 records
Lynnbrook Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and premier.
- CiiRUScoreCiiRUS expanded partnership with Lynnbrook in August 2024 through a direct integration using Lynnbrook's Payment Facilitator API specifically designed for the vacation rental industry. The enhanced interface delivers substantial upgrades in service, stability, and capabilities for property management companies utilizing CiiRUS.
- DirectcoreDirect is a major vacation PMS and RV rental platform that partnered with Lynnbrook as its preferred payment solution in March 2024. Through this collaboration, Lynnbrook brings cutting-edge technology to Direct's platform, delivering elevated service and industry-tailored solutions.
- BlueTentpremierBlueTent is a premier PMS partner that integrates with Lynnbrook's full suite payment solution, enabling seamless payment processing for vacation rental operators using the BlueTent platform.
- LiveRezpremierLiveRez is a premier PMS partner fully integrated with Lynnbrook's payment solution, providing vacation rental operators with integrated payment processing capabilities.
- bizcorpremierbizcor is a premier partner integrated with Lynnbrook's payment processing system, supporting mobile wallet payments and enabling seamless experiences for vacation rental managers.
- Streamline VRSpremierStreamline VRS is a premier PMS partner integrated with Lynnbrook's payment solution, fully supporting mobile wallet payments and vacation rental payment processing.
- Virtual Resort Manager (VRM)coreVRM is a vacation rental PMS partner integrating with Lynnbrook's full suite payment solution.
- LMPMcoreLMPM is a vacation rental PMS partner integrated with Lynnbrook's payment processing system.
- OwnerRezcoreOwnerRez is a PMS partner integrated with Lynnbrook's payment solution for vacation rental operators.
- iTrip VacationscoreiTrip Vacations is a franchise PMS partner integrated with Lynnbrook's payment system, fully supporting mobile wallet payments.
- NextPaxcoreNextPax is a channel manager partner integrated with Lynnbrook's payment processing solution.
- JurnycoreJurny is a PMS partner integrated with Lynnbrook's vacation rental payment system.
- Barefoot TechnologiescoreBarefoot Technologies is a PMS partner integrated with Lynnbrook's solution, supporting mobile wallet payments for vacation rental operators.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Lynnbrook Group competitors and assessment
Company assessmentDirect peers
- BNOW (BookingPal): BNOW, built by BookingPal, is a vacation rental payment processing platform that directly competes with Lynnbrook in serving property managers with integrated payment solutions, chargeback management, and PMS partnerships in the VR vertical.
- Cloudbeds: Cloudbeds is a hospitality property management system with built-in payment processing capabilities that serves hotels, hostels, and vacation rentals. As a PMS-embedded payment solution, Cloudbeds competes directly with Lynnbrook's integrations-based model.
Broad incumbents
- Stripe: Stripe is a global payment processing platform with broad merchant capabilities that increasingly competes in vertical-specific use cases including travel and hospitality. While not VR-specialized, Stripe's scale and engineering depth pose a competitive threat to Lynnbrook's niche positioning.
- Heartland Payment Systems (Global Payments): Heartland Payment Systems, part of Global Payments, is a large payment processor serving SMBs across multiple verticals including hospitality and lodging. It competes with Lynnbrook in payment processing, chargeback management, and merchant services for property managers.
- PayPal: PayPal is a major digital payments platform that Lynnbrook integrates with (PayPal, Venmo, BNPL). PayPal competes with Lynnbrook at the merchant processing layer and has direct relationships with many VR platforms and property managers.
- Square (Block): Square is a broad payment processing platform serving SMBs across verticals including hospitality. While not VR-specialized, Square's easy onboarding and integrated ecosystem make it a potential alternative for property managers evaluating payment processors.
- Worldpay: Worldpay is a large payment processor that serves hospitality and lodging merchants globally. It competes with Lynnbrook in transaction processing, chargeback management, and merchant services for property managers and vacation rental operators.
- Fiserv: Fiserv is a large financial services technology provider with payment processing capabilities serving multiple verticals including hospitality. Its Clover platform and merchant services compete with Lynnbrook in payment processing for property managers.
- Adyen: Adyen is a global payment processor serving enterprise merchants across verticals including travel and hospitality. While not VR-specialized, Adyen's unified commerce platform and global reach make it a competitive alternative for larger property management companies.
Emerging players
- Lodgify: Lodgify is a vacation rental software platform with payment processing features for individual property owners and small management companies. It overlaps with Lynnbrook's SMB customer segment and provides alternative integrated payment options.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Lynnbrook Group social profiles
Digital presenceLynnbrook Group compliance and trust
Trust signalCompliance5 records
Lynnbrook Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lynnbrook Group leadership team
Management profileNumber of profiles
Profiles4 records
Lynnbrook Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lynnbrook Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lynnbrook Group
What does Lynnbrook Group do?
Lynnbrook Group provides payment processing services specifically designed for vacation rental property managers. Its offering includes credit card and e-check processing integrated with property management systems (PMS), PCI tokenization, fraud/chargeback management, guest identity verification, mobile wallet and Buy Now Pay Later options, electronic homeowner payouts, and a Payments API for software partners. Revenue is generated through transaction-based fees on processed payments.
Is Lynnbrook Group a public or private company?
Lynnbrook Group is a private company. It is classified as private equity controlled and is currently operating.
When was Lynnbrook Group founded?
Lynnbrook Group was founded in 2010. It employs 11 to 50 people.
Where is Lynnbrook Group based?
Lynnbrook Group is headquartered in Wake Forest, United States, in the North America region.
How does Lynnbrook Group make money?
Two revenue lines are on record. Payment Processing is the primary driver. The others are guest Verification Services.
Who are Lynnbrook Group's main competitors?
Direct peers on record are BNOW (BookingPal) and Cloudbeds. Broad incumbents are Stripe, Heartland Payment Systems (Global Payments), PayPal, Square (Block), Worldpay, Fiserv and Adyen. Lodgify is listed as an emerging player.
Does Lynnbrook Group have an API?
Yes. Lynnbrook offers a Payments API that provides robust integration capabilities for vacation rental software systems. The API enables seamless bank reconciliation, competitive rates for credit card and e-check processing, and leverages hosted fields and pages to handle credit card numbers. CiiRUS has specifically written to Lynnbrook's Payment Facilitator API, which is designed for the vacation rental industry, delivering substantial upgrades in service, stability, and capabilities.
What industry is Lynnbrook Group in?
Lynnbrook Group's product category is Vacation Rental Payment Processing. Its primary akta.pro industry code is CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments, with a secondary code of THACAFAK, Group Travel Payments & Billing (Central Billing, Virtual Cards). Its SIC code is 7374.