Frame Motion Studio

What Frame Motion Studio does

Frame Motion Studio (legal entity Framemotion Studio Sdn. Bhd.) is a Malaysian creative technology studio founded in 2008 and headquartered in Kuala Lumpur, specializing in immersive projection mapping, interactive installations, AR/VR experiences, and multi-sensory digital storytelling. The company operates four primary service lines: permanent installations (museums, corporate experience centers, property galleries), event and brand activations (product launches, festivals, tours), original IP development for licensing and merchandising (Art & Symphony, Alice Saves Wonderland, The Little Prince, The Greatest Artist, The Little Lost Dreamer), and exclusive regional distribution of Xsens motion capture systems. Technical capabilities include 360-degree dome projection, 3D anamorphic displays, AI-generated animation, computer-vision-driven interactivity that responds to visitor movement, and integration of motion capture suits with real-time avatar control.

The business model is primarily project-based professional services delivered to enterprise and government clients, supplemented by IP licensing royalties from touring original exhibitions and hardware resale through the Xsens distribution partnership. Pricing is bespoke and quote-based rather than productized. The go-to-market is direct enterprise sales targeting global and regional brands (BMW, Samsung, PETRONAS, AirAsia, CelcomDigi, Sephora, Clarins), government institutions (Bank Negara Malaysia, World Expo Osaka), property developers (EcoWorld, Gamuda Gardens), and cultural institutions (Sarawak Borneo Culture Museum, Universiti Malaya). Marketing relies on portfolio showcase via website, Instagram, Facebook, YouTube, Vimeo, Xiaohongshu, and earned media through industry awards.

In August 2022, Japanese display designer Nomura Co. acquired a 6% minority stake to support World Expo 2025 Osaka work and Southeast Asia expansion. The company has no disclosed parent, subsidiaries, or majority acquirer, with founders retaining operational control and the legal entity domiciled in Malaysia.

Name

Frame Motion Studio

Legal name

Framemotion Studio Sdn. Bhd.

Website

https://framemotionstudio.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Frame Motion Studio is a Malaysian creative technology studio founded in 2008 that designs immersive projection mapping, interactive installations, AR/VR experiences, and original IP exhibitions for enterprise brands, government institutions, cultural organizations, and property developers across Southeast Asia and select international markets.

Ownership category

akta.pro rank

Product category

Immersive Experience Design & Experiential Marketing Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

3D Product/Explainer Animation (MPAHACAD)

Keywords

• Immersive experience design
• Projection mapping services
• Interactive installation design
• Experiential marketing agency
• Augmented reality experiences

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Project-Based Creative Services: FrameMotion generates revenue through custom immersive experience projects including projection mapping shows, interactive installations, AR/VR experiences, and event activations. Projects are delivered for enterprise clients, government institutions, and property developers on a per-project basis with end-to-end service delivery from consultation to execution.
2. Original IP Exhibitions: Revenue generated from original intellectual property exhibitions such as Art & Symphony, Alice Saves Wonderland, The Little Prince, and The Greatest Artist. These immersive experiences are licensed for touring exhibitions, brand partnerships, and cultural institutions.
3. Xsens Motion Capture Distribution: FrameMotion serves as the only distributor for Xsens motion capture products in their region, generating revenue through hardware sales and related services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

FrameMotion Studio is a creative technology studio that designs and delivers immersive experiences for enterprise clients, including projection mapping shows, interactive installations, AR/VR experiences, multi-sensory storytelling, and AI-driven digital exhibitions. Its services span four main areas: permanent installations, event and brand activations, original IP development for licensing, and creative content creation. The studio also operates as the exclusive regional distributor of Xsens motion capture hardware.

Product overview

FrameMotion Studio is a creative technology studio offering end-to-end immersive experience solutions. The portfolio spans four main areas: (1) Original IP Development including The Little Lost Dreamer (360° dome experience), Alice Saves Wonderland, The Little Prince, Art & Symphony, Blossom Wonderland, Firefly, Whimsy, and The Greatest Artist; (2) Event & Brand Activations for festivals, product launches, and brand experiences; (3) Permanent Installations including museum galleries (Sarawak Borneo Culture Museum, UM Immersive 120), property experiences (EcoWorld Immersive Gallery), and corporate experience centers (CelcomDigi AI Experience Centre); and (4) Xsens Motion Capture Products (MVN Link and MVN Awinda) which FrameMotion distributes as the only distributor in the region. The company delivers from consultation through execution including projection mapping, interactive installations, content creation, AV hardware, event management, and post-event analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• MVN Link Motion Capture System Full-body motion capture suit with 17 sensors, up to 240 Hz update rate, 150m wireless range, and 10-hour battery life. Sold by FrameMotion as the exclusive regional distributor of Xsens, used by film, game, live event, and research professionals for capturing highly dynamic multi-subject movement.
• MVN Awinda Motion Capture System Wireless motion capture system with 17 wireless body sensors on adjustable straps, up to 60 Hz update rate, 50m wireless range, and 6-hour battery life. Sold by FrameMotion as the exclusive regional distributor of Xsens, targeting accessible wireless motion capture for diverse applications.
• Permanent Installations Custom immersive spaces seamlessly integrated for consistent brand presence, including interactive installations and experiential environments for museums, property showrooms, and corporate experience centers.
• Event & Brand Activations Custom high-impact immersive experiences for festivals, product launches, and global brand tours, transforming brands into multi-sensory journeys that connect people and amplify impact.
• Original IP Development Creation of unique immersive worlds, multi-sensory storytelling, and characters for global licensing, merchandising, and brand expansion, including titles such as The Little Lost Dreamer, Alice Saves Wonderland, The Little Prince, Art & Symphony, The Greatest Artist, Firefly, and Whimsy.
• Creative Content Creation Custom multi-sensory storytelling, immersive exhibition content, AR/VR experiences, animation, and interactive content creation for brand moments and global audiences.
• The Little Lost Dreamer FrameMotion's flagship 360° dome projection experience combining five interactive story worlds with movement-responsive light and storytelling, designed for touring exhibitions and immersive entertainment venues.
• The Greatest Artist AI-driven multisensory digital art exhibition that uses projection mapping, interactive storytelling, and AI-generated animations to bring iconic masterpieces (e.g., Van Gogh) to life for cultural institutions and touring venues.
• Alice Saves Wonderland: The Immersive Journey Immersive digital experience that reimagines Lewis Carroll's classic tale through interactive puzzles, digital magic, and AI-driven storytelling, where visitors help Alice restore balance in Wonderland.

Quantifiable outcome

• Borneo Cultures Museum topped global online museum rankings, surpassing institutions like the Louvre
• +1 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature5 records

Partnerships

One partnership is on record.

• Xsens Technologies B.V.coreTechnology or IntegrationFrameMotion Studio is a partner company and currently the only distributor for Xsens motion capture products. Xsens produces 3D motion capture products and wearables utilizing miniature MEMS inertial sensor technology. FrameMotion integrates Xsens technology into immersive experiences, including live events where performers wearing motion capture suits control virtual characters or avatars in real-time.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lusion: UK-based real-time and immersive experience studio combining generative content, interactive installations and projection. Similar role as a technology-forward creative studio serving brand activations and permanent installations.
• Universal Everything: UK-based digital art and immersive experience studio producing projection-based installations, brand experiences, and original generative content. Similar end-to-end creative + technical service offering for global brands and cultural institutions.
• Refik Anadol Studio: Artist-led studio producing AI-driven, large-format immersive data sculptures using projection mapping and generative content. Overlaps directly with FrameMotion's AI-driven multisensory exhibitions and projection-led installations.
• ARTECHOUSE: US-based operator of technology-driven immersive art spaces combining projection mapping, AR/VR and original artist commissions. Closely comparable business model: permanent venues, rotating immersive shows, and brand collaborations.
• Ouchhh Studio: Istanbul-based AI art and immersive studio producing large-format projection-driven installations and museum experiences. Closely comparable in integrating generative AI, projection mapping, and cultural-grade permanent installations.
• teamLab: Japanese digital art collective creating large-scale immersive projection, interactive installations and original IP exhibitions. FrameMotion explicitly benchmarks itself against teamLab in both positioning and award categories.
• Moment Factory: Montreal-based multimedia entertainment studio specializing in immersive projections, permanent installations, and original IPs. Named by FrameMotion as its closest global benchmark across permanent and touring experiences.
• Meow Wolf: US operator of permanent immersive art exhibitions built around original narrative IPs, blending experiential installations with retail and ticketed venues. Comparable in permanent installation model and original-IP monetization approach.
• Cocolab: Mexico City-based immersive experience studio specializing in projection mapping, interactive installations, and museum/cultural work. Comparable regional creative agency building globally tourable immersive experiences and IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/FrameMotionStudioSdnBhd
• Facebookfacebook.com/Framemotionstudio
• Instagraminstagram.com/framemotionstudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frame Motion Studio